A recent study has shown that the worldwide mobile app revenue for 2015 and 2016 has been $69.7b and $88.3b respectively. The projected revenue for 2020 is said to be an astounding $188.9b. Seeing such figures makes one wonder, what makes the app industry such a high revenue yielding sector? And how do companies make money when most of the apps on the app store are free? Well, the answer to that question is not a secret.

Having an app is far easier than visiting a website or a physical store to get some product information. Let’s just take banking for example. Customers have realized that transferring of funds or checking your balance on the app is simpler and saves them a bank visit. Over the past few years, we have seen immense growth in mobile apps and developers. Companies want to ensure that they have their apps available to all their customers.

Drawing more traffic to your app:

Marketing your app is a crucial element for the apps performance in the market. It begins even before the app is fully functional and out on the store. Below is few of the key ways one can advertise the app before rolling out in the market to draw users towards the product.

Blogging: There is no surprise that blogging is a power tool to voice out your opinion regarding anything that is going on. So why not your app. Create a dedicated blog regarding the upcoming app. Keep readers posted with updates and changes you have been making. This will help customers to build expectations from the app and will let you know what you might need to work on.

Beta Version Testing: Considering releasing a beta version to the android / iOS developer forum to get inputs from other developers.

Video Demonstration: Once the app is up and running, it would be a good practice if you could give the users a demo tour of the app. Screen capture the different aspects of what the app can do so that the users are aware what the app is capable of and how it would help them.

Social Media: Ensure that you share you app updates on all your social media platforms to cover all the target users possible. Using a screenshot of the app interface, app logo and other aspects will help drawing more attention.

Alternate App Store: Alongside releasing the app the native play store / app store considering uploading it on alternative app store for example Amazon Appstore, 9 apps or Appslib

App monetization: There are a few common ways a developer or software developing company earns revenue of an app, which is available on the app store.

In-app purchases: In this method, the app is supposedly free to download on the app store. Customers would download the app without any cost; however they will not be able to use the complete feature of the app unless there is an in-app purchase made. For instance, let us talk about a racing game. The user has downloaded the game for free and has unlocked a new stage. But to win that race they will have to buy a featured car through the app to beat the rival. This method is most common in the apps on the app store. The disclaimer itself says that the app is free, but has “in app purchases”

In-app Ad model: As the name says, developers allow other websites to post some ads on their apps. This app could be a small banner at the bottom, which does not interfere with the app interface, while others are a full screen which can be skipped or canceled. There are two ways a developer or company can get paid in this method.

Customer Click: Every time the user clicks on the ad on the app, the developer or top mobile app development company gets paid. It could be a shopping website or an informative blog. It does not matter as long as the user clicks on the ad button and site is redirected to that particular website.

Merchant Pay: If the ad featured in the app is a shopping website, and the customer buys a particular product from that website, the merchant would pay the developer a certain percentage of the product purchased by the customer.

User Pay: This is probably the least way to earn revenue on your app. In this method, the posted app is not free and user needs to pay a certain amount to download this app. As you might have noticed there are very few apps that are paid because consumers do not want to pay just to download the app.

Subscription: This method is commonly used in music and video streaming apps like Netflix and Wynk respectively. Customers are able to download the app for free and would be given the full features of the app for a set timeframe (mostly 30 days). However, after a certain point of time they would require to purchase a monthly, quarterly or yearly subscription. User opts for monthly subscription thinking about the low cost and thus the cycle continues.

Email Marketing: Every now we come across apps which need an account to be registered to use that particular app. At the same time, it also gives us an option to register using the user’s Facebook ID / Gmail ID. Since users usually have their Facebook or Gmail already registered on his phone, they do not need to go through the hassle of creating a new ID. Using this method, the developer is able to acquire the customer’s email ID which is crucial information. Depending on which ID is selected by the consumer Facebook or Google would pay the developer accordingly.

Cost per Install: Like it says, the developer is paid depending on the number of times the game is installed on a separate device.

Product Sales: If you are a retail seller of any kind you can have revenue coming in by having products displayed on the app for the customers. Rather than going to the physical store, customers would like to order the items they want to purchase directly from their phone.

Now, the next important remaining step is to carefully choose and hire best web development company having experience in building on demand apps.

Make sure before getting down to implementing your idea, consider analyzing competitors and their respective business model to build your app successfully to stand in the marketplace.

As of January 2017, the Apple store has approximately 2.2 million apps in the market. Out of these 2.2 million, 26% of the apps are games. With the mobile technology growing drastically with every passing day, it is safe to assume that we would have an enormous growth in the app sector. With that being said, Apple certainly has some norms they follow to ensure that the apps released on their store are worth their shelf time. They would not want buggy and copied apps to flood over their store which would, in turn, hurt their reputation. Though there is no clear indication from Apple about what steps they take before authorizing a potential beta app to be published on the store, below are the top 10 reasons why Apple could reject an app before it goes live. read more about App Store Review Guidelines.

