Why UI/UX Design is Crucial for Successful Mobile Apps

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Today when we look around us, it’s all about smartphones and tablets. Be it work or play, smartphones and tablets have taken over the need to use laptops and desktops are practically extinct now. Due to this change in the way things are functioning around us, technology and even anything new that comes into play are centered around mobile and tablets. Hence, arises the need for mobile-friendly apps. In other words, now it’s not only about your venture having a website; the current technical requirements have to lead to the need of having a mobile-friendly website along with a mobile app, which is compatible with iPhones as well as Android phones. Only when these requirements are met, then can you expect your venture to succeed.

Now talking about mobile apps, as users we are well aware of how many mobile apps are launched and taken off the app store or the Google play store every day. There are even multiple apps for the same purpose created by different developers. However, not all apps work or in other words, succeed. The same app from one developer might be more popular than the same app from another developer. So what makes apps popular? What is that the developers like app developers in Toronto do so that the app is popular and more and more users are using the app?

Why is it important to design the UI/UX correctly?

So let’s look at apps from a users perspective. What would or what makes attracts you to a particular app? Once we have it, what keeps us hooked on to the app? The main thing about the mobile apps that different app development teams, like the App Development, need to understand that any app needs to have a stunning design. The look i.e., the design of the app needs to be eye-catching such that the user cannot let go of the app. The design of the app needs to ensure that the end-user experience is an effective User experience (UX) and User interface (UI) design. Mobile apps that are designed without considering the UI/UX, are mainly the apps that fail since they fail to attract users and keep the users connected. An outstanding user-interface needs to not only look spectacular along with being easy to use.

Read also : Turn Your Creative Ideas into Websites, that Will achieve Success in Business

So that people or end-users feel good after using them. Hence now app developers are putting more time designing the look and feel of the app since they are well aware that’s where the success story for the app would begin. As discussed, since the UI and the UX of the app are so vital, then let’s understand what goes into the UI and the UX that would help the app to succeed.

The UI or the User Interface:

When we talk about the User interface or the UI design of the app, we are referring to how the app would look and how it would feel when it’s being used. In short, this means how the experience of the user is when they interact with the app. So the designer, who works on this aspect of the app, mainly focuses on the appearance of the app. They have to prepare a graphical UI design keeping in mind the end user who would be finally using the app and ensure that the design of the app enhances the user experience.

The UX or the User Experience:

Now coming to the User Experience or the UX, which forms the deciding factor from the user point of view, when they use the app. The UX of the application is finally the part, which creates an impact on the mind of the end-user and thus further ensuring the perception or the impact that your venture has on the minds of the user. The main purpose of the app or the UX for that matter should be such that it should work on building satisfaction and trust in the mind of the end-user. This can be achieved by providing a simplistic design, improving the usability and finally it is the confidence that the user feels while interacting with the app. Hence the UX designer would ensure that he studies the market and does a comprehensive research of the targeted market, within the particular industry and understanding the end-users’ needs and so on before they initiate working on the design for the app.

The Elements that make up an efficient UI and UX

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  • Colors and Fonts

These are probably the first things that catch the users’ attention. Also, these are very important when the company is a well-known brand or even a familiar brand for that matter. If the company has a design document or some policies, which determines these parameters, the designer needs to ensure that they follow these guidelines or parameters. This is further important as it increases familiarity with the brand and enables the user to recognize the brand, thus earning you goodie points at the first stage itself.

In cases, where the font style, font size, and the colors are not determined already, the designer needs to ensure that the right font style and the right font size is used while designing the app. The font should be too fancy or even too small or too big for that matter. And always ensure that there is no capitalization. As far as the app color knows, the right combination needs to be used, using light font colors on a light background and for that matter, dark font colors on a dark background is also not right, since the user would have difficulty reading the text in the app and might even cause the user to uninstall the app.

  • Language

The app language needs to be correct and simple to understand; so that even if the user has a basic knowledge of the language, they should be able to operate the app with ease. It shouldn’t be that the user feels a requirement to use the dictionary for using the app.

  • Visuals

Visuals always plan an important role, when it comes to sharing a story. Visuals in the app tell the user the story of your venture. Visuals are known to be more attractive and remembered easily, as far as human psychology is concerned. By looking at the icon of the app, the user should be able to easily relate to the venture associated with the app.

  • Notifications

Any app needs to ensure that they display the right notifications and with precise content, like notification for when the app needs to be updated, when its installed or even for that matter when it’s uninstalled or notification mentioning new features provided in the update. People and in other words the users, are always busy and sometimes don’t have time to check the apps repeatedly. In this way, you are motivating the user to use the app. Also along with this, it is important to ensure that the app loads fast. By considering these factors your are valuing the users’ time.

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Importance of having an Effective UI/UX

In today’s world, with everything being very competitive, mobile apps also face the same scenarios. App development companies have to spend a lot of time in advance doing research and ensuring that everything is well planned, before initiating the work on the app design. Below are some of the reasons how the right app works for you.

Customer satisfaction

The main center of attraction for having a perfectly designed app, that it not only helps manage the content along with that if the app is simple to use, but you can also be ensured that the client is satisfied. A satisfied client will not only provide a great rating and feedback, but they also will recommend your app to others. Also, this ensures that they are loyal to you and will always be returning for more and in turn increasing your business.

Understanding the audience

Before building the app, it’s very important to understand and study the targeted audience. In other words, knowing who the client is. The app needs to be built based on what they need. If the app is developed keeping the targeted audience in mind, you also have a chance to convert the prospective clients into actual buyers on the app, which would again in result in increased sales.

Brand building

Ultimately, it’s all about building your brand. The more efficient the UI and the UX designs are, the more likely you will have more satisfied customers. Also, it’s human psychology that everyone likes to work with things that make him or her happy. Thus they become more open in giving you feedback and thus helping in building a relationship with the customer. This at the end of the day results in the growth and value of the brand and business.

Saves both time and money

It’s better to spend enough time developing and quality checking the app before it is launched. The reasons are simple, a well-developed app would mean that the user is less likely to find a loophole with the app, which also means lesser time spent on updates. Updating and upgrading the app also means that you would need to spend more time and money, thus causing losses to the business.

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Conclusion

Finally, it’s important to understand that a mobile app needs to be used by the end-user and hence it needs to center around his needs and requirements. It’s also important to understand that the app needs to be easy to use as well engaging or the end-user will lose interest in the app. Developing the right app with an effective UI/UX design are the first steps to a successful app and in turn a successful venture.

