Traits of a Successful e-Commerce Entrepreneurs


Today it’s very essential to study the changing mindset of customers to stand out in the market. Due to everything becoming “E-“, many retailers have to suffer. This “E-“ include “E-business”, “E-commerce”, “E-retailing”. There are many eCommerce apps available. Thus, with the emergence of eCommerce, eCommerce app development has seen a rise.

To start off with, let us understand what is “E-“ factor all about. “E-business” refers exclusively to Internet businesses, but it may also refer to any business that uses Internet technology to improve productivity and profitably. Coming to “E-commerce”, “E-commerce” is buying and selling goods over Internet or other computer network. Finally, “E-retailing”, “E-retailing” is selling of retail goods on Internet and is mainly concerned with B2C relationship.

Changing technological factors and especially influential factors of change in mindset of customers are time and money. Customers look at broad perspective and segment themselves according to their convenience. So gradually and steadily, Customers according to their Convenience are Converting themselves from physical placements to “E-“ factor. If retail stores want to survive, add values not only to their products but also to their services. Value addition may act as a barrier to the growth of “E-“ factor in the society and may influence customers to opt for retailing rather than for “E-“ factor.

If you’re passionate about entrepreneurship and want to learn effective marketing skills that would not even fade away in long run, then you must start with the basics. Learning the relevant marketing skill sets is like owning an asset in future, because it might just inspire you to build your own team and chase your dreams together with the power of internet. Before we forward to the guide, you must be well-versed few crucial aspects of internet marketing when you are just building your startup.

  • Laying a strong foundation by choosing the appropriate market. You must choose your audience, marketing your work before everyone is a wasteful idea.
  • Keyword baiting: Selecting and using keywords to attract the audience, build backlinks, and gain good ranking on search engines is another crucial part of content creation and marketing.
  • Set your success standards: It feels good to say that sky is the limit, but one must set relevant and achievable limits for oneself and the business. Inappropriate goals might instigate failure.
  • Setting the perfect budget.
  • Reaching out to the social media influencer that can promote your website and its content.

We have created a very concise internet marketing guide through a list. This guide has been followed as a mantra by Kameron George and Keala Kanae to train thousands of aspiring marketers to achieve effective marketing skills and evolve their businesses. Thus, in order to tread down the path of success in the world owned by internet, have a careful perusal through the following:

Also Read : Why Mobile App is Better Platform for your Startup?

One often wonders what the first step towards effective marketing is and not many people are able to crack an answer. The simple answer is marketing campaigns. One must begin building their business by running relevant and impressive marketing campaigns. The money spent on these campaigns must have amplified outcomes as results. Your business shall attract huge traffic which will help you in outshining your competitors working under same niche. Under this, eCommerce development also plays a major role.

Now that you’re in end of running various marketing campaigns, you must sit back and analyze. This will be your next step in effective online marketing. You must analyze and evaluate which campaign turned out best for your business; you must observe the stats and derive the necessary conclusions. Now you have boiled down your options and have gained incredible experience. Thus, you can follow the boiled down results and double your efforts on those marketing campaigns to derive two-fold or threefold results.

The next step is scaling. By scaling it is meant that you must execute some mathematical calculations and scale up your sprouting business and take it to new soaring heights

Now that you have executed all your skill sets and placed your business on cloud nine, you must set the business into the process of automation. By automation process we mean that you should not leave your business stagnant, but instead launch into automation process where it will keep on running and evolving 24/7, 365 days of the years.

These stages must be imbibed in the business evolving techniques in proper sequence to generate the fruitful results.

The basic concern for an eCommerce entrepreneur is to choose the right technology to sell products online considering both long as well as short-term goals. The whole eCommerce ecosystem needs a sort of an organized logistics which is controlled at the backend.


The eCommerce structure is all about selling. Defining a successful eCommerce entrepreneur takes into consideration the ‘knowing’ part. This is when you need to know more about the customers which in turn boost the selling portion. For this, you need to identify the demographic of the target group.