Not factoring the target audience: One of the top reasons why apps fail is due to the fact that the target audience is not considered when developing the app. The whole purpose of the app is to reach out to the required users in order for them to use it on a regular basis. However, many app developers overlook this crucial step during the early stage of the project. Focusing on the target consumer helps a developer understand what an average user expects from the app. Apple knows this and would want the app to relate to the consumer. Your app might be well made but if a layman cannot understand how the app works or what are the functionalities of the app; this would lead to the failure of the app.

Read also : Why iPhone Application is Better Platform for your Startup?

Inadequate market research: Another reason why apps fail to hit the shelf is because of incomplete or in-depth research. If you have thought of a brilliant idea for an app it is most likely that there would be somebody else who has had the same thought. Thorough research is required before even developing the app you intend to. This helps developers understand the number of competitors in the field you want to build your app on. Also, it will help you determine the shortcoming of the rival on the market giving you an opportunity to supersede them. Lack of market research prior the development can hamper the success of the app in a major way.

Buggy App: Nobody likes a buggy app. And Apple is no different. Having a bug free app is every developer’s dream. Such an app helps to build a reputation for the developer. Apple would not even consider apps that have bugs or crashes midway during the run time. As a good practice to thoroughly test the app for bugs and debug if any prior to submitting it for approval, you can see here many apps live in app store with bug free.

Incomplete App/Broken Links: The person who has set the Guinness record of the highest score on Pac-man said there was no end to the game. After a certain level binary codes and random computer language covers half of the screen. There are no credits, no background music or fade to black. You had nothing to do but go and die. The developers never expected anyone to reach that far in the game. The point here is that developers need to ensure that their app is robust and complete without any broken link. for best example like GPS Tracking app, The last thing Apple would want is the back-end code written in your favorite programming language shows on the phone screen.

Poor UI/UX: Apple has always strived on making their products stand out in the market. The design, form factor, and user interface of the phone is unlike any device in the market today. It is all the more true for an interface of the iOS. An iPhone user usually finds it extremely difficult to switch back to an android or any other platform because of the simplicity and elegance of the iOS. And that is exactly what Apple would expect from their developers. Apps with a poor user interface or user experience would be rejected by Apple straight away because this would eventually harm their reputation.

Backward Compatibility: iOS 10 is currently the latest OS for iPhone. However, an app developer must realize that there are about 20% of iPhone users who are still using iOS 9 and 8. The reason for this could be because the users have not upgraded their OS or their iPhone. Whatever may be the reason, a developer needs to develop the app which will work on across all the variations of the OS. Apple will want every user with an iPhone can run the app from the app store.

No Monetization Strategy: An important part of app development is the monetization strategy. How the app makes money can make or break the deal? Apple knows that users do not want to pay money just to download the app. This leaves developers to either place ads on the interface of the app or gets paid for the number of times the app gets downloaded. Either way, if Apple feels that hosting the app on the store would not be profitable, it would be rejected.

Memory/Battery Usage: Apps which constantly run in the background draining the battery and using the phone memory are a big no. Users eventually feel that it is the phone which is facing issues when in reality the app is using up the phone memory making it run extremely slow. Users must be able to exit and quit the app whenever they want. Once the app is closed, it should not wake automatically and end up using the phone resources.

Content: The content of your app plays a crucial role in getting the approval from Apple. If your app is redundant or there are already apps like yours running in the market, it would be very difficult for you to attract consumers. Considering the competitor app has been on the market for a while, users will not want to have two apps of the same category on the phone. And eventually, would decide to stick with the current app they have.

Misleading users: Apps should never be misleading. Go to the App store and read the reviews of the lowest rated apps and you would realize that most of the customers had a different understanding of the description about the app.

Once you successfully done your apps with fixing this factors, you can easily make animations on view objects. Though, if you’d like to get to more advanced level, or make your iPhone application with advanced animations, graphics you may hire iPhone app development company and make recommendations for the improvement in your idea.

Call Us Now

Tag: seo professional

Win More Users of Your Business Through iPhone Apps and Android Apps

Drawing more traffic to your app:

10 Common App Rejection Reasons on Apple App Store

+1 469 793 9837

+1 917 477 8991

+1 647 637 9108

info@iqlance.com

iqlancesolutions

17250 Dallas Pkwy Dallas, Tx 75248, USA

295 Madison Ave 12th Fl, New York, NY 10017, USA

502-10 Markbrook Lane, Etobicoke, M9V5E3 Canada

How Can We Help?