What Is App Store Optimization? How It Works?

Posted on July 1, 2019February 6, 2025 by Krunal Vyas

Being famous as other names like App store marketing and mobile app SEO, App Store optimization is a resource application which improves the mobile application ranking. Let’s begin by knowing what exactly is App Store Optimization.

App stores basically depend on:

Moreover, algorithms of app ranking are tied to the freshness, user value signals and perceived app quality. Sounds interesting? Obviously, it should.

Experts are well aware of the benefits of generating increased ROI from app stores so they are targeting to improve app visibility which automatically affect its ranking and downloads.

ASO, as it is commonly called, is the process of improving the chances of an app on app stores to be found more often and of maximizing the downloads chances. This is somewhat similar to Search Engine Optimization on the web. An App Store is similar to a store in the market where we purchase goods and products. The products displayed right ahead are the ones that get the customers attention and are having maximum sales. Same is the case with App Stores. An App can be ranked with the help of certain given keywords so that the mobile app development company profits from the hits and downloads of that app.

ASO focuses on expert resource application to rank the apps higher in the store. Mobile apps are created for different platforms like iPhone/iPad, Android, and Windows Mobile. Besides ranking the app other goals that ASO help in achieving are increased brand exposure, better app reviews and ratings, audience involvement, and extra advertising channel broadening. You will be justified if you invest in ASO as the number of apps and their users are growing day by day. There was an increase of around 50 billion apps from 2016 to 2017. The next best thing in which to invest is App Store Optimization.

Also Read : What does it take to develop a mobile app like Uber?

SEO and ASO may at first seem to be similar but there are differences between the two. App Stores rely on finding app content easily, indexation, and app ranking algorithms. These ranking algorithms are tied to the apparent quality of the app, the brand of the app, the freshness element, reviews, ratings etc. Marketing experts depend mainly on the following Key Performance Indicators to get maximum return of investment from the App Stores:

Ranking
Impressions
Shares
Reviews and Ratings
Downloads

ASO works like SEO to optimize your app in a manner that it is visible to everyone. This process of optimization is an ever-evolving process. Real work begins only after the app has been built. Now you need people to know about your app, you have to drive them to it. Using ASO you can easily track and measure the performance of your app and know where it lacks. This helps you to improve upon your app and provide the users with a better updated version. This will place your app in a significant position in the app store.

The ASO has its foundation based in the Organic Optimization. A number of tactics that help SEO gain can also be applied to ASO. These include:

App name, title, and URL optimization.
Keyword research for ASO.
App rating and reviews generation and handling.
Deep linking within a mobile app.
Click through rate optimization.

Besides these, a web site can be seen as a very good resource to up-market your app. The website should be able to send traffic from the web site to the app store for downloads. This is very important as app stores cannot do this themselves. A number of specific optimization areas within app stores can be targeted for updates, alteration, and continuing optimization. These can be:

App name, URL, and subtitle: Ensure that your title reflects the keywords that describe the functioning of the app. It must be kept in mind that these areas mirror the highest value keywords and user search behaviour.

App Keywords: The keywords must be updated to represent the latest user queries. The developers must perform a traditional research of keywords for the sake of optimization.

App ratings and reviews: This is one area which the user, developer, and the reviewer will peek into. There has to be a framework for a review system for the app. This will not only be responsible for reviewing but also for replying to and engaging with reviews.

App downloads: The more downloads you have on the app store, the more profits you have. It is only to increase the downloads that the whole concept of ASO exists. The more downloads the app has, the better prominence it receives in the app store rankings.

The most important thing that you should consider is that the app must be error free, updated to the latest version, and have new feature additions so that it can draw the attention of the user. With frequent updates and new features, your brand value grows and next time users will start looking for the brand too when they search for an app on the app store. So, the fresher your app is, the better recognition your brand gets on the app store.

Here are some tips that will help you gain relevance in the app store:

Always ensure that you have relevant keywords in your app description, name, and title. Spend some time on researching for the most sought-after keywords.

