Developing apps and doing great business is something many people considering doing as app development is now a billion dollar industry. However, not all apps are able to generate the same kind of response. In fact, in this cutthroat environment, apps that do not meet user expectations get rejected almost in an instant. Therefore it is always better to take into consideration the app making mistakes that one should always avoid.
Here are the 10 most common gaffes that are made by app developers. Steering clear of these mistakes can increase the chances of your app becoming a success.
- Building for several platforms at once
It is always better to create an app for either the Android or iOS platform first and then move on to create another version for the other platform. Creating the app for both platforms at the same time would naturally enhance your expenditure. Instead, you can focus your resources to create a great app for one platform as that would increase your chances of creating a successful app against a growing competitive market.
- Have too many features
It is better to create a good app with only a few useful features than one with many features but faulty performance. This will help you to create a better market impression.
- Poor navigation features
Your app should have well defined and easy to use navigation features.
- Lack of intuitive and familiar graphics
Absence of intuitive and familiar graphics will only make your app difficult to use, which will make you lose users.
- Poorly chosen visual cues
While your app needs to be visually attractive, you must also take care that it does not appear loud or gaudy as that can put users off.
- Giving less importance on app’s user experience
Unless your app generates a positive user experience, your audience will lose interest immediately. Therefore your app needs to have a strong wow factor that will make it an immediate success.
- Not implementing app analytics
It is very important to make use of an analytics tool that can help you to make crucial decisions on content, design, look and user experience of the app. This will help you to create a robust app.
- Poorly managing the app development project
If you are not sure about your ability to properly manage an app development project, it is always better to have a professional team take care of it. This naturally increases the chances of your app becoming a success.
- Not working on effective monetization techniques
You do want to earn money through your app, and for that you will have to decide in advance from where you intend to get the financial returns. This may include your app users paying for the services they use, or you generate payments through adverts.
- Not performing app SEO
App SEO is a crucial process that would help your app to get discovered and downloaded. Therefore you must invest in it generously and wisely.
If you want to be more confident about your app’s ability to succeed amongst cutthroat competition, have your app beta tested by as many people as you can. These should include stakeholders and also people who aren’t remotely connected with app development in any way.
This will give you a better idea about the scope for improvement in your app.
By avoiding these mistakes, you are sowing the seeds of success for your mobile app.
The key is to put on your app’s users’ shoes and create apps that add value to customers’ lives. Keeping asking yourself whether your app is staying true to its user driven goals throughout app development; this will ensure your development efforts don’t veer in the wrong direction.
Marketers should always think of a website as a vital part of their marketing effort. It is more than just a website. It is a Marketing architecture.
For marketing ready websites for your business, reach us