Why iPhone Application is Better Platform for your Startup?

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The first question that strikes in your mind is that what you should choose i.e. iPhone/iOS or Android platform. In addition, you will find a common debate goes on among software development communities on iOS and Android. Thus, in order to throw a light, we will discuss some key facts and highlight statistics in detail.

Statistical Highlights on Apple/iPhone and Android

While talking about Android we should say that it is a vast platform and Android has more than billions of activated phones and other gadgets with 1.5millions of devices activated on a daily basis. On the other side, in case of Apple/iPhone, we have found that a large number of app development companies have given priority to Apple/iPhone users while launching any apps. Especially, Instagram is a popular social media application first appeared on Apple iOS store first and almost 18months later on Android. In addition, Nike and other popular brands are until now does not have any Smartphone app operating on Android platform.

In simple words, statistics related to apps development have revealed that a large number of app development groups have designed applications catering to iPhone users before they cater to users of Samsung or any other Android operated phones. Along with this, to guide you in right selection, we, the experts of iPhone App Development Company have discussed a few strong factors, which will justify iPhone as a better platform for any startup of the app development sector.

  1. Scope to Develop Efficient Apps

Iphone devices are of unique and complement one another. This is because; iOS, the operating system of Apple acts as a close source and any other user may not alter it. In addition, Apple has its complete control on the core software and because of this, app developers using iOS platform gets opportunity to bring improvement in the existing functionalities, boosts the storage space and improves the speed of processor. Because of this, app development startup groups, including iPhone App Development Company Toronto may build apps efficiently and may focus on developing top quality apps without bothering about compatibility with any other device.

  1. Avoids or Reduces Fragmentation Issues

Apple operated devices including iPhones have complete control of software and hardware systems from Apple. Whenever the company launches any new device, it synchronizes it with the launch of its other iOS versions. In this way, you will find relatively less fragmentation issues in case of iPhone app development than Android app has. On the other side, as Android is an open platform, it provides limited control on the hardware and operating system versions of its devices. Fragmentation problems result in increase in the overall cost involved in developing any new app and thereby, reduction in the revenue margin. Hence, with the aim to avoid or reduce fragmentation issues, startups should go with iphone app development.

  1. Increases the Chance to Get Active Users and High Revenue

Apple Group has witnessed huge demands of iphones and other iOS operated devices in most of the developed countries and affluent areas worldwide. On the other side, if we talk about users of Samsung or other Android operated devices; we have found that they have relatively less buying power even though number count is high.

Considering this fact, we the experts of iPhone App Development Company Canada always prefer and recommend novices of the industry to choose iPhone for developing innovative apps (utility or gaming apps) to earn higher revenue from your spend money and efforts. Another interesting fact we have noticed from the app market is that a large number of iphone users often willingly spend on utility and other innovative apps to fulfill their varying requirements. Indeed, the factor lets startup app developers to get relatively large numbers of active users in case of choosing iphone devices.

  1. Generate Higher Revenue Streams as Per High Monetization Strategy

Whether an individual new app developer or a startup company opts to develop gaming apps, business apps, utility apps, music apps, shopping apps or any other, the ultimate aim is to earn money from the lucrative application development industry. In simple words, earning money is the most significant factor for every app development group or individual developer. In this case, if we compare iPhones and Android phones, our iPhone App Development Company Canada team found that iPhone devices powered by Apple come with relatively higher monetization strategy than android devices.

Reason behind this is very simple i.e. Android gives an open platform and hence, its majority of applications are with free download and with advertisements to earn revenue. In contrast, Apple provides a closed platform and higher support to large number of paid apps. Majority of applications available in iOS store are payable apps, while free ones come with the features of in-app purchase directed towards giving higher revenue. Indeed, high streams of revenue available from Apple platform acts as an encouraging factor for startups of the industry.

Read Also : Android OS Vs. Apple iOS – Which one Is Better?

  1. Involves Less Understanding

An interesting fact about Apple designs, which our professionals at iPhone App Development Company Toronto have noticed that learning the operation of Apple devices is relatively easy because of its simple and intuitive design. Indeed, when an individual app developer requires less time in understanding the operation of iphone or any other device, he/she dedicates more time in software programming and other related jobs to design and launch the new app in the market.

  1. Latest Apple Software is Easy Downloadable

Whenever Apple releases any new software/updated software, an iphone user may get it easily via a simple and easy download.

