What does it take to develop a mobile app like Uber?

Posted on December 5, 2017March 22, 2022 by Krunal Vyas

Taxi booking service is mushrooming everywhere and has emerged as one of the reliable way to commute within or outside the city. When we talk about taxi service, Uber is one of the name that has become synonymous with it. Since it’s inception, Uber is pleasing users across the globe and the only point of contact between passengers and Uber is mobile app. Although there are hundreds of taxi booking mobile apps but what has evolved over a period of time, since the inception of Uber, is technology development on the booking front.

With the current scenario in the market, Uber is boosting more and more entrepreneurs with the idea to repeat its feet and create something similar. However, developing a Taxi mobile app like Uber and going live on app store and play store is just not that easy and two separate application with different functionality:

Passenger app – for those who looks to book taxi
Driver app – Get orders and they ride passenger to their destination

Its features plays vital role; let’s zero down some of the basic ones:

Basic features of passenger app:

Register/login: You can provide varied options to register like social media integration, e-mail etc.
Booking Interface: Here customer needs to add address, select a cab type and set the pickup location
Tracking: Track driver’s location, status updation during or after a ride
Fare calculator: Calculates the estimated cost from source to destination before booking
Payments: Cashless, plain cash , can pay automatically via plastic money and invoice is received to phone or e-mail
Push Notifications: Keeps the user updated on order status, estimated time, taxi arrival, car model, driver’s contact number, car number and much more
Messaging, ratings and reviews, booking history: Messaging driver for the perfect pick up, feedback and ratings given by the customer for the service provided, displays the details of previous booking

Basic features of driver app:

Register/profile/status: Required to provide extra verification details like taxi number, licence during registration, status functionality helping them to adjust the schedule and availability
Booking: Options to accept or reject the incoming order, information of customer location, booking history etc.
Push Notifications: For order alerts, taxi booking data, for order updates and completion of ride
Navigation: Google Maps integration to get optimal direction of customer’s destination
Cost estimation and reports: Provides the estimated cost with discounts and offer the insights of trip status, payroll, history etc.

Furthermore, to streamline process and driver from the central point, a web app is required to manage and review all in-app activity like interactions, ride routes, payments and much more.

How Uber Works?

Passengers let the Uber know that they need a ride; Uber asks you about the location; finds the nearby driver and notifies the duration of driver’s arrival. After completion of ride, cost is automatically charged from your card and then passenger needs to provide feedback about the ride.

So to build such paradigm, what technology stack does Uber rely on?

It relies on some giant foundations like:-

Geo-location: The cab providing service like UBER depends on GPS (Global positioning system) technology to track the current position of the customer. When Uber started its venture, the technology wasn’t that progressive, but today the things have become easier. The geo-location depends on:-

Identifying a device’s location: To identify the location of the customer, Uber app for iOS uses CoreLocation framework which provides classes and protocols to configure and schedule delivery and send location event to the server. This framework also enables the Uber to define geographic region and track the device moments as it crosses the boundary.

The Uber app for Android uses Google’s Location API which can manage underlying location technology meeting all the needs to tailor the app when integrating location-based features.

Providing the right direction: For developing iOS app, MapKit is used to display point-to-point directions on map. It registers the app as routing app then makes direction available to the Map apps and other mapping software.

For developing on Google, Google Maps Android API is used to make routes and directions possible.

Integration with mapping software: Uber implemented Google Maps for both iOS and Android version and to avoid paying Google for access of their solutions, Uber opt for mapping technology companies to solve the logistic issues.

Messaging or Notification: After you order a ride, Uber sends you a couple of notifications like when driver accepts the request, driver is few miles away, cancellation of ride etc. Uber text messages are powered by the Twilio telecommunications provider and you may choose to receive these messages either via SMS or through the push notifications. To implement push notifications in the iOS app, Uber uses Apple Push Notifications Service, and for the Android app Uber uses Google Cloud Messaging (GCM).

