Angular or React: A Dilemma in Web and Mobile App Development

In the ever-evolving realm of front-end web development, the choice between Angular and React is a pivotal decision that both newcomers and seasoned developers must confront. Some liken this comparison to contrasting apples and oranges, as Angular is a JavaScript framework crafted with TypeScript, while React is a JavaScript library employing JSX. By augmenting React with a few libraries, it can transform into a comprehensive framework, albeit with a distinct workflow from Angular. Consequently, comparing them is not a straightforward endeavor.

However, Angular and React share a component-based architecture, offering reusable and modular elements to address similar front-end challenges. This perpetual debate of Angular versus React reverberates within the development community, fueling discussions and opinions.

So, which one prevails? This post embarks on an extensive Angular vs. React comparison, considering various factors to empower you with the insights needed to make an informed choice for your project.

iQlance, a prominent provider of app development services, specializes in constructing forward-looking, scalable applications utilizing contemporary frameworks and suitable technology stacks. If you’re grappling with the choice of technologies for your project, our development experts are at your service for a comprehensive discussion.

Now, without further ado, let’s delve into the comprehensive Angular VS React guide.

Introducing the Frameworks

ReactJS, conceived by Facebook, serves as a front-end JavaScript library for crafting user interfaces. It employs a declarative programming style to define UI states. Conversely, Angular, spearheaded by Google, operates as a front-end development framework. It is a constituent of the MEAN stack and boasts compatibility with a plethora of code editors. Angular primarily caters to the creation of dynamic websites and apps. Before engaging in a comparative discourse, let’s scrutinize these web frameworks in detail to grasp their features.

Angular:

Angular, formerly known as AngularJS or Angular 2, has been an open-source structural framework nurtured by Google since 2010. This framework harnesses TypeScript and HTML to construct web apps, single-page web apps, and hybrid apps, predominantly tailored for large-scale enterprises. Angular boasts a global footprint, contributing to notable projects such as Microsoft Office Home, BMW’s Cost Calculator for Driveaways, Xbox, Forbes, and Samsung.

Advantages of Angular:

  • Proficiently renders a wide array of templates with its extensive libraries.
  • Supports single-routing.
  • Facilitates behavioral inspection by enabling the injection of mock data into the controller.
  • Offers extension of HTML.
  • Promotes clean code development.
  • Simplifies user interface creation with data binding.
  • Encourages the development of reusable components.
  • Enables the creation of single pages interconnected with components, culminating in the final product.
  • Provides dependency injection.

How Angular Surpasses React:

  • Functions as a full-stack framework.
  • Offers dependency injection.
  • Implements two-way data binding.
  • Adheres to the Model-View-Controller (MVC) architecture.
  • Supports diverse application architectures.

React:

React, formerly React.js or ReactJS, emerged in 2013 as an open-source JavaScript library dedicated to rendering views. Unlike its predecessor, AngularJS, React exclusively focuses on the view layer. React introduced the concept of component-based architecture to web and mobile development, granting developers the freedom to select state management approaches through external libraries and frameworks. React leans towards managing state with libraries that champion working with immutable data and one-way data binding to achieve unidirectional data flow.

Advantages of React:

  • Embraces a simple and straightforward design philosophy.
  • Delivers formidable performance with the React Native Library.
  • Boasts a view-centric framework.
  • Facilitates seamless app migration.
  • Supports rapid updates in both server-side and front-end domains.
  • Simplifies app debugging.
  • Compatible with Android and iOS platforms.
  • Promotes the reuse of ReactJS codes.
  • Offers an accessible learning curve.

How React Excels Over Angular:

  • Adopts Isomorphic JavaScript.
  • Integrates JavaScript XML (JSX).
  • Leverages one-way data binding.
  • Provides coding flexibility.

Angular vs. React: What’s the Difference?