  1. Comes with Consistent Design and Operating Principles

Apple Group has maintained a consistency in the design and operating principle for iphone devices and other iOS operated systems. In contrast, Android phones have so many differences, because of which you may not found any real togetherness among devices operating on Android platform; instead, each of them comes with different quality.

  1. Offers Better User Experience

iOS operated devices give exclusive experience to its users based on its consistently increasing technological innovations. In fact, the outstanding user experience has not only enticed users, but also a large number of app developers prefer for unique ecosystem. The company has placed user experience at the high priority, whether it is operating system, hardware design, marketplace services or anything else.

  1. Ability to Protect Users’ Sensitive Information

Today, a large number of apps, especially payment and eCommerce apps contain sensitive user details, because of which they require protection from hacking and related harmful activities. iPhones powered by Apple iOS comes with strict approval process, because of which it prevents access of any malicious app to the app store and thereby, avoids tampering of users’ sensitive information. According to the analysis done by our professionals at iPhone App Development Company Canada, Apple has increased its depth/extent of encryption than Android phones.

  1. Provides a Secured Marketplace

Besides security to stored sensitive information of users, Apple has an organized ecosystem, as it is a proprietary type of platform. Iphones thus provide secured marketplace with every possible quality control methods, rules and regulations. The mentioned strict practices provide a stable and a conducive environment for a large number of app developers. Even app developers get a proper guideline, which they have to follow for programming, designing and marketing activities.

  1. Does not contain any Bloatware

After you get an iPhone and turn it on, you get only limited number of apps. Thus, depending on your requirements only, you may opt to install any other app from iOS store. However, the situation is somewhat different in case of an Android phone. This is because; Android phones give a large number of irrelevant apps cluttering the home screen. Hence, it becomes the job of a user to delete the unused ones.

  1. iOS/iPhones come with Higher Release Cycles

Even though Android is an open sourced platform, it remains locked down because of OEMs and its carriers. Because of this, iOS always leads ahead of Android based on the latest/updated software version and adoption rate. If we talk about the recent update of November 2017, we have found about 95 percent of iPhone users as using updated iOS 11 or iOS 10 versions. On the other side, only 20% of total Android users are using Android Nougat or Android Oreo.

Based on this fact, a startup app development group using iOS may easily focus on providing support to latest versions of the operating system and get higher assurance that their developed app will get a wide reach. In this way, as an app developer, you have to focus building apps on new APIs without bothering about its support on old device. In this way, choosing iOS for app development reduces development cycles and testing times and/or phases.

  1. Assurance about Efficient Operation

Experts associated with our iPhone App Development Company have found that iphone applications have relatively higher productivity and effectiveness based on the specific nature of its app development. Because of this, creating an iphone app indicates its efficient operations on iPads and iPhones both. However, the case is different in case of Android apps. This is because; you will find more than 10,000 gadgets and phone devices operable on Android today and almost each of them comes with extensive hardware variant and software details. Because of this, app developers have to bear a huge maintenance cost in case they go with android apps development.

  1. Opportunity to Get Loyal Audience

Lastly, Apple or iPhone users have gained their names for loyalty towards the brand, as they unlikely switch to any other platform. Loyalty level is a prime factor for app startups, as it helps in success and in generating revenue.

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Conclusion

Novice app developers and startup groups have to experience intense competition to achieve success in the market. Because of this, it has become essential for startups to select the platform effectively since the beginning stages. Even though, both iPhone and Android come with positive and negative features, we should say that iPhone powered by iOS is the preferable platform, as it offers productive services to users.

Apple iOS encourages app developers by providing scope to earn big amount of money. Studies have revealed that Apple developers have obtained approximately 85% higher income as compared to Android developers. Along with this, on comparing the apps quality, we have found that iPhone apps have better quality apps as compared to those of Android even though, apps on Android are available in large numbers. Indeed, app startups get encouragement to launch their apps on iPhone and iPad devices first based on the top quality benchmark. Therefore, by considering each of the facts, we should say that iPhone app development is the perfect option for all startup app development companies and novice app developers.

iPhone vs Android : Android handily beats the iPhone?

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When you plan to buy a new phone there is always a battle as in which phone to buy. Whether you should go for an Android operated phone or an iPhone is a perennial doubt. However experts are of the opinion that an iPhone seems a better choice when compared with an Android phone.

