Top 5 Payment Gateways in Canada for 2024: A Quick Overview

Posted on August 16, 2024August 16, 2024 by Krunal Vyas

Introduction

It is a must for organisations of all kinds to ensure secure and streamlined payment processing. There are several trustworthy payment gateways accessible in Canada, each with a unique set of advantages. The identification of an appropriate payment gateway may have a substantial impact on the financial health, operational efficiency, and consumer satisfaction of a company. To assist you in making a well-informed decision, this extensive guide provides a comparison of the top five Canadian payment gateways as of August 2024. A thorough analysis, key characteristics, cost breakdowns, and selection aids are all included.

Why You Can Trust iQlance Insights

iQlance Solutions, an experienced mobile app development company in Canada, possesses a profound comprehension of the payment processing industry and its influence on businesses. Our deep understanding of developing custom payment solutions allows us to offer impartial insights and recommendations.

The Best Payment Gateways of 2024

Braintree

Best Overall
Starting price: 2.9% + $0.30 per transaction
Instant deposits: No
Invoicing: Yes, via integration

Braintree is a PayPal partner that works with all kinds of businesses. It gives customers a lot of different ways to pay. It does a great job of being customisable, protecting against scams, and covering the whole world.

Stax

Best for High-Value Transactions
Starting price: Starts at $99 USD ($134.31 CAD)
Transaction fee: $0.8 USD ($1.09 CAD) per swipe plus interchange
Instant Deposits: No

Stax, formerly known as Fattmerchant, is becoming increasingly popular due to its transparent pricing approach and focus on high-value transactions. The platform offers affordable prices and a user-friendly interface.

Stripe

Best for Customization
Starting price: 2.9% plus $0.30 cents per transaction
Instant Deposits: Yes
Invoicing: Yes

Stripe has gained recognition due to its versatile platform and easy-to-use application programming interface (API). Many companies find this option appealing as it allows their consumers a great deal of flexibility in payment methods.

Square

Best for Retailers
Starting price: 2.65% (For all major credit cards)
0.75% + $0.7 (per INTERAC chip and PIN or tap)
Instant Deposits: Yes
Invoicing: Yes

A diverse selection of products, including inventory management software, point-of-sale hardware, and consumer engagement tools, is available to merchants on the Square platform. Both online and offline retailers have the ability to acquire these products.

Helcim

Best for Volume Discounting
Starting price: 1.73% plus $0.8 (in-person) or 2.44% plus $0.25 cents (online or keyed) Interac chip & PIN plus $0.9
Instant Deposits: Yes
Invoicing: Yes

Helcim, a well-known payment processor in Canada, is renowned for its affordable pricing and substantial volume reductions. Many enterprises consistently select it as their preferred payment processor. This is why it is a desirable choice for organisations that conduct a significant volume of transactions on a regular basis.

What Is a Payment Gateway?

A payment gateway is a software application that authorizes credit card or other payment transactions between a merchant and a customer. It acts as a secure intermediary, encrypting sensitive information and facilitating the transfer of funds.

How To Choose the Best Payment Gateway

Selecting the right payment gateway involves careful consideration of several factors:

Transaction fees: Analyze processing fees, monthly charges, and additional costs.
Supported payment methods: Ensure the gateway accepts your customers’ preferred payment methods.
Security: Prioritize payment gateways with robust security measures, such as encryption and fraud prevention.
Integration capabilities: Verify compatibility with your existing systems.
Customer support: Evaluate the quality and responsiveness of customer support.
Additional features: Consider features like recurring billing, subscription management, and analytics.

Payment Gateway vs. Payment Processor

A payment gateway is a software application, while a payment processor is a financial institution that handles the transfer of funds between the customer’s bank and the merchant’s account. A payment gateway works in conjunction with a payment processor to facilitate transactions.

Which Payment Gateway Provider Is Right for Me?

The ideal payment gateway depends on your business size, industry, and specific needs. Consider factors such as transaction volume, customer preferences, and desired features.

Hire iQlance Solutions for a Custom Payment Gateway App Development

While pre-built payment gateways offer convenience, a custom payment gateway tailored to your specific business requirements can provide a competitive edge. iQlance Solutions a best App Development Company Toronto specializes in developing innovative payment gateway apps that enhance security, improve customer experience, and optimize payment processing.