How Technology is Revolutionizing the Real Estate Industry

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In the recent few years, technology and innovative apps have made drastic revolution in different industries or areas worldwide and the real estate industry has no exception. According to the survey conducted by experts involved in real estate app development, real estate industry undergoes significant revolution based on three major terms associated with security i.e. automation, cyber security and sharing economy.

These terminologies are of huge significance is because of the fact that they are able to highlight the benefits capable to deliver by modern technology. Other than this, technology has brought significant changes in the way, in which real estate group is delivering services to renters, investors and buyers, while at the same time, it changes the way, in which realtors should accomplish their work.

Sharing Economy and Real Estate

We may interpret the concept of sharing economy as digital implementation of various loose arrangement concepts originated for a long time before the launch of computer technology. According to the analysis conducted by real estate industry experts, a large number of people communities have shared the usage of valuable real estate assets for many years. However, availability of big data and other innovative internet concepts/devices have made such owners and other individuals searching for properties simple and easy.

A majority of solutions present in this label often use P2P i.e. peer-to-peer networks to provide an excellent environment for freelancers/self-employed individuals to network with other like minded people or companies on both supply and demand sides of the entire real estate chain. Along with this, based on the scenario identified by real estate app developers, shared economy offered professional empowerment combined with personalized control and flexibility, while it often revolves across varieties of service-based industries.

Decentralized Blockchains and Real Estate

Decentralized blockchains or distributed ledger technology has made a big buzz since it has taken its first step in the industry. You may get justification of this fact based on different stories pertaining to trading, digital money, exchanges and FUD. Besides the success of decentralized blockchains in the form of asset values or market caps, they have delivered core tools for many industries, including the real estate one. Indeed, if decentralized databases and distributed form of ledgers become mainstreams, both of them may significantly reduce the potential associated with any fraud and provide us with higher access to available data on homeowners and individual properties.

Read also : The New Reality of Real-Estate

Especially, real estate app development experts have stated that Blockchain has proved its ability of delivering groundbreaking automation with the help of smart contracts to enforce agreements of various property business and to govern the execution of various procedures performed by machine-learning and Artificial Intelligence algorithms. Furthermore, blockchain succeeds to meet the specific requirements related to cybersecurity, which is a hailed aspect related to distributed or decentralized ledger technology, as it assures about safety of not only financial transactions, but also other valuable data transactions.

Cyber Security and its influence in Real Estate Industry

Cyber security is a self-explanatory type of concept and it acts as an excellent practice in both hardware and software development emerged as a sound response to prospective threats related to various malicious elements intending to achieve unauthorized access to controls and available data. Thus, with time, exponential increase in the speed of transferring information has reduced the exact communication distance among various geographically distant individuals and groups. In this way, cyber security reduced the probability of attackers and hackers to create any issue associated with real estate operations.

Automation Role in Real Estate Industry

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Even though automation has not started with the conception of modern technology, the modern technology has brought drastic automation in most of the industries. Reason for this is that automation has consistently given many benefits, which include increase in work speed and operational efficiency, reduction in the overall cost and relatively less requirement for the intervention of human beings. Until now, real estate mobile app development experts have found positive results of automation in real estate in the following key areas-

  • Innovations in Artificial Intelligence to report and provide insight-provision type of tools used by real estate investors and agents
  • Necessary real estate protocols to provide support to production governance and construction procedures
  • Concept related to machine learning to identify and report discrepancies without the intervention of human beings.

AR and VR Technologies Role in Real Estate Sector

Modern real estate prospects and customers remain so much busy that they often rely on real-time information obtained about varieties of offered products and services. However, although valuable pieces of information make consumers well informed, empowered and help them to make perfect choices, the negative aspect is that too much information makes the actual decision-making a challenging job.

Considering this fact, the entire real estate industry offers outstanding degrees of customization and personalization to provide memorable experiences. Because of this, Augmented Reality and Virtual Reality technologies/concepts are providing improved experience to customers and making things easily understandable to others. Indeed, real estate companies and individual business groups get pool of opportunities to leverage innovative technologies, including Virtual Reality and Augmented Reality.

CRM Software Solutions to Help Real Estate

Real estate application has further lead to CRM i.e. Customer Relationship Management software helps realtors to attract, manage and retain clients, streamlines real estate business transactions and accomplishes deals in a timely manner. CRM software system are also helpful for real estate agents to manage businesses in a productive and efficient way with minimum possible waste of time and thereby, bring improvements in the personalization associated with their communications.

Lead generation and its nurturing are the two crucial ingredients of every business or agency’s marketing plan and the process implies the ways, in which one can successfully track leads to convert into various sales-qualified leads. CRM thus plays a prime role to generate leads for every modern real estate company. With the appropriate implementation of CRM, businesses may expect to boost sales and productivity, enable closures as well as boosts decisions on real-time basis and predicts the level of accuracy.

According to latest CRM predictions, modern businesses have realized the overall influence of CRM software to perform marketing jobs. Whether you need to leverage segmentation features to create cohorts of your customer targets and boost the message campaigns and profiting from the campaign reports or opportunity pipeline, you may not overlook the significance of Customer Relationship Management software.

Other Major Influence of Technology in the Real Estate

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Streamlining of Hectic Selling and Buying Properties Process

Technology has brought a strong influence in the real estate sector with streamlining of hectic procedures related to selling and buying of properties. Real estate owners should essentially let the users have a look on images of the potential properties even before they visit them physically. For this-

  • Real estate make the complete process seamless for both sellers and buyers, while allow users to seek HD photos and property details at a glance of each potential home.
  • Technology has lead to the introduction of 3D views of each room and setup of a potential property to help prospects to come up with the best decisions.
  • Technology allows users to get instant alert and updates on properties.

Flexibility in the Search Method

Users of real estate always give priority and preference to flexibility. Because of this, whenever it comes to various search options, you may provide your users with options related to filter their options based on different factors, like price, bedroom, hall and other aspects to match with the specific criteria. Other than this, real estate app development allowed users to save details related to any property, which they want to buy to review it in detail later. Today, potential customers should essentially check the home before they visit the site physically. Hence, flexibility in search options is an essential step to take by any homeowner and for this reason, inclusion of planning of the property and its considering is very much essential in the process.

Reduction in the Extent of Paperwork Involved

During the initial stages, real estate agents or realtors require long time to close deals based on tons of paperwork involved. However, with the advancement in technology, the process has become quick and simple. Especially, the technology has improved the overall appraisal process, which was initially a type of labor-intensive procedure. Nowadays, realtors use electronic documents and innovative laser devices to do the appraisal process in less possible span of time.

Realtors may now track contacts, schedules and contracts in a hassle-free way, as each of these valuable pieces of information remain available with only a simple search. Other than this, Dropbox, Box and Google Drive apps are able to store information in a single place to make accessible for both realtors and customers from almost every place as possible and that too only one click. Besides this, E-signature is the latest and promising technological trend that allows signing documents by the help of portable devices.

