What’s Happening In The World of Web Development?

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With advancing technology, web has integrated in the human life. Today, people are dependent on web from banking to shopping, to reading online news. This dependency is calling for a rise in web development. Many web development company Canada are also contributing different new and advanced technology to web development.

There have been many significant technologies that came up in 2018 and are ready to shape future in 2019. Some of these are listed below:

Artificial intelligence

Artificial intelligence has been prevalent because of its capability to map the human intelligence. It has gained much advances lately due to which it is expected that it can shape the future for good. The world’s huge tech companies which include Google, Facebook and Microsoft are readily adapting and relying on artificial intelligence technology. Artificial intelligence is also being used to improve functionalities of different search engines. Since there is easy accessibility to AI tools, it is expected that the web developers may incorporate AI in a different and innovative ways.

Virtual reality

Virtual reality or VR has emerged and being greatly used in gaming industry. Vive and Oculus Rift are the examples of incorporation of VR into the gaming app industry. Different web browsers are using VR technology on APIs. It is expected that virtual reality technology may hit in the apps covering from news to real estate.

Internet of Things

IoT or Internet of Things has enabled various non-Internet connected objects to be connected in a single network. The web developers have started using IoT on API in the web development process so that innovative apps may be built. The major concern that developers face while using IoT is that of security.

Rails 5

Though Rails 5 was launched back in June 2016, it has a lot of potential to become popular among web developers. Rails 5 has merged rails_api gem into the codebase of Rails. With this, the web developers can easily develop API-only apps in Rails. Also, the developers will be able to use JavaScript and other native frameworks.

Angular 2

Angular 2 has made a lot of change in JavaScript framework of front-end of Google. With its collaboration with JavaScript ES6, the developers can create apps written in TypeScript. Also, a lot of changes can be made in the component-driven traditional architecture. It is expected that Angular may bring some new updates which can help the developers in designing of the app.

Yarn package manager

JavaScript communities give much credit to package managers. With package managers, it becomes easy for the developer in installing, updating, configuring as well as uninstalling code modules within the apps. Some popular package managers of JavaScript communities include Bower and NPM. Yarn is basically aiming to address issues which Facebook has experienced because of NPM. It aims to provide more safety and security to Facebook data and analytics.

Static website generator

With the help of static website generators, the developers can create good websites out of plain text. This text is stored in files rather than in databases. Some generators like Jekyll allow increased speed, high security as well as easy deployment of static websites. The major disadvantage is that it does not have any real time content because of its static nature. The developers can effectively use static website generators by separating templates from markup.

Read also : Making your website that will help You to Increase Revenue

Web design evolution

The tech field is expected to experience different web designs this time. Movement-based interfaces may transform into staple on the web. Thee may be use of bold typography by the designers to make the user interface more appealing. Also, the apps can also be developed to engage videos or storytelling visuals which can help the user to access information quickly.

There are top rated web designers working all around the globe. Some significant web development company Canada are listed below:

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  • iQlance Solutions

iQlance Solutions is a team of highly skilled and talented web developers and designers. The developers at iQlance can bring imagination into existence while designers can make the app user-friendly and highly interactive. This contributes to making iQlance Solutions as a successful web development company.

  • Lounge Lizard

Canada-based digital agency, Lounge Lizard specializes in web development by creative strategy and cutting-edge technology. The workforce of the company possesses extreme creativity to fulfil the vision of the company. It aims to bring out the best final product for its client by making the product fashionable as well as exciting.

  • ELEKS

Established in 1991, ELEKS is a web development company. It helps in digitally transforming the business by providing best software engineering services along with consultancy services. It has contributed its innovative products to many big enterprises. Its workforce is continuously working on updating its talent as well as polishing it.

  • DockYard Inc.

DockYard Inc. is a Canada-based company which specializes in digital product innovations. It offers excellent strategies along with great designing as well as custom software consulting. It has worked in collaboration with great brands like Netflix, Zipoar, Apple, Harvard, Mc-Graw Hill, CollegeVine, MassMutual, Fidelity Investments and other funded startups. It helps the organizations to transform its complex innovative ideas into well-deployed web applications.