Payment Integration: For calculating fare, Uber looks for the factors like base fare, cost/mile and cost/min. Uber promotes a cashless system which means you can pay via plastic card, e-wallets or use a promo code which removes error prone human-to-human cash transfers. Uber chose to partner with Braintree, one of the leaders in the mobile payment market, to accept card payments and also uses PayPal’s Card.io service for credit card scanning on iOS.

The iOS users can make of the Apple Pay for making the payment and the Android users can use the Google Wallet for the same purpose. It is better to collaborate with some online payment company to make the experiences better and faster.

Advantages of Uber like app

Reduce the number of drunk drivers
Saves your money for commuting
Provides opportunity to make extra cash for the driver
Makes the way to the customer’s destination really beautiful

Advantages of having mobile app

Having a white label mobile app gives your taxi business a broad visibility and an automatic customer boost.
Reduces the overhead costs generated by managing everything manually and connecting passengers to the drivers in real-time enables the business to grow smartly in autopilot mode.
Leads to the higher profit as the taxi service provider can develop their own app and save on the commission paid to the cab platform.

How much does it cost?

Well it depends! There are several factors affecting the total cost

Your budget
Number of features
Design of UI/UX
Backend development
Web development
Security

If you wish to develop a basic taxi service app then it will cost around $15,000 USD to $20,000 USD; Uber like app $20,000 USD to $35,000 USD. It takes 2 to 3 weeks approximately to design the app and 10 to 12 weeks approximately for development process. Lastly, the cost varies according to Toronto app development company you hire to get your job done.

The 5 Steps of Successful influencer Marketing Strategies

Posted on November 28, 2017March 22, 2022 by Krunal Vyas

Marketing is a realm where you have no place for dreamers. It is a practical world not one where you sow and harness the power of dreams. So much so, the tipping point in marketing comes from the influencers who are convinced that your product is the right one for them. If they decide, they can set the ball rolling in the marketing sector and you will not have to spend too much money on advertising.

Isolate the influencer

So, get the influencer and bring the ball! It is not that easy because we do not know who the influencers are. That is the hard part of the Influencer Marketing Strategy. That becomes the first step of our marketing strategy –isolating the region of the influencers. This is relatively simple, we can find that most of the marketing decisions emanate from one sector of society. Then, we put the rest of the plan into place. If on the other hand, we know who the influencer is, say a popular public figure, then we can get him or her to endorse the products and achieve marketing success.

Initiate the action

The action of the influencer is by building something around their idea and igniting community passion and seeking collaboration with the people of their community. This operates entirely on trust and goes on to become a brand engagement. To do this one must have a story to tell. This story will speak of the values and help the viewers adopt the right standard to make the improvement in their lives. It could be how being poor need not stop one from succeeding in sports.

Also check this info-graphic of Cheat Sheet hope you love it.

Build the story on the social media

Once you have the influencer and the story, it is time for the wild bushfire to spread through the countryside. Here, we are not marketing the brand through the social media; we push the story of how the influencers are reacting through the social media. The people will do the searching for themselves and then remain convinced that they were not influenced to buy the brand. People who have implemented successful selling programmes for their company will know how much the success depends on the intrinsic values of the product. This is why we need the influencer.

Improve sharing of ideas related to the product

This is pure social media marketing. And a lot more besides but you have to involve the common man in it. They need to have a stand point about the product. And since this must not be negative, you need to have the advance story about how the poor will succeed. In your marketing campaign, include incentives for people who share the story the most or help in distributing it.

Keep a grip on the values

You do not want to compete with the rest of the field. You want to create a dent big enough for them to fall through. Your values must remain clear and distinct from those of the rest.

Undoubtedly, the last step is the most important. But, it will not work without the rest of the steps, so start from the top.

Angular JS has gained Popularity as an open-source Web app development

Posted on July 19, 2017March 22, 2022 by Krunal Vyas

Developing app is becoming a culture more than remaining a craze. The sheer number of ways to develop an app sets the tone of the challenge for the app developer. Angular JS is one choice for many of the developers due to its simplicity and easy integrability.