There is always restlessness in the path of eCommerce entrepreneurs. Either you are spending way more to grab new customers or hold customer retention. For this a perfect balance is needed. You should invest your valuable resources optimally.

One of the mistakes that unsuccessful eCommerce entrepreneurs commit is rushing to launch the website or mobile app, hastily using eCommerce app development. You only have one chance to launch your website and app, and at any cost, you can’t lose it. You can purchase the domain name of your website and display a message of “Coming Soon” on the page. You should avoid to commit the mistake of revealing something big until you have a solid background (SEO, content marketing, social media, paid advertising, etc.).

An eCommerce entrepreneur is one who outsources the social media or delegates it making other team members crazy. It has to be realized that social media is one of the basic needs of the business, giving the entrepreneur an uninterrupted glance into the customers’ lives.

eCommerce mobile app is a reality dream with the eCommerce development companies. These apps can help to target the customers from all over the world without traveling to the market for promoting your brand.

Recently, a rise has been seen in the demand for building mobile apps, thereby giving a rise to the skill of eCommerce app development. There are many startups who prefer mobile apps over the website for their products to be sold online.

The future of eCommerce lies on technologies like AI and VR. These technologies can help in renovating the entire eCommerce ecosystem completely with unforeseen features like virtual changing room. These technologies pave way for eCommerce mobile apps which have following advantages which can help the entrepreneurs to be successful.


  1. 24*7 visibility to your customers

According to a survey, around 60% business strategists rely on the development of eCommerce mobile apps for their industry sectors. This is evident from this survey that the eCommerce mobile app development will see a great rise in the upcoming years. With every single passing day, there is need as well as dependency on mobile apps at a rapid rate. If you want to capture a larger target group, then you should adopt the strategy of building mobile app for your company and your products.

  1. Importance of Push Notifications

If you want to remind people about a sale or offer or any new product arrival, you should make the use of push notifications. But avoid the overuse of push notifications so that the customer retention can be made. These notifications will create brand awareness and also will keep the customers updated about the latest products in the market. An eCommerce mobile app plays an important role to develop different marketing strategies.

  1. Integrated features in smartphone leveraging e-commerce apps

There are various in-built features in mobile devices including camera, GPS tracker, microphone and more which assist eCommerce apps to track a record of all the actions of the customers. The more integrated smartphone features, more they help the customers and eCommerce business owners to communicate and build a great brand. A well-built iPhone app development solution will take the website to a top level, thereby increasing customer engagements with various mobile devices. If you, as an eCommerce entrepreneur, aim to make the website hit in the market among all your competitors, there is a need for an eCommerce mobile app that depicts your business functionalities.

  1. Improved Usability

After the app is downloaded, the basic concern is that the eCommerce mobile app should possess strong features with user-friendly experience. With the improved usability, the entrepreneur can set the best impression on his or her customers who have downloaded and are using that eCommerce mobile app for buying the products. Additionally, it has to be remembered that after downloading the app, it should load within 3 seconds because the customers are less likely to wait more than that. The navigation across the app pages should be quick and easy.

What does it take to develop a mobile app like Uber?


Taxi booking service is mushrooming everywhere and has emerged as one of the reliable way to commute within or outside the city. When we talk about taxi service, Uber is one of the name that has become synonymous with it.  Since it’s inception, Uber is pleasing users across the globe and the only point of contact between passengers and Uber is mobile app. Although there are hundreds of taxi booking mobile apps but what has evolved over a period of time, since the inception of Uber, is technology development on the booking front.

