Top 5 White Hat and Black Hat SEO Optimization Techniques
Optimization is essential for obvious reasons – the search engines will ignore your website otherwise. Now, the way one optimizes is subject to debate so much so that the unethical practices become the Black Hat optimization and those that are accepted are the White Hat techniques. You can see how everyone is doing it and so they will all get the same ranking. What you need to do is to use a Black Hat technique in a way that does not offend the search engines.
Sandwiched link on site
This is straightforward and qualifies under white hat techniques because it does not lead you directly to a low content site or mislead the reader. The idea is to create links to your site and place them in between high-quality links. For instance, you use a first high-quality link to a high-authoritative site such as New York Times. Then, after the required number of words, you place the link to your main site. This is the site that sells sports equipment. After you fill in the needed number of words, you again link to a high-authoritative site such as Wikipedia. Now, this might fool Google search engine into thinking all the links have the same value and if it works, your page rank surges upward.
Information and contact scraping
Undoubtedly, scraping qualifies under Black Hat means of optimization. This means you use unfair means to obtain information. However, you stop short of spamming the website you take the content from and merely use scraping to increase the connections and thus build a wide network that could prove useful to many people. How does this work? Scraping is spinning content you lift off other websites, digging out webmaster information, sending automated messages for links, and so on. Once you scrape the website of all the domains, you can use software such as Growbots. Growbots is automated software that helps you connect to the people shown in the domain links.
Create internal links for your web pages
This is easy to do. If you have 5 pages on your website, create links on each of the pages and link them to other places on other pages. Use the right phrases to create the link so they enhance the value of the links. These links must provide value to the end user and you can do this by listing out the advantages of the product you sell and then distribute it all over your site as little links.
Check the links used for images
The images you use on the site could improve your ranking. This is brought out by the fact that Google uses a separate tab for images. Optimize the images by using good descriptions and words that match the content to use as links for the image. Keep the priority in the right order with the content and you will get a boost in the search engine rankings. You could omit some information and show them as images. This will make the reader look at them and thus increase value of the images.
Optimize title tags
This is so obvious but where do we stop? I mean, after you have got the top spot on Google, you will have someone come up from number two spot and push you from the number one spot. You can resort to a little partisan behavior here. Check up the list of websites and find out their selling point – how they came up on the number one page. Then, include these points in your website in some form. Keep up with the others who follow you and your website will retain the top spot.
You cannot go wrong if you put in the effort. As for Black Hat strategy, you have it under your White Hat.
Avoid Black Hat Tactics
Black Hat tactics traditionally involve methods of tricking the search engines and utilizing tactics that are purely based around exploiting certain characteristics of the Google Algorithm. All Black Hat tactics will damage your site and reputation.
Black Hat tactics include:
- Purchased and/or irrelevant links
- Duplicate content
- Keyword stuffing
- Link farms
- Hidden, unrelated text
These tactics, while they can generate short-term success, can lead to your website being blacklisted by Google or other search engines. Once search engines catch on to tactics that violate their terms of service, a website utilizing these tactics could disappear from search results. This is why it is so vital to do SEO correctly. According to Google, “Not even the most experienced SEO can guarantee a certain rank for your site.” If someone says they can- RUN. They are bad news.
To the untrained eye, identifying if your site is potentially at risk from black hat techniques can be difficult, that’s why at iQlance we offer a free website analysis which would uncover any potential problems.