SEO For Android Apps: Tips And Strategies to Optimize Your App For Better Discoverability

Mobile apps have become an indispensable part of our daily lives, providing convenience and entertainment while on the move. However, with over 5 million apps available in app stores, app developers may find it difficult to stand out and get their apps noticed by users. Mobile app SEO and app store optimization (ASO) come into play here. In this blog post, we will define mobile app SEO and ASO and discuss how to optimize them for increased app visibility, downloads, and revenue. We will also demonstrate how iQlance Solutions can assist businesses in achieving their mobile app SEO Toronto and ASO objectives.

What is Mobile SEO?

The term “mobile SEO” refers to the practice of improving a mobile site or app’s visibility in search results. Over half of all website visits now originate from mobile devices, so your mobile content must be tailored to their needs. Because search engines’ algorithms for mobile search results are distinct from those used for desktop, mobile SEO is a distinct discipline. To rank well on mobile devices, your site must adhere to a few key principles: quick loading times, mobile-friendly content, and a layout optimized for mobile devices.

iQlance Solutions places a premium on mobile app development projects that include search engine optimization. With responsive design, we make sure that the layout and content of all mobile apps automatically adapt to the size of the user’s device screen. In addition, we check to see that the text is concise, interesting, and easy to scan on mobile devices. Finally, we reduce code size, compress images, and make use of caching to speed up load times.

What is App Store Optimization?

App store optimization (ASO) is the process of optimizing mobile apps for app stores to increase visibility, downloads, and revenue. ASO entails optimizing app metadata such as app titles, descriptions, keywords, and visual elements such as app icons, screenshots, and videos. ASO also entails analyzing user behavior and feedback to continuously improve app performance and user experience.

At iQlance Digital Marketing Agency Calgary, we use a data-driven approach to ASO to ensure that our clients’ apps are optimized for their target audience. We conduct extensive keyword research to identify relevant and high-traffic keywords for app metadata optimization. We also optimize visual elements like app icons and screenshots to highlight the app’s unique features and benefits. Finally, we analyze user behavior and feedback to identify areas for improvement and optimize the app accordingly.

How to Do SEO for Mobile Apps?

To increase your app’s visibility in the Google Play Store, you should employ search engine optimization (SEO). To help you improve the search engine rankings of your Android app, consider the following:

  • Research Relevant Keywords

The first step in optimizing your Android app for SEO is to research relevant keywords. Just like with website SEO, identifying the right keywords is critical for ranking your app higher in search results.

To start your keyword research, consider the following questions:

  • What is your app’s primary purpose or functionality?
  • What are the most common search terms or phrases that people use to find apps like yours?
  • What keywords do your competitors use to rank their apps higher?

To find the best keywords for your app, use keyword research tools like Google Keyword Planner, Ubersuggest, or SEMrush. These tools can assist you in identifying keyword volumes, competition levels, and related keywords that you may have overlooked.

Once you’ve identified the right keywords, use them strategically throughout your app’s metadata, including the app title, description, and tags. However, don’t overuse the keywords, as they may be perceived as spammy and harm your app’s ranking.

  • Optimize Your App Title and Description

Your app’s title and description are crucial for attracting users and making your app stand out in search results. To optimize these elements for SEO, consider the following tips:

  • Keep your app title short, sweet, and descriptive.
  • Use your primary keywords in your app title and description, but don’t overstuff them.
  • Use attention-grabbing language to highlight your app’s features and benefits.
  • Make sure your app description is easy to read and understand.

When users browse the Google Play Store, the title and description of your app are often the first things they see. Make sure it accurately describes the purpose and functionality of your app, while also creating a compelling and attention-grabbing message to entice potential users.

  • Use High-Quality Visuals

High-quality visuals are critical for capturing users’ attention and making your app more appealing. Use clear, appealing screenshots and videos to highlight the features and benefits of your app. You can also use a free online video maker tool to create short videos that showcase your app’s features and benefits.