While it may seem simplistic to attribute the disparity between Angular and React to their labels as frameworks and libraries, the reality is more nuanced. Most React developers augment their projects with additional libraries from the React ecosystem, effectively transforming it into a comprehensive framework. This is why React frequently finds itself in the same discussions as other JavaScript frameworks like Angular and Vue.js. To grasp the true distinctions between them, a deep dive into the specifics is essential.

Angular stands as a fully-fledged JavaScript framework scripted in TypeScript, a superset of JavaScript. Initially introduced by Google in 2016 as Angular 2, it marked a complete overhaul of the reigning monarch of JavaScript development frameworks, AngularJS. The new Angular was engineered to rival React by embracing components while preserving the beloved features of Angular developers, including dependency injection (DI) and two-way data binding.

Standard features of Angular encompass:

  • TypeScript.
  • Angular CLI.
  • Dependency injection.
  • Two-way data binding.
  • Routing with @angular/router.
  • Forms with @angular/forms.
  • XSS protection.
  • HTML templates.
  • Component CSS encapsulation.

React, in contrast, operates as a view-centric library for rendering views. It eschews the conventional model, view, and controller (MVC) paradigm of the old AngularJS Development, choosing to focus solely on the view. React catalyzed the proliferation of component-based architecture in web and mobile development, empowering developers to make strategic choices regarding state management using external libraries and frameworks. React advocates for state management with libraries that champion immutable data and one-way data binding to realize unidirectional data flow.

Standard features of React encompass:

  • Virtual DOM (Document Object Model).
  • JSX files.
  • XSS protection.
  • Functional components.
  • Basic state management via setState and Context API.

In summary, here are the key distinctions between Angular and React:

FeatureAngularReact
LanguageTypeScriptJavaScript + JSX
JavaScript FrameworkYesNo (Library)
Data BindingTwo-way (default)One-way (default)
ComponentizationMetadata-drivenJSX-based
Dependency InjectionBuilt-in supportNeeds additional tools
Front-end Development ApproachClient-side renderingVirtual DOM with server-side rendering
Optimal Use-caseEnterprise apps, SPAsApps with complex DOM manipulation, SPAs

Now, let’s conduct a comprehensive comparison of React and Angular:

Popularity: Angular vs. React

Both frameworks have garnered popularity within developer communities and discussion forums. Yet, which one reigns supreme? Based on GitHub stars, React boasts a substantial 203k stars, while Angular follows with 86.7k stars. In a 2022 Statista survey on the most widely used web frameworks worldwide, React secured the second position, with Angular ranking fifth.

Angular’s journey commenced with AngularJS in the early 2010s, accruing significant popularity, particularly for constructing single-page applications. In 2016, Angular 2 was unveiled as a complete revamp of AngularJS, introducing a plethora of new features and enhancements. Since then, Angular has continued to evolve, delivering new releases and sustaining its appeal for web app development. However, stiff competition from other JavaScript frameworks and libraries such as Vue.js and React has dented its popularity.

React, on the other hand, consistently maintains a lead in popularity when compared to Angular. It offers rendering optimizations, a virtual DOM, and facilitates smooth transitions between versions. These attributes, combined with the ease of reusing UI components, have catapulted React to become the preferred choice for dynamic web applications.

Performance: Angular vs. React

Both frameworks possess the capability to construct high-performing web applications. However, which one offers superior speed? React enjoys a reputation for enhancing performance, but Angular does not lag significantly in this arena.

Angular optimizes coding practices comprehensively, fostering continued performance improvements. It simplifies tasks such as optimizing the digest cycle for your code structure. As you develop code for additional modules, monitoring and optimizing the loop ensures that previously assessed changes are verified.

Projects not requiring two-way data binding can employ older versions of Angular to reduce complexity. Angular introduces features like $cacheFactory, facilitating memory retention and recalculating data when needed. In terms of page rendering, Angular employs the real DOM but employs a unique mechanism of change detection combined with zones to expedite web application performance.

