Building the Perfect Team for Your Startup Business

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To start a business, it is very essential that the start-up hires the right employees. However, it is also important to bring out the spirit of a team among all of them. For example, if you are planning to establish a business of mobile app development, then you should hire mobile app developers in Canada with relevant experience in this particular field. The employer or the manager could start by understanding the skills that each and every member of his team possess, and assign work accordingly. In this manner, all the employees would be working up to their potential.

Next, it is the vision of the organization that the employees must understand. For this to happen, the employer must share this vision/goal with his subordinates so that they can work towards achieving it together. The employees, accompanied by their skills, must be passionate enough to do so. The goal can be accomplished only if the zeal to do so exists.

If you look at research on why startups don’t make it, the wrong team is among the top reasons.

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The following steps may be helpful to any new start-up:

  • Focus on Goals
  • Find Suitable Employees
  • Grow with the Company
  • Feedback
  • Involve in the Work

Focus on Goals

Any organization that is just starting up needs to be more focused on achieving its goals than others. This is something that will reflect in the attitude of the organization and you in particular. Goals make you come back to the office the next day. Be passionate about your goals. You could set certain goals as:

  • Satisfying Customer Needs
  • Work till today’s goal is achieved
  • Providing 24×7 Support
  • Providing the Product without any fault
  • Rewarding Team Members

The Right People

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Next, the start-up must search for people who are willing to work with them with a passion to achieve the desired goals. Ensure that you do not fall prey to someone who might be just on the lookout for some lucrative designations but may actually lack the spirit that helps achieve the targets. Such people may have very high expectations irrespective of the time the organization is going through. High perks, bonuses, and other privileges are all that they might be desiring. Be aware.

Also read  this post : Why mobile app is Better Platform for your Startup?

However, such individuals are very handy when they become partners or investors. Any success or failure is bound to be shared by them also. As such they will keep track of all activity that is taking place within the premises of the organization.

At this point of time, your skills can be cultivated. The start-up needs to have a culture of its own that will lead it to its goal. So, find people who have the capability of working with the same zeal as the owner does. Like minded people will lead the company to success, and its goals to fulfillment.

Vision

The employees who are working with the organization must be familiar with their (the company’s) vision. This is the job of management to explain the culture that they want to build in the organization. After all, employees are the building bricks of the company. The employees must know what the organizations wants to become in the times ahead. A hierarchy (customers, management, partners, colleagues etc.) that exists can also be explained and how to communicate within that hierarchy must be made clear to each one in the organization. Be a Team Member yourself, to begin with. Always follow a simple rule not to say “I will work to achieve goal” instead say “We will work together to achieve this goal”. “We” depicts your team spirit which creates positive environment in workplace.

Involvement

Once inducted into the organization, do not let the employees feel a sense of no-doer. Get them going from day one with some useful work. Once they are doing something provide them time frames, or timelines in which to finish a work. They might see this as a chance to show themselves to their superiors and look for rewards as well. While on rewards, employers or senior management must come up with different types of rewards for employees who have come good with their work. These may be in the form of a pay hike, a bonus, a vacation for a few days etc. Another thing that the management can do is mentor their employees by partnering them with a senior or experienced person.

There will be people,however, in the organization that may always find fault in whatever projects are being undertaken. It might be due to their personal life, financial problems, some inability (physically or mentally) that dissuades them from doing their work. Deal with such employees very carefully. Handle them softly before imposing judgements or straight away firing them. These should be the last resort only.

Roles

An organization will only grow if all the members of that organization know what they are supposed to do or what are their roles. If this is not clear, there might be misgivings in a team and eventually, the organization and the employees will both suffer. Roles and the tasks to be performed by them must be updated from time to time.

Grow with the Company

Do not hire people who might want to be the Chief Operating Officer, Manager, Head of Department or want some title for them. Such people are not interested in the organizations’ but their growth. Let all the employees of the organization understand one basic fact – Everyone grows when the Company grows. Nobody gets a title until he/she deserves it. Of course, someday someone from the lot will get to have that position but as for now, they have to be just a normal employee. Make the concept of a review in the organization a regular feature so that the employees feel that they are bound to grow and will also put in some effort for the sake of it.