The product page should be well designed and easy to use. Keep on making changes to this page to facilitate the users.

While working on a macOS machine, ensure that you use Spotlight Search. By using this app, you can become familiar with keywords already existing. Provide some unique keywords for your app to rank in the app store.

Test each of your app store fields to frequently upgrade key metrics associated with the field (CTR, CRO etc.). This type of testing is critical for getting the most from the available optimization areas within app stores.

Videos, Screenshots, thumbnails help the user know what the app look like and how it functions. Don’t make very big videos as it will bore the users. A 30 sec video and 4 or 5 screenshots from your app will be enough of a look at your app.

Knowing beforehand the ranking algorithms and how they come into force while ranking your app on the app store, you will be ahead of your competitors by quite some ranks. However, remember that ASO is an ongoing process. The moment you are careless, your app might lose the rank it enjoyed. A successful ASO approach requires a sharp eye, a fondness for analytics, and regular check-ins.

How To Create A Dating App Like A Tinder?

Posted on May 29, 2019February 6, 2025 by Krunal Vyas

In the era of technology, people prefer to use an online dating app to find their dating partner. It is obvious that one can not neglect the dating apps as compared to limited offline presence. As Tinder is one of the most popular dating apps and this app has magnified its reach over web version also.

Number of visitors finding online dating partner is increasing day by day. If you are also planning for the same, then you must be clear with the question that:

Why Tinder is so popular among users????

Do you want to develop a same mobile app like Tinder?????

Following are some factors that must be considered while creating a dating app:

? Safety features: Security of women and their private data is very important. It takes some time to understand a partner, as people can meet online to start their relationship but women require extra safety assurance.

? Proper UX: A good and proper UX is required for a mobile dating app which must provide the following:

Easy navigation in the app
Easy way to find a ‘match’
Chat facility

As dating apps are usually location-based which allow you to connect with mutually interested users to have interaction with them without any meeting. As these dating apps usually offer ‘swipe feature’ but it’s credit goes to the Tinder only which converted the initial clicking into swiping.

Also Read this Blog : How to Build a Smart On-Demand Grocery Delivery App

If you have any idea to develop an app like Tinder, then you must consider:

Target audience: Who are your potential users and their age? On which concept you want to make a dating app? In order to become different from the crowd, add some new features using various concepts in your app. Make sure you want to target only girls, boys or gay, lesbian also. Here are some ideas that you must remember while planning for developing new app:

Grindr app is the largest gay social network in the world.
TasteBuds app connects people with same music interests.
Hater app meets new people based on the things you hate.
Her dating app is the best platform for queer women, bisexual and lesbian worldwide.

The concept of these apps is not copying the popular apps but to develop their own user base where people can reflect their preferences in fullest.

Features that your dating app should have:

Registration
Search engine
Geo-location
Admin panel
Chatting
Notifications
My profile
Login
Home Screen
Settings
Matching algorithms

Important things to remember while making a dating mobile app like Tinder:

Create an intuitive navigation
Make explanatory tutorial for unusual gestures so users can understand how to use the app.
Select color and format of app according to target audience i.e. for youth or for elderly people.
Add profiles in a readable form
Give an up to date look to the app.

Some important things to consider during the development of a dating mobile app:

? Planning for cost and time to develop a dating app:

Keep following your competitors in order to know their weakness and strengths that you can develop an outstanding dating app like Tinder. Do a proper research about the product and needs of your target audience. Also, plan your budget which you can invest in the app development.

? Wireframing

Build a prototype to determine various factors of the cost of On-demand dating app development. Placement of every screen, button and icon should be planned correctly. Ensure the consistent animals to deliver a good user experience.

? User Profile: Feature to add or edit the information collected from other social media accounts of user.

? User Setting: Setting of app according to the age, gender and distance.

? Personal chat: Users can chat with their matched profiles according to their preference.

? Notification: There should be notification for every new match and message.

Cost to develop a dating app like Tinder?