Easy for new developers

Angular JS is a JavaScript framework that helps new developers understand coding structure and application functionality. It works very well to manage heavy web applications, along with its complex requirements and many components. So, if you spend some time learning it, you will benefit.

Easy to adapt

The plug and play functionality helps the developer to copy and paste the existing features that he wants to use in the modern design. So, the old features will come in the modern design without any need for new code. But, this does not mean that the developer can become an expert without any knowledge. He will need to know JQuery and JavaScript. Once he knows these two, then the other things will move on easily. With more practice, the developer will become more proficient. With experience, one can design many stunning apps with Angular JS.

Most other codes need you to write an MVC pipeline. But, with Angular JS you need not do that. You can develop smaller data models using HTML. Besides, you have an evolving community because of the open-source nature of the language. Plus, Google developed it, so it will always have interested people and experts backing the entire project.

Less distraction during design

The development is so easy because the developer does not have to bother with the JQuery calls and DOM configurations. The UI developers find it easy to work with a greater focus on design. You get encouragement to work with models on the client side. And you also see the same thing happen on the server-side.

Developing apps with AngularJS is so simple and easy. The developers design new ones without breaking a sweat within a brief period. It is easy to get started and as easy to finish the design with simple HTML code. Another good feature that we see in AngularJS is that it exhibits two-way binding. So, you avoid writing enormous amounts of boilerplate code. The two-way data binding works to synchronize the model with the DOM working both ways.

Separation of the logic component

The MVC structure remains implemented by AngularJS; the logic component and the data remains separate. It then uses dependency injection to put in place server-side services in the traditional manner. Some of these are view-dependent controllers and web applications on the client side.

The AngularJS framework helps develop small one-page applications. This makes it a favorite among new developers. The custom tag attributes remain embedded into an HTML page. AngularJS framework first reads the HTML page and reckons the attributes as directives. These directives help bind the input and output parts of the page to any model denoted using normal JavaScript variables. You can set the values for those variables in the code or JSON resources that may remain static or dynamic.

AngularJS is the frontend of the MEAN stack. This MEAN stack is the combination of MongoDB database and Express.js web application server framework. AngularJS makes up another part of this stack with the Node.js providing the runtime environment. The premise for the construction of the framework remains based on the argument that the business logic of the application is best defined by the imperative programming. The creation of user interfaces and connection to software components remains done by declarative programming. Thus, you develop a structure for the building of an app from designing the UI to the final testing the app phase.

Hire Offshore AngularJS Development Company

iQlance is a leading AngularJS development company, based in CA. Since its launch, it has become an amazing way of declaring static documents. Our expertise in AngularJS has saved a lot of time of our developers. with its skilled team of AngularJS developers is a highly experienced web and mobile app development company, which has delivered few exceptional mobile solutions to clients across the world.

Know about Android app shortcuts that are actually useful

Posted on July 17, 2017March 16, 2022 by Krunal Vyas

The android phone is a big boon due to the simplicity of use compared to the iPhone and the computer. But, when it comes to the crunch, does it deliver? How many times have you dug out the phone and then put it back because the moment had passed and you could not access the app in time? We come to the moment when we can finally install the shortcuts that allows instant access to apps you need to use.

Make a shortcut for Massages, Direct calls, Navigation

You can use the Messages and the Calls with just a tap on the Home screen. Go to the Widgets sections and activate the Directly Call and Message a contact. You can also use the Navigate widget to find the shortcut to any place you want to go. When you use communication apps like Skype or WhatsApp you can create groups. This lets you get in touch at a mere touch.

Use Activity shortcuts to go directly to the app

You see Activities depicted as screens for an app. You can create app shortcuts and create links to specific pages within the app. Like this you can create a direct link to the Navigation screen of the Maps app. In addition, you can use the third-party launchers. This will come with the app you download. There you have the option of placing the app on the Home screen. You cannot use the shortcut on any other screen.