React boasts a virtual DOM as one of its standout features for superior application performance. The virtual DOM allows front-end developers to enact changes without the need to rewrite the entire HTML document. This accelerates performance by rendering updates swiftly and refreshing data on web pages.

React’s component reusability further enhances its competitive edge. This practice becomes critical when developers are tackling intricate logic across various projects and need to reuse components efficiently. React addresses this challenge by allowing developers to reuse system components.

Component reuse is also widespread among designers, enhancing productivity and optimizing coding practices. This extends from fundamental components like checkboxes and buttons to wrapper components and root components. Such practices culminate in consistent app performance, supporting code quality and maintenance, regardless of project complexity.

Data Binding: Angular vs. React

The most significant distinction between Angular and React revolves around state management. React leans on state management libraries like Helmet and React Router, while Angular incorporates built-in data binding. React is often augmented with the Redux library to introduce unidirectional data flow and work with immutable data. Which approach is superior?

Angular adopts two-way data binding, ensuring that model state alterations occur automatically when any interface element changes. This synchronization maintains consistency across the two data layers.

Angular binds HTML elements to model variables, altering not only their display but also their backend values. This synchronizes the two data models within a framework, enabling the creation of interactive user interfaces without the need for numerous callbacks and additional intervention from programmers. Two-way data binding emerges as the most efficient technique for fetching data from complex software applications like medical and accounting software.

React, in contrast, employs one-way data binding. Modifications to the interface model are only reflected after the model state has been updated. When UI components undergo changes, the model state remains unchanged, eliminating any alterations. This unidirectional data flow provides React developers with enhanced control over web and mobile applications.

React does not adhere to an automatic data binding approach, often leading developers into the complexities of handling objects. However, it integrates one-way data binding with two-way data binding helpers to streamline extensive data manipulation and heavy parsing tasks.

Code Quality and Maintainability: Angular vs. React

Angular:

At Simform, we leverage tools like Angular CLI to scaffold, build, and maintain high-performance Angular applications. Integrations such as Angular Core and Angular Material have improved our Angular project deliveries, enhancing code quality.

Angular CLI minimizes the learning curve and enables Angular developers to anticipate compilation behavior. It streamlines the development process, generating smooth builds and minimizing the iteration efforts that often lead to poor code quality.

Developers frequently grapple with maintainability issues when combining HTML and JavaScript due to a lack of modularization. Angular addresses these concerns by facilitating maintainable JavaScript code. It introduces an HTML extension to resolve these issues, saving valuable development hours.

React:

React introduces several practices that bolster code quality and distinguish it from other web frameworks. For instance, leveraging the Display Name string for debugging messages allows developers to identify components easily. Developers can concentrate on modern JavaScript without being encumbered by framework-specific code.

Maintaining code quality in React is simplified through the adoption of code review practices facilitated by linters. These linters enforce strict rule sets, ensuring code consistency throughout the codebase. React promotes the development of code that is reusable across small modules, preventing redundancy in practice.

React discourages developers from writing fragmented code, making it more readable for both computers and other developers. The ability to construct custom React components simplifies rendering uncontrolled input fields and identifying components efficiently through unique naming conventions.

Server-side Rendering: Angular vs. React

Angular:

Angular employs server-side rendering to generate a static view of the application before it becomes fully interactive. Clever usage of JSON and client-side caching can significantly boost server-side performance. Angular excels in reducing the traffic between the client and server, enhancing overall performance.

React:

To enhance SEO-friendliness, React facilitates server-side rendering by employing specific functions. For instance, rendering the application on the server can be accomplished by calling the Render To String function instead of Render. React’s flexibility also allows the use of Render To Static Markup to avoid creating DOM attributes like data-react-id. This approach proves useful for building simple static page generators.