With the current scenario in the market, Uber is boosting more and more entrepreneurs with the idea to repeat its feet and create something similar. However, developing a Taxi mobile app like Uber and going live on app store and play store is just not that easy and two separate application with different functionality:

  • Passenger app – for those who looks to book taxi
  • Driver app – Get orders and they ride passenger to their destination

Its features plays vital role; let’s zero down some of the basic ones:

Basic features of passenger app:

  • Register/login: You can provide varied options to register like social media integration, e-mail etc.
  • Booking Interface: Here customer needs to add address, select a cab type and set the pickup location
  • Tracking: Track driver’s location, status updation during or after a ride
  • Fare calculator: Calculates the estimated cost from source to destination before booking
  • Payments: Cashless, plain cash , can pay automatically via plastic money and invoice is received to phone or e-mail
  • Push Notifications: Keeps the user updated on order status, estimated time, taxi arrival, car model, driver’s contact number, car number and much more
  • Messaging, ratings and reviews, booking history: Messaging driver for the perfect pick up, feedback and ratings given by the customer for the service provided, displays the details of previous booking

Basic features of driver app:

  • Register/profile/status: Required to provide extra verification details like taxi number, licence during registration, status functionality helping them to adjust the schedule and availability
  • Booking: Options to accept or reject the incoming order, information of customer location, booking history etc.
  • Push Notifications: For order alerts, taxi booking data, for order updates and completion of ride
  • Navigation: Google Maps integration to get optimal direction of customer’s destination
  • Cost estimation and reports: Provides the estimated cost with discounts and offer the insights of trip status, payroll, history etc.

Furthermore, to streamline process and driver from the central point, a web app is required to manage and review all in-app activity like interactions, ride routes, payments and much more.

How Uber Works?

Passengers let the Uber know that they need a ride; Uber asks you about the location; finds the nearby driver and notifies the duration of driver’s arrival. After completion of ride, cost is automatically charged from your card and then passenger needs to provide feedback about the ride.


So to build such paradigm, what technology stack does Uber rely on?

It relies on some giant foundations like:-

Geo-location: The cab providing service like UBER depends on GPS (Global positioning system) technology to track the current position of the customer. When Uber started its venture, the technology wasn’t that progressive, but today the things have become easier. The geo-location depends on:-

  • Identifying a device’s location: To identify the location of the customer, Uber app for iOS uses CoreLocation framework which provides classes and protocols to configure and schedule delivery and send location event to the server. This framework also enables the Uber to define geographic region and track the device moments as it crosses the boundary.

The Uber app for Android uses Google’s Location API which can manage underlying location technology meeting all the needs to tailor the app when integrating location-based features.

  • Providing the right direction: For developing iOS app, MapKit is used to display point-to-point directions on map. It registers the app as routing app then makes direction available to the Map apps and other mapping software.

For developing on Google, Google Maps Android API is used to make routes and directions possible.

  • Integration with mapping software: Uber implemented Google Maps for both iOS and Android version and to avoid paying Google for access of their solutions, Uber opt for mapping technology companies to solve the logistic issues.

Messaging or Notification: After you order a ride, Uber sends you a couple of notifications like when driver accepts the request, driver is few miles away, cancellation of ride etc. Uber text messages are powered by the Twilio telecommunications provider and you may choose to receive these messages either via SMS or through the push notifications. To implement push notifications in the iOS app, Uber uses Apple Push Notifications Service, and for the Android app Uber uses Google Cloud Messaging (GCM).

Payment Integration: For calculating fare, Uber looks for the factors like base fare, cost/mile and cost/min. Uber promotes a cashless system which means you can pay via plastic card, e-wallets or use a promo code which removes error prone human-to-human cash transfers. Uber chose to partner with Braintree, one of the leaders in the mobile payment market, to accept card payments and also uses PayPal’s service for credit card scanning on iOS.

The iOS users can make of the Apple Pay for making the payment and the Android users can use the Google Wallet for the same purpose. It is better to collaborate with some online payment company to make the experiences better and faster.

Advantages of Uber like app

  • Reduce the number of drunk drivers
  • Saves your money for commuting
  • Provides opportunity to make extra cash for the driver
  • Makes the way to the customer’s destination really beautiful

Advantages of having mobile app

  • Having a white label mobile app gives your taxi business a broad visibility and an automatic customer boost.
  • Reduces the overhead costs generated by managing everything manually and connecting passengers to the drivers in real-time enables the business to grow smartly in autopilot mode.
  • Leads to the higher profit as the taxi service provider can develop their own app and save on the commission paid to the cab platform.