Use Google Voice Commands

This helps you manage your Android hands-free. You must activate the “OK Google” voice detection in the Settings. Under Settings, go to Voice. Then, click the OK button and you can activate the phone by saying “OK Google”. You can set reminders, make calls, take notes, or make a general query.

Make the Search for apps easy

When you have plenty of apps installed, searching for app that you use once in a while may be difficult. Then, there is one way around this. Google widget helps you locate and launch apps quickly. You can also use the search bar on the phone search page.

Scan a document

Did you know that Google Drive has a Scan button? You can quickly scan a receipt or any document but the process is tedious. Another way to do this is to tap and hold the Drive icon, you can then tap Scan. You will go immediately to the scanner viewfinder. The item you scan will upload to the top level in the Drive directory. You can change these files to another separate folder. For this, install Drive Scan widget. You will see this on your widgets screen.

Add a note fast

To do this, you must have Google Keep. Once you have downloaded the app you can tap and hold the Google Keep icon. Tap on New Audio Note and speak your piece. You will have a note transcribed of what you say in addition to recording your voice.

Easy touch

This may be a copy of the Assistive Touch from the iPhone but it proves useful. The idea of putting a floating button on the Home Screen was in the minds of many Android developers even before this. This EasyTouch button helps you with an array of functions including toggle Bluetooth or Wi-Fi, lock the screen, and much more. You can bring out the camera or launch your favorite app and do a lot of other things. It is fully integrable with the Android OS as it is today. And of course, you must be familiar with the pull-down screen to refresh the page.

So, those are the new things to brighten up your day. You will see more shortcuts as software developers come up with new things.

And with that you should be well on your way to implementing Android 7.1’s new feature App Shortcuts! You can find Android’s official documentation for App Shortcuts here. Feel free to leave any questions in the comments, and thanks for reading!

Be sure to to follow me on Twitter @iqlance for more awesome Android tips. If you found this article helpful, make sure to hit the green heart!

Top 5 White Hat and Black Hat SEO Optimization Techniques

Posted on July 14, 2017March 16, 2022 by Krunal Vyas

Optimization is essential for obvious reasons – the search engines will ignore your website otherwise. Now, the way one optimizes is subject to debate so much so that the unethical practices become the Black Hat optimization and those that are accepted are the White Hat techniques. You can see how everyone is doing it and so they will all get the same ranking. What you need to do is to use a Black Hat technique in a way that does not offend the search engines.

Sandwiched link on site

This is straightforward and qualifies under white hat techniques because it does not lead you directly to a low content site or mislead the reader. The idea is to create links to your site and place them in between high-quality links. For instance, you use a first high-quality link to a high-authoritative site such as New York Times. Then, after the required number of words, you place the link to your main site. This is the site that sells sports equipment. After you fill in the needed number of words, you again link to a high-authoritative site such as Wikipedia. Now, this might fool Google search engine into thinking all the links have the same value and if it works, your page rank surges upward.

Information and contact scraping

Undoubtedly, scraping qualifies under Black Hat means of optimization. This means you use unfair means to obtain information. However, you stop short of spamming the website you take the content from and merely use scraping to increase the connections and thus build a wide network that could prove useful to many people. How does this work? Scraping is spinning content you lift off other websites, digging out webmaster information, sending automated messages for links, and so on. Once you scrape the website of all the domains, you can use software such as Growbots. Growbots is automated software that helps you connect to the people shown in the domain links.

Create internal links for your web pages

This is easy to do. If you have 5 pages on your website, create links on each of the pages and link them to other places on other pages. Use the right phrases to create the link so they enhance the value of the links. These links must provide value to the end user and you can do this by listing out the advantages of the product you sell and then distribute it all over your site as little links.