Testing in Angular vs. React:

Angular:

Testing in a dynamically typed language like JavaScript poses challenges in achieving 100% test coverage. JavaScript code undergoes rigorous testing to ensure its robustness. Angular simplifies testing through features such as unit code isolation and built-in dependency injection. These features enable easy decoupling of components for testing and mocking.

Angular provides a comprehensive testing and debugging toolset for entire app projects using a single tool. In contrast, React relies on multiple tools to perform various types of testing.

React:

In React, tests often involve mocking components that do not exist in the testing environment. Tests can spy on various parts of a function and anticipate their interactions. This approach, known as mocking data or functions, is instrumental in avoiding flakiness in data retrieval. React offers predictable tests due to the availability of mocking functions.

React continuously executes test suites, running test cases as part of the development process. It provides test runners like Mocha, Ava, and Jest, capable of running tests concurrently with ongoing development processes.

Optimizing Bundle Size: Angular vs. React

Bundle size, or the file downloaded during the initial page load, holds immense significance for web applications’ performance. A larger bundle file size can extend page loading times, impacting user experience. How do Angular and React tackle this crucial aspect?

Angular:

Angular applications require a compilation process to function in a browser. Browsers do not natively understand Angular components and templates, necessitating the compiler to bridge the gap between the browser and bundled code. An increase in the bundle file size can potentially impair loading times and performance.

To expedite rendering, Angular offers Ahead-of-Time (AOT) compilation as an option. While not the default choice in Angular, it can be activated through the CLI by switching to production mode. AOT converts Angular HTML and TypeScript code into efficient JavaScript during the build phase. The browser then downloads and executes this optimized code.

React:

Bundle file size assumes paramount importance, particularly in large applications aiming for smooth performance. Analyzing bundle size is crucial, as an unchecked increase can lead to performance bottlenecks as the application expands.

React emphasizes code-splitting and compression to optimize expanding bundle sizes without compromising performance. Techniques like code-splitting and compression enable efficient optimization without negatively affecting application performance. If you wish to explore further methods for optimizing bundle size in React, refer to this article on enhancing your React app’s performance.

Learning Curve: Angular vs. React

Angular:

Angular’s learning curve is extensive and dynamic, often posing challenges for developers. Covering numerous Angular topics can be daunting initially. Nevertheless, investing time in the initial phase proves worthwhile, as it paves the way for smoother development.

Angular’s extensive array of primary elements includes directives, modules, components, services, dependency injection, and more. The learning curve for Angular is relatively steep, especially compared to React in the initial stages.

React:

React focuses on fundamental elements such as component creation, internal state management, and the utilization of props for configuration. While developers may find it slightly unconventional in the early stages, its simplicity makes it a favorable tech stack.

React does not burden developers with complex logical structures, a feature contributing to its increasing demand among developers. Learning the basics, along with state management and a routing library, equips developers to begin building applications.

Both technologies offer an array of features, toolsets, and performance benefits, making the choice between them challenging for development teams.

Recap: Pros and Cons of Angular vs. React

Let’s summarize the advantages and disadvantages of using Angular and React:

Pros of Angular:

  • Comprehensive functionality out of the box, including dependency injection, two-way data binding, routing, forms, templating, and security.
  • Dependency injection simplifies testing individual components in isolation.
  • Promotes consistency by adhering to “the Angular way” of app development.
  • Enhances productivity by providing essential features for building single-page applications.
  • Utilizes TypeScript, a statically typed version of JavaScript that prevents coding errors.
  • Offers Angular-language-service, enhancing productivity by adding features such as autocompletion, error checking, and AOT diagnostic messages to integrated development environments.
  • Supports MVVM (Model-View-ViewModel), facilitating the placement of view logic on the client side of applications.

