What does it take to develop a mobile app like Uber?

uber-app-development

Taxi booking service is mushrooming everywhere and has emerged as one of the reliable way to commute within or outside the city. When we talk about taxi service, Uber is one of the name that has become synonymous with it.  Since it’s inception, Uber is pleasing users across the globe and the only point of contact between passengers and Uber is mobile app. Although there are hundreds of taxi booking mobile apps but what has evolved over a period of time, since the inception of Uber, is technology development on the booking front.

With the current scenario in the market, Uber is boosting more and more entrepreneurs with the idea to repeat its feet and create something similar. However, developing a Taxi mobile app like Uber and going live on app store and play store is just not that easy and two separate application with different functionality:

  • Passenger app – for those who looks to book taxi
  • Driver app – Get orders and they ride passenger to their destination

Its features plays vital role; let’s zero down some of the basic ones:

Basic features of passenger app:

  • Register/login: You can provide varied options to register like social media integration, e-mail etc.
  • Booking Interface: Here customer needs to add address, select a cab type and set the pickup location
  • Tracking: Track driver’s location, status updation during or after a ride
  • Fare calculator: Calculates the estimated cost from source to destination before booking
  • Payments: Cashless, plain cash , can pay automatically via plastic money and invoice is received to phone or e-mail
  • Push Notifications: Keeps the user updated on order status, estimated time, taxi arrival, car model, driver’s contact number, car number and much more
  • Messaging, ratings and reviews, booking history: Messaging driver for the perfect pick up, feedback and ratings given by the customer for the service provided, displays the details of previous booking

Basic features of driver app:

  • Register/profile/status: Required to provide extra verification details like taxi number, licence during registration, status functionality helping them to adjust the schedule and availability
  • Booking: Options to accept or reject the incoming order, information of customer location, booking history etc.
  • Push Notifications: For order alerts, taxi booking data, for order updates and completion of ride
  • Navigation: Google Maps integration to get optimal direction of customer’s destination
  • Cost estimation and reports: Provides the estimated cost with discounts and offer the insights of trip status, payroll, history etc.

Furthermore, to streamline process and driver from the central point, a web app is required to manage and review all in-app activity like interactions, ride routes, payments and much more.

How Uber Works?

Passengers let the Uber know that they need a ride; Uber asks you about the location; finds the nearby driver and notifies the duration of driver’s arrival. After completion of ride, cost is automatically charged from your card and then passenger needs to provide feedback about the ride.

uber-infographic

So to build such paradigm, what technology stack does Uber rely on?

It relies on some giant foundations like:-

Geo-location: The cab providing service like UBER depends on GPS (Global positioning system) technology to track the current position of the customer. When Uber started its venture, the technology wasn’t that progressive, but today the things have become easier. The geo-location depends on:-

  • Identifying a device’s location: To identify the location of the customer, Uber app for iOS uses CoreLocation framework which provides classes and protocols to configure and schedule delivery and send location event to the server. This framework also enables the Uber to define geographic region and track the device moments as it crosses the boundary.

The Uber app for Android uses Google’s Location API which can manage underlying location technology meeting all the needs to tailor the app when integrating location-based features.

  • Providing the right direction: For developing iOS app, MapKit is used to display point-to-point directions on map. It registers the app as routing app then makes direction available to the Map apps and other mapping software.

For developing on Google, Google Maps Android API is used to make routes and directions possible.

  • Integration with mapping software: Uber implemented Google Maps for both iOS and Android version and to avoid paying Google for access of their solutions, Uber opt for mapping technology companies to solve the logistic issues.

Messaging or Notification: After you order a ride, Uber sends you a couple of notifications like when driver accepts the request, driver is few miles away, cancellation of ride etc. Uber text messages are powered by the Twilio telecommunications provider and you may choose to receive these messages either via SMS or through the push notifications. To implement push notifications in the iOS app, Uber uses Apple Push Notifications Service, and for the Android app Uber uses Google Cloud Messaging (GCM).