Team Building

To make the organization grow, it is necessary that the employees grow along too. If a project demands some set of skills, ensure to update some existing employees with the required skills rather than bring in new ones. This has a double benefit – the project gets the required skills, and the management gets an updated employee without having to spend much.

Team Value

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The employees of an organization must have a bonding with the company. They must know that in good or bad, the organization will stand by them. Provide employees with the tools they want. Some leaves here and there would just enhance the employer’s image in their eyes (after all everyone has a life besides the company). Also, ensure to celebrate whenever an employee in the organization achieves a desired goal. This will fill him/her with pride and the employee will put more efforts while working on another project.

Feedback

As people start working with the organization, the organization must keep all its eyes open to all its employees. This ensures that nobody is falling behind schedule, or going off track. In case such a thing is noticed by the management, there is the process of feedback that is good for both the organization as well as the employees. While the organization benefits by completing its project on schedule, the employee benefits by not making the same mistake time and again. Feedback is a report of the employee’s progress but on a softer note. As such it must be taken on a lighter note so that it has benefits instead of causing grudges.

The Work

Last, but not least is the work itself. The organization exists because it desires to achieve certain goals for which it needs to work with the right people following correct schedules and growing with those people who are ready to give their time to the organization. If the organization works with a focus in mind, in due time it will become the focus of its customer who might even become permanent customers of the organization for some products or services. The work of the organization can only be seen through the output it brings to the customers. Any negligence and the whole progress from the beginning to the project end might yield a negative impact on the organization. The organization has to bear in mind these factors before it can present its product in the market for the customers.

Keep in Mind

Some employees in the organization are just there to distract the professional environment by giving irrelevant ideas. Do not allow any of such employees to hinder the growth of the organization. It is fair enough to give them a chance but not every time. People who do not want a change either in their way of working or in the organization should be welcomed to leave. Also, it is better to avoid the employees who consider themselves the best. Let them survive by their way of competition.

Having said all this,  a word of understanding – “Do not resort to micro-management”. Micro-management is when you start observing your employees too much that they feel like prisoners when inside the company. Give them a free-hand and see the results. If they don’t turn up with something good, resort to feedback but not Micro-management.

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What’s your best advice for building a superstar team?

Why iPhone Application is Better Platform for your Startup?

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The first question that strikes in your mind is that what you should choose i.e. iPhone/iOS or Android platform. In addition, you will find a common debate goes on among software development communities on iOS and Android. Thus, in order to throw a light, we will discuss some key facts and highlight statistics in detail.

Statistical Highlights on Apple/iPhone and Android

While talking about Android we should say that it is a vast platform and Android has more than billions of activated phones and other gadgets with 1.5millions of devices activated on a daily basis. On the other side, in case of Apple/iPhone, we have found that a large number of app development companies have given priority to Apple/iPhone users while launching any apps. Especially, Instagram is a popular social media application first appeared on Apple iOS store first and almost 18months later on Android. In addition, Nike and other popular brands are until now does not have any Smartphone app operating on Android platform.

In simple words, statistics related to apps development have revealed that a large number of app development groups have designed applications catering to iPhone users before they cater to users of Samsung or any other Android operated phones. Along with this, to guide you in right selection, we, the experts of iPhone App Development Company have discussed a few strong factors, which will justify iPhone as a better platform for any startup of the app development sector.

  1. Scope to Develop Efficient Apps

Iphone devices are of unique and complement one another. This is because; iOS, the operating system of Apple acts as a close source and any other user may not alter it. In addition, Apple has its complete control on the core software and because of this, app developers using iOS platform gets opportunity to bring improvement in the existing functionalities, boosts the storage space and improves the speed of processor. Because of this, app development startup groups, including iPhone App Development Company Toronto may build apps efficiently and may focus on developing top quality apps without bothering about compatibility with any other device.