Check the links used for images

The images you use on the site could improve your ranking. This is brought out by the fact that Google uses a separate tab for images. Optimize the images by using good descriptions and words that match the content to use as links for the image. Keep the priority in the right order with the content and you will get a boost in the search engine rankings. You could omit some information and show them as images. This will make the reader look at them and thus increase value of the images.

Optimize title tags

This is so obvious but where do we stop? I mean, after you have got the top spot on Google, you will have someone come up from number two spot and push you from the number one spot. You can resort to a little partisan behavior here. Check up the list of websites and find out their selling point – how they came up on the number one page. Then, include these points in your website in some form. Keep up with the others who follow you and your website will retain the top spot.

You cannot go wrong if you put in the effort. As for Black Hat strategy, you have it under your White Hat.

Avoid Black Hat Tactics

Black Hat tactics traditionally involve methods of tricking the search engines and utilizing tactics that are purely based around exploiting certain characteristics of the Google Algorithm. All Black Hat tactics will damage your site and reputation.

Black Hat tactics include:

Purchased and/or irrelevant links
Duplicate content
Keyword stuffing
Link farms
Hidden, unrelated text

These tactics, while they can generate short-term success, can lead to your website being blacklisted by Google or other search engines. Once search engines catch on to tactics that violate their terms of service, a website utilizing these tactics could disappear from search results. This is why it is so vital to do SEO correctly. According to Google, “Not even the most experienced SEO can guarantee a certain rank for your site.” If someone says they can- RUN. They are bad news.

Conclusion

To the untrained eye, identifying if your site is potentially at risk from black hat techniques can be difficult, that’s why at iQlance we offer a free website analysis which would uncover any potential problems.

iOS 11 Release: Know the best features of Apple’s new OS

Posted on July 5, 2017March 16, 2022 by Krunal Vyas

Much awaited, the iOS 11 release has brought with it the lengthy list of design changes. On the subtler note, there is the touch of stronger accent in the darker lines and bolder fonts. The thin lines of that characterized the Apple fonts since iOS 7 have given way to the bolder ones.

Thicker lines and fonts

A few of the apps have remained unchanged such as the Calendar and Reminders. The Phone and Calculator have added round buttons and thicker lines and fonts. We see some smaller tweaks in many other apps such as the Apple News, Podcasts, and Messages. The most significant changes we see in the UI elements in the Control Center.

In the older version, the iOS 10, you could split the Control Center into smaller windows by swiping up from the bottom of the screen. In the new iOS 11 the window has become consolidated into one unit. The icons are fashioned like bubbles. It has two top sections – one for Apple Music control including volume controls and brightness controls and the second for basic networking. Below these you have the array of smaller icons for various functions such as Do not disturb while driving, Timer, Flashlight, Camera, Alarm, and so on. So, when you bring up the control centre it takes up the entire screen.

. On the right side of the display, you see the Control Center.

New Notification Center

In the new iOS 11, the Notification Center and the Lock Customise Control Center

You can customize all the functions that appear on the Control Center. You can access a wider range of functions because it is visible on the screen. To do this, choose the Setting button and then make a selection of the apps you want to be able to access through the Control Center. This would include these:

Flashlight
Timer
Calculator
Camera
Accessibility Shortcut
Alarm
Apple TV Remote
Do Not Disturb While Driving
Guided Access
Home
Low Power Mode
Magnifier
Notes
Screen Recording
Stopwatch
Text Size
Voice Memos
Wallet

So, while you can add just about everything, the wise thing would be to add just what you use the most. Along with the customization options, you now have an added 3D option. The 3D touch brings up a larger window which is useful when you want to play songs. These are slightly more complicated than operating a mere on/off toggle button. On the iPad, the Control Center displays differently. You swipe from the bottom of the screen to open the App Switcher Screen have become one. So, you pull down from the top of the screen (iPhone or iPad), the Lock Screen is displayed. You do not have a separate window showing the Notification Center. On the Lock Screen, you can see the missed notifications shown. If you swipe upward once more in the middle of the display, you will see the notifications you already seen. If you swipe upward once more, you come to the Home Screen.