I like Android phones. But when most friends and family ask me what phone to buy, I tend to recommend the iPhone over Android. Here’s why.

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So let us explore some of the reasons as to why iPhone has the capacity to beat an Android operated phone.

  • The first reason as to why iPhone seems a better choice is that an iPhone is much faster when compared to Android phones. The result is that you can get a lot of features done quite fast. For example, editing 4k videos or opening of large files can be done almost in no time.
  • If you’re thinking of buying the iPhone 8, iPhone 8 Plus or iPhone X, know that the A11 Bionic chip inside blows away anything from the Android camp. Not only did this processor pace Apple’s flagship to huge wins in synthetic benchmarks such as Geekbench 4 and 3DMark; it also ran circles around the likes of the Galaxy Note 8 and the Galaxy S8 when doing things like editing 4K video and opening large files.
  • iphone-and-androidiPhone 8 and iPhone 8 plus has better camera. Hence, you can take more colorful and vibrant photographs. Especially when the photos are taken in sunlight you can expect better results.
  • The hardware and software integration in iPhone is a lot better than that of Android operated phones. Consequently you can take quick actions from the home screen by pressing on the app for long.
  • It is true that Android has made promises to launch phones which are user friendly but it is the iPhone that has won the race. Right from its inception in 2007 the iPhone has retained its simplicity of usage. You will just have to pick it up, turn it on and press on the app to proceed with the functionalities.
  • The best thing about an iPhone is that there is automatic updation of the OS when compared to the Android phones. You can update the latest version of software on the day it is released.
  • As far as apps are considered an iPhone has the best of applications. This means if you are someone who has a fetish for apps, undoubtedly the app is the best choice.
  • iPhone is known for not having unnecessary software unlike a lot of other Android phones. Even if there are certain applications that you do not need you will be able to disable them.
  • An iPhone works excellently with Mac. You will always have easy access on your Mac to the photos that you take on your iPhone.
  • iPhone offers an extraordinary feature of family sharing. Purchases from the App store, iTunes, and iBooks can be shared among six people.
  • When you face any sort of problem with your iPhone there is no reason to worry because you can access numerous articles and blogs on Apple’s website and also live chat and schedule an appointment to solve the problem. In case of Android phones you will have to try to find solutions from various online forums.

When you have a problem with your Android phone, you can try online forums or calling your carrier. But with the iPhone, you can tap into a vast database of useful help articles on Apple’s website, get help via live chat, or you can schedule an appointment at an Apple Store Genius Bar. Google doesn’t have this kind of direct relationship with its customers. With Android, you’re on your own.

A Swift Tutorial for Google Maps SDK

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The free mapping service by Google that gives you various types of geographical information we call as Google Maps. To use this mapping service on your website, you use an API given by Google. Here you will learn how to use the API and use the mapping service.

Code for creating Google Maps

First thing is to become familiar with JavaScript. If you know a little of HTML, it will help. Here is the code that will make a map for you.

<!DOCTYPE html>
<html>
<body>
<h1>My First Google Map</h1>
<div id="googleMap" style="width:100%;height:400px;"></div>
<script>
function myMap() {
  var mapProp= {
    center:new google.maps.LatLng(8.91011,12.1314),  zoom:5,
  };
  var map=new google.maps.Map(document.getElementById("googleMap"),mapProp);
}
</script>
<script src="https://maps.googleapis.com/maps/api/js?key=YOUR_KEY&callback=myMap"></script>
</body>
</html>

There are tons of things you can do with maps. From presenting a location to discovering the routes, the map proves useful for the user. iOS was using Google Mobile Maps for all its needs until recently. But, things changed and Apple began to use the Map Kit for its mapping services. Ever since Apple stopped using the Google Maps, Google decided to use its own Maps SDK for all platforms including iOS. This then is the strong contender for all map SDKs used on every platform. This is why writing Google Maps SDK for iOS is definitely worth it.

Always Suggest To Read : Consider this 10 Common App Rejection Reasons

You need to get the API Key if you want to use the Google maps in your project. This consists of a special string of code that you get from Google which you can use within your app to call the maps function. This you do by fetching it from the special place for Mobile App developers known as Google Developers Console. You need a Google account to operate from this place.