  1. Avoids or Reduces Fragmentation Issues

Apple operated devices including iPhones have complete control of software and hardware systems from Apple. Whenever the company launches any new device, it synchronizes it with the launch of its other iOS versions. In this way, you will find relatively less fragmentation issues in case of iPhone app development than Android app has. On the other side, as Android is an open platform, it provides limited control on the hardware and operating system versions of its devices. Fragmentation problems result in increase in the overall cost involved in developing any new app and thereby, reduction in the revenue margin. Hence, with the aim to avoid or reduce fragmentation issues, startups should go with iphone app development.

  1. Increases the Chance to Get Active Users and High Revenue

Apple Group has witnessed huge demands of iphones and other iOS operated devices in most of the developed countries and affluent areas worldwide. On the other side, if we talk about users of Samsung or other Android operated devices; we have found that they have relatively less buying power even though number count is high.

Considering this fact, we the experts of iPhone App Development Company Canada always prefer and recommend novices of the industry to choose iPhone for developing innovative apps (utility or gaming apps) to earn higher revenue from your spend money and efforts. Another interesting fact we have noticed from the app market is that a large number of iphone users often willingly spend on utility and other innovative apps to fulfill their varying requirements. Indeed, the factor lets startup app developers to get relatively large numbers of active users in case of choosing iphone devices.

  1. Generate Higher Revenue Streams as Per High Monetization Strategy

Whether an individual new app developer or a startup company opts to develop gaming apps, business apps, utility apps, music apps, shopping apps or any other, the ultimate aim is to earn money from the lucrative application development industry. In simple words, earning money is the most significant factor for every app development group or individual developer. In this case, if we compare iPhones and Android phones, our iPhone App Development Company Canada team found that iPhone devices powered by Apple come with relatively higher monetization strategy than android devices.

Reason behind this is very simple i.e. Android gives an open platform and hence, its majority of applications are with free download and with advertisements to earn revenue. In contrast, Apple provides a closed platform and higher support to large number of paid apps. Majority of applications available in iOS store are payable apps, while free ones come with the features of in-app purchase directed towards giving higher revenue. Indeed, high streams of revenue available from Apple platform acts as an encouraging factor for startups of the industry.

Read Also : Android OS Vs. Apple iOS – Which one Is Better?

  1. Involves Less Understanding

An interesting fact about Apple designs, which our professionals at iPhone App Development Company Toronto have noticed that learning the operation of Apple devices is relatively easy because of its simple and intuitive design. Indeed, when an individual app developer requires less time in understanding the operation of iphone or any other device, he/she dedicates more time in software programming and other related jobs to design and launch the new app in the market.

  1. Latest Apple Software is Easy Downloadable

Whenever Apple releases any new software/updated software, an iphone user may get it easily via a simple and easy download.

  1. Comes with Consistent Design and Operating Principles

Apple Group has maintained a consistency in the design and operating principle for iphone devices and other iOS operated systems. In contrast, Android phones have so many differences, because of which you may not found any real togetherness among devices operating on Android platform; instead, each of them comes with different quality.

  1. Offers Better User Experience

iOS operated devices give exclusive experience to its users based on its consistently increasing technological innovations. In fact, the outstanding user experience has not only enticed users, but also a large number of app developers prefer for unique ecosystem. The company has placed user experience at the high priority, whether it is operating system, hardware design, marketplace services or anything else.

  1. Ability to Protect Users’ Sensitive Information

Today, a large number of apps, especially payment and eCommerce apps contain sensitive user details, because of which they require protection from hacking and related harmful activities. iPhones powered by Apple iOS comes with strict approval process, because of which it prevents access of any malicious app to the app store and thereby, avoids tampering of users’ sensitive information. According to the analysis done by our professionals at iPhone App Development Company Canada, Apple has increased its depth/extent of encryption than Android phones.

