Latest Mobile App Development News You Want To Know

mobile-app-development-news-banner

Everything that you want or look for are presented to you in the form of mobile apps. You want to count your total steps per day, there is an app for it. Do you want to calculate your calories consumed on a day, there is an app for you. Do you want to play your favourite game on the mobile, there is an app for you. When I say everything, I literally mean everything.

Mobile apps have made our lives so convenient and comfortable that we cannot stay far away from the gadget we own. With new mobile apps deployed on the app stores have something new to offer and we, as customers, are benefitted from it immensely. Now we can play out favourite music, play games, learn cooking, book tickets for movies and flights, order food and shop online through responsive, user-friendly apps that are here to make our lives more better and superior.

If you have an idea, you can convert into a money making machine by hiring a mobile app development firm that has earned some good reputation and has a proven track record. If you search on the internet, you will find a large number of mobile app development companies offering the best services at the best price in the market. All you need to do is to choose one that offers you the best deal.

In this article, we will discuss some of the latest mobile app development news and analysis that will impact the mobile app development community. We will discuss some of the latest events happened in the month of March 2019 and the beginning of April 2019. Stay tuned and stay updated.

Aceify to raise £200,000 through equity crowdfunding

As per the latest report, Aceify, a renowned mobile app for tennis coaching is planning to raise £200,000 through an equity crowdfunding campaign on Seeders. As per the team Aceify, 75% of the funds will be spent on developing sports lover community and marketing campaigns and also they will expand in London and the rest of the United Kingdom.

25% of funds will be allocated for the product development and they are planning to launch their Android app soon. Currently, the app is available only on the iOS platform.

Apple hires former Jaunt CTO Arthur Van Hoff for its augmented reality push

If you are a mobile app enthusiast and keep a sharp eye on mobile app development news, you must have heard rumours that Apple is planning to launch its augmented reality headset for quite some time now. Now, Apple has hired Arthur Van Hoff who was a co-founder of Disney baked VR startup Jaunt. Hoff posted on his LinkedIn profile about the news and now he is a senior architect at Apple.

The industry knows that Van Hoff is an expert at multi-camera systems and video creation of augmented reality and virtual reality. He would be working with his old colleagues hired by Apple from Jaunt.

YouTube will develop live specials and Interactive shows after Netflix

Recently, Netflix original interactive film Black Mirror: Bandersnatch has earned quite a reputation and is considered success among the online communities.

There are rumours that YouTube too is planning to launch its own interactive shows and live specials after the success of Netflix. Ben Relles, former YouTube’s unscripted programming head is supervising the project and we will come to know about it shortly.

Interactive content is in demand and the content developers develop multiple storylines for the same show and they intersect to end differently for a single show. Furthermore, once you have started watching it, you cannot pause, rewind or forward it.

Bandersnatch was a huge success among Netflix viewers across the globe and we will see more interactive shows and live specials from different content providers including YouTube.

Welcome Anthos by Google to run and manage apps from anywhere

Anthos is an open platform developed by Google for the companies and businesses to use and manage their apps from anywhere. It is a cloud-based technology and it enables users to run apps in the public cloud or on existing on-premise hardware investment.

Thomas Kurian, CEO, Google Cloud said that- Anthos not only allows customers to deploy Google Cloud in their own data centres but also gives them the flexibility to build, run and manage their workloads within their data centre, on Google Cloud, or other cloud providers (Multi-Cloud), without making any changes,”.

“Google Cloud’s software-based approach for managing hybrid environments provided us with an innovative, differentiated solution that was able to be deployed quickly for our customers,” said Darryl West, Group CIO, HSBC.

Snapchat is all set with a new Android app with additional features to fight Instagram

The Android version of the Snapchat is not as par with the iOS version and it is the core reason they came up with a new superior Snapchat Android app that focuses to give more remarkable experience to the users by improving user engagement.

The Vice President of Product, Jacob Andreou has said that- Our ideal goal was that people shouldn’t really notice that the app is actually entirely changed up from underneath them, except everything should be way faster.