How much does it cost?

Well it depends! There are several factors affecting the total cost

  • Your budget
  • Number of features
  • Design of UI/UX
  • Backend development
  • Web development
  • Security

If you wish to develop a basic taxi service app then it will cost around $15,000 USD to $20,000 USD; Uber like app $20,000 USD to $35,000 USD. It takes 2 to 3 weeks approximately to design the app and 10 to 12 weeks approximately for development process. Lastly, the cost varies according to Toronto app development company you hire to get your job done.


The 5 Steps of Successful influencer Marketing Strategies


Marketing is a realm where you have no place for dreamers. It is a practical world not one where you sow and harness the power of dreams. So much so, the tipping point in marketing comes from the influencers who are convinced that your product is the right one for them. If they decide, they can set the ball rolling in the marketing sector and you will not have to spend too much money on advertising.

Isolate the influencer

So, get the influencer and bring the ball! It is not that easy because we do not know who the influencers are. That is the hard part of the Influencer Marketing Strategy. That becomes the first step of our marketing strategy –isolating the region of the influencers. This is relatively simple, we can find that most of the marketing decisions emanate from one sector of society. Then, we put the rest of the plan into place.  If on the other hand, we know who the influencer is, say a popular public figure, then we can get him or her to endorse the products and achieve marketing success. influencer marketing is also part of digital marketing.

Initiate the action

The action of the influencer is by building something around their idea and igniting community passion and seeking collaboration with the people of their community. This operates entirely on trust and goes on to become a brand engagement. To do this one must have a story to tell. This story will speak of the values and help the viewers adopt the right standard to make the improvement in their lives. It could be how being poor need not stop one from succeeding in sports.

Also check this info-graphic of Cheat Sheet hope you love it.


Build the story on the social media

Once you have the influencer and the story, it is time for the wild bushfire to spread through the countryside. Here, we are not marketing the brand through the social media; we push the story of how the influencers are reacting through the social media.

The people will do the searching for themselves and then remain convinced that they were not influenced to buy the brand. People who have implemented successful selling programmes for their company will know how much the success depends on the intrinsic values of the product. This is why we need the influencer.

Improve sharing of ideas related to the product

This is pure social media marketing. And a lot more besides but you have to involve the common man in it. They need to have a stand point about the product. And since this must not be negative, you need to have the advance story about how the poor will succeed. In your marketing campaign, include incentives for people who share the story the most or help in distributing it.

Keep a grip on the values

You do not want to compete with the rest of the field. You want to create a dent big enough for them to fall through. Your values must remain clear and distinct from those of the rest.

Undoubtedly, the last step is the most important. But, it will not work without the rest of the steps, so start from the top.

The pros and cons of outsourced Marketing Tech with Mr. Krunal

the pros and cons marketing tech

Outsourcing Digital Marketing services offers companies many positives. Motives for outsourcing include accessing skills a company lacks, obtaining a broader perspective from a company with international and cross-industry experiences, technology transfer, access to a wider range of business networks or even cost reduction, now here you can learn interview questions answers from Mr Krunal.

Many of Advantages and Disadvantages Behind it.

  1. Do you develop in-house digital skills or use external suppliers?
  2. Once you’ve decided to use external suppliers are there considerations at the selection stage?
  3. How does the role of your internal procurement function affect your use of external marketing suppliers?
  4. How do you coordinate your increasing number of external suppliers?
  5. What approach do you take to monitor and reward external suppliers?

This arrangement can garner exceptional results. However, it’s rarely by accident. Collaboration among suppliers is best achieved with a ‘smile together, cry together’ policy, also known as the agency approach. Teams are briefed together, required to respond together, deliver projects together and report on activity performance together. all of small points covered The intended result is not only great work, but also an environment that fosters strong relationships between the suppliers as well as with the client.

LEARN MORE: Marketing‘s trend report current issues in outsourcing for marketing managers, contact us

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