  1. Provides a Secured Marketplace

Besides security to stored sensitive information of users, Apple has an organized ecosystem, as it is a proprietary type of platform. Iphones thus provide secured marketplace with every possible quality control methods, rules and regulations. The mentioned strict practices provide a stable and a conducive environment for a large number of app developers. Even app developers get a proper guideline, which they have to follow for programming, designing and marketing activities.

  1. Does not contain any Bloatware

After you get an iPhone and turn it on, you get only limited number of apps. Thus, depending on your requirements only, you may opt to install any other app from iOS store. However, the situation is somewhat different in case of an Android phone. This is because; Android phones give a large number of irrelevant apps cluttering the home screen. Hence, it becomes the job of a user to delete the unused ones.

  1. iOS/iPhones come with Higher Release Cycles

Even though Android is an open sourced platform, it remains locked down because of OEMs and its carriers. Because of this, iOS always leads ahead of Android based on the latest/updated software version and adoption rate. If we talk about the recent update of November 2017, we have found about 95 percent of iPhone users as using updated iOS 11 or iOS 10 versions. On the other side, only 20% of total Android users are using Android Nougat or Android Oreo.

Based on this fact, a startup app development group using iOS may easily focus on providing support to latest versions of the operating system and get higher assurance that their developed app will get a wide reach. In this way, as an app developer, you have to focus building apps on new APIs without bothering about its support on old device. In this way, choosing iOS for app development reduces development cycles and testing times and/or phases.

  1. Assurance about Efficient Operation

Experts associated with our iPhone App Development Company have found that iphone applications have relatively higher productivity and effectiveness based on the specific nature of its app development. Because of this, creating an iphone app indicates its efficient operations on iPads and iPhones both. However, the case is different in case of Android apps. This is because; you will find more than 10,000 gadgets and phone devices operable on Android today and almost each of them comes with extensive hardware variant and software details. Because of this, app developers have to bear a huge maintenance cost in case they go with android apps development.

  1. Opportunity to Get Loyal Audience

Lastly, Apple or iPhone users have gained their names for loyalty towards the brand, as they unlikely switch to any other platform. Loyalty level is a prime factor for app startups, as it helps in success and in generating revenue.

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Conclusion

Novice app developers and startup groups have to experience intense competition to achieve success in the market. Because of this, it has become essential for startups to select the platform effectively since the beginning stages. Even though, both iPhone and Android come with positive and negative features, we should say that iPhone powered by iOS is the preferable platform, as it offers productive services to users.

Apple iOS encourages app developers by providing scope to earn big amount of money. Studies have revealed that Apple developers have obtained approximately 85% higher income as compared to Android developers. Along with this, on comparing the apps quality, we have found that iPhone apps have better quality apps as compared to those of Android even though, apps on Android are available in large numbers. Indeed, app startups get encouragement to launch their apps on iPhone and iPad devices first based on the top quality benchmark. Therefore, by considering each of the facts, we should say that iPhone app development is the perfect option for all startup app development companies and novice app developers.

What does it take to develop a mobile app like Uber?

uber-app-development

Taxi booking service is mushrooming everywhere and has emerged as one of the reliable way to commute within or outside the city. When we talk about taxi service, Uber is one of the name that has become synonymous with it.  Since it’s inception, Uber is pleasing users across the globe and the only point of contact between passengers and Uber is mobile app. Although there are hundreds of taxi booking mobile apps but what has evolved over a period of time, since the inception of Uber, is technology development on the booking front.