Cons of Angular:

  • Steep learning curve, necessitating the mastery of TypeScript and Angular’s development paradigm.
  • Challenges arise when scaling, as two-way data binding can become unwieldy, leading to unintended side effects.
  • Debugging scopes can be problematic, particularly as applications expand, making it difficult to track various scopes.
  • Larger file sizes due to Angular’s comprehensive front-end framework may overcomplicate applications.
  • Potential SEO issues can emerge, though they are more a result of how a website is designed for indexing by search engine crawlers rather than the framework itself.

Pros of React:

  • Flexibility in choosing routers and state management systems.
  • Utilizes a virtual DOM to efficiently update only the portions of the DOM that require modification.
  • Facilitates the creation of functional components that isolate state management, resulting in stateless components.
  • Promotes component reuse through a combination of class and functional components.
  • Simplifies state management in applications requiring significant DOM manipulation with one-way data binding.
  • Thriving community of open-source developers offers an array of libraries and tools for web and mobile development.
  • React Developer Tools, a valuable Chrome DevTools extension, streamlines the inspection of React component hierarchies on webpages.

Cons of React:

  • Fragmented documentation due to React’s reliance on an ecosystem of libraries rather than a centralized framework.
  • Rapid development pace, which can be advantageous or disadvantageous, depending on how updates are managed and technical debt is addressed.
  • Lack of conventions, offering flexibility to developers but potentially overwhelming new users.
  • Potential SEO challenges that can be mitigated through server-side rendering or dynamic rendering, depending on website design.

Angular or React: Which Is Best for Your App?

Among developers, React and Angular enjoy widespread popularity and find application in diverse development scenarios. However, when compelled to choose one, React often emerges as the superior technology. React’s virtual DOM, customization options, and optimization capabilities contribute to its standing as a preferred choice for many app developers.

Hire React Native Developers to get the advantages such as ease of learning, straightforward installation, and seamless migration, making it a time-saving option for developers worldwide. However, the choice between React and Angular ultimately hinges on the specific requirements, usage, and functionality of your project.

The Final Call

As outlined above, both Angular and React empower the creation of professional-grade web applications. However, each possesses its own set of advantages and disadvantages contingent upon project size.

The comparison criteria presented herein demonstrate that Angular excels when it comes to small-scale applications. In contrast, React reigns supreme with a myriad of benefits like virtual DOMs and optimization, as highlighted in this article. Regardless of the project’s complexity, React opens up an array of opportunities for development teams.

Therefore, the final call for choosing between Angular and React Native Development Company depends on your project’s scope, objectives, and size. Select the technology that aligns most closely with your project’s specific requirements and reaps the rewards of a fruitful development journey.

At iQlance Canada a leading App Development company Toronto, we specialize in crafting responsive, scalable applications using cutting-edge frameworks and technology stacks. If you’re navigating the maze of technology choices for your project, our expert development team is at your service for a comprehensive discussion. Contact us today to embark on your development journey with confidence.

How To Create A Video Conferencing Application Like Zoom?

video conferencing application like Zoom

What is a video conferencing application?

Video Conferencing is arguably one of the best technological developments in the last decade. Not only has it helped organizations in saving time, but it has also been beneficial in saving resources. In this article, we will talk about video conferencing in detail while talking about the benefits of a video conferencing application, and how to develop an application like Zoom, which is arguably the most successful video-conferencing application.

Introduction

Video conferencing has always been beneficial, but it was not that popular until the covid-19 struck us, and we had to work from our respective homes. The pandemic showed us the value and importance of video conferencing, and as a result, the users on video conferencing apps increased at a huge rate. Not only businesses and companies, but these applications also helped millions of students across the globe with their studies. The pandemic allowed developers to create a video conferencing app. Every social media app development company started developing apps that could be helpful for people across the globe.

Benefits of a video conferencing app:

There are several benefits of a good video conferencing application, and the pandemic has made us look at those benefits. So, let’s talk about all the great benefits of these apps.