Make sure your visuals are relevant to the purpose and functionality of your app and use them to demonstrate their value to users. High-quality visuals can help users better understand your app, leading to more downloads and higher user engagement.

  • Encourage Positive Reviews

Positive reviews can help your app’s visibility and ranking in search results. Encourage users to leave reviews by making the process simple and straightforward.

Here are some tips for encouraging positive reviews:

  • Prompt users to leave a review after they have used your app.
  • Make it easy for users to leave a review by providing a link or button within your app.
  • Respond to user reviews, both positive and negative, to show users that you care about their feedback.

Remember that user reviews are an important aspect of app discovery and can impact a user’s decision to download or use your app.

  • Use Relevant Categories and Tags

Using relevant categories and tags can help your app appear in related search results and increase its visibility. Choose categories and tags that accurately describe the purpose and functionality of your app and use them consistently throughout your metadata.

You can make your app more discoverable to users looking for apps like yours by using relevant categories and tags. This can increase the visibility of your app and encourage more downloads from interested users.

  • Build High-Quality Backlinks

Link building is an important component of SEO, and it is also required for optimizing your Android app for SEO. Building high-quality backlinks to your app can boost its visibility and ranking in search results.

To build high-quality backlinks to your app, consider the following tips:

  • Reach out to relevant websites, bloggers, and social media influencers and ask them to review or feature your app.
  • Participate in online forums and communities related to your app’s purpose and functionality and share information about your app.
  • Create content related to your app and share it on your social media channels and blog.

Remember that link building takes time and effort, but it can be a powerful tool for improving your app’s visibility and attracting more downloads.

  • Analyze Your App’s Performance

Finally, keep track of your app’s performance, including downloads, reviews, and rankings. Analyzing your app’s performance can help you identify areas for improvement and adjust your SEO strategy accordingly.

To analyze your app’s performance, consider the following metrics:

  • Downloads: How many downloads has your app received over a specific period?
  • Reviews: What are users saying about your app in the reviews section?
  • Rankings: Where does your app rank in relevant search results?

You can identify areas for improvement by monitoring these metrics, such as improving your app’s metadata, updating your visuals, or building more high-quality backlinks.

  • Utilize Social Media

Social media platforms are excellent for promoting your app and growing your brand’s presence. You can use social media to communicate with your target audience and increase app downloads.

First, determine which social media platforms are most relevant to your target audience. If your app is aimed at a younger demographic, you might want to consider using Instagram or Snapchat. If, on the other hand, your app is aimed at a more professional audience, you might want to consider LinkedIn.

Create a strategy to promote your app once you’ve identified the appropriate social media channels. Social media can be used to:

  • Share visuals and videos of your app in action
  • Share your app’s features and benefits
  • Share user reviews and testimonials
  • Share blog posts and other content related to your app
  • Host contests and giveaways to incentivize downloads

By utilizing social media, you can increase your app’s visibility, drive more downloads, and build a community around your brand.

  • Consider Localization

To increase your app’s discoverability in searches made by users in different countries, you may want to localize the app’s metadata. Metadata localization involves adapting your app’s title, description, and keywords for a specific audience and language.

If you localize your app’s metadata, it will show up higher in relevant search results and potentially attract more users who will download your app. To increase your app’s popularity in a given area, you might also want to include some elements unique to the local culture or region.

Mobile App SEO Tips

Here are some practical tips for optimizing mobile app SEO:

  1. Long-Tail Keywords: Use long-tail keywords that are more specific and relevant to the app’s content and features. Long-tail keywords frequently have less competition and higher conversion rates.
  2. Include Engaging Visuals: Include relevant and engaging visuals in app metadata, such as screenshots and videos, to highlight the app’s unique features and benefits. Use high-quality visuals that accurately represent the app’s content and value proposition.
  3. Utilize Social Media: Use social media to promote the app and drive traffic to the app store. Create social media accounts for the app and regularly post updates, news, and promotions.
  4. Encourage User Reviews: Encourage users to leave reviews and ratings on the app store. Positive reviews can boost app rankings and increase user trust and downloads.
  5. Allow In-App Sharing: Allow users to share the app with their friends and family by providing in-app sharing options. This can increase app exposure and downloads.
  6. Optimize Loading Times: Reduce loading times by minimizing code, compressing images, and leveraging caching. Fast loading times can improve user experience and retention.