  • Xtreem Solution

Xtreem Solution excels in delivering perfect web applications. It is a popular web development company. It builds web as well as mobile solutions. The workforce at Xtreem is well versed with the advanced technology, which further helps in growth of different startups, funded small businesses as well as enterprises. The workforce is skilled and has the perfect knowledge of technology like Artificial intelligence, Big Data, Virtual Reality, and Augmented Reality.

  • Netmaxims Technologies Private Limited

Established in 2002, Netmaxims Technologies is basically a web as well as mobile development company. It has a workforce of highly qualified and highly skilled IT professionals. Its basic expertise is in SEO and digital marketing.

  • 247 labs

247 labs is a web development company which has a trained team of developers as well as designers. The workforce is experienced enough and follows hybrid approach to provide its clients the best development projects. 247 labs is serving the technological industry since 2013 and has worked with various agencies, small businesses as well as startups. Thus, it is a great team to provide the best development solutions.

  • INGIC

INGIC is a mobile as well as web development Canada-based company. It promises to deliver the best development as well as design through firm strategies. It has a talented as well as dedicated workforce which has the capability of converting small ideas to great products. It provides robust solutions to its clients.

  • Dev Technosys Pvt Ltd

Dev Technosys is excellent when it comes to web development because of its quick implementation and effective communication style. It has a workforce which provides great tech solutions, in accordance with the vision of the company. It has stimulated its growth by diversifying into various operations.

  • NOTO IT Solutions Pvt Ltd

It is ISO 9001:2008 certified development company. NOTO is a great hub of skilled as well as domain-expert web developers. These web developers have immense knowledge and can work on latest web development frameworks. The workforce at NOTO is globally acknowledged.

  • Techugo

Techugo lets the technology surpass the imagination. The developers at Techugo can work at high speed with greater accuracy to provide the best web development projets to its clients. The company encourages its developers to learn as well as utilize maximum potential to create digitally innovative apps. The developers can work on both Android as well as iOS platforms.

  • Debut Infotech

Established in 2011, Debut Infotech is a leading web development company Canada. It provides different services like app consultation, high quality user interface design along with SaaS offerings. Debut Infotech also makes use of blockchain technology to make the apps run more smoothly.

  • Maestro Digital

Maestro Digital aims to make a simple idea into an impactful brand. It has a team of great IT professionals which can creatively design and develop the apps digitally. The workforce at Maestro helps in strategically planning the branding as well as positioning of the app. The invention workforce aims to solve complex situations providing good solutions to the clients.

  • Mobisoft Infotech

Mobisoft Infotech can help in discovering the mobility solutions. It is a web development company which provides cloud services as well. It has worked with various startups, small and medium enterprises. The developers at Mobisoft can develop the app for both Android as well as iOS platform. They aim to provide the best product development to the clients.

  • INTERSOG

INTERSOG helps to give premium digital solutions cost-effectively. Established in 2005, it is a leading web development company . It operates in more than 150 locations all over the globe. It provides various services to its end users with the help of advanced technologies like Big Data, IoT, Cloud computing and wearable tech. It helps the small business to become brands by deploying high quality services to the customers.

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We completely understand your business category and create a website, which is according to your site requirements and lets you stand apart from the crowd. our team has specialize in web designing and development.

Advantages of Custom Mobile App Development

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Making a website is half the work on the internet, making apps is the other half.  The apps make the site extensible and improve its functionality. It means the website can now do more things than it could before.

Adjust scalability to suit your business

This is important since you need to adjust your business to the growing customer base. By keeping your website hidden, you will not grow your business in its entirety but will only achieve partial growth. This means, there will remain some aspects of the business that has not come to light and so you will not achieve full profit though you are increasing your turnover.

Keep control of your apps

If the third party app developer of a sudden decides to stop the app, you feel left out on a limb. You need to find an alternate solution. By designing your own apps, you gain control over how the site behaves. This helps you to control the responses which are the main aspect of interaction with the customer base. The customer develops a perspective of your site by the responses you make and if you trust a third-party, then the responses will not be adequate and the customer will take his business elsewhere.