Payment Integration: For calculating fare, Uber looks for the factors like base fare, cost/mile and cost/min. Uber promotes a cashless system which means you can pay via plastic card, e-wallets or use a promo code which removes error prone human-to-human cash transfers. Uber chose to partner with Braintree, one of the leaders in the mobile payment market, to accept card payments and also uses PayPal’s Card.io service for credit card scanning on iOS.

The iOS users can make of the Apple Pay for making the payment and the Android users can use the Google Wallet for the same purpose. It is better to collaborate with some online payment company to make the experiences better and faster.

Advantages of Uber like app

  • Reduce the number of drunk drivers
  • Saves your money for commuting
  • Provides opportunity to make extra cash for the driver
  • Makes the way to the customer’s destination really beautiful

Advantages of having mobile app

  • Having a white label mobile app gives your taxi business a broad visibility and an automatic customer boost.
  • Reduces the overhead costs generated by managing everything manually and connecting passengers to the drivers in real-time enables the business to grow smartly in autopilot mode.
  • Leads to the higher profit as the taxi service provider can develop their own app and save on the commission paid to the cab platform.

How much does it cost?

Well it depends! There are several factors affecting the total cost

  • Your budget
  • Number of features
  • Design of UI/UX
  • Backend development
  • Web development
  • Security

If you wish to develop a basic taxi service app then it will cost around $15,000 USD to $20,000 USD; Uber like app $20,000 USD to $35,000 USD. It takes 2 to 3 weeks approximately to design the app and 10 to 12 weeks approximately for development process. Lastly, the cost varies according to Toronto app development company you hire to get your job done.

mobileapp-development-team

The 5 Steps of Successful influencer Marketing Strategies

successful-influencer-marketing

Marketing is a realm where you have no place for dreamers. It is a practical world not one where you sow and harness the power of dreams. So much so, the tipping point in marketing comes from the influencers who are convinced that your product is the right one for them. If they decide, they can set the ball rolling in the marketing sector and you will not have to spend too much money on advertising.

Isolate the influencer

So, get the influencer and bring the ball! It is not that easy because we do not know who the influencers are. That is the hard part of the Influencer Marketing Strategy. That becomes the first step of our marketing strategy –isolating the region of the influencers. This is relatively simple, we can find that most of the marketing decisions emanate from one sector of society. Then, we put the rest of the plan into place.  If on the other hand, we know who the influencer is, say a popular public figure, then we can get him or her to endorse the products and achieve marketing success.

Initiate the action

The action of the influencer is by building something around their idea and igniting community passion and seeking collaboration with the people of their community. This operates entirely on trust and goes on to become a brand engagement. To do this one must have a story to tell. This story will speak of the values and help the viewers adopt the right standard to make the improvement in their lives. It could be how being poor need not stop one from succeeding in sports.

Also check this info-graphic of Cheat Sheet hope you love it.

influencer-marketing-strategies

Build the story on the social media

Once you have the influencer and the story, it is time for the wild bushfire to spread through the countryside. Here, we are not marketing the brand through the social media; we push the story of how the influencers are reacting through the social media. The people will do the searching for themselves and then remain convinced that they were not influenced to buy the brand. People who have implemented successful selling programmes for their company will know how much the success depends on the intrinsic values of the product. This is why we need the influencer.

Improve sharing of ideas related to the product

This is pure social media marketing. And a lot more besides but you have to involve the common man in it. They need to have a stand point about the product. And since this must not be negative, you need to have the advance story about how the poor will succeed. In your marketing campaign, include incentives for people who share the story the most or help in distributing it.

Keep a grip on the values

You do not want to compete with the rest of the field. You want to create a dent big enough for them to fall through. Your values must remain clear and distinct from those of the rest.

Undoubtedly, the last step is the most important. But, it will not work without the rest of the steps, so start from the top.

Interview with Digitalmicdrop : Outsourced Marketing Tech

Overview

Outsourcing marketing services offers companies many positives. Motives for outsourcing include accessing skills a company lacks, obtaining a broader perspective from a company with international and cross-industry experiences, technology transfer, access to a wider range of business networks or even cost reduction.