Improvements to Siri

Like always, Siri improves with new edition. The male and female voices on Siri has been revamped and made more realistic. Apple says it is trying to give Siri a more expressive voice that emphasises the right pronunciation. Th eon-device learning is to know about the personal preferences you have and to adapt them to the iOS usage no matter which device you use. Siri is getting smarter due to the cross-device Siri syncing. The emphasis is on privacy all the time with Apple.

One of the things you can do with Siri now is to ask Siri to suggest a topic to hear the Apple news. Similarly, while typing Siri will suggest ideas and phrases from topics you recently viewed. You can get Siri suggestions on Safari based on what you have been searching or reading so far.

Importance of Test Cases while Testing your Mobile App

Posted on July 4, 2017March 16, 2022 by Krunal Vyas

Testing the Mobile App is of prime importance. You need to be sure that the app will deliver when you put it out in the field. So, it needs to be functional. What else do you need in a mobile app?

Easy to use

You do not want to be intelligent to operate the app…even a child can operate it. That summarises the basic approach to the design and functionality far as the user is concerned. He does not want to keep punching buttons and get lost in a maze that no one understands.

Find the right slot

Each user has a specific concern and the app must be amendable for him or her. So, we incorporate smart working capabilities that checks the functions the user most often uses and provides shortcuts for them. Great!

Superior performance

Loading time of less than 3 seconds is the preferred value for an average mobile phone user. We have apps that have a standard page opening time of 1 second but the point is whether this is maintained throughout.

Tests and their key features

That covers the preferred features in the app. Now, we see what the important tests are. These include the tests that check the way the user finds the app easy or difficult to handle, the way it responds to commands, and the way it remains free of bugs. Here are the tests:

Load testing: This is done to check whether the app can handle all that you throw at it. Whether you keep increasing the number of users or adding more features the app must be able to keep functioning.
Visual tests: These tests will help detect bugs when the UI components are updated. If you do not do these tests, you will not know when the UI components break down.
Unit tests: This is the basic tests and on this rests the entire strategy of testing the app. You should initiate this process as soon as you begin to write the code. This will help you write a better code. This test helps you understand how the code works under different situations.

Use the Appium Studio tool

One of the tools for functional testing is the open source tool Appium Studio. This helps you to check without putting you out of pocket. You can establish it within a few minutes and then you can also enable remote testing of the mobile application. It allows you to run iOS applications with Windows machines which is useful. You get beta support for the tests you do. In addition, you need to do the performance testing to know how much of the device resource such as the CPU memory or battery power your mobile app needs. This will make sure that the app does not crash by setting different operating conditions and checking the performance. You can use device monitoring while running the mobile tests. Else, you can do them while manually testing the app.

Importance of testing

One can appreciate the need for testing. Though we have hundreds of apps for almost everything, the ones that are in use and not chucked out of the door are the ones that do not crash, have a simple interface, and do not drain the battery. By testing the app, we make sure that we do not have to keep on swiping on the mobile phone screen to get to the next page on the app.

So, app testing is as important as the sunshine and app testers are the apple trees from which one gets these apps. No, seriously, we need them and unless we are prepared to go through the motions, we might not have a Pokemon Go to play within our spare time.

Useful Tools to Measure Your Application Performance

Posted on June 30, 2017March 16, 2022 by Krunal Vyas

Developers of apps and websites know that their initial offering is not going to work on all the websites and in all conditions. To know how good the app or website is, one must test them to find the bugs and check the performance issues.

Foremost among the testing methods it the load testing. This will do the tests to determine whether your application will withstand the load of the concurrent user, data volumes, and requests. This tells you about the viability of the application in real-time usage. While there are hundreds of load testing tools available, one must have at least one or two in hand to do the testing of the apps and websites before releasing them to the world.