Always Suggest to Read : Importance of Test Cases while Testing your Mobile App

Maintain personalized contact

When you develop your own apps, you can keep up the personalized contact with your customers. This means you are able to make promotions and give discounts as per your discretion. If you want you can give discounts to people who buy from you for $200 and if you see this is working you may want to make further improvements.

Easy to maintain the project cycle

Since you develop the apps to suit the present condition, you are able to maintain strict control over the deadlines and project progress.  Since all the apps are your own, you can set the limits and the parameters so they are always functioning in the best way.

Your own app will help you harness the mobile market

The growing mobile base users’ numbers is reflective of the expanding customer base. now days many of Top Canadian App Development Companies increase customer view ratio By designing the app to be compliant to the mobile segment, you can tap into the market with ease. If you use a third-party app, you cannot tweak it to respond in the way you like. You may need specific controls to keep the interest of the customer focused on your product.

Keep your product competitive

By getting a feel of the market, you get to know what is lacking and where you have to concentrate to beat the competition. You can add these features so that your product is always much sought after.

Make the apps that help you in your business by studying the market. The best way forward is to make apps as versatile as possible and then tweak them as you go along.

Best Tips to Making your Website That Will help You to Increase Revenue

best seo tips

Introduction: Creating a good website which can help you earn more revenue is not a very intimidating task as one might feel. If you have done your research correctly and know the content you wish to spread across the World Wide Web you are pretty much set. However, there are a few things one can keep in mind before jumping into the website industry.

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Have a plan regarding the content: This is especially for the bloggers and content writers who want to showcase their writing skills over the web. Before purchasing your first domain name, ensure that you know that your content is going to be posted on the website. Have a timeline set for you. Do properly research regards to the current events to attract more users on your website or particular products.

Keep it simple and sweet: Every web designer want their website sparkling with colors, great animation and smooth transitions. Some go overboard trying to keep the aesthetics right and forget to consider the user experience. No one wants a lagging website which takes minutes to load. Try keeping it minimalistic, plain, and simple.

Informative and concise: Aspiring online writers often are caught between the struggle of how much is too much or too less. Keep in mind that users reading your website are trying to gain information from what you have posted. Do not over burden yourself trying to explain your entire thought process. However don’t keep it too vague.

Use images, navigations and hyperlinks: Using images throughout your content is a good way to voice out your opinion and also to catch the users’ attention. Good content clubbed with an eye catching image is an excellent combination to execute. Along with images, users would like if the website has the ease of navigating from one page to another. Implementing a free flowing interface with hyperlinks for various website makes the website more intuitive.

Read also : Importance of Mobile App Development for Your Business

Earning revenue: There are many ways a website can make money. Some of the prominent ways are the following:

  • Ad Revenue: Host an ad of a different company on your website. In other language rent your web space to other companies to post their products advertisements.
  • Affiliated Marketing: Promote any e-commerce website on your web page. If a user clicks on the e-commerce website and makes a purchase, you will be getting a share of the profit.google-ranks
  • Selling Products: Create a website to sell products you would produce.

Drawing internet traffic towards your website:  As mentioned earlier it is not a difficult task to create a website with good content. However, earning revenue out of this website will be proportional to the number of users accessing it. The more number of customers visit your webpage, the more chances are that they click on one of the ads. More internet traffic means more revenue. Let’s look at the ways you can potentially increase the number of users accessing your website.

Video Marketing: As the title suggests, this method involves using video content to get more traffic to your website. There are two ways this can be achieved, one being uploading the video on YouTube and linking your website in the description of the video. Many YouTubers would have their website linked on the second line of the description. The second way would be embedding the video on your website allowing a user to view the video on your website. This has an un-intended advantage. Because the users are watching the content of your video on the website, you could boost your search ranking since users are spending more time on your web page. This makes your website more relevant on Google. On page and on site time is a huge factor when it comes to Google search ranking.

Email marketing

Giveaways: While many would be a little skeptical about this method, handing over freebies and gifts to users has been proven to be a great strategy to get more interest to a website. Again this is subjective to the content you are publishing on your website. As you must have realized that nearly all the e-commerce websites would give their new users a discount voucher for becoming a part of their website.

