Opting for a Successful eCommerce Entrepreneurs


In this fast-changing world, everything comes wrapped in technology. Today it has become important to understand the ever-changing needs of customers to gain a competitive advantage in the market. While everything is becoming “E-“, there are many retailers who are suffering. This “E-“ involves “E-commerce”, “E-business”, and “E-retailing”. With the advent of “E-“, there has been a rise in eCommerce apps. Thus, it’s because of the concept of eCommerce, there has been a hike in eCommerce app development.

Starting with, let’s understand the concept of the revolutionary “E-“ factor. Firstly, “E-business” refers to doing business over the Internet exclusively. At the same time, it can be understood as a business which uses technology to improve its profit as well as productivity. Secondly, “E-commerce” can be understood as transaction of the goods using Internet or any other computer network. This transaction refers to the buying and selling of products and services. Lastly, “E-retailing” refers to selling the retail goods over Internet and can be related to B2C relationship.

The change in technological factors which influence the mindset of the customers include money and time. Today, the customers want to look at a larger picture and segment themselves in accordance with their convenience. Thus, slowly and gradually, the customers are moving from brick-and-mortar concept to “E-”concept, in accordance with their convenience. If the retailers want to survive in this cut-throat competition, they need not only add values to their products but also to their services. This value addition can help the retailers to customer gain as well as customer retention, thus acting as a hurdle to the rise of “E-“ factor.

Real also : Traits of a Successful e-Commerce Entrepreneurs

If one wants to become an entrepreneur and wants to understand various marketing skills effectively, so that he/she does not weaken to be kicked off from the market, then he/she should need to understand entrepreneurship and marketing from the scratch. It is important to learn the relevant skills because they can become an asset in the long-run for the entrepreneur. These marketing skills can help to inspire and build a good team and can take the business to a high level with the help of Internet. But before all this, he/she needs to be clear about the concept of Internet marketing, which can lead to building a strong startup.

1).  To stand out in the market, it is needed that a strong foundation of the business is laid. For this, the entrepreneur needs to choose the target audience and the target market wisely. If not done properly, all the marketing skills can get ruined.

2).  A novice who wants to become entrepreneur needs to know about the first step which can lead to the effective marketing of the business, but only a few people understand the initial step. The first step is to organize marketing campaigns. With the help of marketing campaigns, one can start building the business successfully by creating a long-lasting impact on the customers. The money which the entrepreneur spends on the marketing campaigns can benefit the business in the long-run. The business can reach to such a greater height that it can outshine all the existing competitors who working in the same niche. Along with the marketing campaigns, the Mobile apps can play a crucial role.

3).  After done with the marketing campaigns, the entrepreneur can analyze the stats and the traffic that’s coming his/her way. The next step is to take effective steps for online marketing. The marketing campaign turned beneficial but if online marketing is done at an effective level, it can add value to the business. From this, the entrepreneur can check and analyze the stats and conclude about the efficiency of the steps taken. With these two steps, the novice has gained a good experience in the entrepreneurship. This helps in deriving two- to three-fold results.

The third step is scaling the results. The scaling refers that the entrepreneur needs to execute mathematical calculations which can result the business to achieve greater heights in the market.

Now that the novice-cum-entrepreneur has successfully executed all the steps by using the marketing skills efficiently and has placed the business on the top, he/she needs to bring the business automation. With the help of this automation process, the business will not remain stagnant, instead will keep running 24X7X365.

The primary concern of an eCommerce entrepreneur is choosing right technology to sell its products and services online in an effective manner for short-run as well as long-run. The entire environment of eCommerce needs a form of organized logistics that can be controlled from the back-end.

The structure of eCommerce is concerned about selling. To define a successful eCommerce entrepreneur, the “knowing” part has to be considered. This is the time when one needs to know about the customer segmentation, the target audience and the target niche. For this, he/she needs to understand the demographic nature of the target audience and the target area too.

The path of eCommerce entrepreneurs is full of fluctuations. Sometimes, he/she might be spending more to get the customer attention and retention. Thus, the need of the hour is a perfect balance. The resources need to be optimally invested.

Read also : Why mobile app is better platform for your Startup?

The initial mistake that the eCommerce entrepreneur makes is to rushing out to launch the business website and the business mobile app too soon. A little patience is required during app development. Obviously, the website as well as app have to be launched but one should not start without any proper planning. For instance, one can buy the domain name for the website but instead of displaying the content over the website, leave a page “Coming Soon”. In this way, the website can be prepared side by side. There is a need of solid background to promote the website which includes the usage of SEO, social media, content marketing and paid advertising.

With the rise of eCommerce app development companies, has seen a hike. These mobile apps help to reach to the target customers all over the world with the help of Internet.

