Journey of Android Developer in last two Years

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When a mobile app developer starts off as working in Android development, he/she may undergo various new problems. These problems turn as great lessons for him/her in future. Some developers might realize that it is their best decision to be involved in Android development, while some may regret. It has been seen that those who consider it to be the best decision are actually the happy, satisfied, and learning ones. While those regretting, may possibly quit the job or are just working for the sake of working.

There are many mobile app developers who have shared their experience over the Internet. They have discussed the problems they underwent, what they learnt from the problems, how did they figured out the solutions, and also have shared some suggestions and recommendations for the upcoming developers. This will help the upcoming developers to speed up and also not to make the same mistakes which earlier developers have made.

Some of the best thoughts that the developers have shared after working for two years as an Android mobile app developer includes the following:

  • Check out some Android libraries

The developers might get stuck or encounter some problem while developing the app. It will just waste the time of the developer if he/she wants to solve the problem by himself/herself. Instead, he/she may look out for some Android libraries which can provide them with the solution easily for the problem they encountered. After all, it’s very rare that the problem he/she encountered may have not risen and troubled the earlier developers. The best possible source of going through all Android libraries is Android Arsenal.

  • Choose and use Libraries Wisely

Github provides a database of open-source libraries for free for the Android mobile app developers. But, again, the decision is up to the developer, which library or libraries he/she should go with. This decision, as the early developers have stated, should depend on the ratings and reviews a particular library holds. Also, the developer should check out the information about the author of that particular library. He/she should further check the issues which can give a better idea to him/her about the robustness of the library. It is important to ensure that the code provided in the library is reliable, of high-quality and most importantly, bug-free.

  • Read codes given by earlier developers

The best developers spend most of their time in reading the codes of other developers than writing the codes themselves. The reason behind this is that until something is read, a new thing cannot be formed. To improve the quality of the code in the development process, it is necessary to learn and read the codes of other developers. Since Android is open-source platform, the developer can easily learn the code by implementing the framework. As stated above, Github has a wide range of Android libraries, so the developer can check the code from the library and how that code was implemented by the developer who framed it.

Read also : Android handily beats the iPhone?

  • Maintain coding standards

The developer should write codes in a precise, clean and readable form. This will not only help him/her but also the other team members to understand it easily. The code written should look like a story.

  • Use ProGuard

Today, there are more hackers than developers. So, before releasing the developed app on Google PlayStore, make use of ProGuard. ProGuard helps to encrypt the code in such a way that becomes difficult for other developers or hackers to understand or replicate it. ProGuard is available free of cost because it comes as a part of Android SDK. Using ProGuard is easy and creates a good amount of security for the developed app.

  • Choose Architecture properly

Most Android developers make use of MVP architecture. MVP stands for Model-View-Presenter. MVP architecture helps to decouple the framed code into multiple layers which can be easily managed. This improves the flexibility of the framed code as well as helps to reduce the maintenance time. MVP provides a good demo for the project.

  • Interactive User Interface
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User Interface is considered to be bad if the developer needs to explain all the features and its interoperability. A mobile app developer should concentrate on making UI interactive. He/she should think from the perspective of the user while developing and designing the app. If UI is not good, it can result into a good app turning failure while if UI is good, it can result into a not-so-much good app turn into success. The developer should concentrate on creating a good, simple, clean and beautiful user interface. A good user interface ensures customer loyalty.

  • Analytics are to be relied upon

To develop a really good app, the developer needs to rely on different analytics tools. These tools help to analyze the overall performance of the app including the track of usage of various parts of the app. Thus, analytics can help in crash reporting as well as tracking of app usage. Crash reporting tools help to find the faults in the code and fix them. Also, the analytics tools will help to bridge the gaps between the perspective of the developer and perspective of the user.

  • Creator of Excellent Marketing

For the app developer, his/her task is not complete until he/she indulges in marketing of the app too. A developer needs to be marketing Ninja. After developing a good app, no developer would want to fail just because of not good marketing. In order to gain a large audience for the app, it is necessary for the developer to invest proper time and effort in marketing. To do all this, the developer needs to be aware of the strength and weakness of the competitors.