Key Benefits of a Custom Payment Gateway App:

Enhanced security: Protect sensitive customer data with advanced encryption and fraud prevention measures.
Tailored features: Incorporate specific functionalities to align with your business goals.
Improved customer experience: Create a seamless and branded payment experience.
Cost optimization: Reduce transaction fees and optimize payment processing costs.
Data-driven insights: Gain valuable insights into customer behavior and purchasing patterns.

Our Custom Payment Gateway Development Process:

Consultation and Requirements Gathering: We work closely with you to understand your business goals, target audience, and specific requirements for the payment gateway.
Design and Development: Our experienced team of developers creates a customized payment gateway solution that aligns with your brand identity and user experience.
Security and Compliance: We prioritize data security and ensure compliance with industry standards like PCI DSS.
Testing and Quality Assurance: Rigorous testing is conducted to guarantee the reliability and performance of the payment gateway.
Deployment and Support: We assist with the seamless integration of the payment gateway into your existing systems and provide ongoing support.

Contact iQlance Solutions today to discuss your custom payment gateway app development project. Our experts will collaborate with you to create a solution that drives business growth and success.

Summary

Choosing the right payment gateway is pivotal for businesses in Canada to ensure seamless transactions, optimize sales, and enhance customer satisfaction. This comprehensive guide analyzed the top 5 payment gateways in August 2024: Stripe, PayPal, Square, Authorize.Net, and Moneris. Each platform offers unique strengths and caters to different business needs.

Key factors influencing the selection of a payment gateway include transaction fees, supported payment methods, security, integration capabilities, and customer support. While pre-built solutions provide convenience, a custom payment gateway tailored to specific business requirements can offer significant advantages.

iQlance Solutions, a leading mobile app development company Canada, specializes in creating innovative payment gateway apps that address unique business needs and deliver exceptional customer experiences. By considering the insights provided in this guide and exploring custom development options, businesses can make informed decisions to optimize their payment processing operations.

Methodology

To create this comprehensive guide, we conducted in-depth research on various payment gateways operating in the Canadian market. Our analysis encompassed the following key areas:

Feature Comparison: We evaluated each payment gateway based on core features, including supported payment methods, security protocols, integration capabilities, and additional functionalities.
Pricing Analysis: We compared pricing structures, transaction fees, monthly charges, and any hidden costs associated with each payment gateway.
Customer Reviews and Ratings: We analyzed customer feedback and ratings from reputable review platforms to assess user satisfaction and identify potential strengths and weaknesses.
Industry Trends: We researched emerging payment technologies, industry best practices, and regulatory changes to provide up-to-date information.
Expert Insights: We leveraged the expertise of iQlance Solutions’ payment gateway development team to offer valuable insights and recommendations.

By combining these research methodologies, we aimed to provide a comprehensive and unbiased overview of the top payment gateways in Canada, empowering businesses to make informed decisions.

Frequently Asked Questions (FAQs)

What is the difference between a payment gateway and a payment processor?

A payment gateway is a software application that authorizes transactions between a merchant and a customer. A payment processor handles the actual transfer of funds between the customer’s bank and the merchant’s account.

How do I choose the best payment gateway for my small business?

Consider factors such as transaction volume, supported payment methods, security, integration capabilities, and pricing when selecting a payment gateway. Start by evaluating your business needs and comparing different options.

What are the common fees associated with payment gateways?

Common fees include transaction fees, monthly fees, chargeback fees, and potential setup fees. It’s essential to compare pricing structures among different providers.

How can I improve payment security?

Prioritize payment gateways with robust security features like encryption, tokenization, and fraud prevention. Regularly update your payment systems and educate your staff about security best practices.

What is PCI compliance, and why is it important?

PCI DSS (Payment Card Industry Data Security Standard) is a set of security standards for organizations that handle cardholder data. Compliance is mandatory for businesses accepting card payments to protect customer information and prevent data breaches.

Can I use multiple payment gateways?

Yes, many businesses use multiple payment gateways to accommodate different customer preferences and optimize transaction processing.

Is there a free payment gateway?

Some payment gateways offer free plans with limited features, while others charge monthly or transaction fees. It’s important to weigh the costs and benefits of each option.

How long does it take to set up a payment gateway?

Setup time varies depending on the payment gateway and the complexity of your business. Generally, it can take a few days to a few weeks to complete the setup process.

