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Many site owners believe that in order to increase traffic the only thing that they should do is to create a good looking website with great content. While these are undoubtedly excellent ways to increase the number of visitors for the site, there is one more crucial area that site owners need to focus on and that is reducing the loading time for the site. Plenty of sites are actually well made but they fail to get the desired response simply because they take a lot of time to load. This is a serious flaw for any website as any user will not devote too much time waiting for it to open all of its features.
Hosting companies offer space on their servers or even your own dedicated server if you’re willing to pay for it. Factors like uptime, reliability, customer service and site speed play into which company to use. Several WordPress centric hosting companies are Blue Host and Site Ground. Other hosting companies are listed below in a performance chart.
While the speed of the site depends on a number of factors, most of all the internet speed of the user, it definitely helps on the part of the site owner to perform some tests and see whether it is really fast or not. If not, the site owner should make necessary changes to make sure that the site loads as quickly as possible.
There are a number of key advantages of having a fast loading site. Some of them are discussed in brief.
To tell whether your website is slow or not, use one of the many free tools out there designed to report just that. Here are several:
My personal favorite is Google’s PageSpeed Insights. It’s easy to use and the results are presented clearly. It also organizes suggestions by “should fix”, “consider fixing”, and “passed rules”.
I also like Pingdom, and will refer to it more later in the article.
Understand that results can vary from tool to tool. This is completely normal since they have differing metrics and are using different places in the world to test the site.
Now, let’s get on to some ways you can speed up your site and increase your website’s customer appeal.
In the end, speed is just a feature. Before you go to great lengths to make your website fast, make sure it's useful, too and what other ways or tools or services have you used to improve your site performance?
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