Read This article originally appeared in Digitalmicdrop. interview with Mr Krunal.

marketing tech

Why a Choose PHP Framework Rather Than others Framework?

php frameworks tutorial

PHP web frameworks are some of the most commonly used web development platforms in the world right now. In fact, over the years they have made a strong ecological unit of their own. These frameworks come with their own unique features and can provide functions that might not always be possible for the main PHP programming language to offer. PHP frameworks are nowadays used for building web applications and websites of all sizes, functions and complexity. These web applications and websites range from simple, small static sites to complex, large scale content management systems for leading enterprises.

More than 80% of websites make use of the PHP programming language which makes it the most widely used web development program. However, the truth is that it would have been quite difficult to create such an extensive web footprint all across the online world by developing web applications that are made with raw PHP code created from scratch. PHP frameworks have greatly helped the development of the PHP website development market all across the globe. The secret for the success of any website or web application lies in its ability to deliver the best results for the target users so that it has the desired response for a business owner. PHP frameworks help to achieve just that.

In the sphere of modern day web development, it is necessary to focus on quick development of the applications and websites along with well structured, easily maintained and reusable code, while at the same time ensuring availability. Such goals can be easily achieved with the help of PHP frameworks. The PHP frameworks come with ready to use libraries, components, features, enforce proven architecture models, ensure separation of the model, view and controller or MVC logic. They also enforce a robust file and coding structure and resolve all concerns associated with low level security measures. Due to such reasons.

Which PHP Framework Should I Choose?What is the use of MVC in PHP

  • Symfony 2 : Symfony is developed by SensioLabs, a French-based PHP development company.
  • Zend Framework 2 : Zend Framework 2 allows components to be implemented a la carte, and is also the product of a web development company by the same name.
  • Yii : Yii is supported by an international development team, not backed by a company.
  • Laravel : Laravel positions itself as “the PHP framework for web artisans.” Built on Symfony components, Laravel wants to be your go-to framework for convenient and beautiful web coding.
  • Codeigniter : Codeigniter is open source development framework which follow the MVC framework pattern. Its goal is to give you the easy and proper way to develop the project much faster that you could do.

Now we will focus on Codeigniter, is better than other Frameworks?

  1. Execution Time: The first and the most important point which attracts the every developer towards the PHP, Php gives the response too fast that till now no technology is in this world which can give the execution so fast.
  2. File Organization: When you first install the codeigniter framework at that time only it contains the many files application which contains the sub-folders as controller, config, model, view etc.
  3. Configuration: Codeigniter mvc framework has very simple configuration, you just have to fist install the framework as per your system configuration then at the time of programming open the config.php load the library, database, arrays all in that and save that’s it then. You don’t have to write the database name everytime to use it. “Write once use everywhere”.
  4. Security: In PHP you will find many in-built functions to use in our project for the input and output filtering. Many Function available to for the encryption and decryption which helps the developer to send any data in the secret installation.
  5. Less Code and faster development: The php is called as the rapid development framework. You will write less code, which means less time spent typing. You will not have to chase down 3rd party libraries all the time for every new project because most of them will come with the default framework install.
  6. Community Support: As we all know that PHP is world’s largest using language so everyone come with their problem and solutions so in those problems and solutions you get your problem solved in very less time and with full support and all.
  7. Easy Error Handling: Error handling was never before so easy but in codeigniter you have to only write one line code to enable all the errors in front of you so that you can get what is the problem in the development code.
  8. Step by Step Testing With Development Phase: You can test the performance and the functionality of the project during the starting phase of project through that you can see each and every phase of the project and you can test it.
  9. Easy Template Solution: Now in world most of the projects are going based on the templates only. Template gives the complete idea of design of project even at starting phase of the development you just have to give the content in that.
  10. Codeigniter Cache Class: I think most of the clients love to make the cache class in their project because cache what do if you clicked on any button in the project then next time it gives the result from the cache instead of executing the completing the complete code again after clicking.