Because of the rising skills of eCommerce, many startups are preferring to give mobile apps to the customers over the website for selling the products online.

The technology of AI and VR is where the future of the eCommerce lies. The technology has the power to renovate the entire environment of eCommerce. So, for a successful eCommerce entrepreneur, it is important to have a mobile app which can further result in the following advantages:

  1. Enhance visibility to the customers

Recently, a survey was conducted which stated that over 60% of the business strategists depend on the mobile app development for developing a space for them in the market. Thus, as per the survey, it is evident that the future can see a great rise in the eCommerce mobile app development. With the rise in technology, there is a great dependency of people on mobiles. It will be beneficial for the business to develop the eCommerce mobile app if the large number of people has to be captured at the same time.

  1. Push Notifications

If an eCommerce entrepreneur wants to remind the customers about the ongoing or upcoming sale and offer of any product, he/she should go for the push notifications. At the same time, the push notifications should not be overused because it can lead to decline in customer retention. With the help of push notifications, the entrepreneur can create the brand awareness of its product and can update the customers regarding the latest products. Thus, an eCommerce mobile app can play an essential role in developing marketing strategies.

  1. Features of smartphone integrated with e-commerce apps

The different in-built features of smartphones include camera, microphone, GPS tracker, and others which can easily integrate with the features of eCommerce apps so as to keep a track of the activities of the customer. More integrated are the features of smartphone, more they can help the customers as well as eCommerce entrepreneurs to create a special place in the minds of the people. A well why eCommerce application can lead the website reach the top level, which can lead to increasing customer involvement with various smartphones. If an eCommerce entrepreneur aims to develop the website to be recognized, it is better to opt for an eCommerce mobile app too which demonstrates the business functionalities.

  1. Improved Usability

Once the app gets downloaded, it is necessary that that particular eCommerce mobile app possesses such features which enhance the usability of the app and are easy to use by a novice customer too. Because of the improved and enhanced usability, the eCommerce entrepreneur can make a strong of his/her business on the customers who are using his/her mobile app for purchasing the products. Along with this, it needs to be understood that as soon as the app is downloaded, it should start working within a fraction of seconds so that customers need not wait for a long time. The developers should develop the app in such a way that navigating across the app be easy and quick.

Traits of a Successful e-Commerce Entrepreneurs


Today it’s very essential to study the changing mindset of customers to stand out in the market. Due to everything becoming “E-“, many retailers have to suffer. This “E-“ include “E-business”, “E-commerce”, “E-retailing”. There are many eCommerce apps available. Thus, with the emergence of eCommerce, eCommerce app development has seen a rise.

To start off with, let us understand what is “E-“ factor all about. “E-business” refers exclusively to Internet businesses, but it may also refer to any business that uses Internet technology to improve productivity and profitably. Coming to “E-commerce”, “E-commerce” is buying and selling goods over Internet or other computer network. Finally, “E-retailing”, “E-retailing” is selling of retail goods on Internet and is mainly concerned with B2C relationship.

Changing technological factors and especially influential factors of change in mindset of customers are time and money. Customers look at broad perspective and segment themselves according to their convenience. So gradually and steadily, Customers according to their Convenience are Converting themselves from physical placements to “E-“ factor. If retail stores want to survive, add values not only to their products but also to their services. Value addition may act as a barrier to the growth of “E-“ factor in the society and may influence customers to opt for retailing rather than for “E-“ factor.

If you’re passionate about entrepreneurship and want to learn effective marketing skills that would not even fade away in long run, then you must start with the basics. Learning the relevant marketing skill sets is like owning an asset in future, because it might just inspire you to build your own team and chase your dreams together with the power of internet. Before we forward to the guide, you must be well-versed few crucial aspects of internet marketing when you are just building your startup.

  • Laying a strong foundation by choosing the appropriate market. You must choose your audience, marketing your work before everyone is a wasteful idea.
  • Keyword baiting: Selecting and using keywords to attract the audience, build backlinks, and gain good ranking on search engines is another crucial part of content creation and marketing.
  • Set your success standards: It feels good to say that sky is the limit, but one must set relevant and achievable limits for oneself and the business. Inappropriate goals might instigate failure.
  • Setting the perfect budget.
  • Reaching out to the social media influencer that can promote your website and its content.

We have created a very concise internet marketing guide through a list. This guide has been followed as a mantra by Kameron George and Keala Kanae to train thousands of aspiring marketers to achieve effective marketing skills and evolve their businesses. Thus, in order to tread down the path of success in the world owned by internet, have a careful perusal through the following:

Also Read : Why Mobile App is Better Platform for your Startup?

