Top 5 White Hat and Black Hat SEO Optimization Techniques

Posted on July 14, 2017December 5, 2023 by Krunal Vyas

Optimization is essential for obvious reasons – the search engines will ignore your website otherwise. Now, the way one optimizes is subject to debate so much so that the unethical practices become the Black Hat optimization and those that are accepted are the White Hat techniques. You can see how everyone is doing it and so they will all get the same ranking. What you need to do is to use a Black Hat technique in a way that does not offend the search engines.

Sandwiched link on site

This is straightforward and qualifies under white hat techniques because it does not lead you directly to a low content site or mislead the reader. The idea is to create links to your site and place them in between high-quality links. For instance, you use a first high-quality link to a high-authoritative site such as New York Times. Then, after the required number of words, you place the link to your main site. This is the site that sells sports equipment. After you fill in the needed number of words, you again link to a high-authoritative site such as Wikipedia. Now, this might fool Google search engine into thinking all the links have the same value and if it works, your page rank surges upward.

Information and contact scraping

Undoubtedly, scraping qualifies under Black Hat means of optimization. This means you use unfair means to obtain information. However, you stop short of spamming the website you take the content from and merely use scraping to increase the connections and thus build a wide network that could prove useful to many people. How does this work? Scraping is spinning content you lift off other websites, digging out webmaster information, sending automated messages for links, and so on. Once you scrape the website of all the domains, you can use software such as Growbots. Growbots is automated software that helps you connect to the people shown in the domain links.

Create internal links for your web pages

This is easy to do. If you have 5 pages on your website, create links on each of the pages and link them to other places on other pages. Use the right phrases to create the link so they enhance the value of the links. These links must provide value to the end user and you can do this by listing out the advantages of the product you sell and then distribute it all over your site as little links.

Check the links used for images

The images you use on the site could improve your ranking. This is brought out by the fact that Google uses a separate tab for images. Optimize the images by using good descriptions and words that match the content to use as links for the image. Keep the priority in the right order with the content and you will get a boost in the search engine rankings. You could omit some information and show them as images. This will make the reader look at them and thus increase value of the images.

Optimize title tags

This is so obvious but where do we stop? I mean, after you have got the top spot on Google, you will have someone come up from number two spot and push you from the number one spot. You can resort to a little partisan behavior here. Check up the list of websites and find out their selling point – how they came up on the number one page. Then, include these points in your website in some form. Keep up with the others who follow you and your website will retain the top spot.

You cannot go wrong if you put in the effort. As for Black Hat strategy, you have it under your White Hat.

Avoid Black Hat Tactics

Black Hat tactics traditionally involve methods of tricking the search engines and utilizing tactics that are purely based around exploiting certain characteristics of the Google Algorithm. All Black Hat tactics will damage your site and reputation.

Black Hat tactics include:

Purchased and/or irrelevant links
Duplicate content
Keyword stuffing
Link farms
Hidden, unrelated text

These tactics, while they can generate short-term success, can lead to your website being blacklisted by Google or other search engines. Once search engines catch on to tactics that violate their terms of service, a website utilizing these tactics could disappear from search results. This is why it is so vital to do SEO correctly. According to Google, “Not even the most experienced SEO can guarantee a certain rank for your site.” If someone says they can- RUN. They are bad news.

Conclusion

To the untrained eye, identifying if your site is potentially at risk from black hat techniques can be difficult, that’s why at iQlance we offer white hat SEO Techniques, So that your ranking up in SERP.

iOS 11 Release: Know the best features of Apple’s new OS

Posted on July 5, 2017December 4, 2023 by Krunal Vyas

Much awaited, the iOS 11 release has brought with it the lengthy list of design changes. On the subtler note, there is the touch of stronger accent in the darker lines and bolder fonts. The thin lines of that characterized the Apple fonts since iOS 7 have given way to the bolder ones.

Thicker lines and fonts

A few of the app have remained unchanged such as the Calendar and Reminders. The Phone and Calculator have added round buttons and thicker lines and fonts. We see some smaller tweaks in many other apps such as the Apple News, Podcasts, and Messages. The most significant changes we see in the UI elements in the Control Center.