Conclusion

Until now, real estate industry witnessed significant improvements with the help of innovative technologies and app development and it will continue to witness the same in the near future.

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Why Investing in Cryptocurrencies and Bitcoin Wallets is the Future

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Global economy today is moving ahead towards digital ecosystem in an inevitable manner. Whether it is money transfer or its investment, everything is going on with the help of latest electronic devices digitally. Considering this pace, we have witnessed the arrival of latest digital payment sector in the form of cryptocurrencies.

Overview on Cryptocurrency and Evolution of Bitcoin

Cryptocurrency refers to an exchange medium similar to any other regular currency like Euro and USD. However, experts have designed it with the prime objective to exchange digital information. Cryptocurrency acts as a decentralized type of digital or virtual currency and it uses cryptography techniques to make sure about security and leaves no room for counterfeit activities. As no any centralized authority does use it, governments do not have any right to take away from its owners.

The first cryptocurrency system was introduced in the year 2009 in the form of Bitcoin powered by blockchain technology. Also known as peer-to-peer and decentralized type of digital currency, Bitcoin allows its users processing transactions with the digital exchange units referred as Bitcoins. During the last few years, Bitcoin has obtained a huge interest and gained its name as another currency type and an excellent alternative to Euro and US dollars as well as pure commodity-based currencies i.e. silver or gold coins.

Read also : Blockchain : Why it is the Future of Technology?

Processing of Bitcoin payments takes place via Blockchain Wallet by using a privatized computer networks linked via a shared program. Blockchain records each transaction at the same time on a particular PC to update and inform about different accounts. Bitcoin mining takes place with the help of a computer system by following a process involving resolving various complicated mathematical algorithms or bought with standardized national currencies and put into Bitcoin wallets accessed via computer or a smartphone.

Strong Reasons to Invest in Cryptocurrencies

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  • Benefits of Bitcoin Cryptocurrencies

During the last few years, digital currency has witnessed a huge growth and provided many strong reasons for individuals to invest in Bitcoin and other related cryptocurrencies. These include the following-

  • Provides Fraud Proof Solutions

Whenever you create cryptocurrency, each of the confirmed transactions becomes stored within a public ledger. On the other side, coin owners encrypt each identity to make sure the legitimacy related to keeping/maintaining records. As a decentralized type of currency, only you become the owner of Bitcoin and Bitcoin or Blockchain Wallet, while neither bank or nor government gets any control on it.

  • Avoids Identity Theft

Another prime reason behind significant growth in the popularity of cryptocurrency is that it avoids identity theft. Ledger in this case makes sure that each transaction takes place in between different digital wallets may calculate the balance accurately. Moreover, a public ledger checks each transaction to assure that the current spender is the owner of used coins.

Experts refer this ledger as transaction blockchain. Furthermore, Blockchain technology makes sure about digital transactions with the help of encryption as well as smart contracts, both of which make hacking of any entity almost impossible and avoid fraudulent activity. Thus, with advanced level of security, blockchain technology will poise to influence almost every segment of our life.

  • Allows Instant Settlement

Blockchain has given a strong value to any cryptocurrency. Easy to use is the strong reason, for which cryptocurrencies have obtained their huge demands. Only you have to get a smart device and an online connection, so that you may make your money transfers and payments in no time.

  • Accessible by Many People

There are about two billions of people possessing internet access but do not have the right of using traditional exchange systems. These people are now moving towards the cryptocurrency market and doing transaction jobs by using Blockchain Wallet or Bitcoin wallet.

  • You only become the Owner

Elimination of an external electronic cash system lets you to be the owner of your account.

  • Benefits of Bitcoin Wallet and its Wallet App

Overview of Bitcoin Wallet App

Blockchain Wallet app or bitcoin trading app is almost similar to any of your conventional bank account. The difference in this case is that you receive or send bitcoins rather than money/dollars. Hardware and software are the two major aspects related to your Bitcoin wallets. Thus, you have to select whatever fits perfectly with your specific requirements. Alternatively, you may go with the customized form of bitcoin app development to meet your specific business requirements.

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Strong Reasons for the Popularity of Blockchain powered Bitcoin Wallet Apps

  • Anonymous Feature

A strong reason to choose for bitcoin app is that it lets you to make purchases anonymously and avoids any external to know about your specific details. Since everything comes as wrapped for you and no other person may know anything related to your purchases, you may get opportunity to enjoy your privacy.

  • Involves Simple and Quick Steps

Bitcoin mining app is interesting because of the fact that it allows ease in both sending and receiving money and even in some cases, you complete the transfer within only a second and that too at any time during day or night. Indeed, bitcoin is better and efficient than any other conventional type of online transaction done with the help of banking sites. Along with this, Bitcoin mining app allows you mining coins on your own. However, for this, you have to get adequate number of machines with you.

  • Free from any Taxation Fee

If you have become fed-up with making payment of your transaction fees every time you choose to transfer the amount, you should definitely go with Bitcoin transfer app. With the help of Bitcoin, you no longer have to make payment of any additional amount as a transaction fee on the purchase.

  • Strong User Control is Possible

Bitcoin powered by Blockchain technology and Blockchain Wallet eliminates the role of any intermediary. Instead, only a developer or a user gains complete of each transaction in the hand.

  • Fully Secured Stored Data

Blockchain or Bitcoin contains fully secured data, while each individual gets a complete copy of the public ledger in his own system.

Therefore, based on the high-tech level security, tax-free and hassle-free solutions offered by blockchain technology or Bitcoin, we should say that investment in cryptocurrencies will give huge worth in the near future.

Strong Reasons for the Failure of Startups and Ways to Resolve/Avoid it

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Whenever you move ahead surveying of startup failures, especially tech startups, you often give a single common reason i.e. lack of technical talent. However, according to experts, technical failures often stem from the inability of supply chain to supply the necessary tools to fulfill the vision of technological professionals or engineers. This means, the gap does not present in engineering/technology talent, but failure prevails in proper product management. Based on this, experts of React App Development Company have found a few major reasons behind failure of startup groups with relevant examples.

Run Out of Money/Cash

According to the research on tech startups, we the experienced App Developers Canada can say that about 29% of startup groups often failed because of fund crunch. This situation takes place because of many reasons, like for instance, startup failed to raise fund or spend/invest a big amount in the production and purchasing of parts. For instance, if we talk about iPhone and iPad, during that time, present prices related to production process and relevant parts were very high.