Using your Google account, sign in to the Google Developers Console and click to the API Project Option. Next expand by clicking on APIs & auth menu. You need to find out the Google Maps SDK for iOS and so go through the list presented to you. Click on the correct tab and you will go to the page where you can enable the API. After that, click on Credentials options under the APIs and auth menu.

In the new page, click on Create new Key button. This will be on the bottom left side. Once you click the button, a dialog window will open asking you what type of key you want to create. Inside this box, you have many options shown such as Server key, Browser key, Android key, and iOS key. In the next window, you can type or paste the bundle identifier of your app. You can copy the value of the com.appcoda.GMapsDemo and this step makes our app authorised to use the Google Maps API.

Once you click on the Create button, you create the API. If you want to add or remove the app bundle IDs you click on the Edit Allowed iOS Applications button.

Advantages of Custom Mobile App Development

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Making a website is half the work on the internet, making apps is the other half.  The apps make the site extensible and improve its functionality. It means the website can now do more things than it could before.

Adjust scalability to suit your business

This is important since you need to adjust your business to the growing customer base. By keeping your website hidden, you will not grow your business in its entirety but will only achieve partial growth. This means, there will remain some aspects of the business that has not come to light and so you will not achieve full profit though you are increasing your turnover.

Keep control of your apps

If the third party app developer of a sudden decides to stop the app, you feel left out on a limb. You need to find an alternate solution. By designing your own apps, you gain control over how the site behaves. This helps you to control the responses which are the main aspect of interaction with the customer base. The customer develops a perspective of your site by the responses you make and if you trust a third-party, then the responses will not be adequate and the customer will take his business elsewhere.

Always Suggest to Read : Importance of Test Cases while Testing your Mobile App

Maintain personalized contact

When you develop your own apps, you can keep up the personalized contact with your customers. This means you are able to make promotions and give discounts as per your discretion. If you want you can give discounts to people who buy from you for $200 and if you see this is working you may want to make further improvements.

Easy to maintain the project cycle

Since you develop the apps to suit the present condition, you are able to maintain strict control over the deadlines and project progress.  Since all the apps are your own, you can set the limits and the parameters so they are always functioning in the best way.

Your own app will help you harness the mobile market

The growing mobile base users’ numbers is reflective of the expanding customer base. now days many of Top Canadian App Development Companies increase customer view ratio By designing the app to be compliant to the mobile segment, you can tap into the market with ease. If you use a third-party app, you cannot tweak it to respond in the way you like. You may need specific controls to keep the interest of the customer focused on your product.

Keep your product competitive

By getting a feel of the market, you get to know what is lacking and where you have to concentrate to beat the competition. You can add these features so that your product is always much sought after.

Make the apps that help you in your business by studying the market. The best way forward is to make apps as versatile as possible and then tweak them as you go along.

Top Web Development Frameworks In 2017

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In recent times a mere online presence is not enough, people are looking at the most updated trends comprising the latest technological features. However, to have an online presence taking into consideration all the latest features can be a daunting task but if the developers are well aware of the latest web-development frameworks things become easier. In fact, when the latest web development frameworks are put to use you can expect quality work at lesser time and cost.

Top Web Development Frameworks

Let us have a look at some of the top web development frameworks in 2017.

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Angularjs: If you are little up-to-date with latest web AngularJS development frameworks then you must have heard this name. It is a Java script open-source framework. It was particularly designed for single-page web applications that use the MVC architectural pattern. It is a front end framework and not a full-stack one. The result is that it deals only with your web pages.

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Laravel: Laravel has been a framework that has showed bright paths to web developers. The specialty of this framework is that it is a free, open-source PHP web framework that has been built using the model-view-controller or the MVC architectural pattern. In fact, Laravel is considered the best PHP framework.

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Ruby on Rails: This is a framework that is considered among the best by the Ruby On Rails web developers. The specialty of Ruby on Rails is that it makes work a fun activity for the developers. Right from its inception it has been free of cost and it operates on Linux. The other advantage of this framework is not only that it helps the transition from the planning to the development stage very fast but also it is quite easy to handle this framework when compared to other technologies.

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Symfony: Like Ruby on Rails, Symfony is a framework that is based on PHP. The specialty of this framework is that it is more suited for large scale and enterprise level projects. Another important feature of the latest version of this framework is that it helps developers to create websites which are scalable. The result is that websites can be easily changed with the changing business needs. The platforms with which Symfony are compatible include PHPBB, Piwik, and Drupal.