The new version is more advanced and dynamic and it is not the same buggy version of earlier.

The Android team of Snapchat told in the interview that once they found issues with the old app, they decided to build a new app from scratch.

The new version of the app has a range of hardware for processors and Android cameras. Now Android phones will work according to their capabilities.

Some of the additional features introduced in the new Snapchat app is Snap Audience Network, app stories, Snap Games, Snap AR Scan and some others.

Developers prioritize real-time DevOps visibility

As per the study from SmartDraw software, it was concluded that DevOps teams are emphasizing more on to offer real-time DevOps visibility across the DevOps ecosystem to improve DevOps efficiency, quality of their software releases and to make better decisions.

“The growth of DevOps has generated a large DevOps ecosystem and most organizations face the challenge of how to provide visibility into their projects. To be successful, DevOps teams need a platform that provides visibility that is compatible with DevOps’ unique data structure”, says Joshua Platt, Vice President of Product Marketing at SmartDraw Software.

FileMaker Go app hits 4 million downloads

One of the most prolific and superior office app FileMaker Go, available on iPhone and iPad, has reached 4 million downloads from the app store. If you encourage your employees to work remotely, FileMaker Go is an app that should be on their iPhones and iPads. Most of the start-ups and establishes businesses are using FileMaker Go to create custom apps that can address unique challenges and accomplish business goals.

“For more than 20 years, FileMaker has been enabling problem solvers to use their imagination and creativity to drive innovation in their organizations. Today’s problems often center on adapting work processes for an increasingly mobile workforce. The FileMaker Platform continues to address market needs, enabling our customers to do the same.” Ann Monroe, vice president of worldwide marketing and customer success said.

New updates available for Adobe XD

The Adobe has announced on its blog that they are coming up with a new set of features and tools to make their Adobe XD platform more unique and scalable. With new features, users can create responsive content for a number of devices. Till now, it was difficult to create a mobile app design that can work on different mobile devices due to screen size differences. With this new feature, it is possible for developers to create responsive resizing groups of objects.

“We live in a world where designing for multiple devices is not only important, it’s essential. Adobe XD has now added a Responsive Resize feature that allows you to resize groups of objects while keeping their placement and scalability. All you have to do is resize the group right there on the design canvas, and XD will keep the relative spacing in place,” reads the Adobe blog post.

Importance of Mobile App Development for Your Business

mobile-app-development-canada-banner

Today I’d like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company.

There is no doubt that, for any business to succeed in this competitive era, adapting the changes and evolving with the growing trends is highly important. But, most of the businesses fail to recognize this importance and are unable to sustain themselves in this digital fascination of today’s era. So, what can help businesses from falling because of innovation?

The only thing that can help businesses to hit the right mark is MOBILE APPS…

A conventional way of marketing like hanging billboards, handling leaflets, printing advertisements in newspapers etc. are some of the 80’s-90’s solution that doesn’t hold any importance today. This solution in today’s era can never help to establish a connection with customers and hence, cannot succeed in the 21st century.

Read Also : How to align IT Assessments with Business Needs

So, in such scenario, mobile apps becomes a top priority for any business to streamline workflow and reach out customers successfully. Mobile apps serve as a platform to reach out your voice to the global target audience and help you to climb your business goals.

mobile-app-growth-chart

Example to follow:

Domino’s Pizza sales hiked up by 19% after developing a mobile app. The company grew its online ordering business through its mobile app and boosted sales by 20% in the UK exclusively to 214.5 pounds million in sales across the group, 200 million pounds of which were in the UK.

But, how mobile app can be boon for the business???

Let’s zero it down some of the reasons…

  • Increases brand loyalty: If the business wishes to retain their customers and gain new customers, it needs to have a compelling brand identity in the eyes of a target audience.  Engaging mobile apps help the brand to increase customer engagement and help to stand tall amongst competitors.  Rewards and loyalty programs are the proven tools to build the brand loyalty.