In the older version, the iOS 10, you could split the Control Center into smaller windows by swiping up from the bottom of the screen. In the new iOS 11 the window has become consolidated into one unit. The icons are fashioned like bubbles. It has two top sections – one for Apple Music control including volume controls and brightness controls and the second for basic networking. Below these you have the array of smaller icons for various functions such as Do not disturb while driving, Timer, Flashlight, Camera, Alarm, and so on. So, when you bring up the control centre it takes up the entire screen.

. On the right side of the display, you see the Control Center.

New Notification Center

In the new iOS 11, the Notification Center and the Lock Customise Control Center

You can customize all the functions that appear on the Control Center. You can access a wider range of functions because it is visible on the screen. To do this, choose the Setting button and then make a selection of the apps you want to be able to access through the Control Center. This would include these:

Flashlight
Timer
Calculator
Camera
Accessibility Shortcut
Alarm
Apple TV Remote
Do Not Disturb While Driving
Guided Access
Home
Low Power Mode
Magnifier
Notes
Screen Recording
Stopwatch
Text Size
Voice Memos
Wallet

So, while you can add just about everything, the wise thing would be to add just what you use the most. Along with the customization options, you now have an added 3D option. The 3D touch brings up a larger window which is useful when you want to play songs. These are slightly more complicated than operating a mere on/off toggle button. On the iPad, the Control Center displays differently.

Improvements to Siri

Like always, Siri improves with new edition. The male and female voices on Siri has been revamped and made more realistic. Apple says it is trying to give Siri a more expressive voice that emphasises the right pronunciation. Th eon-device learning is to know about the personal preferences you have and to adapt them to the iOS usage no matter which device you use. Siri is getting smarter due to the cross-device Siri syncing. The emphasis is on privacy all the time with Apple.

One of the things you can do with Siri now is to ask Siri to suggest a topic to hear the Apple news. Similarly, while typing Siri will suggest ideas and phrases from topics you recently viewed. You can get Siri suggestions on Safari based on what you have been searching or reading so far.

Importance of Test Cases while Testing your Mobile App

Posted on July 4, 2017December 4, 2023 by Krunal Vyas

Testing the Mobile App is of prime importance. You need to be sure that the app will deliver when you put it out in the field. So, it needs to be functional. What else do you need in a mobile app Development?

Easy to use

You do not want to be intelligent to operate the app…even a child can operate it. That summarises the basic approach to the design and functionality far as the user is concerned. He does not want to keep punching buttons and get lost in a maze that no one understands.

Find the right slot

Each user has a specific concern and the app must be amendable for him or her. So, we incorporate smart working capabilities that checks the functions the user most often uses and provides shortcuts for them. Great!

Superior performance

Loading time of less than 3 seconds is the preferred value for an average mobile phone user. We have apps that have a standard page opening time of 1 second but the point is whether this is maintained throughout.

Tests and their key features

That covers the preferred features in the app. Now, we see what the important tests are. These include the tests that check the way the user finds the app easy or difficult to handle, the way it responds to commands, and the way it remains free of bugs. Here are the tests:

Load testing: This is done to check whether the app can handle all that you throw at it. Whether you keep increasing the number of users or adding more features the app must be able to keep functioning.

Visual tests: These tests will help detect bugs when the UI components are updated. If you do not do these tests, you will not know when the UI components break down.

Unit tests: This is the basic tests and on this rests the entire strategy of testing the app. You should initiate this process as soon as you begin to write the code. This will help you write a better code. This test helps you understand how the code works under different situations.

Use the Appium Studio tool

One of the tools for functional testing is the open source tool Appium Studio. This helps you to check without putting you out of pocket. You can establish it within a few minutes and then you can also enable remote testing of the mobile application. It allows you to run iOS applications with Windows machines which is useful. You get beta support for the tests you do. In addition, you need to do the performance testing to know how much of the device resource such as the CPU memory or battery power your mobile app needs. This will make sure that the app does not crash by setting different operating conditions and checking the performance. You can use device monitoring while running the mobile tests. Else, you can do them while manually testing the app.

Importance of testing

One can appreciate the need for testing. Though we have hundreds of apps for almost everything, the ones that are in use and not chucked out of the door are the ones that do not crash, have a simple interface, and do not drain the battery. By testing the app, we make sure that we do not have to keep on swiping on the mobile phone screen to get to the next page on the app.

So, app testing is as important as the sunshine and app testers are the apple trees from which one gets these apps. No, seriously, we need them and unless we are prepared to go through the motions, we might not have a Pokemon Go to play within our spare time.

Useful Tools to Measure Your Application Performance

Posted on June 30, 2017December 4, 2023 by Krunal Vyas

App and websites know that their initial offering is not going to work on all the websites and in all conditions. To know how good the Mobile App Development or website Development is, one must test them to find the bugs and check the performance issues.

Foremost among the testing methods it the load testing. This will do the tests to determine whether your application will withstand the load of the concurrent user, data volumes, and requests. This tells you about the viability of the application in real-time usage. While there are hundreds of load testing tools available, one must have at least one or two in hand to do the testing of the apps and websites before releasing them to the world.

Load testing is important

The first among the web testing tools is the load, stress, and performance test, which we discussed above. The second is the regression testing tool. This means you test those parts of the application that have not undergone testing. The test cases will be checked again whether the old functionality of the application has undergone change due to the introduction of new parts in the application. It may be that some new bugs have been introduced.

Verification of functionality

So, by doing the regression testing we verify that the previous version of the software are working fine and are not disturbed by the introduction of the new features. You also can check to see that all the previous bugs have been fixed. The functional testing is performed by testers when the new build is available. The tester will verify that the existing functionality is working as it should. You must consider regression testing as a part of the release cycle so that it is a part of the test estimation.

Regression testing is usually performed after the recent changes or the new functionalities have been verified. But this need not be the case. If the changes will take months to complete the regression tests are included as a part of the daily cycle. If the changes will be over within the week, then the testing will take place once the week is over.

Various things that you must test

The other important thing on the minds of the software testers is cross browser testing. The things you need to check will consist of the following things:

CSS Validation
Page Validation
HTML Validation
Check Ajax and JQuery functionality
Page content alignment
Check the header and footer sections
Images and their alignment
Page layout for different resolutions
Validation for the font size

Other than these, you must also check for things like page zoom-in and zoom-out functionality, date formats, and page styles. Then, testing takes place for special character with HTML encoding. The entire range of tests will have to be done for different Operating Systems such as the Windows, Mac, and Linux. You may also have to check for different versions of the browser.

You have several free of charge and paid cross browser testing tools in the market. You need to decide on the browser compatibility testing tool according to your obligations. And, if cross browser testing is vital to your job, you should spend time and put in the effort and budget test the website on different browsers. When your project has more browser dependent functions, it is better to opt for the paid version rather than choosing the free version that has lesser functionalities.

The list compiled above contains both free open source and certified tools for web testing. But, the accredited tools will have free trial versions that allow you to decide which one works well for you. Try them for a while before you decide on one.

Interview with Digitalmicdrop : Outsourced Marketing Tech

Posted on June 28, 2017December 4, 2023 by Krunal Vyas

Overview

Outsourcing marketing services offers companies many positives. Motives for outsourcing include accessing skills a company lacks, obtaining a broader perspective from a company with international and cross-industry experiences, technology transfer, access to a wider range of business networks or even cost reduction.

Read This article originally appeared in Digitalmicdrop. interview with Mr Krunal.

Why a Choose PHP Framework Rather Than others Framework?

Posted on June 14, 2017December 4, 2023 by Krunal Vyas

PHP web frameworks are some of the most commonly used web development platforms in the world right now. In fact, over the years they have made a strong ecological unit of their own. These frameworks come with their own unique features and can provide functions that might not always be possible for the main PHP programming language to offer.

PHP frameworks are nowadays used for building web applications and websites of all sizes, functions and complexity. These web applications and websites range from simple, small static sites to complex, large scale content management systems for leading enterprises.

More than 80% of websites make use of the PHP programming language which makes it the most widely used web development program. However, the truth is that it would have been quite difficult to create such an extensive web footprint all across the online world by developing web applications that are made with raw PHP code created from scratch.

PHP frameworks have greatly helped the development of the PHP website development market all across the globe. The secret for the success of any website or web application lies in its ability to deliver the best results for the target users so that it has the desired response for a business owner. PHP frameworks help to achieve just that.

In the sphere of modern day web development, it is necessary to focus on quick development of the applications and websites along with well structured, easily maintained and reusable code, while at the same time ensuring availability. Such goals can be easily achieved with the help of PHP frameworks. The PHP frameworks come with ready to use libraries, components, features, enforce proven architecture models, ensure separation of the model, view and controller or MVC logic. They also enforce a robust file and coding structure and resolve all concerns associated with low level security measures. Due to such reasons.

Which PHP Framework Should I Choose?

Symfony 2 : Symfony is developed by SensioLabs, a French-based PHP development company.
Zend Framework 2 : Zend Framework 2 allows components to be implemented a la carte, and is also the product of a web development company by the same name.
Yii : Yii is supported by an international development team, not backed by a company.
Laravel : Laravel positions itself as “the PHP framework for web artisans.” Built on Symfony components, Laravel wants to be your go-to framework for convenient and beautiful web coding.
Codeigniter : Codeigniter is open source development framework which follow the MVC framework pattern. Its goal is to give you the easy and proper way to develop the project much faster that you could do.

Now we will focus on Codeigniter, is better than other Frameworks?

Execution Time: The first and the most important point which attracts the every developer towards the PHP, Php gives the response too fast that till now no technology is in this world which can give the execution so fast.
File Organization: When you first install the codeigniter framework at that time only it contains the many files application which contains the sub-folders as controller, config, model, view etc.
Configuration: Codeigniter mvc framework has very simple configuration, you just have to fist install the framework as per your system configuration then at the time of programming open the config.php load the library, database, arrays all in that and save that’s it then. You don’t have to write the database name everytime to use it. “Write once use everywhere”.
Security: In PHP you will find many in-built functions to use in our project for the input and output filtering. Many Function available to for the encryption and decryption which helps the developer to send any data in the secret installation.
Less Code and faster development: The php is called as the rapid development framework. You will write less code, which means less time spent typing. You will not have to chase down 3rd party libraries all the time for every new project because most of them will come with the default framework install.
Community Support: As we all know that PHP is world’s largest using language so everyone come with their problem and solutions so in those problems and solutions you get your problem solved in very less time and with full support and all.
Easy Error Handling: Error handling was never before so easy but in codeigniter you have to only write one line code to enable all the errors in front of you so that you can get what is the problem in the development code.
Step by Step Testing With Development Phase: You can test the performance and the functionality of the project during the starting phase of project through that you can see each and every phase of the project and you can test it.
Easy Template Solution: Now in world most of the projects are going based on the templates only. Template gives the complete idea of design of project even at starting phase of the development you just have to give the content in that.
Codeigniter Cache Class: I think most of the clients love to make the cache class in their project because cache what do if you clicked on any button in the project then next time it gives the result from the cache instead of executing the completing the complete code again after clicking.

PHP frameworks can make the process of web development a lot more fun and help to enhance productivity. It is due to such factors that experts always recommend working with PHP frameworks as they can improve overall efficiency.

Frameworks are Helpful, not compulsory

Keep in mind that frameworks are not required for every web development project, but for many projects the right PHP framework can save many valuable hours and web coding headaches.

“For a Frameworks and making new websites for your business, reach us“

Advantages to making the fastest site in the world

Posted on June 12, 2017February 9, 2024 by Krunal Vyas

Many site owners believe that in order to increase traffic the only thing that they should do is to create a good looking website with great content. While these are undoubtedly excellent ways to increase the number of visitors for the site, there is one more crucial area that site owners need to focus on and that is reducing the loading time for the site. Plenty of sites are actually well made but they fail to get the desired response simply because they take a lot of time to load. This is a serious flaw for any website as any user will not devote too much time waiting for it to open all of its features. Via SEO services you can get high ranking.

Hosting companies offer space on their servers or even your own dedicated server if you’re willing to pay for it. Factors like uptime, reliability, customer service and site speed play into which company to use. Several WordPress centric hosting companies are Blue Host and Site Ground. Other hosting companies are listed below in a performance chart.

While the speed of the site depends on a number of factors, most of all the internet speed of the user, it definitely helps on the part of the site owner to perform some tests and see whether it is really fast or not. If not, the site owner should make necessary changes to make sure that the site loads as quickly as possible.

There are a number of key advantages of having a fast loading site. Some of them are discussed in brief.

A fast loading website immediately attracts the attention of the target visitors and creates a positive impression on their minds. It also encourages them to visit the site again at a later period.
When a site takes less time to load, it also makes it a lot easier for the visitors to use the wide range of features that are available with the site. In other words, it makes the site user friendly.
Fast loading sites are also ideal for mobile browsing as most mobile users tend to have lower bandwidth rates for their smartphones than their desktops. Moreover, since most people prefer to use their mobiles to browse the internet, stay in touch with others through social media and do online shopping; it always helps to have websites that load fast in mobiles.
Fast loading websites are also ideal for companies that are looking to have a strong edge over their market competitors.

How to check your website’s speed

To tell whether your website is slow or not, use one of the many free tools out there designed to report just that. Here are several:

Google’s PageSpeed Insights: Google’s very own tool. Gives mobile and desktop recommendations.
Pingdom: Useful for all skill levels. Reviews site performance, grades it, and tracks performance history so you can see how your site speed has changed.
GTmetrix: One of the most popular tools out there. GTmetrix analyzes how well your site loads, checking both PageSpeed and YSlow scores. It also gives suggestions on how to improve the load time.
YSlow: Grades webpages on how they meet established high-performance guidelines. Also summarizes the different components of the website and allows you to view the analysis, offers advice on how to improve your site. YSlow offers a Chrome extension to test the speed of websites.

My personal favorite is Google’s PageSpeed Insights. It’s easy to use and the results are presented clearly. It also organizes suggestions by “should fix”, “consider fixing”, and “passed rules”.

I also like Pingdom, and will refer to it more later in the article.
Understand that results can vary from tool to tool. This is completely normal since they have differing metrics and are using different places in the world to test the site.

12 Optimization Tips – How to Increase WordPress Website Speed

Now, let’s get on to some ways you can speed up your site and increase your website’s customer appeal.

In the end, speed is just a feature. Before you go to great lengths to make your website fast, make sure it’s useful, too and what other ways or tools or services have you used to improve your site performance?

“For eye-caching fastest websites for your business, reach us“

Avoid these 10 Mistakes while Developing your Mobile Apps

Posted on June 9, 2017February 23, 2024 by Krunal Vyas

Common Mistakes to Avoid in Mobile App Development

Developing apps and doing great business is something many people considering doing as app development is now a billion dollar industry. However, not all apps are able to generate the same kind of response. In fact, in this cutthroat environment, apps that do not meet user expectations get rejected almost in an instant. Therefore it is always better to take into consideration the app making mistakes that one should always avoid.

Here are the 10 most common gaffes that are made by app developers. Steering clear of these mistakes can increase the chances of your app becoming a success.

1. Building for several platforms at once

It is always better to create an mobile app for either the Android or iOS platform first and then move on to create another version for the other platform. Creating the app for both platforms at the same time would naturally enhance your expenditure. Instead, you can focus your resources to create a great app for one platform as that would increase your chances of creating a successful app against a growing competitive market.

2. Have too many features

It is better to create a good app with only a few useful features than one with many features but faulty performance. This will help you to create a better market impression.

3. Poor Navigation Features

Your app should have well defined and easy to use navigation features.

4. Lack of intuitive and familiar Graphics

Absence of intuitive and familiar graphics will only make your app difficult to use, which will make you lose users.

5. Poorly chosen visual cues

While your app needs to be visually attractive, you must also take care that it does not appear loud or gaudy as that can put users off.

6. Giving less importance on app’s user experience

Unless your app generates a positive user experience, your audience will lose interest immediately. Therefore your app needs to have a strong wow factor that will make it an immediate success.

7. Not implementing app analytics

It is very important to make use of an analytics tool that can help you to make crucial decisions on content, design, look and user experience of the app. This will help you to create a robust app.

8. Poorly managing the App Development project

If you are not sure about your ability to properly manage an app development project, it is always better to have a professional team take care of it. This naturally increases the chances of your app becoming a success.

9. Not working on effective monetization techniques

You do want to earn money through your app, and for that you will have to decide in advance from where you intend to get the financial returns. This may include your app users paying for the services they use, or you generate payments through adverts.

10. Not performing app SEO

App SEO is a crucial process that would help your app to get discovered and downloaded. Therefore you must invest in it generously and wisely.

Bonus point:

If you want to be more confident about your app’s ability to succeed amongst cutthroat competition, have your app beta tested by as many people as you can. These should include stakeholders and also people who aren’t remotely connected with app development in any way.

This will give you a better idea about the scope for improvement in your app.

The Wrap

By avoiding these mistakes, you are sowing the seeds of success for your mobile app.

The key is to put on your app’s users’ shoes and create apps that add value to customers’ lives. Keeping asking yourself whether your app is staying true to its user driven goals throughout app development; this will ensure your development efforts don’t veer in the wrong direction.

The Takeaway

Marketers should always think of a website as a vital part of their marketing effort. It is more than just a website. It is a Marketing architecture. For marketing ready websites for your business, reach us

Protect your Website from Negative SEO that will kill your Rank

Posted on June 6, 2017February 9, 2024 by Krunal Vyas

Negative SEO or Black Hat SEO is the practice of using unfair SEO practices in order to boost ranking in the SERPs. While at one point of time, many companies made use of these SEO practices to boost their ranking, Google has come up with numerous methods that in turn help them to trace these sites and penalize them for their improper SEO activities. Via White hat SEO services you can ahead of your competitors.

There are mainly two different types of Black Hat SEO practices that are still in vogue nowadays. These include the following

Deliberately sabotaging the SEO efforts of the competitors

The recent changes in Google algorithms have made it possible for some site owners to deliberately spend time, energy and money to destroy the SEO efforts of a competitor website instead of focusing on their own SEO goals. While these SEO campaigns can only deliver short term results, they can eventually cause major damage to such perpetrating websites. Google requires every website to come up with their unique SEO marketing campaigns that are in line with the various strict guidelines that Google has recommended.

Google has released the Disavow Tool to help webmasters deal with this problem, but the tool should be used with caution and only as a last resort.

Check out Matt Cutts’s answer to negative SEO:

Poor Quality Internal Links

Low or poor quality links can significantly destroy the ranking of a website, especially if it is website for a smaller business. Google is going to penalize a site if its profile is bloated or filled with poor quality and/or spam links.

Tips for preventing negative SEO

Monitoring the back-link profiles

Site owners should take the time out to monitor the backlink profile of their websites. As sabotaging a competitor’s website is highly affordable these days, many companies try it out to damage the reputation of a good website.

Report suspected poor SEO methods.

Google’s Disavow is one of the best tools for detecting and reporting negative SEO activities. It allows the web owners to easily and quickly report suspicious activities on their websites. By reporting such links, site owners can help Google to get them eliminated as they assess the site.

Focusing on reducing or negating poor SEO methods is greatly beneficial in the long run. It can help to boost the integrity of the site to a great extent in the minds of the users.

For more about your business ready mobile app and SEO audit services, Reach Us!