Read also : Importance of Mobile App Development for Your Business

Even if we talk about iPad, we have found the cost is similar to the cost of an engineering workstation i.e. about $10,000. Indeed, this may not work whenever you target college and high school students, as they want to pay only pennies for a product. Other prime reasons related to fund crunch include failure in raising fund properly and the initial investment failed to last up to the end. The latter case often takes place because of poor/improper planning of valuable resources at a particular disposal or poor resources’ allocation in accordance with the specific requirement of the startup group.

Fail to Identify the Exact Market Pain

After this, experts of Canadian App Development Company have reported that approximately 42% startups suffer failure, as they fail to identify the exact market pain. Accordingly, even though marketers put efforts, skills and energy to resolve an interesting issue they fail to identify the one plague the entire market. They fail to identify and/or resolve any specific major problem faced by the modern market. With the availability of latest technologies and apps available, commuting becomes an easy task. In addition, Google algorithms and Amazon rules have brought drastic changes in the entire e-commerce industry. Because of this, startups should essentially understand key requirements of the modern market (tech market in this case) and should identify the ways, in which they could resolve the problem. However, irrespective of your wonderful idea, it will doom to fail if you and your team fail to identify or address an actual market pain point.

Improper Calculation Work

Next, we the App Developers reputed have observed that many of the startup companies and individual engineers/technologists/developers fail to do the calculation job properly. To understand this point, you should have a look on the inflation-adjusted price of an iPad or iPod device. You will definitely find that it is of relatively higher cost as compared to the costs of iPads and iPhones available today. Reason for this is that economic scale designed for iPod have gone down the cost associated with its parts/pieces.

Product Lacking User-friendliness

You have created a product and after that, your team founds that the product lacks user-friendliness factor i.e. its users are unable to enjoy or willing to use it. For instance, if we talk about Alibaba, Jack Ma operates any of the new technology-operable products firstly and in case he fails to do so or understands it in a right way because of his non-technical background, it is assumed that most of the people with non-technological background will not be able to understand or use it properly. In this case, it is essential for you to test the newly launched product. As per the reports generated by our Canadian App Development Company, about 17% startup companies have failed because their products lacked user-friendliness. Hence, you should keep in mind that in case your target customers/users face difficulty to use the newly launched product, they never go to buy it.

Product Lacking Sound Product Management

Unlike the time when Apple Group launched its iPod drawings for the first time, today, it highly focuses on knowledge and skills of manufacturers. Even Apple has qualified and experienced product managers, while it has direct pipeline towards the top level. Reason for this is that sound product management plays a critical role in the success of any startup and the level of authority required by a company.

Overlooking Marketing and Sales Strategies

Another prime reason, for which a large number of startups suffer loss, is that they often overlook marketing and sales strategies. Moreover, a few of them although spend big amount of money but do not come up with proper marketing strategy to implement in the market. Hence, marketers should essentially consider various important factors associated with effective marketing, which include understanding of the entire market and the way, in which product would cater to the entire market. In addition, it is essential to know the target audience. If you still have queries about significance of sales and marketing activities related to your newly launched app, we would share a good example by referring startup groups of Canada.

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A majority of Canadian startup groups belongs to B2B startup groups, while B2B community does not show any type of impulse buying. In this situation, if you have strategic product, it is essential to highlight about it among functional groups consisting of your target customers into the proper alignment. Yes, you should make sure about an inbound marketing program. This step lets you to create a good reputation and achieve lucrative deals. Along with this, you should keep in mind that products, promotion and customers are the prime things to focus on as a startup company. The moment you deviate your focus from any of these factors, things will start to change.

Therefore, will full awareness on the mentioned reasons related to pitfall of startup companies, you will definitely adopt sound strategies to avoid repeating any of the aforementioned situations and become a successful startup group or a successful entrepreneur.

Canada’s AI Boom: Growth, Talent, and Future Potential

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Introduction to Artificial Intelligence

Artificial intelligence categorizes a special area of computer science. It emphasizes to create intelligent machines capable to react and work like human beings. AI combined with computer systems are able to perform various activities, which include learning, speech recognition, planning and solving problems.

Objectives of Artificial Intelligence

Experts of the industry have come up with Artificial Intelligence to fulfill a prime objective to resolve various core problems related to programming of computer systems to fulfill specific traits. These include-

  • Reasoning
  • Problem solving
  • Knowledge
  • Planning
  • Learning
  • Perception and
  • Ability to move and manipulate objects

Artificial Intelligence Originated in Canada

In the recent few years, a large number of foundational research works in the sector of Artificial Intelligence have originated in different areas by top technological groups in Canada. In January 2018, learning software provided by Alibaba and Microsoft Group had shown excellent performance than humans in RC i.e. reading and comprehension tests. This step has further opened scope to the launch of Artificial Intelligence based medical inquiries, customer services and several other innovative applications.

Canadian Companies Achieved third Biggest AI Talent Pool

Furthermore, if you look at the report given by Element AI consultancy group, you will find that Canadian companies pioneered research work in neural networks to secure the worldwide third biggest Artificial Intelligence talent pool. Based on this, we can say that research work and investments in the field of AI has exploded worldwide in a drastic manner during the last few years.

AI Development Pace at Global Level

According to experienced Canadian app developers and other technological experts, AI development is moving ahead at a fast pace and it is consistently showing rapid growth and huge potential. If you estimate the value of 2017, you will find $US2.4billion which is almost equal to double of the value, which was there during 2016.

How Canada should Advance its Artificial Intelligence Technologies

Based on such a high value $US2.4billion, as mentioned here, Mobile App Developers Toronto and other big cities of Canada have to think and take essential steps to advance their already existing Artificial Intelligence based businesses and technologies to retain their strong position in the competitive yet global market. However, as Canada is a small country and has open economy with economic and social stability both, it may easily setup its strong AI research to secure top position for developing the best AI practices to advance in both social and economic interests.

Ways to Advance AI Development by Canada/Canadian Companies

Web designers, web developers, app designers and app developers, along with other technological experts in different regions of Canada should essentially follow the mentioned important ways to advance in their AI Development.

  • Support from Leading Canadian Institutions to App Developers

Gone those days when people perceive Canada as a country for producing manufactured goods and commodities. Instead, today, Canada has gained its recognition to develop and attract various innovative AI solutions, quantum computation technologies and innovative blockchain methods.

Even the country is ready to become the topmost hub for a large number of scientific talents very soon. Thanks to its leading institutions named Creative Destruction Lab and Vector Institute, whose experts are consistently supporting App Developers Toronto and other technological experts to come up with latest concepts/methods in AI.

