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As the owner of a major ecommerce store, you must try to use your resources to appeal to as many potential customers as possible within a specific amount of time. One of the best ways to achieve this goal would be to have a customized ecommerce business app that can promote your business in the best possible manner. While at one point of time, businesses only focused on establishing a strong market name and for that they invested in having their very own website. However, the needs of an ecommerce business have somewhat changed over the years and currently it is considered a major necessity for any online store business to have a well developed mobile app.
There are a number of factors for which you should consider having a custom built app for your ecommerce business. Some of them are discussed below in brief.
Statistics have shown that while using their smartphones, people explore sites in browsers only for about 8% of times. For the rest 92% of cases, they prefer to use mobile apps. Hence unless an enterprise has a well developed app to represent its interests, it is likely to lose out on a major part of its business. Apps not only help to engage new prospective customers but they also help in effectively communicating with the existing customers about the central goals and aims of the business. Moreover, having an app to represent your company actually allows you to promote your brand in the best possible way. However, without the app you are actually losing out on a lot of opportunities to promote your company in a subtle but effective way.
Read also: Win More Users Of Your Business Through Mobile Apps.
It has been found that mobile apps serve as excellent ways to increase your sales figures within a short span of time. Most ecommerce companies that start using mobile apps for their business observe a sharp rise in their business figures within a short time. In many cases, the rise in sales can go up as high as 20% to 30%. Additionally, customers who shop with the ecommerce store also get back within a period of 30 days to do their next shopping with the ecommerce store. It has been found that about 62% of all online traffic that comes from smartphone usage depends a lot on the response generated from the mobile apps. Due to this reason, it is necessary that companies invest wisely and generously on creating apps for their ecommerce business.
UX or user experience plays a very critical role in making sure that the customers keep on visiting your online portal and using the products and services that your company has to offer. The sphere of digital user experience includes a number of things such as visual appeal, user features and ease of use just to name a few. You should also focus on improving the loading speed of your site as it can play a very important role in determining the success of your site. It has been found that about 40% of users are likely to leave in case the content takes more than three seconds to load. Other factors that deter customers away from using your site include complex user experience problems, limited features as well as complicated checkout process.
Negative mobile experience can not only force a customer to leave your site but it can also lead them to buy their goods from a competitor’s site.
Most users prefer to use mobile apps instead of mobile websites since they are more convenient, offer great speed and an easy checkout process. They can also help to personalize the overall experience that they might have while interacting with a mobile app. Since changes and improvements made in the user experience can reduce your bounce rate, ensure optimum customer engagement and increase sales conversions, most companies nowadays choose to invest in creating apps for their online ecommerce businesses.
eCommerce development and its applications is an unavoidable sector in the present day today life. Given below are the most common eCommerce applications.
While you need customers to ensure greater financial returns for your company, you need to retain them for the long term if you are to make the most of what they have to offer. In fact, you need to have a proper customer base if you are looking to solidify your position in a highly competitive market for the long haul. With the help of a mobile app that represents your business, you can do just that and focus on increasing the prospects of your company for the long term. You can use your apps to send push notifications to your customers which in turn can propel them to take actions that can benefit your business enterprise.
In the recent times, it has been found that push notifications are highly effective when it comes to boosting customer retention and reducing the chances of cart abandonment rates. They can also provide customers with a potential marketing channel that they can use in a number of different ways. These notifications help to engage the buyers, propel them into buying the products that the ecommerce business has to offer and also retain longstanding interest on the brand for years to come. The ecommerce apps also serve as a great platform for studying customer behavior.
The metrics obtained from studying customer behavior through ecommerce apps can help your company to come up with better methods to serve your customers.
With the widespread usage of mobile apps in the modern times, companies that do not have apps of their own seem negligible or unimportant in the eyes of potential customers. Apps can not only turn customers into loyal fans of a brand but they can also generate positive user experience for a brand and encourage more number of sales. It is in keeping with such factors that mobile apps have become so important for eCommerce businesses.
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