Emailing Marketing: As the famous saying goes “The money is in the list”. In this method, a user can send out their desired content such as links or promotional campaigns for the website through a list of emails gathered over the course of time. The target user would require opening the email sent and would need to click on link mentioned on the email. As farfetched it sounds, Email marketing yields 4300% return on investments for businesses worldwide. This method is also essential in getting new users and creating deeper relations with your existing customers. Needless to say, you would need to have a well established website for people to acknowledge your emails or else would be considered as a spam.

Search Engine Optimization (SEO): There is no doubt about the fact that this is one of the simplest but crucial factors in having traffic diverted to your website. The idea is that anytime a user Google searches a word which is relevant to the content you have on the website, Google should display your webpage for the user to access it. Let us just say you have a website which gives information about Vintage bikes, which means that the keyword here is “Vintage bikes”. The content on the webpage must be written in such a way that the keywords are used across. In this way, when a user searches the keyword Vintage bike, Google would scan your website and once it finds the word in your website multiple times, your website would be displayed in the search result by SEO Services. Having your website featuring in the top Google searches for the keyword can drastically increase the traffic on your website.

Social Media: Lastly, one of the best ways to draw traffic to your website is by promoting it on all social media platforms and start social media marketing. Create a Facebook page for your website and link your updates to the page. Invite more people to join the page. Link your website with your twitter feed. Since we have almost the entire target audience on social media, promoting your website on these platforms will help you educate more users about your website which will further increase a chance in increasing your traffic.

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Now, in this tutorial, you’ve learned how to Making your Website to display nearby users. Though, if you want to add further features, the implementation process can get tricky, and it’s better to consult with an best website development company before you implement in your ideas.

Win More Users of Your Business Through iPhone Apps and Android Apps

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A recent study has shown that the worldwide mobile app revenue for 2015 and 2016 has been $69.7b and $88.3b respectively. The projected revenue for 2020 is said to be an astounding $188.9b. Seeing such figures makes one wonder, what makes the app industry such a high revenue yielding sector? And how do companies make money when most of the apps on the app store are free? Well, the answer to that question is not a secret.

Having an app is far easier than visiting a website or a physical store to get some product information. Let’s just take banking for example. Customers have realized that transferring of funds or checking your balance on the app is simpler and saves them a bank visit. Over the past few years, we have seen immense growth in mobile apps and developers. Companies want to ensure that they have their apps available to all their customers.

Drawing more traffic to your app:

Website for your Business

Marketing your app is a crucial element for the apps performance in the market. It begins even before the app is fully functional and out on the store. Below is few of the key ways one can advertise the app before rolling out in the market to draw users towards the product.

Blogging: There is no surprise that blogging is a power tool to voice out your opinion regarding anything that is going on. So why not your app. Create a dedicated blog regarding the upcoming app. Keep readers posted with updates and changes you have been making. This will help customers to build expectations from the app and will let you know what you might need to work on.

Beta Version Testing: Considering releasing a beta version to the android / iOS developer forum to get inputs from other developers.

Video Demonstration: Once the app is up and running, it would be a good practice if you could give the users a demo tour of the app. Screen capture the different aspects of what the app can do so that the users are aware what the app is capable of and how it would help them.

Social Media: Ensure that you share you app updates on all your social media platforms to cover all the target users possible. Using a screenshot of the app interface, app logo and other aspects will help drawing more attention.

Alternate App Store: Alongside releasing the app the native play store / app store considering uploading it on alternative app store for example Amazon Appstore, 9 apps or Appslib

App monetization: There are a few common ways a developer or software developing company earns revenue of an app, which is available on the app store.

In-app purchases: In this method, the app is supposedly free to download on the app store. Customers would download the app without any cost; however they will not be able to use the complete feature of the app unless there is an in-app purchase made. For instance, let us talk about a racing game. The user has downloaded the game for free and has unlocked a new stage. But to win that race they will have to buy a featured car through the app to beat the rival. This method is most common in the apps on the app store. The disclaimer itself says that the app is free, but has “in app purchases”

In-app Ad model: As the name says, developers allow other websites to post some ads on their apps. This app could be a small banner at the bottom, which does not interfere with the app interface, while others are a full screen which can be skipped or canceled. There are two ways a developer or company can get paid in this method.