Well, as you are now cleared with all the important aspects that you should be covered for dating app development. Now, it’s time to focus on investment. So, here we are going to share some factors that affect the cost of developing a dating app like Tinder:

(i) Features: Here are the major possibilities that you should consider while developing a dating app. You can go with viable features, advanced features as well as both basic & advanced features.

(ii) Operating System: Although, the device choice totally depends on the users that which operating system they prefer. But creating iOS app is much expensive than creating an android app. So, if you are planning to develop an app for both platforms then your budget should be according to that.

(iii) Technology: Code of mobile apps are different according to technology. If you have not technical knowledge of codes of mobile app development then you should get guidance from app developers.

(iv) Resources: If you are planning to hire a team for mobile app development then you should confirm their experiences after looking for their case studies. Now, compare the cost of app development and then take a decision.

Cost of mobile app development depends on different variables so it’s quite difficult to get an idea of the exact figure but you can have a rough idea. Include the maintenance and support cost in the total cost of app development.

If you are planning to develop an app with basic features , then the price can range between ******* to *******. But if your are planning to create an app with advanced features, then the cost can vary in between ***** to *****.

Conclusion: In the era of technology and modernism, developing a dating app like Tinder can be very beneficial for business. Although, there are many dating apps in market but if you succeed in offering extra features to clients then you can lead the race. So, let’s start with the best mobile app development to reap the best benefit.

Opting for a Successful eCommerce Entrepreneurs

Posted on December 24, 2018February 6, 2025 by Krunal Vyas

In this fast-changing world, everything comes wrapped in technology. Today it has become important to understand the ever-changing needs of customers to gain a competitive advantage in the market. While everything is becoming “E-“, there are many retailers who are suffering. This “E-“ involves “E-commerce”, “E-business”, and “E-retailing”. With the advent of “E-“, there has been a rise in eCommerce apps. Thus, it’s because of the concept of eCommerce, there has been a hike in eCommerce app development.

Starting with, let’s understand the concept of the revolutionary “E-“ factor. Firstly, “E-business” refers to doing business over the Internet exclusively. At the same time, it can be understood as a business which uses technology to improve its profit as well as productivity. Secondly, “E-commerce” can be understood as transaction of the goods using Internet or any other computer network. This transaction refers to the buying and selling of products and services. Lastly, “E-retailing” refers to selling the retail goods over Internet and can be related to B2C relationship.

The change in technological factors which influence the mindset of the customers include money and time. Today, the customers want to look at a larger picture and segment themselves in accordance with their convenience. Thus, slowly and gradually, the customers are moving from brick-and-mortar concept to “E-”concept, in accordance with their convenience. If the retailers want to survive in this cut-throat competition, they need not only add values to their products but also to their services. This value addition can help the retailers to customer gain as well as customer retention, thus acting as a hurdle to the rise of “E-“ factor.

Real also : Traits of a Successful e-Commerce Entrepreneurs

If one wants to become an entrepreneur and wants to understand various marketing skills effectively, so that he/she does not weaken to be kicked off from the market, then he/she should need to understand entrepreneurship and marketing from the scratch. It is important to learn the relevant skills because they can become an asset in the long-run for the entrepreneur. These marketing skills can help to inspire and build a good team and can take the business to a high level with the help of Internet. But before all this, he/she needs to be clear about the concept of Internet marketing, which can lead to building a strong startup.

1). To stand out in the market, it is needed that a strong foundation of the business is laid. For this, the entrepreneur needs to choose the target audience and the target market wisely. If not done properly, all the marketing skills can get ruined.

2). A novice who wants to become entrepreneur needs to know about the first step which can lead to the effective marketing of the business, but only a few people understand the initial step. The first step is to organize marketing campaigns. With the help of marketing campaigns, one can start building the business successfully by creating a long-lasting impact on the customers. The money which the entrepreneur spends on the marketing campaigns can benefit the business in the long-run. The business can reach to such a greater height that it can outshine all the existing competitors who working in the same niche. Along with the marketing campaigns, the Mobile apps can play a crucial role.