Read also : How to align IT Assessments with Business Needs

Furthermore, both corporate organizations and startup groups in Canada consistently always encourage supply of a large number of talented graduates and flow of many innovative ideas. This is the prime reason, for which organizations often collaborate with top Toronto-based and other Universities in Canada to enable technology-focused engineers and researchers to perform their functions as a single and strong unit.

On the other side, collaborations of educational institutes with business/corporate organizations make sure that best technological experts will continue undertaking research driven tasks with huge curiosity and a strong desire to fix many problems of the real world.

  • Achieve Sales and Grab Growth Opportunities from Global Market

On the other side, a large number of Canadian-based startup companies and already established companies in developing markets are taking steps to grab global opportunities in Europe and in the United States. Furthermore, many Canadian AI companies have already started gaining from huge sales from competitive AI and business markets.

  • Advancement in Competitive AI Policies

Canada is consistently advancing its competitive local and international Artificial Intelligence policies with the aim to leverage its position as one of the reputed promoter of stability, openness and rules. Hence, with its good position at the global level, app developers get pool of opportunities to advance in the existing AI policies directed towards improving living standards, promotion of inclusivity, advocating collecting transparent data and various unbiased algorithms.

  • Canadian Government and People should Address Fears Collectivity

A majority of studies have revealed that innovative technologies, including Artificial Intelligence will result in loss of employment, even though there is no evidence, analysis or report justifies the statement and about it’s widespread. However, the thing that is clear in front of us is that phenomenal pace associated with change is disruptive and benefits associated with innovative technologies will never go to share broadly.

Hence, instead of protecting/preventing Canadian people from adopting technological variations, Canadian government, educators, business-people and Canadian mobile app developers should actively involved to prepare citizens to gain knowledge about leveraging potential AI and its technological benefits.

  • Vast and Diversified Data in Abundance

According to App Developers, Canada not only has a big pool of talent, but also it has vast and diversified data. For instance, Canadian publicly funded services’ systems, like energy, healthcare and transit have created many big data sets. Based on diversity associated with these data sets, they may act as goldmine for a large number of AI developers across the country.

If you look at the scenario associated with voice-recognition early, you will find that voice-recognition software struggled in recognizing voice of a female, as engineers only trained to use only male voice. On the other side, face-recognition software fails to deliver its optimum performance on various non-white faces. In both cases, the only solution is to create data sets, which act as representatives of diversified populations.

Positively, Canada, as a country setup on immigration, it has diversified data to resolve this issue. Even a Toronto-based company has launched an AI-based system aimed to bring improvement in the screening of various job applicants with the help of AI, which overlooks characteristics related to gender, race and disability status in a deliberate way.

Other than this, another Toronto-based entrepreneur group has combined diversified data sets and essential predictive tools to help large business/consumer enterprises to improve the way, in which they should engage with their customers. The main objective of experts is to reduce bias and to come up with predictive decisions.

  • Openness to Technologies, Entrepreneurs and Investments

Canada always remains open to investments, technologies, entrepreneurs/startup companies and other common people irrespective of its geographical boundaries. Moreover, the country entices talented experts, foreign investment and companies across a huge range of various AI verticals.

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Conclusion

Therefore, based on each of the aforementioned facts about Canada’s initiative and already taken measures towards Artificial Intelligence, it has unique opportunities to leverage the Artificial Intelligence moment globally and thereby, to give good shape to the future of Artificial Intelligence.

Why iOS is the Best Choice for Startup App Development

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The first question that strikes in your mind is that what you should choose i.e. iPhone/iOS or Android platform. In addition, you will find a common debate goes on among software development communities on iOS and Android. Thus, in order to throw a light, we will discuss some key facts and highlight statistics in detail.

Statistical Highlights on Apple/iPhone and Android

While talking about Android we should say that it is a vast platform and Android has more than billions of activated phones and other gadgets with 1.5millions of devices activated on a daily basis. On the other side, in case of Apple/iPhone, we have found that a large number of app development companies have given priority to Apple/iPhone users while launching any apps. Especially, Instagram is a popular social media application first appeared on Apple iOS store first and almost 18months later on Android. In addition, Nike and other popular brands are until now does not have any Smartphone app operating on Android platform.

In simple words, statistics related to apps development have revealed that a large number of app development groups have designed applications catering to iPhone users before they cater to users of Samsung or any other Android operated phones. Along with this, to guide you in right selection, we, the experts of iPhone App Development Company have discussed a few strong factors, which will justify iPhone as a better platform for any startup of the app development sector.

  1. Scope to Develop Efficient Apps

Iphone devices are of unique and complement one another. This is because; iOS, the operating system of Apple acts as a close source and any other user may not alter it. In addition, Apple has its complete control on the core software and because of this, app developers using iOS platform gets opportunity to bring improvement in the existing functionalities, boosts the storage space and improves the speed of processor. Because of this, app development startup groups, including iPhone App Development Company Toronto may build apps efficiently and may focus on developing top quality apps without bothering about compatibility with any other device.

  1. Avoids or Reduces Fragmentation Issues

Apple operated devices including iPhones have complete control of software and hardware systems from Apple. Whenever the company launches any new device, it synchronizes it with the launch of its other iOS versions. In this way, you will find relatively less fragmentation issues in case of iPhone app development than Android app has. On the other side, as Android is an open platform, it provides limited control on the hardware and operating system versions of its devices. Fragmentation problems result in increase in the overall cost involved in developing any new app and thereby, reduction in the revenue margin. Hence, with the aim to avoid or reduce fragmentation issues, startups should go with iphone app development.

  1. Increases the Chance to Get Active Users and High Revenue

Apple Group has witnessed huge demands of iphones and other iOS operated devices in most of the developed countries and affluent areas worldwide. On the other side, if we talk about users of Samsung or other Android operated devices; we have found that they have relatively less buying power even though number count is high.

Considering this fact, we the experts of iPhone App Development Company Canada always prefer and recommend novices of the industry to choose iPhone for developing innovative apps (utility or gaming apps) to earn higher revenue from your spend money and efforts. Another interesting fact we have noticed from the app market is that a large number of iphone users often willingly spend on utility and other innovative apps to fulfill their varying requirements. Indeed, the factor lets startup app developers to get relatively large numbers of active users in case of choosing iphone devices.

  1. Generate Higher Revenue Streams as Per High Monetization Strategy

Whether an individual new app developer or a startup company opts to develop gaming apps, business apps, utility apps, music apps, shopping apps or any other, the ultimate aim is to earn money from the lucrative application development industry. In simple words, earning money is the most significant factor for every app development group or individual developer. In this case, if we compare iPhones and Android phones, our iPhone App Development Company Canada team found that iPhone devices powered by Apple come with relatively higher monetization strategy than android devices.