With the current scenario in the market, Uber is boosting more and more entrepreneurs with the idea to repeat its feet and create something similar. However, developing a Taxi mobile app like Uber and going live on app store and play store is just not that easy and two separate application with different functionality:

  • Passenger app – for those who looks to book taxi
  • Driver app – Get orders and they ride passenger to their destination

Its features plays vital role; let’s zero down some of the basic ones:

Basic features of passenger app:

  • Register/login: You can provide varied options to register like social media integration, e-mail etc.
  • Booking Interface: Here customer needs to add address, select a cab type and set the pickup location
  • Tracking: Track driver’s location, status updation during or after a ride
  • Fare calculator: Calculates the estimated cost from source to destination before booking
  • Payments: Cashless, plain cash , can pay automatically via plastic money and invoice is received to phone or e-mail
  • Push Notifications: Keeps the user updated on order status, estimated time, taxi arrival, car model, driver’s contact number, car number and much more
  • Messaging, ratings and reviews, booking history: Messaging driver for the perfect pick up, feedback and ratings given by the customer for the service provided, displays the details of previous booking

Basic features of driver app:

  • Register/profile/status: Required to provide extra verification details like taxi number, licence during registration, status functionality helping them to adjust the schedule and availability
  • Booking: Options to accept or reject the incoming order, information of customer location, booking history etc.
  • Push Notifications: For order alerts, taxi booking data, for order updates and completion of ride
  • Navigation: Google Maps integration to get optimal direction of customer’s destination
  • Cost estimation and reports: Provides the estimated cost with discounts and offer the insights of trip status, payroll, history etc.

Furthermore, to streamline process and driver from the central point, a web app is required to manage and review all in-app activity like interactions, ride routes, payments and much more.

How Uber Works?

Passengers let the Uber know that they need a ride; Uber asks you about the location; finds the nearby driver and notifies the duration of driver’s arrival. After completion of ride, cost is automatically charged from your card and then passenger needs to provide feedback about the ride.

uber-infographic

So to build such paradigm, what technology stack does Uber rely on?

It relies on some giant foundations like:-

Geo-location: The cab providing service like UBER depends on GPS (Global positioning system) technology to track the current position of the customer. When Uber started its venture, the technology wasn’t that progressive, but today the things have become easier. The geo-location depends on:-

  • Identifying a device’s location: To identify the location of the customer, Uber app for iOS uses CoreLocation framework which provides classes and protocols to configure and schedule delivery and send location event to the server. This framework also enables the Uber to define geographic region and track the device moments as it crosses the boundary.

The Uber app for Android uses Google’s Location API which can manage underlying location technology meeting all the needs to tailor the app when integrating location-based features.

  • Providing the right direction: For developing iOS app, MapKit is used to display point-to-point directions on map. It registers the app as routing app then makes direction available to the Map apps and other mapping software.

For developing on Google, Google Maps Android API is used to make routes and directions possible.

  • Integration with mapping software: Uber implemented Google Maps for both iOS and Android version and to avoid paying Google for access of their solutions, Uber opt for mapping technology companies to solve the logistic issues.

Messaging or Notification: After you order a ride, Uber sends you a couple of notifications like when driver accepts the request, driver is few miles away, cancellation of ride etc. Uber text messages are powered by the Twilio telecommunications provider and you may choose to receive these messages either via SMS or through the push notifications. To implement push notifications in the iOS app, Uber uses Apple Push Notifications Service, and for the Android app Uber uses Google Cloud Messaging (GCM).

Payment Integration: For calculating fare, Uber looks for the factors like base fare, cost/mile and cost/min. Uber promotes a cashless system which means you can pay via plastic card, e-wallets or use a promo code which removes error prone human-to-human cash transfers. Uber chose to partner with Braintree, one of the leaders in the mobile payment market, to accept card payments and also uses PayPal’s Card.io service for credit card scanning on iOS.

The iOS users can make of the Apple Pay for making the payment and the Android users can use the Google Wallet for the same purpose. It is better to collaborate with some online payment company to make the experiences better and faster.

Advantages of Uber like app

  • Reduce the number of drunk drivers
  • Saves your money for commuting
  • Provides opportunity to make extra cash for the driver
  • Makes the way to the customer’s destination really beautiful

Advantages of having mobile app

  • Having a white label mobile app gives your taxi business a broad visibility and an automatic customer boost.
  • Reduces the overhead costs generated by managing everything manually and connecting passengers to the drivers in real-time enables the business to grow smartly in autopilot mode.
  • Leads to the higher profit as the taxi service provider can develop their own app and save on the commission paid to the cab platform.