3). After done with the marketing campaigns, the entrepreneur can analyze the stats and the traffic that’s coming his/her way. The next step is to take effective steps for online marketing. The marketing campaign turned beneficial but if online marketing is done at an effective level, it can add value to the business. From this, the entrepreneur can check and analyze the stats and conclude about the efficiency of the steps taken. With these two steps, the novice has gained a good experience in the entrepreneurship. This helps in deriving two- to three-fold results.

The third step is scaling the results. The scaling refers that the entrepreneur needs to execute mathematical calculations which can result the business to achieve greater heights in the market.

Now that the novice-cum-entrepreneur has successfully executed all the steps by using the marketing skills efficiently and has placed the business on the top, he/she needs to bring the business automation. With the help of this automation process, the business will not remain stagnant, instead will keep running 24X7X365.

The primary concern of an eCommerce entrepreneur is choosing right technology to sell its products and services online in an effective manner for short-run as well as long-run. The entire environment of eCommerce needs a form of organized logistics that can be controlled from the back-end.

The structure of eCommerce is concerned about selling. To define a successful eCommerce entrepreneur, the “knowing” part has to be considered. This is the time when one needs to know about the customer segmentation, the target audience and the target niche. For this, he/she needs to understand the demographic nature of the target audience and the target area too.

The path of eCommerce entrepreneurs is full of fluctuations. Sometimes, he/she might be spending more to get the customer attention and retention. Thus, the need of the hour is a perfect balance. The resources need to be optimally invested.

Read also : Why mobile app is better platform for your Startup?

The initial mistake that the eCommerce entrepreneur makes is to rushing out to launch the business website and the business mobile app too soon. A little patience is required during app development. Obviously, the website as well as app have to be launched but one should not start without any proper planning. For instance, one can buy the domain name for the website but instead of displaying the content over the website, leave a page “Coming Soon”. In this way, the website can be prepared side by side. There is a need of solid background to promote the website which includes the usage of SEO, social media, content marketing and paid advertising.

With the rise of eCommerce app development companies, has seen a hike. These mobile apps help to reach to the target customers all over the world with the help of Internet.

Because of the rising skills of eCommerce, many startups are preferring to give mobile apps to the customers over the website for selling the products online.

The technology of AI and VR is where the future of the eCommerce lies. The technology has the power to renovate the entire environment of eCommerce. So, for a successful eCommerce entrepreneur, it is important to have a mobile app which can further result in the following advantages:

Enhance visibility to the customers

Recently, a survey was conducted which stated that over 60% of the business strategists depend on the mobile app development for developing a space for them in the market. Thus, as per the survey, it is evident that the future can see a great rise in the eCommerce mobile app development. With the rise in technology, there is a great dependency of people on mobiles. It will be beneficial for the business to develop the eCommerce mobile app if the large number of people has to be captured at the same time.

Push Notifications

If an eCommerce entrepreneur wants to remind the customers about the ongoing or upcoming sale and offer of any product, he/she should go for the push notifications. At the same time, the push notifications should not be overused because it can lead to decline in customer retention. With the help of push notifications, the entrepreneur can create the brand awareness of its product and can update the customers regarding the latest products. Thus, an eCommerce mobile app can play an essential role in developing marketing strategies.

Features of smartphone integrated with e-commerce apps

The different in-built features of smartphones include camera, microphone, GPS tracker, and others which can easily integrate with the features of eCommerce apps so as to keep a track of the activities of the customer. More integrated are the features of smartphone, more they can help the customers as well as eCommerce entrepreneurs to create a special place in the minds of the people. A well why eCommerce application can lead the website reach the top level, which can lead to increasing customer involvement with various smartphones. If an eCommerce entrepreneur aims to develop the website to be recognized, it is better to opt for an eCommerce mobile app too which demonstrates the business functionalities.