Reason behind this is very simple i.e. Android gives an open platform and hence, its majority of applications are with free download and with advertisements to earn revenue. In contrast, Apple provides a closed platform and higher support to large number of paid apps. Majority of applications available in iOS store are payable apps, while free ones come with the features of in-app purchase directed towards giving higher revenue. Indeed, high streams of revenue available from Apple platform acts as an encouraging factor for startups of the industry.

Read Also : Android OS Vs. Apple iOS – Which one Is Better?

  1. Involves Less Understanding

An interesting fact about Apple designs, which our professionals at iPhone App Development Company Toronto have noticed that learning the operation of Apple devices is relatively easy because of its simple and intuitive design. Indeed, when an individual app developer requires less time in understanding the operation of iphone or any other device, he/she dedicates more time in software programming and other related jobs to design and launch the new app in the market.

  1. Latest Apple Software is Easy Downloadable

Whenever Apple releases any new software/updated software, an iphone user may get it easily via a simple and easy download.

  1. Comes with Consistent Design and Operating Principles

Apple Group has maintained a consistency in the design and operating principle for iphone devices and other iOS operated systems. In contrast, Android phones have so many differences, because of which you may not found any real togetherness among devices operating on Android platform; instead, each of them comes with different quality.

  1. Offers Better User Experience

iOS operated devices give exclusive experience to its users based on its consistently increasing technological innovations. In fact, the outstanding user experience has not only enticed users, but also a large number of app developers prefer for unique ecosystem. The company has placed user experience at the high priority, whether it is operating system, hardware design, marketplace services or anything else.

  1. Ability to Protect Users’ Sensitive Information

Today, a large number of apps, especially payment and eCommerce apps contain sensitive user details, because of which they require protection from hacking and related harmful activities. iPhones powered by Apple iOS comes with strict approval process, because of which it prevents access of any malicious app to the app store and thereby, avoids tampering of users’ sensitive information. According to the analysis done by our professionals at iPhone App Development Company Newyork, Apple has increased its depth/extent of encryption than Android phones.

  1. Provides a Secured Marketplace

Besides security to stored sensitive information of users, Apple has an organized ecosystem, as it is a proprietary type of platform. Iphones thus provide secured marketplace with every possible quality control methods, rules and regulations. The mentioned strict practices provide a stable and a conducive environment for a large number of app developers. Even app developers get a proper guideline, which they have to follow for programming, designing and marketing activities.

  1. Does not contain any Bloatware

After you get an iPhone and turn it on, you get only limited number of apps. Thus, depending on your requirements only, you may opt to install any other app from iOS store. However, the situation is somewhat different in case of an Android phone. This is because; Android phones give a large number of irrelevant apps cluttering the home screen. Hence, it becomes the job of a user to delete the unused ones.

  1. iOS/iPhones come with Higher Release Cycles

Even though Android is an open sourced platform, it remains locked down because of OEMs and its carriers. Because of this, iOS always leads ahead of Android based on the latest/updated software version and adoption rate. If we talk about the recent update of November 2017, we have found about 95 percent of iPhone users as using updated iOS 11 or iOS 10 versions. On the other side, only 20% of total Android users are using Android Nougat or Android Oreo.

Based on this fact, a startup app development group using iOS may easily focus on providing support to latest versions of the operating system and get higher assurance that their developed app will get a wide reach. In this way, as an app developer, you have to focus building apps on new APIs without bothering about its support on old device. In this way, choosing iOS for app development reduces development cycles and testing times and/or phases.

  1. Assurance about Efficient Operation

Experts associated with our iPhone App Development Company have found that iphone applications have relatively higher productivity and effectiveness based on the specific nature of its app development. Because of this, creating an iphone app indicates its efficient operations on iPads and iPhones both. However, the case is different in case of Android apps. This is because; you will find more than 10,000 gadgets and phone devices operable on Android today and almost each of them comes with extensive hardware variant and software details. Because of this, app developers have to bear a huge maintenance cost in case they go with android apps development.

  1. Opportunity to Get Loyal Audience

Lastly, Apple or iPhone users have gained their names for loyalty towards the brand, as they unlikely switch to any other platform. Loyalty level is a prime factor for app startups, as it helps in success and in generating revenue.

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Conclusion

Novice app developers and startup groups have to experience intense competition to achieve success in the market. Because of this, it has become essential for startups to select the platform effectively since the beginning stages. Even though, both iPhone and Android come with positive and negative features, we should say that iPhone powered by iOS is the preferable platform, as it offers productive services to users.

Apple iOS encourages app developers by providing scope to earn big amount of money. Studies have revealed that Apple developers have obtained approximately 85% higher income as compared to Android developers. Along with this, on comparing the apps quality, we have found that iPhone apps have better quality apps as compared to those of Android even though, apps on Android are available in large numbers. Indeed, app startups get encouragement to launch their apps on iPhone and iPad devices first based on the top quality benchmark. Therefore, by considering each of the facts, we should say that iPhone app development is the perfect option for all startup app development companies and novice app developers.

How to Develop an App Like Instagram: Cost, Features & Strategy

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Photography being buzz in today’s era, people love the concept of sharing beautiful visual content and because of that reason, Instagram is the most loveable app today. Instagram has around 800 million people followers who shares 80 million images and video files every day. Most of the top brands are using Instagram to enhance the visibility of their brand.  And when you see this goliath digit, you may be craving for the beautiful app like Instagram and wish to make people use your social networking app for photo sharing in everybody’s lives.

Cost to consider

Before finding the developer or the company for the Instagram like app, you need to consider the cost of developing an app.  The estimated time for it includes:

Timeline

  • Android app development
  • Android design development
  • iOS app development
  • iOS design development
  • Backend development

Features

  • Photo-editing –  upto 200 hours
  • Photo library – upto 140 hours
  • Search function – upto 80 hours
  • Geo-location – upto 20-50 hours
  • Sharing – upto 30 hours
  • Integrating social features – upto 70 –50 hours

Time taken for development

  • iOS – 600- 800 hours
  • Android – 600-800 hours
  • Design – 200-300 hours
  • Backend development – 700-1400 hours

Total cost of developing Instagram like app

  • From $ 120,000 at $40/hour to $650,000

Read also : Step-by-Step Guide To Building Your First Mobile App

The hourly rate will be different, depending on the service provider, platform and type of contract you choose.

So, what does it take to create an Instagram clone from scratch?

Although there is an app like Instagram which is king of the reins, it doesn’t mean there will be no place for your new photo sharing app. If you develop in a right way, you too can get develop engaging app with millions of active user on your app. First, you need to focus on the flow about how users interact on Instagram account.