iQlance Solutions has years of experience in mobile app development and SEO. We understand the significance of mobile app SEO and ASO in increasing app visibility, downloads, and revenue. We use a data-driven approach to optimize app metadata and visual elements for higher rankings and user engagement. We also analyze user feedback and behavior to continuously improve app performance and user experience. Every business need SEO experts for boost their Online Visibility.


To ensure the success of your Android app, you must optimize it for search engines. If you want more people to download your app and have it perform better overall, then you should implement the advice in this post.

Keyword research, metadata optimization, high-quality images, encouraging positive reviews, appropriate categories and tags, quality backlink building, app performance analysis, social media use, localization, and optimization should all be top priorities.

In You need an awesome app and good search engine optimization (SEO) to stand out in a crowded app store.

To help our clients’ apps stand out and get in front of the right people, we at iQlance Solutions incorporate mobile app ASO and SEO Halifax into every single one of our app development projects. Get in touch with us right away if you’re interested in our mobile app design, development, and optimization offerings.

Top 10 Amazing SEO Companies that will Increase your Sales in 2024

SEO Company Halifax

Are you looking to give your business some organic leads through the internet? If yes, then SEO is surely something that you should try for your business website. With good Search Engine Optimization or SEO, your website gets better ranked on the SERP or Search Engine Result Page. Moreover, if you are getting services from your local SEO provider, then the results can be even better. Businesses established in Canada can surely go for top SEO companies in Halifax and get the best results for their businesses.

Aren’t you aware of which company will serve you the best? Well, worry not! We are surely here to help you out on the same. We have created a curated list of the ten best SEO Companies in Canada that will provide you with the best SEO services in the Market. Do check the list below to know more.

Top Seo Companies in Canada

  1. iQlance 
  2. BlueHat Marketing 
  3. Social Media 55 
  4. Let’s Get Optimized 
  5. RevenueWings – Online Marketing Solutions Inc.
  6. Aptitude Digital
  7. SocialGoose
  8. SEO Bros.
  9. True Market
  10. Gustin Quon

1) iQlance – Award Winning SEO Company in Halifax

If you are looking to get some of the best SEO services in Canada, then iQlance is the best digital marketing company you should contact. There are several reasons why iQlance has been one of the top choices for customers across the globe. The company uses some of the most advanced tools to provide your business with an upper hand over your competitors. Moreover, the company is also using analytical tools to ensure that the efforts are quantified and that you get to see the results in a better way.

The best part about their services is that they are transparent and open about them. They are there to assist you in your development. Their idea is to grow mutually. Check some of the testimonials that the clients have given for iQlance here.

Why Choose iQlance as your SEO service provider?

iQlance solutions Provides High- quality Digital marketing and Seo Services in Halifax, Canada. If you want to boost your sales, your online reputation or anything that will give your business a chance to generate revenue, iQlance is there to help you out.

iQlance have an excellent team of certified and Experienced SEO Experts, Digital marketers and dedicated developers. You will definitely get a solution for your every business requirement. The company has 96% client retention and is ISO certified. They are also a certified member of NASSCOM and have completed projects in over 21 countries across the globe.

Some of the clients that the company has catered to include,

  • Stringflix
  • Market Dojo 
  • Ciderr
  • Danestreet
  • Afghan Smart
  • Core App
  • VRV
  • Trackupro

There are many other renowned clients that the company has catered lately.