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Node.js: Node.js is not just a framework, it is a complete environment. It has been a favorite among developer’s for a long time and is expected to retain this status for quite a while. It helps to create scalable and fast network applications since it is capable of handling a large number of simultaneous connections with high performance, which provides high scalability. If you want a complete JavaScript environment with all the tools, development using Node.js or to hire nodejs developers may be ideal for you.

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ASP.NET: As far as ASP.NET is considered it is one of the best Microsoft built web development frameworks. It is a framework that is largely valued by developers. This is because with the help of ASP.NET web developers can think of building dynamic websites, rich web apps, and also web portals right from its inception in 2002. The good thing about ASP.NET is that web developers can write the code using any language that is supported by .NET.

Besides the ones mentioned above there are other web development framework as well that makes the web development process easier.

Always Suggest to Read : Technology Business Trends that Will Dominate 2017

The Bottom Line

When finalizing your decision let us remind you that it is never about the number of features that a particular framework provides. It’s about the actual functionality of the framework and how the functionalities can be utilized within your own web Application development project. Hence, choose one of the frameworks as per your project needs and save time and cost.

Doctors Will Play New Roles as Wearable Tech Evolves

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Most of the health conscious people in the city have their own fitness tracking device. They have one for their exercises and another to watch the food they eat and their sleep duration. Is this such a bad thing? No, this is the way the world goes and the ones who are not so conscious will remain behind.

Futuristic wearable technology

Wearable tech such as the Apple watch apps and the Fitbit can help track activity and give advice in a wide range of situations. For instance, Siri in the Apple Watch can read out instructions to follow in case one has a heart attack. It also takes notes from doctors who cannot sit down to write it in the middle of their activities. The wearable technology is becoming more adaptable but is it as much a gain for mankind as well?

The challenge to the evolutionary process comes from the establishment in the form of the FDA and the HIPAA.  The Food & Drug Administration (FDA) has lengthy processes for giving its approval. Doctors can only rely on those prescriptions and deductions that have met the approval of the FDA. What does this mean? If you diagnose a head injury through the revolutionary cap the player wears, you cannot treat it unless you use conventional methods of analysis such as the CT scan and MRI scans.

The Future of Wearable Tech

Adults say they’re interested in features that extend well beyond measuring health metrics – especially features that would give them additional control of everyday tasks and help them move through life more efficiently.

Future of Wearable Tech

Preference for conventional methods

You can see how difficult it is for the technocrat to sit still and watch this drama. And it is not like they are forcing the pace and making people change or anything. The technology is there – CheckLight is a smart cap from Reebok that can detect the head injuries of the player who wears it. It can send out alerts if the head injury is serious and the player needs immediate help – but the physician isn’t. The physician needs the head X-Ray and the CT scan; he does not want the CheckLight.

We can visualize a similar situation in the case of the Holter Monitor. This electrocardiogram is portable and gathers data as long as there is power in its batteries. Usually, this is for o 1-2 days and you get full information about the patient and his or her health. But, this information will not serve as medical evidence for the physician at the clinic.

More people use apps

The trend is definitely on its way as we see more people wearing watches to track their exercise goals and meet the fitness requirements. The Mi-Fit Fitness tracking app is available for $20. People use these apps to track their sleep and activity levels.

The wearable intelligence devices industry is growing at a rapid pace. Credit Suisse expects the industry to grow up to $5 billion by 2019. Most of the devices will need iWatch apps downloads to function. But then, you will see more than 50,000 apps waiting for your call.

How Retailers Can Improve Customer Experience through Mobile Shopping Apps

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Shopping has advanced from the roadside seller to the mall to online apps for stores. The shoppers now shop and get extra information on the things they want to buy by browsing on their mobiles. Here are ways that the mobile shopping apps can improve the customer experience.

Give the customers a retailer app

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Use of the app in the retailer’s shop helps boost sales. Maybe it is the feeling that they are getting something for nothing but it helps build the bond between the customer and the brand that the shop sells. By providing an in-store app for the customer, the store is getting a big edge over the competition.

Give free Wi-Fi within the store

Customers who don’t get a signal within the shop will not stop to shop there. The Wi-Fi helps the customers stay calm and use their resources including the advice of friends to make the best decision. Many of them will come to the store to use the free Wi-Fi but it is likely that will shop also. The shop owner can interact with the customers and provide information on the various products on sale.