  • Authorization (Enables to create new profile or sign into an already existing account)
  • Profile editing
  • Upload the pictures
  • Follow, like , comments
  • Photo customization
  • Notifications and push-notifications
  • Search
  • Location enabled
  • Social sharing features

However, this are some of the basic features of photo sharing app which is must have to develop the same. Another thing, you must focus on the design of the app. Instagram has a very simple features but smart and stylish one which is easy to deal with. To build the best app, you just need to user-friendly and nice looking design.

Create your unique spin

If you wish to develop an app like Instagram, you do have to think of some out of box idea which is not available in Instagram. You need to brainstorm of what unique things you can bring to the table. Think of the core idea of what you are planning to focus; it can be photo sharing platform or creating gifs images or editing features etc.  Once you are set with the unique idea, you are ready to create an app.

The Key efficiency indicator

When clone of any app is created, it is necessary to offer unique features than original app. Creating copy Instagram will not lead you to the active users. Check out some important indicators that you need to focus on, if you want to check the status or progress,

  • The number of active users
  • The user’s participation
  • The app’s ability to retain users.
  1. a) Active Users

The first thing is to focus on the number of active users app has. It is easy to grow audience by using with the help of social media marketing. For SMM, it is good to start your campaign at least the half year before the product is launched. It is advisable to develop Facebook pages for business to reach out your target audiences and you can reward your users when they invite their friends to use the app. Additionally, you can also enhance your product status and popularity by also inviting some celebrities of influencers.  You can attract them with the help of PR companies or can post content that can be interesting for such people.

  1. B) User engagement

The number of users just not determines the success of your app. You also need to look upon the factors like average time people spent on app, number of daily logins every day, number of media exchanged and much more. To increase the mentioned factors, you need to integrate social functions like comments, likes, followers which can help to integrate the uniqueness of the channel. Moreover, using high editing tools can attract the potential photographers. Considering all this indicators help to increase user engagement level.

  1. c) User Retention

If you wish to keep your users coming back, you need to send push notifications to remind them about your app. Check your target audience and notify them at a right time when they are likely to open your app. Use marketing tactics and launch different promotional events so that users get involved in your app and make a profit on these events. All these factors are very important, because they show how satisfying your app is for target audience and how much profit you can make with that.

Monetization Strategy

Another factor to consider is how to earn by developing app. There are multiple ways to monetize your app:

  • Native ads and sponsored ad marketing
  • In-app purchases
  • Sell stock photos
  • Special offers for active users

Conclusion

You may have got clear picture to develop an app like Instagram for your business. However, it is always better to develop an app by hiring a professional developer or mobile app development company in Toronto to save much of your time and money.

iQlance being one of the best mobile app development company in Toronto aims to provide sustainable solution that can stand tall amongst crowd. So, if you wish to develop the photo sharing app for your next project, connect with us today.

Importance of Mobile App Development for Your Business

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Today I’d like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company.

There is no doubt that, for any business to succeed in this competitive era, adapting the changes and evolving with the growing trends is highly important. But, most of the businesses fail to recognize this importance and are unable to sustain themselves in this digital fascination of today’s era. So, what can help businesses from falling because of innovation?

The only thing that can help businesses to hit the right mark is MOBILE APPS…

A conventional way of marketing like hanging billboards, handling leaflets, printing advertisements in newspapers etc. are some of the 80’s-90’s solution that doesn’t hold any importance today. This solution in today’s era can never help to establish a connection with customers and hence, cannot succeed in the 21st century.

Read Also : How to align IT Assessments with Business Needs

So, in such scenario, mobile apps becomes a top priority for any business to streamline workflow and reach out customers successfully. Mobile apps serve as a platform to reach out your voice to the global target audience and help you to climb your business goals.

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Example to follow:

Domino’s Pizza sales hiked up by 19% after developing a mobile app. The company grew its online ordering business through its mobile app and boosted sales by 20% in the UK exclusively to 214.5 pounds million in sales across the group, 200 million pounds of which were in the UK.

But, how mobile app can be boon for the business???

Let’s zero it down some of the reasons…

  • Increases brand loyalty: If the business wishes to retain their customers and gain new customers, it needs to have a compelling brand identity in the eyes of a target audience.  Engaging mobile apps help the brand to increase customer engagement and help to stand tall amongst competitors.  Rewards and loyalty programs are the proven tools to build the brand loyalty.

For instance: Starbuck’s in-app based loyalty program helps to provide loyalty award stars as in-app points. If the customer is registered at Starbucks; have La Boulange / Teavana card and earns the desired points, they can get chance to grab a free drink. This Starbucks mobile loyalty app is highly admired by the customer as it has increased the brand loyalty by offering customer-centric campaigns and personalization service.

  • Builds brand recognition:

One of the most important things to increase your brand recognition is to increase communication and awareness about the brand. The more audience trusts you, more likely they will commit to your brand. Hence, developing a mobile app can be a platform to establish connections with the users. If you develop a mobile app which is user-friendly and have intuitive features then customers can surely involve and engage with your app. And when the customer thinks about product service, your brand will be the first one to recall.

  • Connects with on the move customers: People are always on the move… going to the school… going to the work… going to the gym… going to the restaurant… driving etc. When they are indulge in any physical activity, they do not have access to the laptops/desktops etc. but they do have access to the mobile apps. Hence, mobile apps provide you an opportunity to showcase your brand across the globe. One of the recent research says that, adult people spend about 3 and half hours a day across phone and various apps. This means, if you develop a mobile app, you can get an opportunity to connect with the customers wherever they are on the move.
  • Helps to provide personalization: You can create an emotional bond with your customers via mobile app… By knowing customer’s likes, dislikes, their shopping preferences etc. you can send personalized offers and show that how much you care for them. With the mobile app, it is easy to integrate behavioral data and profile data to provide personalization service to your customers and discounts. With the bespoke solution, you are more likely to meet the requirements and needs of the audience and convert them to the frequent users.
  • Results into more profits: When customers are satisfied with your brand, it naturally results into increased sales. Moreover, it said that buying experience is influenced by how customers are being treated. The more you please your customer, they’re more inclined to your app and make a purchase. The increase in mobile app surely provides a good return in long future. If you develop a mobile app and responsive website both, you will see a significant increase in sales and of course enhancing customer engagement.
  • Act as a marketing tool: Customers can access their business by sitting in any corner of the world at any time. Regular use of app strengthens your brand when the customer needs to purchase anything. Moreover, it can be easily integrated with Facebook, Twitter and other social media, which means in a single tap your customers can share your brand and their experience on social media. With the mobile app, you can offer push notification to your customers and prospects at the right time and the right place.