2) BlueHat Marketing – Best Seo Company toronto

If you are looking for a well-established SEO company, then BlueHat Marketing is surely one of the best companies you can go for. BlueHat Marketing is a well-known brand among website search engine optimization, web design companies, digital marketing, and social media marketing. The Google-certified team seeks to deliver cutting-edge services to enhance leads, site traffic, brand growth, and eCommerce sales.

The firm has been toe to toe with the newest trends and technology since its start. As a result, we are constantly voted one of the finest SEO Company in Toronto, Canada. It has conquered the global realm in a very short time by catering to enterprises of diverse backgrounds and sizes.

This Top SEO agency’s notable customers include some of the most renowned brands, such as,

  • Priority Plumbing
  • Keller Williams Realty 
  • Tribecca Finance
  • Marlow’s Diamond & Design

There are many other clients for the company that are evidence of their good work and amazing skills.

3) Social Media 55

Social Media 55 is an online marketing and SEO firm that was established in 2014. It is regarded as one of the greatest SEO service providers in both the United States & Canada. The firm serves enterprises of all sizes. It also specializes in branding, management of social media and site design and development, in addition to SEO. It offers solutions to all eCommerce and service organizations, from constructing bespoke webpages or websites to designing some of the best lead-generating landing webpages. Influencer marketing is another outstanding service offered by Social Media 55.

It has worked on several worldwide initiatives over the years, including,  

  • Century 21, 
  • Org, 
  • CycleBar, 
  • Arby’s, 
  • Westmount Square
  • Creccal, 
  • Puffs, 

There are many other companies with which the firm has worked.

4) Let’s Get Optimized

If you are looking for a company that will give you a holistic optimization experience, then you must surely go for Let’s Get Optimized. 

Let’s Get Optimized has been providing full-service digital marketing, site design, and economical SEO since 2008. Trevor Steward, the company’s creator, is now a Google Small Business Advisor and Google Ambassador. LGO has helped countless small and medium-sized companies enhance their website exposure via organic and local SEO or search engine optimization services. LGO excels in content generation, on-page and off-page SEO services, keyword analysis and research, link building, and SEO audits.

Over the years, a small business SEO firm has offered several sectors quantifiable, inexpensive, and long-term digital marketing solutions. 

Some of the renowned clients of the company include, 

  • Honda, 
  • Ford, 
  • Toyota, 
  • Infiniti Motor Company 
  • Kia, 
  • Lexus, 
  • Nissan, 
  • Chrysler, 

The company is well-versed in local as well as international clients, so they will be able to procure your requirements easily and scale your business. 

5) RevenueWings – Online Marketing Solutions Inc.

The main emphasis of RevenueWings – Online Marketing Solutions Inc. is on results-driven solutions based on tried-and-true SEO tactics. 

They assist your site in ascending to the top of organic search engines by using industry-leading SEO methods such as a strong backlinking strategy and interesting content to keep visitors coming back. In reality, search engine results are the most influential component in customer purchase choices. Most of these purchases are done from the first page of search results. The ranking of your brand is critical for generating leads and revenues. RevenueWings – Online Marketing Solutions Inc. boost your web visibility with an effective SEO approach. They assist you in reaching the top of search engine result pages (SERP). They will help you increase your lead production and the return on your marketing spending.

6) Aptitude Digital

Aptitude Digital provides SEO service providers, website design, maintenance, and digital marketing services. Their websites are intended for medium to small-sized enterprises. Aptitude Digital has been serving small and medium-sized businesses for over 15 years. Aptitude provides some of the best SEO services, which will give your business the traction it requires. Moreover, they also provide great website design services and assistance to businesses all around the globe. Search Engine Optimization, Web Maintenance, Website Design, and Website Design are examples of these business lines. Their organization’s basic principles serve as the foundation for all they do.

They aspire to establish a work atmosphere in which customers are successful, knowledgeable, and kind. These values are combined to form the Aptitude Compass. This is what they guarantee both their customers and themselves. Pay-Per-Click advertising might be the most successful marketing technique for small companies. If you don’t properly set up and optimize your campaigns, you’re undoubtedly wasting money. Their specialists can help you avoid expensive mistakes and achieve top performance with both Microsoft Advertising and Google Ads.