Improved Usability

Once the app gets downloaded, it is necessary that that particular eCommerce mobile app possesses such features which enhance the usability of the app and are easy to use by a novice customer too. Because of the improved and enhanced usability, the eCommerce entrepreneur can make a strong of his/her business on the customers who are using his/her mobile app for purchasing the products. Along with this, it needs to be understood that as soon as the app is downloaded, it should start working within a fraction of seconds so that customers need not wait for a long time. The developers should develop the app in such a way that navigating across the app be easy and quick.

Win More Users of Your Business Through iPhone Apps and Android Apps

Posted on March 16, 2017February 6, 2025 by Krunal Vyas

A recent study has shown that the worldwide mobile app revenue for 2015 and 2016 has been $69.7b and $88.3b respectively. The projected revenue for 2020 is said to be an astounding $188.9b. Seeing such figures makes one wonder, what makes the app industry such a high revenue yielding sector? And how do companies make money when most of the apps on the app store are free? Well, the answer to that question is not a secret.

Having an app is far easier than visiting a website or a physical store to get some product information. Let’s just take banking for example. Customers have realized that transferring of funds or checking your balance on the app is simpler and saves them a bank visit. Over the past few years, we have seen immense growth in mobile apps and developers. Companies want to ensure that they have their apps available to all their customers.

Drawing more traffic to your app:

Marketing your app is a crucial element for the apps performance in the market. It begins even before the app is fully functional and out on the store. Below is few of the key ways one can advertise the app before rolling out in the market to draw users towards the product.

Blogging: There is no surprise that blogging is a power tool to voice out your opinion regarding anything that is going on. So why not your app. Create a dedicated blog regarding the upcoming app. Keep readers posted with updates and changes you have been making. This will help customers to build expectations from the app and will let you know what you might need to work on.

Beta Version Testing: Considering releasing a beta version to the android / iOS developer forum to get inputs from other developers.

Video Demonstration: Once the app is up and running, it would be a good practice if you could give the users a demo tour of the app. Screen capture the different aspects of what the app can do so that the users are aware what the app is capable of and how it would help them.

Social Media: Ensure that you share you app updates on all your social media platforms to cover all the target users possible. Using a screenshot of the app interface, app logo and other aspects will help drawing more attention.

Alternate App Store: Alongside releasing the app the native play store / app store considering uploading it on alternative app store for example Amazon Appstore, 9 apps or Appslib

App monetization: There are a few common ways a developer or software developing company earns revenue of an app, which is available on the app store.

In-app purchases: In this method, the app is supposedly free to download on the app store. Customers would download the app without any cost; however they will not be able to use the complete feature of the app unless there is an in-app purchase made. For instance, let us talk about a racing game. The user has downloaded the game for free and has unlocked a new stage. But to win that race they will have to buy a featured car through the app to beat the rival. This method is most common in the apps on the app store. The disclaimer itself says that the app is free, but has “in app purchases”

In-app Ad model: As the name says, developers allow other websites to post some ads on their apps. This app could be a small banner at the bottom, which does not interfere with the app interface, while others are a full screen which can be skipped or canceled. There are two ways a developer or company can get paid in this method.

Customer Click: Every time the user clicks on the ad on the app, the developer or top mobile app development company gets paid. It could be a shopping website or an informative blog. It does not matter as long as the user clicks on the ad button and site is redirected to that particular website.

Merchant Pay: If the ad featured in the app is a shopping website, and the customer buys a particular product from that website, the merchant would pay the developer a certain percentage of the product purchased by the customer.

User Pay: This is probably the least way to earn revenue on your app. In this method, the posted app is not free and user needs to pay a certain amount to download this app. As you might have noticed there are very few apps that are paid because consumers do not want to pay just to download the app.

Subscription: This method is commonly used in music and video streaming apps like Netflix and Wynk respectively. Customers are able to download the app for free and would be given the full features of the app for a set timeframe (mostly 30 days). However, after a certain point of time they would require to purchase a monthly, quarterly or yearly subscription. User opts for monthly subscription thinking about the low cost and thus the cycle continues.