Showcase reviews and product information

When the customer is reviewing a product, you can use his or her phone to push information through Geo-location features. This will help the customer to make the right decision and many of them will find this useful feature as a positive aspect of their shopping experience. It will help build the customer base.

Offer coupons over the mobile phone

This is possible if the customers use their phones when they are inside the shop. You could hang a couple of banners inside the shops that tell the customers of deals and coupons offered over the mobile phones. This will make them use the phone and get discounts. This helps to link the discount coupons to the mobile phone that enhances the mobile phone use for shopping.

Read also : Step-By-Step Guide To Building Your First Mobile App

Make the app clutter free

This is needed if the store has an app for the customer to use. Use of light colours and clear font will help retain the attention of the customer and help them make purchases without any problem.

Keep related products together

Once the customer shows an interest in shampoos, there is a good chance that he or she will need bath soaps or toothbrushes. When the purchase shows up in the store app, it will direct the buyer to the next product so there is more sales.

Information boards

This is the “You are here”, “The broccoli is over here”, “Move to the next aisle”, kind of boards. These remain displayed when the customer uses his phone and searches for something using the store app. The chances of improving sales depend on how accurate the information is. The customers will always appreciate some extra help.

Discounts for the next ten minutes

Using your shopping records, the store will announce well-timed announcements that the shower mat has a discount for the next ten minutes. Well…you had been considering the mat it is there in your browsing history. And, when you hear this announcement it will push you into buying it. Well, you wanted it, did you not?

Give easy options for shopping

Tagging the items in the mall and then pushing the numbers on them will get them packed for you. If you need some potatoes, you must check their number and then push the number on the store’s app. Then, add the quantity and your ID to have the potatoes packed and ready for you.

Shopping always is exciting and adding the mobile phone has increased the fun. But, it is more likely that simplifying the shopping experience will bring in more shoppers.

If we’ve learned anything, it’s that there are 3 objectives stores’ could strive for to set their apps in addition to the competitors: reduce the path to acquire, make the lives of clients more convenient, and also develop a seamless omnichannel client experience.

There are numerous tactics retail brands could apply to accomplish those goals. The methods you choose depend upon the desires as well as requires of your clients, and now is the moment to invest in enhancing your retail mobile application.

How to Double your Mobile Sales with Google Shopping Ads

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The specialized listing service for products that permits merchants to exhibit their product on the top of the Google search listing page is Google Shopping ads. This means, the results appear above the search results in the results page. So, if this is so special, why doesn’t everyone want to use it?

Exclusive selling platform

Google shopping has undergone significant changes that have made it more exclusive. At first it was a free shopping site. It then introduced specific promoted sections but now it is a fully paid platform. Google Ad-words is the paid advertising platform for Google; from this, the users manage their Google Shopping Ads. This is a tough chore for those who are unfamiliar to paid advertising.

Also Suggest to Read this Post : PPC Metrics: What They Mean And Which Are Important

You have to add key information regarding your product so that the search engines are able to identify it perfectly. This information includes the ID which you use to identify the product. The product should have a unique text. This is the description that comes up when someone clicks on it. Next is the product type and category. You must define the product type and the product category, you can choose from the predefined groups by Google. One useful piece of information you must include is whether the item is in stock. If not, it should read not available.

Best things about Google Shopping Ads

You have many small advantages of using Google Shopping Ads other than the big ones.

  • You find the results display when the customer is trying to decide if you should make the purchase.
  • The competition from the other retailers is small and if your product is good, you will probably get the sale.
  • All the work on matching the keywords to searches, Google does. In specific instances, the use of negative keywords too did not matter.
  • You get the ability to promote products that have good conversion rates. You can also suppress those that do not do too well.
  • When your product is shown above the search engine listing, your brand name is mentioned too.
  • The images of your product appear above the organic listings and search engine results, which is good publicity for your brand.

So, how does one get their product to feature on the top of the page? The guidelines regarding this is not clear but it looks as though it depends on how much your product is related to the search and how much you are willing to pay per click. (You don’t have to pay if the searcher does not click on your product.) And, if they do click, the chances are that they want to buy it.

Before diving into the tactics of optimizing Google Shopping for smartphones, make sure your product pages provide a totally friction-less shopping experience for your customers.

Your site should have an entirely flawless UX across all devices.