7) SocialGoose

Ishani Sen and Anushka, two young and bold entrepreneurs launched SocialGoose. They are both well-versed in social media and can manage any element of it. Their offices are in Halifax, Nova Scotia, Canada, serving local and international businesses. They can manage any customer from any location. They are also able to manage each client’s unique needs depending on their sector.

SocialGoose is also good at SMM or Social Media Management, and one evidence of their capability is that their social media posts are unique and creative, which helps to build the brand of different businesses. SMM and SEO are excellent approaches to expanding your social network and engaging with like-minded individuals. Everything from article curation to comments management and beyond. Thousands of prospective clients are exposed to your goods and services. SocialGoose wants to see your business on Google’s first page with its curated SEO services.

8) SEO Brothers

If you are looking to get a company that solely provides SEO services, then SEO Brothers are the company you should go for. SEO Brothers is a remote team of smart and compassionate SEO specialists servicing online and digital agency communities. SEO Brothers, founded in 2015 by Adam and Devon Bate, aspires towards development via great service.

The company solely specialize in SEO. There are no paid or social benefits. Simple SEO. Over a decade of expertise delivering client-centric organic search solutions. They are also focused and growth-centric. You will get access to a world-class SEO staff. There is no need to locate, employ, or manage SEO professionals. Most of their SEO solutions have 50% margins. With unrestricted business development assistance, you can win more business with their help.

They also provide you with immense support. Training and assistance for your account management staff. They provide you with monthly webinars, which are pre-recorded on different industry news, and updates are available. With Slack as the medium, they provide real-time access to your SEO team.

Exclusivity is another aspect of their business. They only work with one agency in each big city; if you want to be one of them, do contact them today. If you specialize in industry-based marketing, you may have industry exclusivity, so get in touch.

9) True Market

True Market, founded in 2015, is a Search Engine Optimization provider with website design, digital marketing, and brand development business. It has been trying to meet the marketing demands of companies both offline and online since its start. It has effectively changed marketing into an income-generating venture for its worldwide clientele by delivering top-tier SEO firm services. The team also includes graphic designers that specialize in competitive digital and print design. True Market has also received other major awards, including,

  • Dotcom Magazine Impact Company 2019
  • Most Outstanding Full-Service Marketing Agency 2020, 

Some of the renowned clients of True Market are, 

  • Costen Insurance
  • The Melanson Company Inc.
  • Acumen Capital Parameters
  • Strike Energy Services
  • MicroWatt Controls
  • Studio C Architecture

Do check them out if you want an award-winning SEO provider for your company.

10) Gustin Quon

Gustin Quon, formed in 2017, is one of Canada’s most popular SEO marketing firms. It has a great workforce committed to meeting the marketing and sales demands of both big and small growth-oriented businesses. Its data-driven marketing methods are centred on empowering businesses, engaging customers, and generating leads. Aside from the standard services, the firm offers free marketing analysis that is Google AdWords-approved. It has garnered over 2100 successful customers, 1 lakh quality leads, and hundred client testimonials during the last several years.

This is undoubtedly one of the greatest SEO firms and has been ranked as one of Winnipeg’s top three advertising agencies. 

Some of the customers that Gustin Quon serves to include, 

  • Applewood Auto Group, 
  • Well Refined Renovations, 
  • Harlan Fairbanks, 
  • The King’s University, 
  • Winnipeg Stonetops, 
  • North Coral Landscaping, 
  • Oakley Alarms, 


SEO is surely one of the most important aspects of business today. However, now you might have got some idea about the best SEO Company Halifax. You can choose any of them. However, our personal favourite is iQlance because of their expertise and the customer support that they provide. Moreover, they are easy to reach and have some of the best rates in the industry. If you feel that you require some assistance in getting their services, then check out their website today.

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