Email Marketing: Every now we come across apps which need an account to be registered to use that particular app. At the same time, it also gives us an option to register using the user’s Facebook ID / Gmail ID. Since users usually have their Facebook or Gmail already registered on his phone, they do not need to go through the hassle of creating a new ID. Using this method, the developer is able to acquire the customer’s email ID which is crucial information. Depending on which ID is selected by the consumer Facebook or Google would pay the developer accordingly.

Cost per Install: Like it says, the developer is paid depending on the number of times the game is installed on a separate device.

Product Sales: If you are a retail seller of any kind you can have revenue coming in by having products displayed on the app for the customers. Rather than going to the physical store, customers would like to order the items they want to purchase directly from their phone.

Now, the next important remaining step is to carefully choose and hire best web development company having experience in building on demand apps.

Make sure before getting down to implementing your idea, consider analyzing competitors and their respective business model to build your app successfully to stand in the marketplace.

10 Common App Rejection Reasons on Apple App Store

Posted on March 16, 2017February 6, 2025 by Krunal Vyas

As of January 2017, the Apple store has approximately 2.2 million apps in the market. Out of these 2.2 million, 26% of the apps are games. With the mobile technology growing drastically with every passing day, it is safe to assume that we would have an enormous growth in the app sector. With that being said, Apple certainly has some norms they follow to ensure that the apps released on their store are worth their shelf time. They would not want buggy and copied apps to flood over their store which would, in turn, hurt their reputation. Though there is no clear indication from Apple about what steps they take before authorizing a potential beta app to be published on the store, below are the top 10 reasons why Apple could reject an app before it goes live. read more about App Store Review Guidelines.

Not factoring the target audience: One of the top reasons why apps fail is due to the fact that the target audience is not considered when developing the app. The whole purpose of the app is to reach out to the required users in order for them to use it on a regular basis. However, many app developers overlook this crucial step during the early stage of the project. Focusing on the target consumer helps a developer understand what an average user expects from the app. Apple knows this and would want the app to relate to the consumer. Your app might be well made but if a layman cannot understand how the app works or what are the functionalities of the app; this would lead to the failure of the app.

Read also : Why iPhone Application is Better Platform for your Startup?

Inadequate market research: Another reason why apps fail to hit the shelf is because of incomplete or in-depth research. If you have thought of a brilliant idea for an app it is most likely that there would be somebody else who has had the same thought. Thorough research is required before even developing the app you intend to. This helps developers understand the number of competitors in the field you want to build your app on. Also, it will help you determine the shortcoming of the rival on the market giving you an opportunity to supersede them. Lack of market research prior the development can hamper the success of the app in a major way.

Buggy App: Nobody likes a buggy app. And Apple is no different. Having a bug free app is every developer’s dream. Such an app helps to build a reputation for the developer. Apple would not even consider apps that have bugs or crashes midway during the run time. As a good practice to thoroughly test the app for bugs and debug if any prior to submitting it for approval, you can see here many apps live in app store with bug free.

Incomplete App/Broken Links: The person who has set the Guinness record of the highest score on Pac-man said there was no end to the game. After a certain level binary codes and random computer language covers half of the screen. There are no credits, no background music or fade to black. You had nothing to do but go and die. The developers never expected anyone to reach that far in the game. The point here is that developers need to ensure that their app is robust and complete without any broken link. for best example like GPS Tracking app, The last thing Apple would want is the back-end code written in your favorite programming language shows on the phone screen.

Poor UI/UX: Apple has always strived on making their products stand out in the market. The design, form factor, and user interface of the phone is unlike any device in the market today. It is all the more true for an interface of the iOS. An iPhone user usually finds it extremely difficult to switch back to an android or any other platform because of the simplicity and elegance of the iOS. And that is exactly what Apple would expect from their developers. Apps with a poor user interface or user experience would be rejected by Apple straight away because this would eventually harm their reputation.