The Bottom Line

Mobile app development surely provides platform to enhance brand visibility and increase customer engagement. With the high-end advanced features, user friendly app interface and the optimized app performance, your app will surely climb the ladder.

iQlance being one of the leader in mobile app development company in Toronto, provides solution that can help to leverage your business by considering the requirements and need of your business. iQlance has the best mobile app developers in Toronto who can provide cutting-edge solution that can help you to convert casual buyers into frequent customers.

How to Build a Successful Minimum Viable Product (MVP)

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Just Imagine…

You developed an app using minimum viable product integrated all the features necessary to solve the user’s need. You knew that your app will be a great problem solver. Everything started and ended great but there came a point where users didn’t install your app. All time and money that you invested in developing an app got wasted. You have no idea what went wrong, where did your app lack etc. In such scenario, it becomes difficult to gain user’s attention and ultimately your app fails to reach the mark.

This happens with most of the startups; actually, the chances of succeeding in the startup game are less unless the product is built in a right way.

  • Bloomberg reports that 80% of startups will fail within their first 18 months.
  • An infographic featured in Mashable states that 90% of tech startups fail.
  • The Guardian states that around 50% of small businesses fail within the first couple of years.

Although, hitting the mark as a startup is difficult, there are number of things that can be done to avoid failure especially at an initial stage.

One of the solutions for this is by creating a minimum viable product which is the most efficient and time-savvy way of developing, getting feedback from the user and validating your idea. Before investing in a software solution, you can consider MVP to anticipate the success of the product in the market by reaching out target audience.

But, what is MVP all about?

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A minimum viable product is development technique where the product is developed with the necessary features that satisfy the user’s need and this is very much useful for the startups. Full and final set of features are designed and developed only after considering the feedback of the product from the user. The sole purpose of MVP is to launch the product quickly based on the idea with the least budget. With the help of MVP, one can have the clear insight of target audience and can save much of the time.

Developing MVP means balancing between what your brand is offering to the users and what users actually need. MVP is developed to minimize errors and collecting the quality feedback by targeting a specific group or some type of users.

Check out the steps needed to develop successful MVP…

Market Research

Before thinking about MVP, you must check the potential of your idea. Your idea may be great but it may not just fit to the market needs. So, before starting make sure that people will be interested in your product. For knowing this, you can search for the competitors or similar products or talk to another user. Your idea may be already implemented and you may have no idea about that. Survey always works; it leads to more information and results into high chances of success.

Define your idea

You have an idea about your new app; but what value does it offer to your users? How can it benefit them? What USP you are offering? What would boost them to buy your product? These are some of the important points to keep in mind to represent your idea. You should have clear and concise idea about the estimations of your product. Outline your idea and introduce its value to the people and based on that develop MVP.

List all the features that make your app unique

Make your dreamed feature list that you always wanted in your app. List down everything that you wish to include in your product. Once you are done with developing the features, cross-check the features that you feel are not really very important.  When you have the list of features for each phase, you then prioritize them. To prioritize each feature, ask yourself why my user would need these features? Would it be beneficial to them? When you have organized all the features, you can define the scope of phase 1, and start building MVC prototype.

Describe what is unique in your app

Why users would download your app.

  • If your app is implementing new algorithms by adding advanced technologies like AI, VR, AR or image processing algorithms which can enhance task performance; better than what the current app market is offering
  • It may happen that, you are bound to implement some common features; if this happens, it is important to adapt the whole experience for that specific market with some tweaks in the exiting features.

At the end of the day, your app will be unique, if it is focusing on efforts and time from the beginning.

Proceed towards building MVP

Steps to building an MVP

Once you have determined the key features and have an understanding of market needs, you can start developing MVP.  You must develop MVP with the sole goal of validating your hypothesis and should have basic features to get the feedback from the users and that should satisfy the need of users. Moreover, ask yourself these questions…

  • Does this feature support MVP hypothesis and meeting the sole goal to satisfy the users
  • Is this feature solving the problem of the user?
  • Is this must have feature for the customer?
  • How much time will it take to develop this feature?

Always focus on the needs of the customers and take their feedback if they are satisfied or not.

Test, learn and repeat

After defining MVP, and after development let your product get tested from quality assurance team to improve the quality of the product and conduct the testing stages to know if there are any bugs to be solved.  Launch your MVP and check out the user’s feedback; if they are really satisfied with the product or not. Ask them if they wish to have more features. If you wish to add more features, repeat the process and work towards the enhancement of your product. Do not make your product complex and do not forget to ask your users what more things they are looking for.

Measure success after building MVP

There are several ways to get real picture about your product. Some of the effective and proven ways are listed below.

mvp-and-product
  • Word of mouth

Check your product success by talking with the potential customers. Pre-assume it that customers are facing the problem and be ready to hear the problems and ask them what they think.

  • Engagement

See how customers are engaging with your product. Based on the feedback your goal must be to   improve user engagement. It will help you to measure the present scenario of the product as well as future aspects.

  • Sign-up

Ask your users to sign-up with your product as it is the good way to increase the interest of the users. It helps to convert into revenue. Based on the result, you can measure the interest of the user in your product.

  • Check out the downloads of your app

The number of downloads and launch rate shows that your users are really interested in your app. The lighter the app, the more downloads it get.

  • See how many users are actively using your product

Checking downloads is one of the primary thing, you also need to check user behavior and ratings from your active users for the success of MVP.

  • Client acquisition cost (CAC)

CAC means money spent on the customer acquisition channel/ number of customers acquired through the channel. You should have proper insight on the cost to get a paying customer. With this you will know, whether your marketing efforts are effective or there are any changes to be made.

  • Check the users who are paying for your product

Know the products that are bringing revenue also keep check on average revenue per user. Make a report on how much income users are helping to generate in a day.

  • Client Lifetime value

CLV = (Profit generated from user * App usage duration) – Acquisition cost. It checks how much time user spends before uninstalling the app.

  • Churn

Churn = Number of users not using the app per week/ month/ Number of users at the beginning of the week or month. It demonstrates the level or percentage of people who have uninstalled or stopped using your app.

Wrapping it up

The purpose of MVP is to know thick and thins about your product and developing it with low investment. When your product is ready to go live, you will conclude something valuable from your product –whether it needs to be discarded or it can be continued.

It is always better to have a service provider who can help in developing a minimum viable product that can give you an edge to the business. iQlance, one of the leading web and mobile app development company in Vancouver have experts who can help you to convert your idea into the product. iQlance possesses the best mobile app developers from Canada who are well-versed with the technology and can help you to build  a sustainable customized product that can help you to stay ahead of the curve.

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