For instance: Starbuck’s in-app based loyalty program helps to provide loyalty award stars as in-app points. If the customer is registered at Starbucks; have La Boulange / Teavana card and earns the desired points, they can get chance to grab a free drink. This Starbucks mobile loyalty app is highly admired by the customer as it has increased the brand loyalty by offering customer-centric campaigns and personalization service.

  • Builds brand recognition:

One of the most important things to increase your brand recognition is to increase communication and awareness about the brand. The more audience trusts you, more likely they will commit to your brand. Hence, developing a mobile app can be a platform to establish connections with the users. If you develop a mobile app which is user-friendly and have intuitive features then customers can surely involve and engage with your app. And when the customer thinks about product service, your brand will be the first one to recall.

  • Connects with on the move customers: People are always on the move… going to the school… going to the work… going to the gym… going to the restaurant… driving etc. When they are indulge in any physical activity, they do not have access to the laptops/desktops etc. but they do have access to the mobile apps. Hence, mobile apps provide you an opportunity to showcase your brand across the globe. One of the recent research says that, adult people spend about 3 and half hours a day across phone and various apps. This means, if you develop a mobile app, you can get an opportunity to connect with the customers wherever they are on the move.
  • Helps to provide personalization: You can create an emotional bond with your customers via mobile app… By knowing customer’s likes, dislikes, their shopping preferences etc. you can send personalized offers and show that how much you care for them. With the mobile app, it is easy to integrate behavioral data and profile data to provide personalization service to your customers and discounts. With the bespoke solution, you are more likely to meet the requirements and needs of the audience and convert them to the frequent users.
  • Results into more profits: When customers are satisfied with your brand, it naturally results into increased sales. Moreover, it said that buying experience is influenced by how customers are being treated. The more you please your customer, they’re more inclined to your app and make a purchase. The increase in mobile app surely provides a good return in long future. If you develop a mobile app and responsive website both, you will see a significant increase in sales and of course enhancing customer engagement.
  • Act as a marketing tool: Customers can access their business by sitting in any corner of the world at any time. Regular use of app strengthens your brand when the customer needs to purchase anything. Moreover, it can be easily integrated with Facebook, Twitter and other social media, which means in a single tap your customers can share your brand and their experience on social media. With the mobile app, you can offer push notification to your customers and prospects at the right time and the right place.

The Bottom Line

Mobile app development surely provides platform to enhance brand visibility and increase customer engagement. With the high-end advanced features, user friendly app interface and the optimized app performance, your app will surely climb the ladder.

iQlance being one of the leader in mobile app development company in Toronto, provides solution that can help to leverage your business by considering the requirements and need of your business. iQlance has the best mobile app developers in Toronto who can provide cutting-edge solution that can help you to convert casual buyers into frequent customers.

Best Tips to Making your Website That Will help You to Increase Revenue

best seo tips

Introduction: Creating a good website which can help you earn more revenue is not a very intimidating task as one might feel. If you have done your research correctly and know the content you wish to spread across the World Wide Web you are pretty much set. However, there are a few things one can keep in mind before jumping into the website industry.

&nbsp

Have a plan regarding the content: This is especially for the bloggers and content writers who want to showcase their writing skills over the web. Before purchasing your first domain name, ensure that you know that your content is going to be posted on the website. Have a timeline set for you. Do properly research regards to the current events to attract more users on your website or particular products.

Keep it simple and sweet: Every web designer want their website sparkling with colors, great animation and smooth transitions. Some go overboard trying to keep the aesthetics right and forget to consider the user experience. No one wants a lagging website which takes minutes to load. Try keeping it minimalistic, plain, and simple.

Informative and concise: Aspiring online writers often are caught between the struggle of how much is too much or too less. Keep in mind that users reading your website are trying to gain information from what you have posted. Do not over burden yourself trying to explain your entire thought process. However don’t keep it too vague.