PHP frameworks can make the process of web development a lot more fun and help to enhance productivity. It is due to such factors that experts always recommend working with PHP frameworks as they can improve overall efficiency.

Frameworks are Helpful, not compulsory

What is the framework of PHP?

Keep in mind that frameworks are not required for every web development project, but for many projects the right PHP framework can save many valuable hours and web coding headaches.

“For a Frameworks and making new websites for your business, reach us

Advantages to making the fastest site in the world

fastest site in the world

Many site owners believe that in order to increase traffic the only thing that they should do is to create a good looking website with great content. While these are undoubtedly excellent ways to increase the number of visitors for the site, there is one more crucial area that site owners need to focus on and that is reducing the loading time for the site. Plenty of sites are actually well made but they fail to get the desired response simply because they take a lot of time to load. This is a serious flaw for any website as any user will not devote too much time waiting for it to open all of its features.

Hosting companies offer space on their servers or even your own dedicated server if you’re willing to pay for it. Factors like uptime, reliability, customer service and site speed play into which company to use. Several WordPress centric hosting companies are Blue Host and Site Ground. Other hosting companies are listed below in a performance chart.

list-of-fastest-hosting

While the speed of the site depends on a number of factors, most of all the internet speed of the user, it definitely helps on the part of the site owner to perform some tests and see whether it is really fast or not. If not, the site owner should make necessary changes to make sure that the site loads as quickly as possible.

There are a number of key advantages of having a fast loading site. Some of them are discussed in brief.

  • A fast loading website immediately attracts the attention of the target visitors and creates a positive impression on their minds. It also encourages them to visit the site again at a later period.
  • When a site takes less time to load, it also makes it a lot easier for the visitors to use the wide range of features that are available with the site. In other words, it makes the site user friendly.
  • Fast loading sites are also ideal for mobile browsing as most mobile users tend to have lower bandwidth rates for their smartphones than their desktops. Moreover, since most people prefer to use their mobiles to browse the internet, stay in touch with others through social media and do online shopping; it always helps to have websites that load fast in mobiles.
  • Fast loading websites are also ideal for companies that are looking to have a strong edge over their market competitors.

How to check your website’s speed

To tell whether your website is slow or not, use one of the many free tools out there designed to report just that. Here are several:

  1. Google’s PageSpeed Insights: Google’s very own tool. Gives mobile and desktop recommendations.
  2. Pingdom: Useful for all skill levels. Reviews site performance, grades it, and tracks performance history so you can see how your site speed has changed.
  3. GTmetrix: One of the most popular tools out there. GTmetrix analyzes how well your site loads, checking both PageSpeed and YSlow scores. It also gives suggestions on how to improve the load time.
  4. YSlow: Grades webpages on how they meet established high-performance guidelines. Also summarizes the different components of the website and allows you to view the analysis, offers advice on how to improve your site. YSlow offers a Chrome extension to test the speed of websites.

My personal favorite is Google’s PageSpeed Insights. It’s easy to use and the results are presented clearly. It also organizes suggestions by “should fix”, “consider fixing”, and “passed rules”.

google-site-speed

I also like Pingdom, and will refer to it more later in the article.
Understand that results can vary from tool to tool. This is completely normal since they have differing metrics and are using different places in the world to test the site.

12 Optimization Tips – How to Increase WordPress Website Speed

Now, let’s get on to some ways you can speed up your site and increase your website’s customer appeal.

In the end, speed is just a feature. Before you go to great lengths to make your website fast, make sure it’s useful, too and what other ways or tools or services have you used to improve your site performance?

“For eye-caching fastest websites for your business, reach us

Avoid these 10 mistakes while developing your mobile apps

avaoid-these-mistake

Developing apps and doing great business is something many people considering doing as app development is now a billion dollar industry. However, not all apps are able to generate the same kind of response. In fact, in this cutthroat environment, apps that do not meet user expectations get rejected almost in an instant. Therefore it is always better to take into consideration the app making mistakes that one should always avoid.