Backward Compatibility: iOS 10 is currently the latest OS for iPhone. However, an app developer must realize that there are about 20% of iPhone users who are still using iOS 9 and 8. The reason for this could be because the users have not upgraded their OS or their iPhone. Whatever may be the reason, a developer needs to develop the app which will work on across all the variations of the OS. Apple will want every user with an iPhone can run the app from the app store.

No Monetization Strategy: An important part of app development is the monetization strategy. How the app makes money can make or break the deal? Apple knows that users do not want to pay money just to download the app. This leaves developers to either place ads on the interface of the app or gets paid for the number of times the app gets downloaded. Either way, if Apple feels that hosting the app on the store would not be profitable, it would be rejected.

Memory/Battery Usage: Apps which constantly run in the background draining the battery and using the phone memory are a big no. Users eventually feel that it is the phone which is facing issues when in reality the app is using up the phone memory making it run extremely slow. Users must be able to exit and quit the app whenever they want. Once the app is closed, it should not wake automatically and end up using the phone resources.

Content: The content of your app plays a crucial role in getting the approval from Apple. If your app is redundant or there are already apps like yours running in the market, it would be very difficult for you to attract consumers. Considering the competitor app has been on the market for a while, users will not want to have two apps of the same category on the phone. And eventually, would decide to stick with the current app they have.

Misleading users: Apps should never be misleading. Go to the App store and read the reviews of the lowest rated apps and you would realize that most of the customers had a different understanding of the description about the app.

Once you successfully done your apps with fixing this factors, you can easily make animations on view objects. Though, if you’d like to get to more advanced level, or make your iPhone application with advanced animations, graphics you may hire iPhone app development company and make recommendations for the improvement in your idea.

Effective Ways That Should Be Improve Your Ranking On Google Search

Posted on March 16, 2017February 6, 2025 by Krunal Vyas

Search Engine Optimization: If you are into creating websites or are interested in having one, you surely must have come across the term SEO. By definition SEO Solutions is optimizing your website content so that it achieves better search results in various search engines like Google, Bing, and Yahoo. This might sound a little complicated, however, once you understand the main concept how a search result is displayed by a search engine and what are the potential factors involved, it gets relatively simpler. Today we will look at a few ways you can significantly improve your website’s search rankings by altering certain parameters.

Understanding how the search engine works:

Before we understand how SEO works, we would need to understand how the results in a search engine are displayed. When an internet user searches a particular word in Google, the search engine is required to search this word across the World Wide Web through different websites all over the world. The word used is called keyword.

The most relevant websites would be displayed on the first page of Google. Now, the ranking of the websites is based on sophisticated algorithms run by complex bots called “crawlers” which scan through the entire websites. However, below mentioned are the three common parameters a search engine would use to gauge the relevance of the keyword to the website.

The highest number of clicks: High numbers of clicks means that number of users have visited the page. The search engine would feel that this website would be most relevant to the keyword used by the user.

Keyword Relevance: If the crawlers scan and find the keyword used many times in your post they would communicate to the search engine that the site will be related to the search criteria and would display the website on the first page.

Time spent on the website: Google will determine time users spend on the website. More time spent on the website means that users are reading the content on the page. This makes the search engine decide that the website is more relevant and thus the website will have a higher ranking in the search result.

On-Page: On page SEO deals with the changes made on the website and in the contents itself. For instance, changing or adding a keyword to the title of the post to attract more traffic on your page. Some of the changes one can make within a short amount time which will help yield great results are the following:

Web page content: It is crucial that the website has relevant and high-quality content. Users should have a good experience once they visit your website. Especially while navigating through the different web pages.

Design: Keep your design minimalistic and one without a heavy amount of code. Ensure that your website is mobile and tablet friendly. To check this, load the website and adjust your browser size as it would be on a phone (portrait mode). If the layout smoothly snaps in place you are good to go. If not, try a different theme.