Use images, navigations and hyperlinks: Using images throughout your content is a good way to voice out your opinion and also to catch the users’ attention. Good content clubbed with an eye catching image is an excellent combination to execute. Along with images, users would like if the website has the ease of navigating from one page to another. Implementing a free flowing interface with hyperlinks for various website makes the website more intuitive.

Read also : Importance of Mobile App Development for Your Business

Earning revenue: There are many ways a website can make money. Some of the prominent ways are the following:

  • Ad Revenue: Host an ad of a different company on your website. In other language rent your web space to other companies to post their products advertisements.
  • Affiliated Marketing: Promote any e-commerce website on your web page. If a user clicks on the e-commerce website and makes a purchase, you will be getting a share of the profit.google-ranks
  • Selling Products: Create a website to sell products you would produce.

Drawing internet traffic towards your website:  As mentioned earlier it is not a difficult task to create a website with good content. However, earning revenue out of this website will be proportional to the number of users accessing it. The more number of customers visit your webpage, the more chances are that they click on one of the ads. More internet traffic means more revenue. Let’s look at the ways you can potentially increase the number of users accessing your website.

Video Marketing: As the title suggests, this method involves using video content to get more traffic to your website. There are two ways this can be achieved, one being uploading the video on YouTube and linking your website in the description of the video. Many YouTubers would have their website linked on the second line of the description. The second way would be embedding the video on your website allowing a user to view the video on your website. This has an un-intended advantage. Because the users are watching the content of your video on the website, you could boost your search ranking since users are spending more time on your web page. This makes your website more relevant on Google. On page and on site time is a huge factor when it comes to Google search ranking.

Email marketing

Giveaways: While many would be a little skeptical about this method, handing over freebies and gifts to users has been proven to be a great strategy to get more interest to a website. Again this is subjective to the content you are publishing on your website. As you must have realized that nearly all the e-commerce websites would give their new users a discount voucher for becoming a part of their website.

Emailing Marketing: As the famous saying goes “The money is in the list”. In this method, a user can send out their desired content such as links or promotional campaigns for the website through a list of emails gathered over the course of time. The target user would require opening the email sent and would need to click on link mentioned on the email. As farfetched it sounds, Email marketing yields 4300% return on investments for businesses worldwide. This method is also essential in getting new users and creating deeper relations with your existing customers. Needless to say, you would need to have a well established website for people to acknowledge your emails or else would be considered as a spam.

Search Engine Optimization (SEO): There is no doubt about the fact that this is one of the simplest but crucial factors in having traffic diverted to your website. The idea is that anytime a user Google searches a word which is relevant to the content you have on the website, Google should display your webpage for the user to access it. Let us just say you have a website which gives information about Vintage bikes, which means that the keyword here is “Vintage bikes”. The content on the webpage must be written in such a way that the keywords are used across. In this way, when a user searches the keyword Vintage bike, Google would scan your website and once it finds the word in your website multiple times, your website would be displayed in the search result by SEO Services. Having your website featuring in the top Google searches for the keyword can drastically increase the traffic on your website.

Social Media: Lastly, one of the best ways to draw traffic to your website is by promoting it on all social media platforms and start social media marketing. Create a Facebook page for your website and link your updates to the page. Invite more people to join the page. Link your website with your twitter feed. Since we have almost the entire target audience on social media, promoting your website on these platforms will help you educate more users about your website which will further increase a chance in increasing your traffic.

social media

Now, in this tutorial, you’ve learned how to Making your Website to display nearby users. Though, if you want to add further features, the implementation process can get tricky, and it’s better to consult with an best website development company before you implement in your ideas.

Have Something in Mind? Let's Talk

Have a look at the services and development process of the iQlance solution. See What process we follow for mobile app and software development. Have a look at how we are praised by our clients Start a conversation to innovate your next great idea into reality with us.

How Can We Help?


    7 - 3 =

    Subscribe Our newsletter

    cluth
    goodfirms
    Google
    gesia
    iso
    nasscom
    startup
    itfirms
    ypca
    error: