Search Engine Optimization: If you are into creating websites or are interested in having one, you surely must have come across the term SEO. By definition SEO Solutions is optimizing your website content so that it achieves better search results in various search engines like Google, Bing, and Yahoo. This might sound a little complicated, however, once you understand the main concept how a search result is displayed by a search engine and what are the potential factors involved, it gets relatively simpler. Today we will look at a few ways you can significantly improve your website’s search rankings by altering certain parameters.
Understanding how the search engine works:
Before we understand how SEO works, we would need to understand how the results in a search engine are displayed. When an internet user searches a particular word in Google, the search engine is required to search this word across the World Wide Web through different websites all over the world. The word used is called keyword.
The most relevant websites would be displayed on the first page of Google. Now, the ranking of the websites is based on sophisticated algorithms run by complex bots called “crawlers” which scan through the entire websites. However, below mentioned are the three common parameters a search engine would use to gauge the relevance of the keyword to the website.
The highest number of clicks: High numbers of clicks means that number of users have visited the page. The search engine would feel that this website would be most relevant to the keyword used by the user.
Keyword Relevance: If the crawlers scan and find the keyword used many times in your post they would communicate to the search engine that the site will be related to the search criteria and would display the website on the first page.
Time spent on the website: Google will determine time users spend on the website. More time spent on the website means that users are reading the content on the page. This makes the search engine decide that the website is more relevant and thus the website will have a higher ranking in the search result.
On-Page: On page SEO deals with the changes made on the website and in the contents itself. For instance, changing or adding a keyword to the title of the post to attract more traffic on your page. Some of the changes one can make within a short amount time which will help yield great results are the following:
Web page content: It is crucial that the website has relevant and high-quality content. Users should have a good experience once they visit your website. Especially while navigating through the different web pages.
Design: Keep your design minimalistic and one without a heavy amount of code. Ensure that your website is mobile and tablet friendly. To check this, load the website and adjust your browser size as it would be on a phone (portrait mode). If the layout smoothly snaps in place you are good to go. If not, try a different theme.
Upload time: Make sure your website loads within 1-2 seconds. On an average, a user will wait 5 seconds for a website to load. If the site is buggy or the web host has connectivity issues you would surely lose potential traffic. Google factors the loading time of a website while displaying the search results. Hence you should ensure that your website is quick to load.
Plugins: Plugins are a great way to optimize your website. Use a cache plugin to clear any unwanted cache. SEO plugin is a great way to edit your Meta title and Meta description and having the keyword used. Note that Meta title is a title that appears on the search result for a user after they search for the keyword. While Meta description helps to give a brief overview to the user what the website is about.
Optimize posts: Websites which have posts with around 1100-1200 words tend to do better. However, not all topics can have a description of 1200 words. In such cases, write good 2-3 long posts. This will not only help you rank better on the topics related to the long posts but on other topics as well.
Bullet Points: Keep your content concise and develop a habit of making bullet points. This will help your post grab the attention of the scrollers who do not read the entire posts.
Use images and videos: For a post of 1200 words, at least use 4-5 images. They help in getting the attention of users. Post a video at the beginning of the post. If a viewer watches a 10mins video on your web page, this will help your search ranking drastically.
The above-mentioned points do not directly affect your SEO ranking on Google. However will help you get more users and more traffic to your website, which plays an important role in optimizing your website to rank higher.
Keyword Optimization: Here are a few ways you can include the keyword in various different aspects of your website.
- Meta title: As mentioned already, using the SEO plugin to edit your web page title which displays in the search results.
- URL extensions: Google has a way to identify which web page is regarding what topic through the permalink in the website URL. Edit the URL and include the keyword.
- Hyperlinks: Use links within your website to navigate through different posts. In this way, you link the keyword to another related post.
- Image alternative text: Image text helps Google identifying what the image is about. Rename the embedded image to a related keyword.
Off page SEO: This basically deals with back links which are nothing but links which are directing users back to your website. The common strategies to obtain good back links are as follows.
- Social Media: Use all platforms of social media to promote your website. Create a page on Facebook or group on Google+ linking back to your web page. This method helps especially if you have a new website and social media is a great way to divert traffic initially.
- Q & A Forums: Browse through Q & A forums like Quora related to your topic and try answering some of the questions there. Ensure you link your website to the answers. The clicks you get through this method are not significant, but by constantly giving quality answers would help build a reputation in the community.
- Comment on popular blog: Comment on at least two popular blogs who have more influence related to your topic.
Do you want a special service of SEO for your website?
The existing website needs to popup when user search with keywords used in your website. If SERP page shows negative output then it indicates the weak SEO of your website. If website domain depicts on the second page or other pages of google.com that noted you to keep maintenance of the website with good SEO provider that will optimize your website and gain rank on google.
The mentioned experience and recommended platforms are very worth for the business users to go with it. iQlance is a Calgary’s leading SEO Agency and have lots of projects had been done. The firm with best of developer’s team and outstanding designer’s team will prepare best marketing professionals for the small business website to reduce their work and make them free to more focus on their business expansion on Google.