Load testing is important

The first among the web testing tools is the load, stress, and performance test, which we discussed above. The second is the regression testing tool. This means you test those parts of the application that have not undergone testing. The test cases will be checked again whether the old functionality of the application has undergone change due to the introduction of new parts in the application. It may be that some new bugs have been introduced.

Verification of functionality

So, by doing the regression testing we verify that the previous version of the software are working fine and are not disturbed by the introduction of the new features. You also can check to see that all the previous bugs have been fixed. The functional testing is performed by testers when the new build is available. The tester will verify that the existing functionality is working as it should. You must consider regression testing as a part of the release cycle so that it is a part of the test estimation.

Regression testing is usually performed after the recent changes or the new functionalities have been verified. But this need not be the case. If the changes will take months to complete the regression tests are included as a part of the daily cycle. If the changes will be over within the week, then the testing will take place once the week is over.

Various things that you must test

The other important thing on the minds of the software testers is cross browser testing. The things you need to check will consist of the following things:

CSS Validation
Page Validation
HTML Validation
Check Ajax and JQuery functionality
Page content alignment
Check the header and footer sections
Images and their alignment
Page layout for different resolutions
Validation for the font size

Other than these, you must also check for things like page zoom-in and zoom-out functionality, date formats, and page styles. Then, testing takes place for special character with HTML encoding. The entire range of tests will have to be done for different Operating Systems such as the Windows, Mac, and Linux. You may also have to check for different versions of the browser.

You have several free of charge and paid cross browser testing tools in the market. You need to decide on the browser compatibility testing tool according to your obligations. And, if cross browser testing is vital to your job, you should spend time and put in the effort and budget test the website on different browsers. When your project has more browser dependent functions, it is better to opt for the paid version rather than choosing the free version that has lesser functionalities.

The list compiled above contains both free open source and certified tools for web testing. But, the accredited tools will have free trial versions that allow you to decide which one works well for you. Try them for a while before you decide on one.

Protect your Website from Negative SEO that will kill your Rank

Posted on June 6, 2017March 16, 2022 by Krunal Vyas

Negative SEO or Black Hat SEO is the practice of using unfair SEO practices in order to boost ranking in the SERPs. While at one point of time, many companies made use of these SEO practices to boost their ranking, Google has come up with numerous methods that in turn help them to trace these sites and penalize them for their improper SEO activities.

There are mainly two different types of Black Hat SEO practices that are still in vogue nowadays. These include the following

Deliberately sabotaging the SEO efforts of the competitors

The recent changes in Google algorithms have made it possible for some site owners to deliberately spend time, energy and money to destroy the SEO efforts of a competitor website instead of focusing on their own SEO goals. While these SEO campaigns can only deliver short term results, they can eventually cause major damage to such perpetrating websites. Google requires every website to come up with their unique SEO marketing campaigns that are in line with the various strict guidelines that Google has recommended.

Google has released the Disavow Tool to help webmasters deal with this problem, but the tool should be used with caution and only as a last resort.

Check out Matt Cutts’s answer to negative SEO:

Poor Quality Internal Links

Low or poor quality links can significantly destroy the ranking of a website, especially if it is website for a smaller business. Google is going to penalize a site if its profile is bloated or filled with poor quality and/or spam links.

Tips for preventing negative SEO

Monitoring the back-link profiles

Site owners should take the time out to monitor the backlink profile of their websites. As sabotaging a competitor’s website is highly affordable these days, many companies try it out to damage the reputation of a good website.

Report suspected poor SEO methods.

Google’s Disavow is one of the best tools for detecting and reporting negative SEO activities. It allows the web owners to easily and quickly report suspicious activities on their websites. By reporting such links, site owners can help Google to get them eliminated as they assess the site.

Focusing on reducing or negating poor SEO methods is greatly beneficial in the long run. It can help to boost the integrity of the site to a great extent in the minds of the users.

For more about your business ready mobile app and SEO audit services, Reach Us!

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