  • Time for optimizing the app

Writing a code is easy but writing an optimized code is difficult. So, the mobile app developer needs to utilize his/her time on writing optimized code. The optimized code refers to the code that runs quickly, uses less memory and occupies relatively less data storage. If the app is unoptimized, it will not be able to work in worse conditions.

  • Repeat test cycle

Testing is important phase after developing the app. Testing should be repeated over and over again. Thus, various test cases need to be formed and test cycles repeated. The developer needs to develop various severe situations and check how the app reacts in those situations. If there’s any fault, fix it, and again repeat the tests. It is necessary to spend much time testing so that the ultimate user can get best out of it.

  • Avoid Android fragmentation

One of the biggest challenges that an Android developer faces is fragmentation. There are variety of devices which run on Android platform. These devices have different screen size and hardware specifications. There are various device manufacturers who are trying their best to customize Android OS according to the customers. Thus, it is necessary for the developer to use SharedPreferences API, and spend a greater amount of time in creating different layouts which can be customized with different devices.

  • Create difficulty for hackers

Since Android is open-source platform, it is more vulnerable to different attacks. All the apps for Android OS can be decompiled, ripped, reverse-engineered and manipulated easily. The developer needs to be aware of securely storing API keys in the app. If the app deals with any sensitive data of the customer, it is necessary for the developer to encrypt all the data. A developer needs to put the right encryption algorithm and also prevent the backup of the app data. Since nothing can be fully secured, the developer just can make things difficult for the hacker to crack the app data.

  • Develop on low-end device

Though high-end devices are preferred, but for development purpose, the best option is low-end devices. A high-end device can have many flaws while the developer develops the app. But a low-end, old device full of apps can be the ideal one for mobile app developer.

  • Learn design patterns

It is wise to learn different design patterns. When a developer is in the process of developing complex apps, there will be some common problems which he/she might face and which earlier developers might have also faced. Thus, the solutions to the problem lies in design patterns. The developer can learn different design patterns from Github. The most famous design patterns are of Java Design Patterns.Some other important design patterns include Callback, Adapter, Singleton, Strategy, Iterator, Builder, Factory method and Event Driven Architecture.

  • Time for giving back

Since all the free libraries from Github are accessible to all developers, it is much evident that some of the earlier developers have made time to build these libraries for the upcoming developers. There are various websites where the developers share their problems and get the solutions. This interaction and helpfulness are the reasons which contribute to the success of the Android community.

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Why GPS Tracking Devices Are Getting More Popular Among Parents

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GPS tracking services has been into existence for quite some time now. The technology has been helping a lot of sectors with its advanced features. For example, GPS tracking technologies help military in their operations, the drivers while they are driving, businesses while managing their fleet, and parents to monitor their children round the clock.

As GPS tracking devices have become quite popular in recent times a large number of parents have started using it to track their children 24*7.

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In fact, these devices have become quite popular among the parents. One of the first reason as to why GPS tracking devices have become popular among parents is that it is a reliable and easy-to-use technology. Consequently, even the ones who are new to the technology can conveniently use the device.

Secondly, these new age GPS tracking devices are compact ones. Hence, they can be conveniently used along with the children. It can either be put in their pocket or backpack as it is light weight. The best thing is that parents can check the whereabouts of their children just by logging in either through their smart phone or computers.

Always Suggest to Read : Build Own Real Time GPS Tracking Apps with Integrated Google Maps

Moreover, there are numerous additional features in these GPS tracking devices that make them real popular among parents. For example, there are features like Safe Zone that sends alert to the parents through text messages or emails that the child has moved to the pre-determined safe zone. The benefit is that parents get a peace of mind when it comes to the safety of their children. With the help of these advanced features parents right from the comfort of their home get to know if the child has arrived or departed from their school premises or amusement parks, and so on and so forth.

Nevertheless, it is quite normal for parents to worry about the safety of their children. For example, if you are at office and your child is left at the day care you constantly worry about his or her safety. But if you have the GPS tracking device fitted with the child you will have a personal tracking system at your disposal. It will help your child stay away from potential dangers while they are in the safe zone. Another advantage of these devices is that when your children grow up and get a driver’s license even then you will be able to track their whereabouts and ensure their safety.

Why Parents and Children Need GPS Tracking Systems

Why Parents and Children Need GPS Tracking Systems

The GPS Tracker App uses the latest Global Positioning System (GPS) technology to get the precise location of people within your network. Satellites send triangulated positions to the GPS Tracker Apps providing the most accurate location. This process continually updates to provide very accurate, real-time GPS tracking.

A Swift Tutorial for Google Maps SDK

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The free mapping service by Google that gives you various types of geographical information we call as Google Maps. To use this mapping service on your website, you use an API given by Google. Here you will learn how to use the API and use the mapping service.

Code for creating Google Maps

First thing is to become familiar with JavaScript. If you know a little of HTML, it will help. Here is the code that will make a map for you.

<!DOCTYPE html>
<html>
<body>
<h1>My First Google Map</h1>
<div id="googleMap" style="width:100%;height:400px;"></div>
<script>
function myMap() {
  var mapProp= {
    center:new google.maps.LatLng(8.91011,12.1314),  zoom:5,
  };
  var map=new google.maps.Map(document.getElementById("googleMap"),mapProp);
}
</script>
<script src="https://maps.googleapis.com/maps/api/js?key=YOUR_KEY&callback=myMap"></script>
</body>
</html>

There are tons of things you can do with maps. From presenting a location to discovering the routes, the map proves useful for the user. iOS was using Google Mobile Maps for all its needs until recently. But, things changed and Apple began to use the Map Kit for its mapping services. Ever since Apple stopped using the Google Maps, Google decided to use its own Maps SDK for all platforms including iOS. This then is the strong contender for all map SDKs used on every platform. This is why writing Google Maps SDK for iOS is definitely worth it.

Always Suggest To Read : Consider this 10 Common App Rejection Reasons

You need to get the API Key if you want to use the Google maps in your project. This consists of a special string of code that you get from Google which you can use within your app to call the maps function. This you do by fetching it from the special place for Mobile App developers known as Google Developers Console. You need a Google account to operate from this place.

Using your Google account, sign in to the Google Developers Console and click to the API Project Option. Next expand by clicking on APIs & auth menu. You need to find out the Google Maps SDK for iOS and so go through the list presented to you. Click on the correct tab and you will go to the page where you can enable the API. After that, click on Credentials options under the APIs and auth menu.

In the new page, click on Create new Key button. This will be on the bottom left side. Once you click the button, a dialog window will open asking you what type of key you want to create. Inside this box, you have many options shown such as Server key, Browser key, Android key, and iOS key. In the next window, you can type or paste the bundle identifier of your app. You can copy the value of the com.appcoda.GMapsDemo and this step makes our app authorised to use the Google Maps API.

Once you click on the Create button, you create the API. If you want to add or remove the app bundle IDs you click on the Edit Allowed iOS Applications button.

Advantages of Custom Mobile App Development

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Making a website is half the work on the internet, making apps is the other half.  The apps make the site extensible and improve its functionality. It means the website can now do more things than it could before.

Adjust scalability to suit your business

This is important since you need to adjust your business to the growing customer base. By keeping your website hidden, you will not grow your business in its entirety but will only achieve partial growth. This means, there will remain some aspects of the business that has not come to light and so you will not achieve full profit though you are increasing your turnover.

Keep control of your apps

If the third party app developer of a sudden decides to stop the app, you feel left out on a limb. You need to find an alternate solution. By designing your own apps, you gain control over how the site behaves. This helps you to control the responses which are the main aspect of interaction with the customer base. The customer develops a perspective of your site by the responses you make and if you trust a third-party, then the responses will not be adequate and the customer will take his business elsewhere.

Always Suggest to Read : Importance of Test Cases while Testing your Mobile App

Maintain personalized contact

When you develop your own apps, you can keep up the personalized contact with your customers. This means you are able to make promotions and give discounts as per your discretion. If you want you can give discounts to people who buy from you for $200 and if you see this is working you may want to make further improvements.

Easy to maintain the project cycle

Since you develop the apps to suit the present condition, you are able to maintain strict control over the deadlines and project progress.  Since all the apps are your own, you can set the limits and the parameters so they are always functioning in the best way.

Your own app will help you harness the mobile market

The growing mobile base users’ numbers is reflective of the expanding customer base. now days many of Top Canadian App Development Companies increase customer view ratio By designing the app to be compliant to the mobile segment, you can tap into the market with ease. If you use a third-party app, you cannot tweak it to respond in the way you like. You may need specific controls to keep the interest of the customer focused on your product.

Keep your product competitive

By getting a feel of the market, you get to know what is lacking and where you have to concentrate to beat the competition. You can add these features so that your product is always much sought after.

Make the apps that help you in your business by studying the market. The best way forward is to make apps as versatile as possible and then tweak them as you go along.

Top Web Development Frameworks In 2017

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In recent times a mere online presence is not enough, people are looking at the most updated trends comprising the latest technological features. However, to have an online presence taking into consideration all the latest features can be a daunting task but if the developers are well aware of the latest web-development frameworks things become easier. In fact, when the latest web development frameworks are put to use you can expect quality work at lesser time and cost.

Top Web Development Frameworks

Let us have a look at some of the top web development frameworks in 2017.

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Angularjs: If you are little up-to-date with latest web AngularJS development frameworks then you must have heard this name. It is a Java script open-source framework. It was particularly designed for single-page web applications that use the MVC architectural pattern. It is a front end framework and not a full-stack one. The result is that it deals only with your web pages.

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Laravel: Laravel has been a framework that has showed bright paths to web developers. The specialty of this framework is that it is a free, open-source PHP web framework that has been built using the model-view-controller or the MVC architectural pattern. In fact, Laravel is considered the best PHP framework.

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Ruby on Rails: This is a framework that is considered among the best by the Ruby On Rails web developers. The specialty of Ruby on Rails is that it makes work a fun activity for the developers. Right from its inception it has been free of cost and it operates on Linux. The other advantage of this framework is not only that it helps the transition from the planning to the development stage very fast but also it is quite easy to handle this framework when compared to other technologies.

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Symfony: Like Ruby on Rails, Symfony is a framework that is based on PHP. The specialty of this framework is that it is more suited for large scale and enterprise level projects. Another important feature of the latest version of this framework is that it helps developers to create websites which are scalable. The result is that websites can be easily changed with the changing business needs. The platforms with which Symfony are compatible include PHPBB, Piwik, and Drupal.

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Node.js: Node.js is not just a framework, it is a complete environment. It has been a favorite among developer’s for a long time and is expected to retain this status for quite a while. It helps to create scalable and fast network applications since it is capable of handling a large number of simultaneous connections with high performance, which provides high scalability. If you want a complete JavaScript environment with all the tools, development using Node.js or to hire nodejs developers may be ideal for you.

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ASP.NET: As far as ASP.NET is considered it is one of the best Microsoft built web development frameworks. It is a framework that is largely valued by developers. This is because with the help of ASP.NET web developers can think of building dynamic websites, rich web apps, and also web portals right from its inception in 2002. The good thing about ASP.NET is that web developers can write the code using any language that is supported by .NET.

Besides the ones mentioned above there are other web development framework as well that makes the web development process easier.

Always Suggest to Read : Technology Business Trends that Will Dominate 2017

The Bottom Line

When finalizing your decision let us remind you that it is never about the number of features that a particular framework provides. It’s about the actual functionality of the framework and how the functionalities can be utilized within your own web Application development project. Hence, choose one of the frameworks as per your project needs and save time and cost.

Doctors Will Play New Roles as Wearable Tech Evolves

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Most of the health conscious people in the city have their own fitness tracking device. They have one for their exercises and another to watch the food they eat and their sleep duration. Is this such a bad thing? No, this is the way the world goes and the ones who are not so conscious will remain behind.

Futuristic wearable technology

Wearable tech such as the Apple watch apps and the Fitbit can help track activity and give advice in a wide range of situations. For instance, Siri in the Apple Watch can read out instructions to follow in case one has a heart attack. It also takes notes from doctors who cannot sit down to write it in the middle of their activities. The wearable technology is becoming more adaptable but is it as much a gain for mankind as well?

The challenge to the evolutionary process comes from the establishment in the form of the FDA and the HIPAA.  The Food & Drug Administration (FDA) has lengthy processes for giving its approval. Doctors can only rely on those prescriptions and deductions that have met the approval of the FDA. What does this mean? If you diagnose a head injury through the revolutionary cap the player wears, you cannot treat it unless you use conventional methods of analysis such as the CT scan and MRI scans.

The Future of Wearable Tech

Adults say they’re interested in features that extend well beyond measuring health metrics – especially features that would give them additional control of everyday tasks and help them move through life more efficiently.

Future of Wearable Tech

Preference for conventional methods

You can see how difficult it is for the technocrat to sit still and watch this drama. And it is not like they are forcing the pace and making people change or anything. The technology is there – CheckLight is a smart cap from Reebok that can detect the head injuries of the player who wears it. It can send out alerts if the head injury is serious and the player needs immediate help – but the physician isn’t. The physician needs the head X-Ray and the CT scan; he does not want the CheckLight.

We can visualize a similar situation in the case of the Holter Monitor. This electrocardiogram is portable and gathers data as long as there is power in its batteries. Usually, this is for o 1-2 days and you get full information about the patient and his or her health. But, this information will not serve as medical evidence for the physician at the clinic.

More people use apps

The trend is definitely on its way as we see more people wearing watches to track their exercise goals and meet the fitness requirements. The Mi-Fit Fitness tracking app is available for $20. People use these apps to track their sleep and activity levels.

The wearable intelligence devices industry is growing at a rapid pace. Credit Suisse expects the industry to grow up to $5 billion by 2019. Most of the devices will need iWatch apps downloads to function. But then, you will see more than 50,000 apps waiting for your call.

Best Way to Consume JSON from REST API in .NET

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You can consume an API in two ways. One is to do it synchronously and the other asynchronously. It is very important to consume APIs and web services. You can create online endpoints using the service oriented architecture so different clients may be able to access it across the web. We communicate many if not most of the digital systems through the Application programming interface (API).

Use of REST

The importance of web APIs is increasing because it gives direct communication lines between the client and the customer for a wide range of applications. Such distributed systems use Representation State Transfer (REST) design models. REST principles set the rules for the design of the web APIs. This results in a simpler and more general web service that is saleable and easier to consume.

We had many powerful service oriented frameworks and technologies that people used though they were not always easy to use. These included the traditional ASP.NET services, XML-based services, WCF services, and SOAP based services. One of the best web based architecture is .NET that has come a long way. One of the reasons is that RESTful services have become predominant model design. This makes consuming and exposing RESTful services easier. But, we cannot say the same of the .Net world.

So, to make it clear, easy and concrete, lets build something right away. We will start with a simple console application project. Fire up Visual Studio (I’m using VS 2012), and create a new console application project.

Consuming JSON REST

Update the new version

When we get to use a new version of the .NET framework and features, we must revise it so we can implement it in a new and easier way. There are many opinions and discussions, techniques and samples on how to sample the .NET applications. To understand it more clearly, the idea is to build something first. This console application project is a simple weather API client. It uses the Open WeatherMap.org JSON API. Through this API, we can locate a city and get the weather forecast for it.

We will implement a simple Weather API client by using the Open WeatherMap.org JSON API. The API will allow us to locate a city location and get the weather forecast information.Lets create a new class to manage the API client logic. Right click on the project, select Add->Class. Name it WeatherApiClient.cs.

WeatherApiClient

To manage the API client logic, we create a new class. Click on the project and click on AddàClass. Name this as WeatherApiClient.cs. To keep it simple, we make the class static so you can call methods straightaway from the main program class. We first implement the synchronous client method. Create a new void method in the class and call it GetWeatherForecast (). Again, make this static.

GetWeatherForecast

Two options for methods

We need to use a method to consume the API. You can use two different classes, the WebClient or the HttpWebRequest. In general, we see that the WebClient offers a simpler and easier implementation. The HttpWebRequest allows more control over the execution of the requests. Here we use the WebClient and uses a method called DownloadString (). This method receives a string URL and sends back a response string having the JSON response. You have to add a reference to System.Net in the project to use WebClient.

Here is the main code you need:
  1: public static class WeatherApiClient
  2: {
  3:     public static void GetWeatherForecast()
  4:     {
  5:         var url = "http://api.openweathermap.org/data/2.1/find/city? lat=51.50853&lon=-0.12574&cnt=10";
  6:
  7:         // Synchronous Consumption
  8:         var syncClient = new WebClient();
  9:         var content = syncClient.DownloadString(url);
 10:
 11:         // Create the Json serializer and parse the response
 12:         DataContractJsonSerializer serializer = new DataContractJsonSerializer(typeof(WeatherData));
 13:         using (var ms = new MemoryStream(Encoding.Unicode.GetBytes(content)))
 14:         {
 15:             var weatherData = (WeatherData)serializer.ReadObject(ms);
 16:         }
 17:     }
 18: }

For this, you declare a sample URL then create the WebClient variable. Call the method to pass the URL. Call the method and put a breakpoint to it to check the response from the API. View the JSON response through the Text Visualizer tool. This works straight and gives us the JSON response when we call the API.

How Retailers Can Improve Customer Experience through Mobile Shopping Apps

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Shopping has advanced from the roadside seller to the mall to online apps for stores. The shoppers now shop and get extra information on the things they want to buy by browsing on their mobiles. Here are ways that the mobile shopping apps can improve the customer experience.

Give the customers a retailer app

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Use of the app in the retailer’s shop helps boost sales. Maybe it is the feeling that they are getting something for nothing but it helps build the bond between the customer and the brand that the shop sells. By providing an in-store app for the customer, the store is getting a big edge over the competition.

Give free Wi-Fi within the store

Customers who don’t get a signal within the shop will not stop to shop there. The Wi-Fi helps the customers stay calm and use their resources including the advice of friends to make the best decision. Many of them will come to the store to use the free Wi-Fi but it is likely that will shop also. The shop owner can interact with the customers and provide information on the various products on sale.

Showcase reviews and product information

When the customer is reviewing a product, you can use his or her phone to push information through Geo-location features. This will help the customer to make the right decision and many of them will find this useful feature as a positive aspect of their shopping experience. It will help build the customer base.

Offer coupons over the mobile phone

This is possible if the customers use their phones when they are inside the shop. You could hang a couple of banners inside the shops that tell the customers of deals and coupons offered over the mobile phones. This will make them use the phone and get discounts. This helps to link the discount coupons to the mobile phone that enhances the mobile phone use for shopping.

Read also : Step-By-Step Guide To Building Your First Mobile App

Make the app clutter free

This is needed if the store has an app for the customer to use. Use of light colours and clear font will help retain the attention of the customer and help them make purchases without any problem.

Keep related products together

Once the customer shows an interest in shampoos, there is a good chance that he or she will need bath soaps or toothbrushes. When the purchase shows up in the store app, it will direct the buyer to the next product so there is more sales.

Information boards

This is the “You are here”, “The broccoli is over here”, “Move to the next aisle”, kind of boards. These remain displayed when the customer uses his phone and searches for something using the store app. The chances of improving sales depend on how accurate the information is. The customers will always appreciate some extra help.

Discounts for the next ten minutes

Using your shopping records, the store will announce well-timed announcements that the shower mat has a discount for the next ten minutes. Well…you had been considering the mat it is there in your browsing history. And, when you hear this announcement it will push you into buying it. Well, you wanted it, did you not?

Give easy options for shopping

Tagging the items in the mall and then pushing the numbers on them will get them packed for you. If you need some potatoes, you must check their number and then push the number on the store’s app. Then, add the quantity and your ID to have the potatoes packed and ready for you.

Shopping always is exciting and adding the mobile phone has increased the fun. But, it is more likely that simplifying the shopping experience will bring in more shoppers.

If we’ve learned anything, it’s that there are 3 objectives stores’ could strive for to set their apps in addition to the competitors: reduce the path to acquire, make the lives of clients more convenient, and also develop a seamless omnichannel client experience.

There are numerous tactics retail brands could apply to accomplish those goals. The methods you choose depend upon the desires as well as requires of your clients, and now is the moment to invest in enhancing your retail mobile application.

How to Double your Mobile Sales with Google Shopping Ads

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The specialized listing service for products that permits merchants to exhibit their product on the top of the Google search listing page is Google Shopping ads. This means, the results appear above the search results in the results page. So, if this is so special, why doesn’t everyone want to use it?

Exclusive selling platform

Google shopping has undergone significant changes that have made it more exclusive. At first it was a free shopping site. It then introduced specific promoted sections but now it is a fully paid platform. Google Ad-words is the paid advertising platform for Google; from this, the users manage their Google Shopping Ads. This is a tough chore for those who are unfamiliar to paid advertising.

Also Suggest to Read this Post : PPC Metrics: What They Mean And Which Are Important

You have to add key information regarding your product so that the search engines are able to identify it perfectly. This information includes the ID which you use to identify the product. The product should have a unique text. This is the description that comes up when someone clicks on it. Next is the product type and category. You must define the product type and the product category, you can choose from the predefined groups by Google. One useful piece of information you must include is whether the item is in stock. If not, it should read not available.

Best things about Google Shopping Ads

You have many small advantages of using Google Shopping Ads other than the big ones.

  • You find the results display when the customer is trying to decide if you should make the purchase.
  • The competition from the other retailers is small and if your product is good, you will probably get the sale.
  • All the work on matching the keywords to searches, Google does. In specific instances, the use of negative keywords too did not matter.
  • You get the ability to promote products that have good conversion rates. You can also suppress those that do not do too well.
  • When your product is shown above the search engine listing, your brand name is mentioned too.
  • The images of your product appear above the organic listings and search engine results, which is good publicity for your brand.

So, how does one get their product to feature on the top of the page? The guidelines regarding this is not clear but it looks as though it depends on how much your product is related to the search and how much you are willing to pay per click. (You don’t have to pay if the searcher does not click on your product.) And, if they do click, the chances are that they want to buy it.

Before diving into the tactics of optimizing Google Shopping for smartphones, make sure your product pages provide a totally friction-less shopping experience for your customers.

Your site should have an entirely flawless UX across all devices.

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By allowing the online merchants the chance to showcase their product on the Search Engine Result Page (SERP), Google has enhanced the probability of a sale for the product that appears on the top of the page. The sales can be boosted using the product listing ad (PLA) services. The PLA helps target the Smartphone segment of the market.

This is no surprise, as mobile PLAs sit atop the Google SERP (search engine results page) and shoppers love thumbing through the interactive, image-centric carousel.

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Use of online data

The possibility of using data amassed from the phone usage leading to better conversion than the use of data from the retailer’s site makes the PLA service a boon for the marketer. This means, more people are browsing on their Smartphones than on the retailer’s site. The behavioral changes are studied to improve the predictability and anticipate the trend.

By capitalizing on the Smartphone market, Google Ads campaigns have the potential to reach once-unreachable customers. Online marketing is tough and if online marketers do not keep on updating their websites, they will lose the touch and the market to Google Shopping ads campaigns. Once must make an optimal bid for an ad so it pays well when it converts.

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