Customer Click: Every time the user clicks on the ad on the app, the developer or top mobile app development company gets paid.  It could be a shopping website or an informative blog. It does not matter as long as the user clicks on the ad button and site is redirected to that particular website.

Merchant Pay: If the ad featured in the app is a shopping website, and the customer buys a particular product from that website, the merchant would pay the developer a certain percentage of the product purchased by the customer.

User Pay: This is probably the least way to earn revenue on your app. In this method, the posted app is not free and user needs to pay a certain amount to download this app. As you might have noticed there are very few apps that are paid because consumers do not want to pay just to download the app.

E-Mail Marketing Services

Subscription: This method is commonly used in music and video streaming apps like Netflix and Wynk respectively. Customers are able to download the app for free and would be given the full features of the app for a set timeframe (mostly 30 days). However, after a certain point of time they would require to purchase a monthly, quarterly or yearly subscription. User opts for monthly subscription thinking about the low cost and thus the cycle continues.

Email Marketing: Every now we come across apps which need an account to be registered to use that particular app. At the same time, it also gives us an option to register using the user’s Facebook ID / Gmail ID. Since users usually have their Facebook or Gmail already registered on his phone, they do not need to go through the hassle of creating a new ID. Using this method, the developer is able to acquire the customer’s email ID which is crucial information. Depending on which ID is selected by the consumer Facebook or Google would pay the developer accordingly.

Cost per Install: Like it says, the developer is paid depending on the number of times the game is installed on a separate device.

Product Sales: If you are a retail seller of any kind you can have revenue coming in by having products displayed on the app for the customers. Rather than going to the physical store, customers would like to order the items they want to purchase directly from their phone.

Now, the next important remaining step is to carefully choose and hire best web development company having experience in building on demand apps.

Make sure before getting down to implementing your idea, consider analyzing competitors and their respective business model to build your app successfully to stand in the marketplace.

10 Common App Rejection Reasons on Apple App Store

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As of January 2017, the Apple store has approximately 2.2 million apps in the market. Out of these 2.2 million, 26% of the apps are games. With the mobile technology growing drastically with every passing day, it is safe to assume that we would have an enormous growth in the app sector. With that being said, Apple certainly has some norms they follow to ensure that the apps released on their store are worth their shelf time. They would not want buggy and copied apps to flood over their store which would, in turn, hurt their reputation. Though there is no clear indication from Apple about what steps they take before authorizing a potential beta app to be published on the store, below are the top 10 reasons why Apple could reject an app before it goes live. read more about App Store Review Guidelines.

Not factoring the target audience: One of the top reasons why apps fail is due to the fact that the target audience is not considered when developing the app. The whole purpose of the app is to reach out to the required users in order for them to use it on a regular basis. However, many app developers overlook this crucial step during the early stage of the project. Focusing on the target consumer helps a developer understand what an average user expects from the app. Apple knows this and would want the app to relate to the consumer. Your app might be well made but if a layman cannot understand how the app works or what are the functionalities of the app; this would lead to the failure of the app.

Read also : Why iPhone Application is Better Platform for your Startup?

Inadequate market research: Another reason why apps fail to hit the shelf is because of incomplete or in-depth research. If you have thought of a brilliant idea for an app it is most likely that there would be somebody else who has had the same thought. Thorough research is required before even developing the app you intend to. This helps developers understand the number of competitors in the field you want to build your app on. Also, it will help you determine the shortcoming of the rival on the market giving you an opportunity to supersede them. Lack of market research prior the development can hamper the success of the app in a major way.

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Buggy App: Nobody likes a buggy app. And Apple is no different. Having a bug free app is every developer’s dream. Such an app helps to build a reputation for the developer. Apple would not even consider apps that have bugs or crashes midway during the run time. As a good practice to thoroughly test the app for bugs and debug if any prior to submitting it for approval, you can see here many apps live in app store with bug free.

Incomplete App/Broken Links: The person who has set the Guinness record of the highest score on Pac-man said there was no end to the game. After a certain level binary codes and random computer language covers half of the screen. There are no credits, no background music or fade to black. You had nothing to do but go and die. The developers never expected anyone to reach that far in the game. The point here is that developers need to ensure that their app is robust and complete without any broken link. for best example like GPS Tracking app, The last thing Apple would want is the back-end code written in your favorite programming language shows on the phone screen.