Here are the 10 most common gaffes that are made by app developers. Steering clear of these mistakes can increase the chances of your app becoming a success.

  1. Building for several platforms at once

It is always better to create an app for either the Android or iOS platform first and then move on to create another version for the other platform. Creating the app for both platforms at the same time would naturally enhance your expenditure. Instead, you can focus your resources to create a great app for one platform as that would increase your chances of creating a successful app against a growing competitive market.

  1. Have too many features

It is better to create a good app with only a few useful features than one with many features but faulty performance. This will help you to create a better market impression.

  1. Poor navigation features

Your app should have well defined and easy to use navigation features.

  1. Lack of intuitive and familiar graphics

Absence of intuitive and familiar graphics will only make your app difficult to use, which will make you lose users.

  1. Poorly chosen visual cues

While your app needs to be visually attractive, you must also take care that it does not appear loud or gaudy as that can put users off.

  1. Giving less importance on app’s user experience

Unless your app generates a positive user experience, your audience will lose interest immediately. Therefore your app needs to have a strong wow factor that will make it an immediate success.

  1. Not implementing app analytics

It is very important to make use of an analytics tool that can help you to make crucial decisions on content, design, look and user experience of the app. This will help you to create a robust app.

  1. Poorly managing the app development project

If you are not sure about your ability to properly manage an app development project, it is always better to have a professional team take care of it. This naturally increases the chances of your app becoming a success.

  1. Not working on effective monetization techniques

You do want to earn money through your app, and for that you will have to decide in advance from where you intend to get the financial returns. This may include your app users paying for the services they use, or you generate payments through adverts.

  1. Not performing app SEO

App SEO is a crucial process that would help your app to get discovered and downloaded. Therefore you must invest in it generously and wisely.

why-application

Bonus point:

If you want to be more confident about your app’s ability to succeed amongst cutthroat competition, have your app beta tested by as many people as you can. These should include stakeholders and also people who aren’t remotely connected with app development in any way.

This will give you a better idea about the scope for improvement in your app.

The Wrap

By avoiding these mistakes, you are sowing the seeds of success for your mobile app.

The key is to put on your app’s users’ shoes and create apps that add value to customers’ lives. Keeping asking yourself whether your app is staying true to its user driven goals throughout app development; this will ensure your development efforts don’t veer in the wrong direction.

The Takeaway

Marketers should always think of a website as a vital part of their marketing effort. It is more than just a website. It is a Marketing architecture.

For marketing ready websites for your business, reach us

Protect your Website from Negative SEO that will kill your Rank

negative-seo-kill-rank

Negative SEO or Black Hat SEO is the practice of using unfair SEO practices in order to boost ranking in the SERPs. While at one point of time, many companies made use of these SEO practices to boost their ranking, Google has come up with numerous methods that in turn help them to trace these sites and penalize them for their improper SEO activities.

There are mainly two different types of Black Hat SEO practices that are still in vogue nowadays. These include the following

competitors-seo-services

Deliberately sabotaging the SEO efforts of the competitors

The recent changes in Google algorithms have made it possible for some site owners to deliberately spend time, energy and money to destroy the SEO efforts of a competitor website instead of focusing on their own SEO goals. While these SEO campaigns can only deliver short term results, they can eventually cause major damage to such perpetrating websites. Google requires every website to come up with their unique SEO marketing campaigns that are in line with the various strict guidelines that Google has recommended.

Google has released the Disavow Tool to help webmasters deal with this problem, but the tool should be used with caution and only as a last resort.

Check out Matt Cutts’s answer to negative SEO:

Poor Quality Internal Links

Low or poor quality links can significantly destroy the ranking of a website, especially if it is website for a smaller business. Google is going to penalize a site if its profile is bloated or filled with poor quality and/or spam links.