One often wonders what the first step towards effective marketing is and not many people are able to crack an answer. The simple answer is marketing campaigns. One must begin building their business by running relevant and impressive marketing campaigns. The money spent on these campaigns must have amplified outcomes as results. Your business shall attract huge traffic which will help you in outshining your competitors working under same niche. Under this, eCommerce development also plays a major role.

Now that you’re in end of running various marketing campaigns, you must sit back and analyze. This will be your next step in effective online marketing. You must analyze and evaluate which campaign turned out best for your business; you must observe the stats and derive the necessary conclusions. Now you have boiled down your options and have gained incredible experience. Thus, you can follow the boiled down results and double your efforts on those marketing campaigns to derive two-fold or threefold results.

The next step is scaling. By scaling it is meant that you must execute some mathematical calculations and scale up your sprouting business and take it to new soaring heights

Now that you have executed all your skill sets and placed your business on cloud nine, you must set the business into the process of automation. By automation process we mean that you should not leave your business stagnant, but instead launch into automation process where it will keep on running and evolving 24/7, 365 days of the years.

These stages must be imbibed in the business evolving techniques in proper sequence to generate the fruitful results.

The basic concern for an eCommerce entrepreneur is to choose the right technology to sell products online considering both long as well as short-term goals. The whole eCommerce ecosystem needs a sort of an organized logistics which is controlled at the backend.


The eCommerce structure is all about selling. Defining a successful eCommerce entrepreneur takes into consideration the ‘knowing’ part. This is when you need to know more about the customers which in turn boost the selling portion. For this, you need to identify the demographic of the target group.

There is always restlessness in the path of eCommerce entrepreneurs. Either you are spending way more to grab new customers or hold customer retention. For this a perfect balance is needed. You should invest your valuable resources optimally.

One of the mistakes that unsuccessful eCommerce entrepreneurs commit is rushing to launch the website or mobile app, hastily using eCommerce app development. You only have one chance to launch your website and app, and at any cost, you can’t lose it. You can purchase the domain name of your website and display a message of “Coming Soon” on the page. You should avoid to commit the mistake of revealing something big until you have a solid background (SEO, content marketing, social media, paid advertising, etc.).

An eCommerce entrepreneur is one who outsources the social media or delegates it making other team members crazy. It has to be realized that social media is one of the basic needs of the business, giving the entrepreneur an uninterrupted glance into the customers’ lives.

eCommerce mobile app is a reality dream with the eCommerce development companies. These apps can help to target the customers from all over the world without traveling to the market for promoting your brand.

Recently, a rise has been seen in the demand for building mobile apps, thereby giving a rise to the skill of eCommerce app development. There are many startups who prefer mobile apps over the website for their products to be sold online.

The future of eCommerce lies on technologies like AI and VR. These technologies can help in renovating the entire eCommerce ecosystem completely with unforeseen features like virtual changing room. These technologies pave way for eCommerce mobile apps which have following advantages which can help the entrepreneurs to be successful.


  1. 24*7 visibility to your customers

According to a survey, around 60% business strategists rely on the development of eCommerce mobile apps for their industry sectors. This is evident from this survey that the eCommerce mobile app development will see a great rise in the upcoming years. With every single passing day, there is need as well as dependency on mobile apps at a rapid rate. If you want to capture a larger target group, then you should adopt the strategy of building mobile app for your company and your products.

  1. Importance of Push Notifications

If you want to remind people about a sale or offer or any new product arrival, you should make the use of push notifications. But avoid the overuse of push notifications so that the customer retention can be made. These notifications will create brand awareness and also will keep the customers updated about the latest products in the market. An eCommerce mobile app plays an important role to develop different marketing strategies.

  1. Integrated features in smartphone leveraging e-commerce apps

There are various in-built features in mobile devices including camera, GPS tracker, microphone and more which assist eCommerce apps to track a record of all the actions of the customers. The more integrated smartphone features, more they help the customers and eCommerce business owners to communicate and build a great brand. A well-built iPhone app development solution will take the website to a top level, thereby increasing customer engagements with various mobile devices. If you, as an eCommerce entrepreneur, aim to make the website hit in the market among all your competitors, there is a need for an eCommerce mobile app that depicts your business functionalities.

  1. Improved Usability

After the app is downloaded, the basic concern is that the eCommerce mobile app should possess strong features with user-friendly experience. With the improved usability, the entrepreneur can set the best impression on his or her customers who have downloaded and are using that eCommerce mobile app for buying the products. Additionally, it has to be remembered that after downloading the app, it should load within 3 seconds because the customers are less likely to wait more than that. The navigation across the app pages should be quick and easy.

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