Poor UI/UX: Apple has always strived on making their products stand out in the market. The design, form factor, and user interface of the phone is unlike any device in the market today. It is all the more true for an interface of the iOS.  An iPhone user usually finds it extremely difficult to switch back to an android or any other platform because of the simplicity and elegance of the iOS. And that is exactly what Apple would expect from their developers. Apps with a poor user interface or user experience would be rejected by Apple straight away because this would eventually harm their reputation.

Backward Compatibility: iOS 10 is currently the latest OS for iPhone. However, an app developer must realize that there are about 20% of iPhone users who are still using iOS 9 and 8. The reason for this could be because the users have not upgraded their OS or their iPhone. Whatever may be the reason, a developer needs to develop the app which will work on across all the variations of the OS. Apple will want every user with an iPhone can run the app from the app store.

No Monetization Strategy: An important part of app development is the monetization strategy. How the app makes money can make or break the deal? Apple knows that users do not want to pay money just to download the app. This leaves developers to either place ads on the interface of the app or gets paid for the number of times the app gets downloaded. Either way, if Apple feels that hosting the app on the store would not be profitable, it would be rejected.

Memory/Battery Usage: Apps which constantly run in the background draining the battery and using the phone memory are a big no. Users eventually feel that it is the phone which is facing issues when in reality the app is using up the phone memory making it run extremely slow. Users must be able to exit and quit the app whenever they want. Once the app is closed, it should not wake automatically and end up using the phone resources.

Approved app

Content:  The content of your app plays a crucial role in getting the approval from Apple. If your app is redundant or there are already apps like yours running in the market, it would be very difficult for you to attract consumers. Considering the competitor app has been on the market for a while, users will not want to have two apps of the same category on the phone. And eventually, would decide to stick with the current app they have.

Misleading users: Apps should never be misleading. Go to the App store and read the reviews of the lowest rated apps and you would realize that most of the customers had a different understanding of the description about the app.

Once you successfully done your apps with fixing this factors, you can easily make animations on view objects. Though, if you’d like to get to more advanced level, or make your iPhone application with advanced animations, graphics you may hire iPhone app development company and make recommendations for the improvement in your idea.

Effective Ways That Should Be Improve Your Ranking On Google Search

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Search Engine Optimization: If you are into creating websites or are interested in having one, you surely must have come across the term SEO. By definition SEO Solutions is optimizing your website content so that it achieves better search results in various search engines like Google, Bing, and Yahoo. This might sound a little complicated, however, once you understand the main concept how a search result is displayed by a search engine and what are the potential factors involved, it gets relatively simpler. Today we will look at a few ways you can significantly improve your website’s search rankings by altering certain parameters.

Understanding how the search engine works:

Before we understand how SEO works, we would need to understand how the results in a search engine are displayed. When an internet user searches a particular word in Google, the search engine is required to search this word across the World Wide Web through different websites all over the world. The word used is called keyword.

The most relevant websites would be displayed on the first page of Google. Now, the ranking of the websites is based on sophisticated algorithms run by complex bots called “crawlers” which scan through the entire websites. However, below mentioned are the three common parameters a search engine would use to gauge the relevance of the keyword to the website.

Unique SEO process

The highest number of clicks: High numbers of clicks means that number of users have visited the page. The search engine would feel that this website would be most relevant to the keyword used by the user.

Keyword Relevance: If the crawlers scan and find the keyword used many times in your post they would communicate to the search engine that the site will be related to the search criteria and would display the website on the first page.

Time spent on the website: Google will determine time users spend on the website. More time spent on the website means that users are reading the content on the page. This makes the search engine decide that the website is more relevant and thus the website will have a higher ranking in the search result.

On-Page: On page SEO deals with the changes made on the website and in the contents itself. For instance, changing or adding a keyword to the title of the post to attract more traffic on your page. Some of the changes one can make within a short amount time which will help yield great results are the following:

Web page content: It is crucial that the website has relevant and high-quality content. Users should have a good experience once they visit your website. Especially while navigating through the different web pages.