• With the help of a video conferencing app, you can get in touch with anyone across the globe. This saves you the time and resources you were going to invest in meeting that person physically.
• Since you are talking to a person through video mode, the communication becomes better. We all know how important clear communication is.
• Video conferencing is faster than any other mode of virtual communication, and which is why it saves us a lot of time.
• We are living in one of the toughest times, and it is better to stay at home than going out. So, video conferencing applications are a great way of interacting with other people without actually meeting them.
• The video conferencing app market is increasing every day, and since the pandemic is not going to end any time soon, the market will keep increasing. So, a video conferencing app with great features is unarguably a billion-dollar idea.

Steps to create a video conferencing app like Zoom:

“How to develop video conferencing app like Zoom?” is one of the most asked questions on the internet, and if you are looking for answers, then we have a piece of good news for you.
We at iQlance Solutions have created a step-by-step guide for anyone who wants to develop a video chat application like Zoom. So, let’s look at the steps which will help you in creating a good video conferencing app.

Research and Analysis: It is always better to research any product you want to create or develop. It goes a long way, as they help you in finding out about everything related to the application and the field. Mobile app developers Toronto believe that research and analysis are some of the most crucial steps in the process of developing an application, and that is why it should be the first thing to do.

UI Design: Every video conferencing app development company in Canada invests a lot of time and effort in perfecting the user interface and the overall design of the application they have been creating. The user interface is arguably the most crucial factor behind the success of any application. If a user finds the interface engaging, simple, and elegant, he/she is more likely to give it a better rating and recommend it to other people as well. So, focusing on the design and overall looking of the application is very important.

Back-end: The design and the user interface are only needed if the back end of the application is perfect. The back end is the coding part of the application, which is responsible for the proper functioning of the application. It is not possible to create a video conferencing application without the back end. However, the back end is one of those parts of an application that is completed at the early stage, and that is why it doesn’t cause any trouble for the developers. It is beneficial to focus on the back end as you’d focus on any other factors.

Cross-Platform Application: Many developers choose to create an application for a particular platform. Several applications in the market are available only for android users or only for iOS users. It is better to create an application that can be used by the users of both platforms. Every developer should create a cross-platform application when they are looking to develop a video-conferencing application.

Testing: It is advised that every developer needs to take all the necessary testing measures to ensure that the application is working properly without any bugs. For some developers, testing is the most exciting part of the entire process because it allows them to see their product being used by people. Testing also points out any bugs in the product, which can be fixed before the product is made available for everyone.

Feedback: Last but not the least, user feedback is helpful in the improvement of an application. So, it is necessary to keep a keen eye on user feedback, and if you find feedback that can improve your app, you should act on that particular feedback.

Conclusion:

So, that was our guide on developing a video conferencing application like the highly famous Zoom app. Zoom has managed to achieve some impossible goals in the last one years, and that is why it is necessary to create an application that has all the crucial features and then make sure that the application runs smoothly. A good video conferencing application can go a long way, and it is unarguably the future of virtual conversations. Keep all the above steps in mind while developing the application because these steps will help you in achieving what Zoom has achieved.

Feel free to contact the best mobile app development company in Toronto, Canada today!

Strong Reasons for the Failure of Startups and Ways to Resolve/Avoid it

how-to-turn-startup-failure-into-success

Whenever you move ahead surveying of startup failures, especially tech startups, you often give a single common reason i.e. lack of technical talent. However, according to experts, technical failures often stem from the inability of supply chain to supply the necessary tools to fulfill the vision of technological professionals or engineers. This means, the gap does not present in engineering/technology talent, but failure prevails in proper product management. Based on this, experts of React App Development Company have found a few major reasons behind failure of startup groups with relevant examples.

Run Out of Money/Cash

According to the research on tech startups, we the experienced App Developers Canada can say that about 29% of startup groups often failed because of fund crunch. This situation takes place because of many reasons, like for instance, startup failed to raise fund or spend/invest a big amount in the production and purchasing of parts. For instance, if we talk about iPhone and iPad, during that time, present prices related to production process and relevant parts were very high.