Upload time: Make sure your website loads within 1-2 seconds. On an average, a user will wait 5 seconds for a website to load. If the site is buggy or the web host has connectivity issues you would surely lose potential traffic. Google factors the loading time of a website while displaying the search results. Hence you should ensure that your website is quick to load.

Plugins: Plugins are a great way to optimize your website. Use a cache plugin to clear any unwanted cache. SEO plugin is a great way to edit your Meta title and Meta description and having the keyword used. Note that Meta title is a title that appears on the search result for a user after they search for the keyword. While Meta description helps to give a brief overview to the user what the website is about.

Optimize posts: Websites which have posts with around 1100-1200 words tend to do better. However, not all topics can have a description of 1200 words. In such cases, write good 2-3 long posts. This will not only help you rank better on the topics related to the long posts but on other topics as well.

Bullet Points: Keep your content concise and develop a habit of making bullet points. This will help your post grab the attention of the scrollers who do not read the entire posts.

Use images and videos: For a post of 1200 words, at least use 4-5 images. They help in getting the attention of users. Post a video at the beginning of the post. If a viewer watches a 10mins video on your web page, this will help your search ranking drastically.

The above-mentioned points do not directly affect your SEO ranking on Google. However will help you get more users and more traffic to your website, which plays an important role in optimizing your website to rank higher.

Keyword Optimization: Here are a few ways you can include the keyword in various different aspects of your website.

Meta title: As mentioned already, using the SEO plugin to edit your web page title which displays in the search results.
URL extensions: Google has a way to identify which web page is regarding what topic through the permalink in the website URL. Edit the URL and include the keyword.
Hyperlinks: Use links within your website to navigate through different posts. In this way, you link the keyword to another related post.
Image alternative text: Image text helps Google identifying what the image is about. Rename the embedded image to a related keyword.

Off page SEO: This basically deals with back links which are nothing but links which are directing users back to your website. The common strategies to obtain good back links are as follows.

Social Media: Use all platforms of social media to promote your website. Create a page on Facebook or group on Google+ linking back to your web page. This method helps especially if you have a new website and social media is a great way to divert traffic initially.
Q & A Forums: Browse through Q & A forums like Quora related to your topic and try answering some of the questions there. Ensure you link your website to the answers. The clicks you get through this method are not significant, but by constantly giving quality answers would help build a reputation in the community.
Comment on popular blog: Comment on at least two popular blogs who have more influence related to your topic.

Do you want a special service of SEO for your website?

The existing website needs to popup when user search with keywords used in your website. If SERP page shows negative output then it indicates the weak SEO of your website. If website domain depicts on the second page or other pages of google.com that noted you to keep maintenance of the website with good SEO provider that will optimize your website and gain rank on google.

The mentioned experience and recommended platforms are very worth for the business users to go with it. iQlance is a Calgary’s leading SEO Agency and have lots of projects had been done. The firm with best of developer’s team and outstanding designer’s team will prepare best marketing professionals for the small business website to reduce their work and make them free to more focus on their business expansion on Google.

Call Us Now

Tag: mobile app

What Is App Store Optimization? How It Works?

How To Create A Dating App Like A Tinder?

Cost to develop a dating app like Tinder?

Opting for a Successful eCommerce Entrepreneurs

Enhance visibility to the customers

Push Notifications

Features of smartphone integrated with e-commerce apps

Improved Usability

Win More Users of Your Business Through iPhone Apps and Android Apps

Drawing more traffic to your app:

10 Common App Rejection Reasons on Apple App Store

Effective Ways That Should Be Improve Your Ranking On Google Search

Understanding how the search engine works:

+1 469 793 9837

+1 917 477 8991

+1 647 637 9108

info@iqlance.com

iqlancesolutions

17250 Dallas Pkwy Dallas, Tx 75248, USA

295 Madison Ave 12th Fl, New York, NY 10017, USA

502-10 Markbrook Lane, Etobicoke, M9V5E3 Canada

How Can We Help?