Tips for preventing negative SEO

Monitoring the back-link profiles

Site owners should take the time out to monitor the backlink profile of their websites. As sabotaging a competitor’s website is highly affordable these days, many companies try it out to damage the reputation of a good website.

Report suspected poor SEO methods.

Google’s Disavow is one of the best tools for detecting and reporting negative SEO activities. It allows the web owners to easily and quickly report suspicious activities on their websites. By reporting such links, site owners can help Google to get them eliminated as they assess the site.

Domain-SEO-ranking-factors

Focusing on reducing or negating poor SEO methods is greatly beneficial in the long run. It can help to boost the integrity of the site to a great extent in the minds of the users.

For more about your business ready mobile app and SEO audit services, Reach Us!

The pros and cons of outsourced Marketing Tech with Mr. Krunal

the-pros-and-cons-marketing-tech

Outsourcing marketing services offers companies many positives. Motives for outsourcing include accessing skills a company lacks, obtaining a broader perspective from a company with international and cross-industry experiences, technology transfer, access to a wider range of business networks or even cost reduction, now here you can learn interview questions answers from Mr Krunal.

Many of Advantages and Disadvantages Behind it.

  1. Do you develop in-house digital skills or use external suppliers?
  2. Once you’ve decided to use external suppliers are there considerations at the selection stage?
  3. How does the role of your internal procurement function affect your use of external marketing suppliers?
  4. How do you coordinate your increasing number of external suppliers?
  5. What approach do you take to monitor and reward external suppliers?

This arrangement can garner exceptional results. However, it’s rarely by accident. Collaboration among suppliers is best achieved with a ‘smile together, cry together’ policy, also known as the agency approach. Teams are briefed together, required to respond together, deliver projects together and report on activity performance together. all of small points covered The intended result is not only great work, but also an environment that fosters strong relationships between the suppliers as well as with the client.

LEARN MORE: Marketing‘s trend report current issues in outsourcing for marketing managers, Read More Information.

marketing-tips

Turn Your Creative Ideas into Websites, that Will achieve Success in Business

best creative ideas for business

One of the first things that you need to do in order to start a small business website is choose the domain name for your small business and then register it. It is basically going to be the name of your organization that gives prospective clients an idea of what your business is like and the kind of products and services that you offer. However, in this case it would always be better if you checked the availability of the domain name that you want. These days there are plenty of search tools on the internet where such search can be done.

Outlining the web content

A critical part of online business is deciding what you wish to say on your website and this is the reason why so many business owners just do not bother with it in the first place. The best thing about all this is that you do not need to say much in the first place. Business websites are always at their best when things are kept simple. The text in these cases needs to be minimal and each page should be dedicated only to a single option. It could be as simple as a contact us button as well.

Deciding on the logo

Logo is always an important part of a business website. It is essential that you have your logo ready before you decide to build your website with a platform such as Weebly or WordPress. Factors pertaining to your logo – color, style, and font – will have a major effect on how your website is going to be designed. As a business owner you would always want a degree of consistency in your web pages as well as logos. The best thing would be to use the logo that you may already be using offline for your business, also you should take advise from Ui UX design agency.

Putting the website plan into action

web intersection

Once you have decided on the content outline as well as the logo it is time to start building the website. There are two ways in which you can go about this process. You can use a DIY website builder or use a platform such as Bluehost to build a website on WordPress. There are plenty of online tools that you can use to build your website. Just like graphics editors such as PowerPoint you can choose a template. Then edit your website by dropping and dragging elements. The best part of this is that you do not need to know any programming.

Experts normally recommend websites such as Weebly, which offers an unmatched extent of convenience and comfort and it provides commendable customer support as well. You can also use Bluehost in order to build a website on WordPress. This too is a DIY option but it just happens to be a little more advanced than Weebly. In this case too you do not need to know any programming as such. However, learning the publishing system of WordPress comes with its own challenges. Its major advantage is that it does not cost you much.

Though, if you face any difficulty, you can consult with Website design Toronto to make your splash screen work in a right way.

Get a free quote of web design & demo by filling this simple form Here.

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