Read also : Importance of Mobile App Development for Your Business

Even if we talk about iPad, we have found the cost is similar to the cost of an engineering workstation i.e. about $10,000. Indeed, this may not work whenever you target college and high school students, as they want to pay only pennies for a product. Other prime reasons related to fund crunch include failure in raising fund properly and the initial investment failed to last up to the end. The latter case often takes place because of poor/improper planning of valuable resources at a particular disposal or poor resources’ allocation in accordance with the specific requirement of the startup group.

Fail to Identify the Exact Market Pain

After this, experts of Canadian App Development Company have reported that approximately 42% startups suffer failure, as they fail to identify the exact market pain. Accordingly, even though marketers put efforts, skills and energy to resolve an interesting issue they fail to identify the one plague the entire market. They fail to identify and/or resolve any specific major problem faced by the modern market. With the availability of latest technologies and apps available, commuting becomes an easy task. In addition, Google algorithms and Amazon rules have brought drastic changes in the entire e-commerce industry. Because of this, startups should essentially understand key requirements of the modern market (tech market in this case) and should identify the ways, in which they could resolve the problem. However, irrespective of your wonderful idea, it will doom to fail if you and your team fail to identify or address an actual market pain point.

Improper Calculation Work

Next, we the App Developers reputed have observed that many of the startup companies and individual engineers/technologists/developers fail to do the calculation job properly. To understand this point, you should have a look on the inflation-adjusted price of an iPad or iPod device. You will definitely find that it is of relatively higher cost as compared to the costs of iPads and iPhones available today. Reason for this is that economic scale designed for iPod have gone down the cost associated with its parts/pieces.

Product Lacking User-friendliness

You have created a product and after that, your team founds that the product lacks user-friendliness factor i.e. its users are unable to enjoy or willing to use it. For instance, if we talk about Alibaba, Jack Ma operates any of the new technology-operable products firstly and in case he fails to do so or understands it in a right way because of his non-technical background, it is assumed that most of the people with non-technological background will not be able to understand or use it properly. In this case, it is essential for you to test the newly launched product. As per the reports generated by our Canadian App Development Company, about 17% startup companies have failed because their products lacked user-friendliness. Hence, you should keep in mind that in case your target customers/users face difficulty to use the newly launched product, they never go to buy it.

Product Lacking Sound Product Management

Unlike the time when Apple Group launched its iPod drawings for the first time, today, it highly focuses on knowledge and skills of manufacturers. Even Apple has qualified and experienced product managers, while it has direct pipeline towards the top level. Reason for this is that sound product management plays a critical role in the success of any startup and the level of authority required by a company.

Overlooking Marketing and Sales Strategies

Another prime reason, for which a large number of startups suffer loss, is that they often overlook marketing and sales strategies. Moreover, a few of them although spend big amount of money but do not come up with proper marketing strategy to implement in the market. Hence, marketers should essentially consider various important factors associated with effective marketing, which include understanding of the entire market and the way, in which product would cater to the entire market. In addition, it is essential to know the target audience. If you still have queries about significance of sales and marketing activities related to your newly launched app, we would share a good example by referring startup groups of Canada.

startup-groups-of-canada

A majority of Canadian startup groups belongs to B2B startup groups, while B2B community does not show any type of impulse buying. In this situation, if you have strategic product, it is essential to highlight about it among functional groups consisting of your target customers into the proper alignment. Yes, you should make sure about an inbound marketing program. This step lets you to create a good reputation and achieve lucrative deals. Along with this, you should keep in mind that products, promotion and customers are the prime things to focus on as a startup company. The moment you deviate your focus from any of these factors, things will start to change.

Therefore, will full awareness on the mentioned reasons related to pitfall of startup companies, you will definitely adopt sound strategies to avoid repeating any of the aforementioned situations and become a successful startup group or a successful entrepreneur.

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