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Re-marketing is the art of getting back what you lost. Other than the social media like Facebook and Twitter, there are two main channels, those dependent on Google networks and those that are independent of this network.
To help you navigate the landscape of mobile app marketing, here is our starting lineup of app re-marketing strategies that are proven to be effective.
The first step is to integrate the Facebook SDK into your app. You must choose the events that you would like to target such as app open, level up, sign up, or log in. Depending on the behaviour of the users, you can use the tag to target your audience.
Register app with Facebook. To do this, go to developers.facebook.com and check that your SDK is working perfectly. Find and click App Insights à Choose App à Select App Events. If the table is showing the events, then the SDK is working fine.
Make custom audience. This is a key step in the Facebook Re-marketing. This is also based on the actions of the users applicable within the app.
Ad Manager à Power Editor à Audiences. This will be in the left menu. Now open Create Audience. This will be on the right side drop-down menu. Click on the Mobile App Custom Audience. Now you are ready to Create Ad.
If you follow the given steps, you will be able to set up the campaign easily.
You must be careful to use the Remarketing tag for your campaign. Click on Set up re-marketing. AdWords will generate a remarketing tag which you need to add to your website. This tag is the piece of code that adds the visitors and customers to your remarketing lists. So, when you have visitors to your site, you can show them these ads. You can also use the Google Analytics tag instead of the AdWords Remarketing tag. But, you must get the permission of the Google Analytics edit.
You can do the retargeting of the market in four separate ways. Each has its strategies, plus, and minus points.
The Google re-marketing code for your mobile app is the first step to take. Go to adwords.google.com and click on Shared Library in the left side menu.
All that remains is to create the Marketing list. This is simple. Go to AdWords Account à Shared Library à Audiences à Create Remarketing List. Now, name the list and define the conditions.
Remarketing is an immensely and effective strategy to consider. It is important to gain new users for your app, but it is equally if not more important to retain who are already there.
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