What are the benefits of a custom payment gateway?

A custom payment gateway offers tailored features, enhanced security, improved customer experience, and potential cost savings compared to pre-built solutions.

Why GPS Tracking Devices Are Getting More Popular Among Parents

Posted on October 14, 2017March 7, 2024 by Krunal Vyas

GPS tracking services has been into existence for quite some time now. The technology has been helping a lot of sectors with its advanced features. For example, GPS tracking technologies help military in their operations, the drivers while they are driving, businesses while managing their fleet, and parents to monitor their children round the clock.

As GPS tracking devices have become quite popular in recent times a large number of parents have started using it to track their children 24*7.

gps-tracking-technology-is-helping-parents-keep-track

In fact, these devices have become quite popular among the parents. One of the first reason as to why GPS tracking devices have become popular among parents is that it is a reliable and easy-to-use technology. Consequently, even the ones who are new to the technology can conveniently use the device.

Secondly, these new age GPS tracking devices are compact ones. Hence, they can be conveniently used along with the children. It can either be put in their pocket or backpack as it is light weight. The best thing is that parents can check the whereabouts of their children just by logging in either through their smart phone or computers.

Always Suggest to Read : Build Own Real Time GPS Tracking Apps with Integrated Google Maps

Moreover, there are numerous additional features in these GPS tracking devices that make them real popular among parents. For example, there are features like Safe Zone that sends alert to the parents through text messages or emails that the child has moved to the pre-determined safe zone. The benefit is that parents get a peace of mind when it comes to the safety of their children. With the help of these advanced features parents right from the comfort of their home get to know if the child has arrived or departed from their school premises or amusement parks, and so on and so forth.

Nevertheless, it is quite normal for parents to worry about the safety of their children. For example, if you are at office and your child is left at the day care you constantly worry about his or her safety. But if you have the GPS tracking device fitted with the child you will have a personal tracking system at your disposal. It will help your child stay away from potential dangers while they are in the safe zone. Another advantage of these devices is that when your children grow up and get a driver’s license even then you will be able to track their whereabouts and ensure their safety.

Why Parents and Children Need GPS Tracking Systems

The GPS Tracker App uses the latest Global Positioning System (GPS) technology to get the precise location of people within your network. Satellites send triangulated positions to the GPS Tracker Apps providing the most accurate location. This process continually updates to provide very accurate, real-time GPS tracking.

A Swift Tutorial for Google Maps SDK

Posted on October 7, 2017December 2, 2023 by Krunal Vyas

The free mapping service by Google that gives you various types of geographical information we call as Google Maps. To use this mapping service on your website, you use an API given by Google. Here you will learn how to use the API and use the mapping service.

Code for creating Google Maps

First thing is to become familiar with JavaScript. If you know a little of HTML, it will help. Here is the code that will make a map for you.

<!DOCTYPE html>
<html>
<body>
<h1>My First Google Map</h1>
<div id="googleMap" style="width:100%;height:400px;"></div>
<script>
function myMap() {
  var mapProp= {
    center:new google.maps.LatLng(8.91011,12.1314),  zoom:5,
  };
  var map=new google.maps.Map(document.getElementById("googleMap"),mapProp);
}
</script>
<script src="https://maps.googleapis.com/maps/api/js?key=YOUR_KEY&callback=myMap"></script>
</body>
</html>

There are tons of things you can do with maps. From presenting a location to discovering the routes, the map proves useful for the user. iOS was using Google Mobile Maps for all its needs until recently. But, things changed and Apple began to use the Map Kit for its mapping services. Ever since Apple stopped using the Google Maps, Google decided to use its own Maps SDK for all platforms including iOS. This then is the strong contender for all map SDKs used on every platform. This is why writing Google Maps SDK for iOS is definitely worth it.

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You need to get the API Key if you want to use the Google maps in your project. This consists of a special string of code that you get from Google which you can use within your app to call the maps function. This you do by fetching it from the special place for Mobile App developers known as Google Developers Console. You need a Google account to operate from this place.

Using your Google account, sign in to the Google Developers Console and click to the API Project Option. Next expand by clicking on APIs & auth menu. You need to find out the Google Maps SDK for iOS and so go through the list presented to you. Click on the correct tab and you will go to the page where you can enable the API. After that, click on Credentials options under the APIs and auth menu.

In the new page, click on Create new Key button. This will be on the bottom left side. Once you click the button, a dialog window will open asking you what type of key you want to create. Inside this box, you have many options shown such as Server key, Browser key, Android key, and iOS key. In the next window, you can type or paste the bundle identifier of your app. You can copy the value of the com.appcoda.GMapsDemo and this step makes our app authorised to use the Google Maps API.

Once you click on the Create button, you create the API. If you want to add or remove the app bundle IDs you click on the Edit Allowed iOS Applications button.

Advantages of Custom Mobile App Development

Posted on October 5, 2017December 2, 2023 by Krunal Vyas

Making a website is half the work on the internet, making apps is the other half. The apps make the site extensible and improve its functionality. It means the website can now do more things than it could before.

Adjust scalability to suit your business

This is important since you need to adjust your business to the growing customer base. By keeping your website hidden, you will not grow your business in its entirety but will only achieve partial growth. This means, there will remain some aspects of the business that has not come to light and so you will not achieve full profit though you are increasing your turnover.

Keep control of your apps

If the third party app developer of a sudden decides to stop the app, you feel left out on a limb. You need to find an alternate solution. By designing your own apps, you gain control over how the site behaves. This helps you to control the responses which are the main aspect of interaction with the customer base. The customer develops a perspective of your site by the responses you make and if you trust a third-party, then the responses will not be adequate and the customer will take his business elsewhere.

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Maintain personalized contact

When you develop your own apps, you can keep up the personalized contact with your customers. This means you are able to make promotions and give discounts as per your discretion. If you want you can give discounts to people who buy from you for $200 and if you see this is working you may want to make further improvements.

Easy to maintain the project cycle

Since you develop the apps to suit the present condition, you are able to maintain strict control over the deadlines and project progress. Since all the apps are your own, you can set the limits and the parameters so they are always functioning in the best way.

Your own app will help you harness the mobile market

The growing mobile base users’ numbers is reflective of the expanding customer base. now days many of Top Canadian App Development Companies increase customer view ratio By designing the app to be compliant to the mobile segment, you can tap into the market with ease. If you use a third-party app, you cannot tweak it to respond in the way you like. You may need specific controls to keep the interest of the customer focused on your product.

Keep your product competitive

By getting a feel of the market, you get to know what is lacking and where you have to concentrate to beat the competition. You can add these features so that your product is always much sought after.

Make the apps that help you in your business by studying the market. The best way forward is to make apps as versatile as possible and then tweak them as you go along.

Top Web Development Frameworks In 2017

Posted on October 3, 2017March 7, 2024 by Krunal Vyas

In recent times a mere online presence is not enough, people are looking at the most updated trends comprising the latest technological features. However, to have an online presence taking into consideration all the latest features can be a daunting task but if the developers are well aware of the latest web-development frameworks things become easier. In fact, when the latest web development frameworks are put to use you can expect quality work at lesser time and cost.

Top Web Development Frameworks

Let us have a look at some of the top web development frameworks in 2017.

Angularjs: If you are little up-to-date with latest web AngularJS development frameworks then you must have heard this name. It is a Java script open-source framework. It was particularly designed for single-page web applications that use the MVC architectural pattern. It is a front end framework and not a full-stack one. The result is that it deals only with your web pages.

Laravel: Laravel has been a framework that has showed bright paths to web developers. The specialty of this framework is that it is a free, open-source PHP web framework that has been built using the model-view-controller or the MVC architectural pattern. In fact, Laravel is considered the best PHP framework.

Ruby on Rails: This is a framework that is considered among the best by the Ruby On Rails web developers. The specialty of Ruby on Rails is that it makes work a fun activity for the developers. Right from its inception it has been free of cost and it operates on Linux. The other advantage of this framework is not only that it helps the transition from the planning to the development stage very fast but also it is quite easy to handle this framework when compared to other technologies.

Symfony: Like Ruby on Rails, Symfony is a framework that is based on PHP. The specialty of this framework is that it is more suited for large scale and enterprise level projects. Another important feature of the latest version of this framework is that it helps developers to create websites which are scalable. The result is that websites can be easily changed with the changing business needs. The platforms with which Symfony are compatible include PHPBB, Piwik, and Drupal.

Node.js: Node.js is not just a framework, it is a complete environment. It has been a favorite among developer’s for a long time and is expected to retain this status for quite a while. It helps to create scalable and fast network applications since it is capable of handling a large number of simultaneous connections with high performance, which provides high scalability. If you want a complete JavaScript environment with all the tools, development using Node.js or to hire nodejs developers may be ideal for you.

ASP.NET: As far as ASP.NET is considered it is one of the best Microsoft built web development frameworks. It is a framework that is largely valued by developers. This is because with the help of ASP.NET web developers can think of building dynamic websites, rich web apps, and also web portals right from its inception in 2002. The good thing about ASP.NET is that web developers can write the code using any language that is supported by .NET.

Besides the ones mentioned above there are other web development framework as well that makes the web development process easier.

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The Bottom Line

When finalizing your decision let us remind you that it is never about the number of features that a particular framework provides. It’s about the actual functionality of the framework and how the functionalities can be utilized within your own web Application development project. Hence, choose one of the frameworks as per your project needs and save time and cost.

Doctors Will Play New Roles as Wearable Tech Evolves

Posted on September 30, 2017December 5, 2023 by Krunal Vyas

Most of the health conscious people in the city have their own fitness tracking device. They have one for their exercises and another to watch the food they eat and their sleep duration. Is this such a bad thing? No, this is the way the world goes and the ones who are not so conscious will remain behind.

Futuristic wearable technology

Wearable tech such as the Apple watch apps and the Fitbit can help track activity and give advice in a wide range of situations. For instance, Siri in the Apple Watch can read out instructions to follow in case one has a heart attack. It also takes notes from doctors who cannot sit down to write it in the middle of their activities. The wearable technology is becoming more adaptable but is it as much a gain for mankind as well?

The challenge to the evolutionary process comes from the establishment in the form of the FDA and the HIPAA. The Food & Drug Administration (FDA) has lengthy processes for giving its approval. Doctors can only rely on those prescriptions and deductions that have met the approval of the FDA. What does this mean? If you diagnose a head injury through the revolutionary cap the player wears, you cannot treat it unless you use conventional methods of analysis such as the CT scan and MRI scans.

The Future of Wearable Tech

Adults say they’re interested in features that extend well beyond measuring health metrics – especially features that would give them additional control of everyday tasks and help them move through life more efficiently.

Preference for conventional methods

You can see how difficult it is for the technocrat to sit still and watch this drama. And it is not like they are forcing the pace and making people change or anything. The technology is there – CheckLight is a smart cap from Reebok that can detect the head injuries of the player who wears it. It can send out alerts if the head injury is serious and the player needs immediate help – but the physician isn’t. The physician needs the head X-Ray and the CT scan; he does not want the CheckLight.

We can visualize a similar situation in the case of the Holter Monitor. This electrocardiogram is portable and gathers data as long as there is power in its batteries. Usually, this is for o 1-2 days and you get full information about the patient and his or her health. But, this information will not serve as medical evidence for the physician at the clinic.

More people use apps

The trend is definitely on its way as we see more people wearing watches to track their exercise goals and meet the fitness requirements. The Mi-Fit Fitness tracking app is available for $20. People use these apps to track their sleep and activity levels.

The wearable intelligence devices industry is growing at a rapid pace. Credit Suisse expects the industry to grow up to $5 billion by 2019. Most of the devices will need iWatch apps downloads to function. But then, you will see more than 50,000 apps waiting for your call.

How Retailers Can Improve Customer Experience through Mobile Shopping Apps

Posted on September 11, 2017April 15, 2024 by Krunal Vyas

Shopping has advanced from the roadside seller to the mall to online apps for stores. The shoppers now shop and get extra information on the things they want to buy by browsing on their mobiles. Here are ways that the mobile shopping apps can improve the customer experience.

Give the customers a retailer app

Use of the app in the retailer’s shop helps boost sales. Maybe it is the feeling that they are getting something for nothing but it helps build the bond between the customer and the brand that the shop sells. By providing an in-store app for the customer, the store is getting a big edge over the competition.

Give free Wi-Fi within the store

Customers who don’t get a signal within the shop will not stop to shop there. The Wi-Fi helps the customers stay calm and use their resources including the advice of friends to make the best decision. Many of them will come to the store to use the free Wi-Fi but it is likely that will shop also. The shop owner can interact with the customers and provide information on the various products on sale.

Showcase reviews and product information

When the customer is reviewing a product, you can use his or her phone to push information through Geo-location features. This will help the customer to make the right decision and many of them will find this useful feature as a positive aspect of their shopping experience. It will help build the customer base.

Offer coupons over the mobile phone

This is possible if the customers use their phones when they are inside the shop. You could hang a couple of banners inside the shops that tell the customers of deals and coupons offered over the mobile phones. This will make them use the phone and get discounts. This helps to link the discount coupons to the mobile phone that enhances the mobile phone use for shopping.

Read also : Step-By-Step Guide To Building Your First Mobile App

Make the app clutter free

This is needed if the store has an app for the customer to use. Use of light colours and clear font will help retain the attention of the customer and help them make purchases without any problem.

Keep related products together

Once the customer shows an interest in shampoos, there is a good chance that he or she will need bath soaps or toothbrushes. When the purchase shows up in the store app, it will direct the buyer to the next product so there is more sales.

Information boards

This is the “You are here”, “The broccoli is over here”, “Move to the next aisle”, kind of boards. These remain displayed when the customer uses his phone and searches for something using the store app. The chances of improving sales depend on how accurate the information is. The customers will always appreciate some extra help.

Discounts for the next ten minutes

Using your shopping records, the store will announce well-timed announcements that the shower mat has a discount for the next ten minutes. Well…you had been considering the mat it is there in your browsing history. And, when you hear this announcement it will push you into buying it. Well, you wanted it, did you not?

Give easy options for shopping

Tagging the items in the mall and then pushing the numbers on them will get them packed for you. If you need some potatoes, you must check their number and then push the number on the store’s app. Then, add the quantity and your ID to have the potatoes packed and ready for you.

Shopping always is exciting and adding the mobile phone has increased the fun. But, it is more likely that simplifying the shopping experience will bring in more shoppers.

If we’ve learned anything, it’s that there are 3 objectives stores’ could strive for to set their apps in addition to the competitors: reduce the path to acquire, make the lives of clients more convenient, and also develop a seamless omnichannel client experience.

There are numerous tactics retail brands could apply to accomplish those goals. The methods you choose depend upon the desires as well as requires of your clients, and now is the moment to invest in enhancing your retail mobile application.

How to Double your Mobile Sales with Google Shopping Ads

Posted on September 7, 2017February 23, 2024 by Krunal Vyas

The specialized listing service for products that permits merchants to exhibit their product on the top of the Google search listing page is Google Shopping ads. This means, the results appear above the search results in the results page. So, if this is so special, why doesn’t everyone want to use it?

Exclusive selling platform

Google shopping has undergone significant changes that have made it more exclusive. At first it was a free shopping site. It then introduced specific promoted sections but now it is a fully paid platform. Google Ad-words is the paid advertising platform for Google; from this, the users manage their Google Shopping Ads. This is a tough chore for those who are unfamiliar to paid advertising.

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You have to add key information regarding your product so that the search engines are able to identify it perfectly. This information includes the ID which you use to identify the product. The product should have a unique text. This is the description that comes up when someone clicks on it. Next is the product type and category. You must define the product type and the product category, you can choose from the predefined groups by Google. One useful piece of information you must include is whether the item is in stock. If not, it should read not available.

Best things about Google Shopping Ads

You have many small advantages of using Google Shopping Ads other than the big ones.

You find the results display when the customer is trying to decide if you should make the purchase.
The competition from the other retailers is small and if your product is good, you will probably get the sale.
All the work on matching the keywords to searches, Google does. In specific instances, the use of negative keywords too did not matter.
You get the ability to promote products that have good conversion rates. You can also suppress those that do not do too well.
When your product is shown above the search engine listing, your brand name is mentioned too.
The images of your product appear above the organic listings and search engine results, which is good publicity for your brand.

So, how does one get their product to feature on the top of the page? The guidelines regarding this is not clear but it looks as though it depends on how much your product is related to the search and how much you are willing to pay per click. (You don’t have to pay if the searcher does not click on your product.) And, if they do click, the chances are that they want to buy it.

Before diving into the tactics of optimizing Google Shopping for smartphones, make sure your product pages provide a totally friction-less shopping experience for your customers.

Your site should have an entirely flawless UX across all devices.

By allowing the online merchants the chance to showcase their product on the Search Engine Result Page (SERP), Google has enhanced the probability of a sale for the product that appears on the top of the page. The sales can be boosted using the product listing ad (PLA) services. The PLA helps target the Smartphone segment of the market.

This is no surprise, as mobile PLAs sit atop the Google SERP (search engine results page) and shoppers love thumbing through the interactive, image-centric carousel.

Use of online data

The possibility of using data amassed from the phone usage leading to better conversion than the use of data from the retailer’s site makes the PLA service a boon for the marketer. This means, more people are browsing on their Smartphones than on the retailer’s site. The behavioral changes are studied to improve the predictability and anticipate the trend.

By capitalizing on the Smartphone market, Google Ads campaigns have the potential to reach once-unreachable customers. Online marketing is tough and if online marketers do not keep on updating their websites, they will lose the touch and the market to Google Shopping ads campaigns. Once must make an optimal bid for an ad so it pays well when it converts.

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Step-by-Step Guide to Setup your Mobile App Re-Marketing

Posted on September 4, 2017March 7, 2024 by Krunal Vyas

What is Mobile App Remarketing

Re-marketing is the art of getting back what you lost. Other than the social media marketing like Facebook and Twitter, there are two main channels, those dependent on Google networks and those that are independent of this network.

To help you navigate the landscape of Mobile app marketing, here is our starting lineup of app re-marketing strategies that are proven to be effective.

To tackle the social media market

The first step is to integrate the Facebook SDK into your app. You must choose the events that you would like to target such as app open, level up, sign up, or log in. Depending on the behaviour of the users, you can use the tag to target your audience.

Register app with Facebook. To do this, go to developers.facebook.com and check that your SDK is working perfectly. Find and click App Insights à Choose App à Select App Events. If the table is showing the events, then the SDK is working fine.

Make custom audience. This is a key step in the Facebook Re-marketing. This is also based on the actions of the users applicable within the app.

Ad Manager à Power Editor à Audiences. This will be in the left menu. Now open Create Audience. This will be on the right side drop-down menu. Click on the Mobile App Custom Audience. Now you are ready to Create Ad.

Set up your AdWords campaign

If you follow the given steps, you will be able to set up the campaign easily.

First, click on Campaigns.
Now, click the +Campaign button to create a new campaign.
Make the option Choose Display Network only after this.
You will get a new screen. Check the box next to Buy on your website. This will come under Marketing Objectives.
Set the location. Now, next two steps are Define your bidding strategy and then you should Choose your Budget.
Give a good name for your Remarketing Ad group. Set the Max CPC bid.
After you have done with the naming and setting the Max value for the CPC, you come to the Interests and Remarketing.
You have the Remarketing lists. Click on this and then on the Use Dynamic remarketing ads.
You have another drop-down menu where you must select Retail.

You must be careful to use the Remarketing tag for your campaign. Click on Set up re-marketing. AdWords will generate a remarketing tag which you need to add to your website. This tag is the piece of code that adds the visitors and customers to your remarketing lists. So, when you have visitors to your site, you can show them these ads. You can also use the Google Analytics tag instead of the AdWords Remarketing tag. But, you must get the permission of the Google Analytics edit.

Start the Working on Media Marketing

You can do the retargeting of the market in four separate ways. Each has its strategies, plus, and minus points.

Use of mobile
Using Facebook
Over the internet
Dynamic methods of re-targeting

The Google re-marketing code for your mobile app is the first step to take. Go to adwords.google.com and click on Shared Library in the left side menu.

Choose Set up Remarketing.
Give your email id to get the remarketing code.
Use the Tag Manager to add the remarketing code to your mobile app. You can easily integrate multiple codes including the Google Remarketing tags if you integrate the Google Tag Manager in your mobile.
You must add the remarketing code to the main pages in the mobile app. Adding them to the separate screens in the app will be difficult but possible.
Choose the in-app action and create the custom remarketing list. You can also use the Google Analytics in apps.

All that remains is to create the Marketing list. This is simple. Go to AdWords Account à Shared Library à Audiences à Create Remarketing List. Now, name the list and define the conditions.

Remarketing is an immensely and effective strategy to consider. It is important to gain new users for your app, but it is equally if not more important to retain who are already there.