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By allowing the online merchants the chance to showcase their product on the Search Engine Result Page (SERP), Google has enhanced the probability of a sale for the product that appears on the top of the page. The sales can be boosted using the product listing ad (PLA) services. The PLA helps target the Smartphone segment of the market.

This is no surprise, as mobile PLAs sit atop the Google SERP (search engine results page) and shoppers love thumbing through the interactive, image-centric carousel.

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Use of online data

The possibility of using data amassed from the phone usage leading to better conversion than the use of data from the retailer’s site makes the PLA service a boon for the marketer. This means, more people are browsing on their Smartphones than on the retailer’s site. The behavioral changes are studied to improve the predictability and anticipate the trend.

By capitalizing on the Smartphone market, Google Ads campaigns have the potential to reach once-unreachable customers. Online marketing is tough and if online marketers do not keep on updating their websites, they will lose the touch and the market to Google Shopping ads campaigns. Once must make an optimal bid for an ad so it pays well when it converts.

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Step-by-Step Guide to Setup your Mobile App Re-marketing

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Re-marketing is the art of getting back what you lost. Other than the social media like Facebook and Twitter, there are two main channels, those dependent on Google networks and those that are independent of this network.

To help you navigate the landscape of mobile app marketing, here is our starting lineup of app re-marketing strategies that are proven to be effective.

To tackle the social media market

The first step is to integrate the Facebook SDK into your app. You must choose the events that you would like to target such as app open, level up, sign up, or log in. Depending on the behaviour of the users, you can use the tag to target your audience.

Register app with Facebook. To do this, go to developers.facebook.com and check that your SDK is working perfectly. Find and click App Insights à Choose App à Select App Events. If the table is showing the events, then the SDK is working fine.

Make custom audience. This is a key step in the Facebook Re-marketing. This is also based on the actions of the users applicable within the app.

Ad Manager à Power Editor à Audiences. This will be in the left menu. Now open Create Audience.  This will be on the right side drop-down menu. Click on the Mobile App Custom Audience.  Now you are ready to Create Ad.

Also Read : PPC Metrics: What They Mean and Which Are Important

Set up your AdWords campaign

If you follow the given steps, you will be able to set up the campaign easily.

  • First, click on Campaigns.
  • Now, click the +Campaign button to create a new campaign.
  • Make the option Choose Display Network only after this.
  • You will get a new screen. Check the box next to Buy on your website. This will come under Marketing Objectives.
  • Set the location. Now, next two steps are Define your bidding strategy and then you should Choose your Budget.
  • Give a good name for your Remarketing Ad group. Set the Max CPC bid.
  • After you have done with the naming and setting the Max value for the CPC, you come to the Interests and Remarketing.
  • You have the Remarketing lists. Click on this and then on the Use Dynamic remarketing ads.
  • You have another drop-down menu where you must select Retail.

You must be careful to use the Remarketing tag for your campaign. Click on Set up re-marketing. AdWords will generate a remarketing tag which you need to add to your website. This tag is the piece of code that adds the visitors and customers to your remarketing lists. So, when you have visitors to your site, you can show them these ads. You can also use the Google Analytics tag instead of the AdWords Remarketing tag. But, you must get the permission of the Google Analytics edit.

Do the Media Marketing

You can do the retargeting of the market in four separate ways. Each has its strategies, plus, and minus points.

  • Use of mobile
  • Using Facebook
  • Over the internet
  • Dynamic methods of re-targeting

The Google re-marketing code for your mobile app is the first step to take. Go to adwords.google.com and click on Shared Library in the left side menu.

Create Custom audience 
  • Choose Set up Remarketing.
  • Give your email id to get the remarketing code.
  • Use the Tag Manager to add the remarketing code to your mobile app. You can easily integrate multiple codes including the Google Remarketing tags if you integrate the Google Tag Manager in your mobile.
  • You must add the remarketing code to the main pages in the mobile app. Adding them to the separate screens in the app will be difficult but possible.
  • Choose the in-app action and create the custom remarketing list. You can also use the Google Analytics in apps.

All that remains is to create the Marketing list. This is simple. Go to AdWords Account à Shared Library à Audiences à Create Remarketing List. Now, name the list and define the conditions.

Remarketing is an immensely and effective strategy to consider. It is important to gain new users for your app, but it is equally if not more important to retain who are already there.

app-re-marketing

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