Design: Keep your design minimalistic and one without a heavy amount of code. Ensure that your website is mobile and tablet friendly. To check this, load the website and adjust your browser size as it would be on a phone (portrait mode). If the layout smoothly snaps in place you are good to go. If not, try a different theme.

Upload time: Make sure your website loads within 1-2 seconds. On an average, a user will wait 5 seconds for a website to load. If the site is buggy or the web host has connectivity issues you would surely lose potential traffic. Google factors the loading time of a website while displaying the search results. Hence you should ensure that your website is quick to load.

Plugins: Plugins are a great way to optimize your website. Use a cache plugin to clear any unwanted cache. SEO plugin is a great way to edit your Meta title and Meta description and having the keyword used. Note that Meta title is a title that appears on the search result for a user after they search for the keyword. While Meta description helps to give a brief overview to the user what the website is about.

Optimize posts: Websites which have posts with around 1100-1200 words tend to do better. However, not all topics can have a description of 1200 words. In such cases, write good 2-3 long posts. This will not only help you rank better on the topics related to the long posts but on other topics as well.

Bullet Points: Keep your content concise and develop a habit of making bullet points. This will help your post grab the attention of the scrollers who do not read the entire posts.

Use images and videos: For a post of 1200 words, at least use 4-5 images. They help in getting the attention of users. Post a video at the beginning of the post. If a viewer watches a 10mins video on your web page, this will help your search ranking drastically.

The above-mentioned points do not directly affect your SEO ranking on Google. However will help you get more users and more traffic to your website, which plays an important role in optimizing your website to rank higher.

off page seo services

Keyword Optimization: Here are a few ways you can include the keyword in various different aspects of your website.

  • Meta title: As mentioned already, using the SEO plugin to edit your web page title which displays in the search results.
  • URL extensions: Google has a way to identify which web page is regarding what topic through the permalink in the website URL. Edit the URL and include the keyword.
  • Hyperlinks: Use links within your website to navigate through different posts. In this way, you link the keyword to another related post.
  • Image alternative text: Image text helps Google identifying what the image is about. Rename the embedded image to a related keyword.

Off page SEO: This basically deals with back links which are nothing but links which are directing users back to your website. The common strategies to obtain good back links are as follows.

  • Social Media: Use all platforms of social media to promote your website. Create a page on Facebook or group on Google+ linking back to your web page. This method helps especially if you have a new website and social media is a great way to divert traffic initially.
  • Q & A Forums: Browse through Q & A forums like Quora related to your topic and try answering some of the questions there. Ensure you link your website to the answers. The clicks you get through this method are not significant, but by constantly giving quality answers would help build a reputation in the community.
  • Comment on popular blog: Comment on at least two popular blogs who have more influence related to your topic.

Do you want a special service of SEO for your website?

The existing website needs to popup when user search with keywords used in your website. If SERP page shows negative output then it indicates the weak SEO of your website. If website domain depicts on the second page or other pages of google.com that noted you to keep maintenance of the website with good SEO provider that will optimize your website and gain rank on google.

The mentioned experience and recommended platforms are very worth for the business users to go with it. iQlance is a Calgary’s leading SEO Agency and have lots of projects had been done. The firm with best of developer’s team and outstanding designer’s team will prepare best marketing professionals for the small business website to reduce their work and make them free to more focus on their business expansion on Google.

Hidden Secret About Cross Platform Development And The Useful Tools

cross app development platform

Over the last few years, the cell phone industry has seen an exponential growth. In the race to reach the top, mobile phone companies are year after year releasing their respective flagship phones with jaw dropping specifications. Phones are getting bigger, better and faster. We are currently living in a world where you do not need a computer to order food from your favorite restaurant or book a movie ticket for that one show you have been waiting for all summer.

The phrase, “just a click away” hinting that the click is of the computer mouse, has been replaced by “just a tap away” referring to the tap on the phone. Open the app store on your phone and the screen will explode with numerous apps which theoretically can run any errand for you. Apps have become a crucial part of our life. Not just because they are easy to use, but also because they are readily available. And with each company wanting to have their own app to promote themselves to the crowd, the possibilities are endless.