How much does it cost?

Well it depends! There are several factors affecting the total cost

  • Your budget
  • Number of features
  • Design of UI/UX
  • Backend development
  • Web development
  • Security

If you wish to develop a basic taxi service app then it will cost around $15,000 USD to $20,000 USD; Uber like app $20,000 USD to $35,000 USD. It takes 2 to 3 weeks approximately to design the app and 10 to 12 weeks approximately for development process. Lastly, the cost varies according to Toronto app development company you hire to get your job done.

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The 5 Steps of Successful influencer Marketing Strategies

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Marketing is a realm where you have no place for dreamers. It is a practical world not one where you sow and harness the power of dreams. So much so, the tipping point in marketing comes from the influencers who are convinced that your product is the right one for them. If they decide, they can set the ball rolling in the marketing sector and you will not have to spend too much money on advertising.

Isolate the influencer

So, get the influencer and bring the ball! It is not that easy because we do not know who the influencers are. That is the hard part of the Influencer Marketing Strategy. That becomes the first step of our marketing strategy –isolating the region of the influencers. This is relatively simple, we can find that most of the marketing decisions emanate from one sector of society. Then, we put the rest of the plan into place.  If on the other hand, we know who the influencer is, say a popular public figure, then we can get him or her to endorse the products and achieve marketing success.

Initiate the action

The action of the influencer is by building something around their idea and igniting community passion and seeking collaboration with the people of their community. This operates entirely on trust and goes on to become a brand engagement. To do this one must have a story to tell. This story will speak of the values and help the viewers adopt the right standard to make the improvement in their lives. It could be how being poor need not stop one from succeeding in sports.

Also check this info-graphic of Cheat Sheet hope you love it.

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Build the story on the social media

Once you have the influencer and the story, it is time for the wild bushfire to spread through the countryside. Here, we are not marketing the brand through the social media; we push the story of how the influencers are reacting through the social media. The people will do the searching for themselves and then remain convinced that they were not influenced to buy the brand. People who have implemented successful selling programmes for their company will know how much the success depends on the intrinsic values of the product. This is why we need the influencer.

Improve sharing of ideas related to the product

This is pure social media marketing. And a lot more besides but you have to involve the common man in it. They need to have a stand point about the product. And since this must not be negative, you need to have the advance story about how the poor will succeed. In your marketing campaign, include incentives for people who share the story the most or help in distributing it.

Keep a grip on the values

You do not want to compete with the rest of the field. You want to create a dent big enough for them to fall through. Your values must remain clear and distinct from those of the rest.

Undoubtedly, the last step is the most important. But, it will not work without the rest of the steps, so start from the top.

The pros and cons of outsourced Marketing Tech with Mr. Krunal

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Outsourcing marketing services offers companies many positives. Motives for outsourcing include accessing skills a company lacks, obtaining a broader perspective from a company with international and cross-industry experiences, technology transfer, access to a wider range of business networks or even cost reduction, now here you can learn interview questions answers from Mr Krunal.

Many of Advantages and Disadvantages Behind it.

  1. Do you develop in-house digital skills or use external suppliers?
  2. Once you’ve decided to use external suppliers are there considerations at the selection stage?
  3. How does the role of your internal procurement function affect your use of external marketing suppliers?
  4. How do you coordinate your increasing number of external suppliers?
  5. What approach do you take to monitor and reward external suppliers?

This arrangement can garner exceptional results. However, it’s rarely by accident. Collaboration among suppliers is best achieved with a ‘smile together, cry together’ policy, also known as the agency approach. Teams are briefed together, required to respond together, deliver projects together and report on activity performance together. all of small points covered The intended result is not only great work, but also an environment that fosters strong relationships between the suppliers as well as with the client.

LEARN MORE: Marketing‘s trend report current issues in outsourcing for marketing managers, Read More Information.

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