Cross Platform Development:

Mobile App Development Tool

What is it and why is it required?

Every app on your cell phone is schematically separated into two parts, a front end, and back end. Front end being the GUI (graphical user interface) and the back end is the logical explanation on which the app functions. To put it across in a simple way, the front end tells the user what the app can do if you tap a particular button on your screen, while the back end executes the appropriate procedure.

Any app developers would be well versed and comfortable with one programming language. There would be few who know to code in more than one language, but the knowledge level would surely differ. The reason being a programming language is a vast subject. Each language has its own syntax and architecture. Knowing how the logic works is one thing, but implementing it on a subject to achieve your target is another. A developer writing an app for android might be able to write the code for iOS. However, it might not give the same desired result since the way the code interacts with the operating system is different.

Read also: Step-By-Step Guide To Building Your First Mobile App

This is where Cross Platform Development comes into the picture. Writing code with this method allows the developer to duplicate or manipulate the desired result across all platforms. This means an app can be written in the native language for any particular operating system for example, iOS and later can be developed to work across other platforms such as android, windows and blackberry OS.

With the help of cross-platform development, developers are able to reach out a greater number of consumers. There could be a user who uses an android phone and also an iPad. The user should have the same experience when using the app on the android device he or she has when using it on the iPad. This goal can be achieved by cross platform developed.

How does cross-platform development work? 

How does cross-platform development work

As mentioned before, each operating system has its own native programming language. For instance, android apps are written in Java, iOS apps are developed in objective C and shift, while Windows uses C# and XAML. Each coding language is different and has their distinctive characteristics. Expecting a developer to produce the same result on each platform across all operating system is not realistic.

To overcome this situation, the core of the application is first written in the commonly used languages for all the web application like HTML, CSS, and Javascript. A web developer has no control over who will use the application. A user could use it on a 7-inch tablet or could also use it on a computer with a 50-inch monitor. Web applications are written in such a way that they could handle anything that is thrown at them. Using the same idea, the app developer would first write the code in HTML, CSS, and javascript.

The code and functions are bundled together to create a software package. This package is then used to write the remainder of the app using the programming language depending on the platform. The piece of code which is written in the native language, using the package as the core is usually referred to as the wrapper. A wrapper is a subroutine which helps to call the main function of the program which is embedded in the package. So now, a developer can write the package for their app before hand and only needs to change to the wrapper for the app to work across all platforms.

Cross-platform development tools

Cross-platform development tools :

There is some kind of software that helps a developer write an app which is functional across various operating systems. Below is a list of few of these tools.

Xamrin: Xamrin is a C# code and .Net frameworks based programming software which allows users to develop apps across multiple platforms. The software was developed by Miguel de Icaza who also worked on the Mono open source project. Gaining immense popularity rapidly, Xamrin was then bought by Microsoft in February 2016. This software now comes bundled with the Microsoft Visual Studio pack. Although the free version offers capabilities, this software is highly used by app developers across platforms.

Appcelerator: This is open sourced Javascript based software which allows users to develop applications for iOS, android, and other platforms. The general notion is that developers are more comfortable with javascript than iOS’s native Objective C or Shift; Appcelerator has a great number of users across different platforms.

Phone Gap (Cordova): A Software that is widely used by developers is Phone Gap. The word gap implements that the software is supposed to gap the bridge between the native app and the mobile web based app. This also is a javascript based program which helps you to build a complete new native app for any platform or convert a web application into a native app. PhoneGap runs on an engine called Cordova which is acquired by Adobe. Apps written through Cordova would work on Phonegap and vice versa.

iFactr: iFactr is a C# based coding software which helps users create a multi-platform framework integrated with backend data. Integrated development Environment (IDE) is available for all platforms to ensure developers are able to achieve the desired result they are looking for on all the operating systems. This is also integrated with Microsoft Visual Studio.

Kony Visualizer: Kony is commonly used java based software to create mobile and web application across platforms. Since javascript is an existing web language, using Kony users’ area is able to convert the web application into the multi-channel mobile application. Kony provides developer friendly API (application programming interface) that is easy to use and work across all platforms.

 

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